Moving from tactics to strategy:              Irina Shafranskayacity intervention and its insights   Higher School of Econ...
ABOUT...• the APPROACH used to investigate a  place development trajectory• the experience of URBAN TACTICS  implementatio...
APPROACH: rootsThe city is no longer a field ofprogrammed and regulatedoperations...                    de Certeau, 1984Des...
Spectrum of Urban Tactics                                                   Lydon et al., 2009      Tacticians       Bike ...
Introducing the “Seashell”Intervention base:abandoned building attached to the residential house block
Site re-vitalization: Soviet nostalgie concept and the creativewarming of 70s
Intervention insights   MEMORIESEXPECTATIONS
Encoding the ‘Seashell’
Abandoned Moscow and      its hidden social              potential
SCHEMEKey steps of moving from urban tactics to place strategy
Thank you very much for your attention,questions and comments are welcome!                             Irina Shafranskaya ...
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City Intervention Case

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The presentation for the 3rd International Place Branding Conference in Manchester. Currently, my best presentation (due to the good team and inspiring project)

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City Intervention Case

  1. 1. Moving from tactics to strategy: Irina Shafranskayacity intervention and its insights Higher School of Economics
  2. 2. ABOUT...• the APPROACH used to investigate a place development trajectory• the experience of URBAN TACTICS implementation• the APPLICATION of the results of the particular intervention on a more strategic scale• the possible spatial development SCHEME, useful for local activists, practitioners and municipality working together
  3. 3. APPROACH: rootsThe city is no longer a field ofprogrammed and regulatedoperations... de Certeau, 1984Despite the fact that interventions,focused and usually directed, areconstantly changing the nature ofurban spaces, this type of spatialactions has rarely been associatedwith city managerial practices. Robinson, 2006
  4. 4. Spectrum of Urban Tactics Lydon et al., 2009 Tacticians Bike Open Pop-up shops - city agencies parking Streets - mayor office Guerilla Site re- - developers Pop-up cafes gardening vitalization- entrepreneurs - non-profits - community Chair- Pavement to groups Parking Day bombing Plazas- local activists - artists Unsanctioned Hybrid Sanctioned tactics tactics tactics
  5. 5. Introducing the “Seashell”Intervention base:abandoned building attached to the residential house block
  6. 6. Site re-vitalization: Soviet nostalgie concept and the creativewarming of 70s
  7. 7. Intervention insights MEMORIESEXPECTATIONS
  8. 8. Encoding the ‘Seashell’
  9. 9. Abandoned Moscow and its hidden social potential
  10. 10. SCHEMEKey steps of moving from urban tactics to place strategy
  11. 11. Thank you very much for your attention,questions and comments are welcome! Irina Shafranskaya Higher School of Economics, Russia
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