The Emergence of Digital and Social Media on Mobile Platforms

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This is a speech I gave at MIT Sloan’s MediaTech and MoMIT Executive Lunch Series on November 9th, 2008. …

This is a speech I gave at MIT Sloan’s MediaTech and MoMIT Executive Lunch Series on November 9th, 2008.

It covers the convergence of digital and social media on mobile platforms, gives an overview of popular social media platforms and their move onto mobile, highlights three app stores- Apple, Android, and BlackBerry, and highlights four companies doing innovative things in social media and mobile- WiseWindow (Orange County, CA), Localytics (Cambridge, MA), Hancock Energy Software (Framingham, MA), and TrustedOnes (Boston, MA).

It wraps with advice on seeking funding since many in the MIT Sloan audience are interested in entrepreneurial activities going forward.

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  • 1. The Emergence of Digital & Social Media On Mobile Platforms
    Randy Giusto
    Presented at
    MIT Sloan MoMIT
    November 9, 2009
    © 2009 NewDigitalCafé and Randy Giusto
  • 2. Agenda
    Communications- The Old vs. New Way
    Mobile− a Strategic Platform
    Challenges and Opportunities
    Innovation
    Today’s Funding Environment
    © 2009 NewDigitalCafé and Randy Giusto
  • 3. Communications- The Old Way
    From Batch (email) to Two-Way (IM) and Video Chat
    © 2009 NewDigitalCafé and Randy Giusto
  • 4. Communications- The New Way Social Media
    • “What people are into!” − Jonathan Miller, News Corp
    • 5. 110m active users
    • 6. Lost #1 spot to Facebook this year
    • 7. LOV down from 25 min to <10 min− Compete
    • 8. 8m artists and bands
    • 9. Transforming into an entertainment portal
    © 2009 NewDigitalCafé and Randy Giusto
  • 10. Communications- The New Way Social Media
    • 1b+ videos streamed/day
    • 11. 13 hrs of video uploaded/min.
    • 12. 26.57 avg. age of uploader
    © 2009 NewDigitalCafé and Randy Giusto
  • 13. Communications- The New Way Social Media
    • 350m subs/200m active (70% non-US)
    • 14. 35+ = fastest demographic
    • 15. 2b photos/mo.
    • 16. 14m videos/mo
    • 17. 45m active groups
    • 18. 1m developers
    © 2009 NewDigitalCafé and Randy Giusto
  • 19. Communications- The New Way Social Media
    • 5B worldwide subscribers
    • 20. Only 20% of traffic from Twitter.com
    • 21. 5% users = 75% activity
    • 22. 53% women 47% men
    © 2009 NewDigitalCafé and Randy Giusto
  • 23. Communications- The New Way Social Media
    Blogosphere
    • 133m indexed by Technorati since 2002
    • 24. 90K posts every 24 hrs.
    • 25. 77% of web users read blogs
    • 26. Top 5: Huffington Post, Gizmodo, TechCrunch, Mashable, BoingBoing
    © 2009 NewDigitalCafé and Randy Giusto
  • 27. Mobile− A Strategic Platform
    A proliferation of connected CE and more capable mobile devices is occurring
    “The telecom space is over $1 trillion revenues – $460 billion touches Consumer Electronics today” - Accenture
    “2009 is the year of the smart phone and they’ll be 40% of T-Mobile Q4 sales, with the majority Android and BlackBerry.” T-Mobile USA CTO Cole Brodman
    100k apps in 15 mos./2b downloads
    125k developers
    50m devices sold
    Retain 30% of revenue
    10k apps in 2.5 mos.
    Devices launching all year
    Retain 30% of revenue
    3k apps in 8 mos./31m consumer downloads
    65m devices sold
    Retain 20% of revenue
    © 2009 NewDigitalCafé and Randy Giusto
  • 28. Mobile− A Strategic Platform
    20m+ active users access via mobile
    BlackBerry, iPhone, Android and 10 operators
    Mobile uploads up 400% first 6 days after iPhone 3GS launch
    Mobile uploads up 1700% in 1H ‘09
    65m active users access via mobile
    180 operators in 60 countries deploying Facebook Mobile
    Mobile apps starting to explode across platforms
    BlackBerry, iPhone, Android, etc.
    © 2009 NewDigitalCafé and Randy Giusto
  • 29. Challenges
    Open vs. closed debate
    Ecosystem consolidation?
    Mobile analytics ≠ web analytics
    Mobile carnage− operators, disparate devices, figure out business model, deal with burn rate
    Measuring ROI in social media
    Measuring ROI in mobile apps
    © 2009 NewDigitalCafé and Randy Giusto
  • 30. Opportunities
    Advertising & Analytics
    Web to Mobile
    Sustainability
    Socially Conscious
    Micro Payments
    Mobile Payments
    © 2009 NewDigitalCafé and Randy Giusto
  • 31. Innovation
    © 2009 NewDigitalCafé and Randy Giusto
  • 32. Innovation
    © 2009 NewDigitalCafé and Randy Giusto
  • 33. Innovation
    © 2009 NewDigitalCafé and Randy Giusto
  • 34. Innovation
    © 2009 NewDigitalCafé and Randy Giusto
  • 35. Today’s Funding Environment
    The New Requirements
    Business plan and PPT deck
    Customers, which means revenue!
    Cash flow analysis and what-if scenarios beyond R1 & R2− How will you conserve cash?
    Then you may get the meeting with the VC
    Expect to be told to go build a distribution channel
    If you need $5m you’ll get $2.5m
    Must show value, solution, disruption
    Prepare to share− Carriers, ad networks, publishers, and the VC
    Angels can help you figure it out, VCs provide the thrust
    © 2009 NewDigitalCafé and Randy Giusto
  • 36. Contact
    Randy Giusto
    Managing Principal
    NewDigitalCafé
    508-254-7975
    Twitter @randygiusto
    Blog http://newdigitalcafe.com
    www.linkedin.com/in/randygiusto
    randygiusto@newdigitalcafe.com
    © 2009 NewDigitalCafé and Randy Giusto