The Emergence of Digital and Social Media on Mobile Platforms

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This is a speech I gave at MIT Sloan’s MediaTech and MoMIT Executive Lunch Series on November 9th, 2008.

It covers the convergence of digital and social media on mobile platforms, gives an overview of popular social media platforms and their move onto mobile, highlights three app stores- Apple, Android, and BlackBerry, and highlights four companies doing innovative things in social media and mobile- WiseWindow (Orange County, CA), Localytics (Cambridge, MA), Hancock Energy Software (Framingham, MA), and TrustedOnes (Boston, MA).

It wraps with advice on seeking funding since many in the MIT Sloan audience are interested in entrepreneurial activities going forward.

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The Emergence of Digital and Social Media on Mobile Platforms

  1. 1. The Emergence of Digital & Social Media On Mobile Platforms<br />Randy Giusto<br />Presented at <br />MIT Sloan MoMIT<br />November 9, 2009<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  2. 2. Agenda<br />Communications- The Old vs. New Way<br />Mobile− a Strategic Platform<br />Challenges and Opportunities<br />Innovation<br />Today’s Funding Environment<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  3. 3. Communications- The Old Way<br />From Batch (email) to Two-Way (IM) and Video Chat<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  4. 4. Communications- The New Way Social Media<br /><ul><li>“What people are into!” − Jonathan Miller, News Corp
  5. 5. 110m active users
  6. 6. Lost #1 spot to Facebook this year
  7. 7. LOV down from 25 min to <10 min− Compete
  8. 8. 8m artists and bands
  9. 9. Transforming into an entertainment portal</li></ul>© 2009 NewDigitalCafé and Randy Giusto<br />
  10. 10. Communications- The New Way Social Media<br /><ul><li>1b+ videos streamed/day
  11. 11. 13 hrs of video uploaded/min.
  12. 12. 26.57 avg. age of uploader</li></ul>© 2009 NewDigitalCafé and Randy Giusto<br />
  13. 13. Communications- The New Way Social Media<br /><ul><li>350m subs/200m active (70% non-US)
  14. 14. 35+ = fastest demographic
  15. 15. 2b photos/mo.
  16. 16. 14m videos/mo
  17. 17. 45m active groups
  18. 18. 1m developers</li></ul>© 2009 NewDigitalCafé and Randy Giusto<br />
  19. 19. Communications- The New Way Social Media<br /><ul><li>5B worldwide subscribers
  20. 20. Only 20% of traffic from Twitter.com
  21. 21. 5% users = 75% activity
  22. 22. 53% women 47% men</li></ul>© 2009 NewDigitalCafé and Randy Giusto<br />
  23. 23. Communications- The New Way Social Media<br />Blogosphere<br /><ul><li>133m indexed by Technorati since 2002
  24. 24. 90K posts every 24 hrs.
  25. 25. 77% of web users read blogs
  26. 26. Top 5: Huffington Post, Gizmodo, TechCrunch, Mashable, BoingBoing</li></ul>© 2009 NewDigitalCafé and Randy Giusto<br />
  27. 27. Mobile− A Strategic Platform<br />A proliferation of connected CE and more capable mobile devices is occurring<br />“The telecom space is over $1 trillion revenues – $460 billion touches Consumer Electronics today” - Accenture<br />“2009 is the year of the smart phone and they’ll be 40% of T-Mobile Q4 sales, with the majority Android and BlackBerry.” T-Mobile USA CTO Cole Brodman<br />100k apps in 15 mos./2b downloads<br />125k developers<br />50m devices sold<br />Retain 30% of revenue<br />10k apps in 2.5 mos.<br />Devices launching all year<br />Retain 30% of revenue<br />3k apps in 8 mos./31m consumer downloads<br />65m devices sold<br />Retain 20% of revenue<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  28. 28. Mobile− A Strategic Platform<br />20m+ active users access via mobile<br />BlackBerry, iPhone, Android and 10 operators <br />Mobile uploads up 400% first 6 days after iPhone 3GS launch<br />Mobile uploads up 1700% in 1H ‘09<br />65m active users access via mobile<br />180 operators in 60 countries deploying Facebook Mobile<br />Mobile apps starting to explode across platforms<br />BlackBerry, iPhone, Android, etc. <br />© 2009 NewDigitalCafé and Randy Giusto<br />
  29. 29. Challenges<br />Open vs. closed debate<br />Ecosystem consolidation?<br />Mobile analytics ≠ web analytics<br />Mobile carnage− operators, disparate devices, figure out business model, deal with burn rate<br />Measuring ROI in social media<br />Measuring ROI in mobile apps<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  30. 30. Opportunities<br />Advertising & Analytics<br />Web to Mobile<br />Sustainability<br />Socially Conscious<br />Micro Payments<br />Mobile Payments<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  31. 31. Innovation<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  32. 32. Innovation<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  33. 33. Innovation<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  34. 34. Innovation<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  35. 35. Today’s Funding Environment<br />The New Requirements<br />Business plan and PPT deck<br />Customers, which means revenue!<br />Cash flow analysis and what-if scenarios beyond R1 & R2− How will you conserve cash?<br />Then you may get the meeting with the VC<br />Expect to be told to go build a distribution channel<br />If you need $5m you’ll get $2.5m<br />Must show value, solution, disruption<br />Prepare to share− Carriers, ad networks, publishers, and the VC<br />Angels can help you figure it out, VCs provide the thrust<br />© 2009 NewDigitalCafé and Randy Giusto<br />
  36. 36. Contact<br />Randy Giusto<br />Managing Principal<br />NewDigitalCafé<br />508-254-7975<br />Twitter @randygiusto<br />Blog http://newdigitalcafe.com<br />www.linkedin.com/in/randygiusto<br />randygiusto@newdigitalcafe.com<br />© 2009 NewDigitalCafé and Randy Giusto<br />

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