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Ipsos Crescendo- A New Qual-Quant Tool- March 2012

by on Mar 20, 2012

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Ipsos' Vantis and IUU research groups have come together to introduce Crescendo, a new qual-quant product offering that allows brands to get in-depth qualitative insight AND a quantitative market ...

Ipsos' Vantis and IUU research groups have come together to introduce Crescendo, a new qual-quant product offering that allows brands to get in-depth qualitative insight AND a quantitative market assessment for their next innovation initiative, instead of typically choosing one over the other because of costs or timing.

Crescendo is a fast-moving, team-driven solution for brands looking to investigate and improve new ideas, features, and concepts. It includes the best attributes of both a qualitative and a quantitative study and strings them together to work seamlessly through the innovation process and help brands get ideas to market much faster, and with rich marketing research to support their efforts.

This presentation was given on March 7, 2012 as Ipsos announced this new product offering to its clients worldwide.

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Ipsos Crescendo- A New Qual-Quant Tool- March 2012 Ipsos Crescendo- A New Qual-Quant Tool- March 2012 Presentation Transcript