Holiday Pulse
Fast, easy research actions to guide
Q4 2012 portfolio, pricing and messaging adjustments
October 2012
© 201...
2
Situation
The holidays are the biggest sales season of
the year.
Problem
Marketing plans were set early in the year.
Nin...
3
Fast, Easy Research Before the Holidays!
Prepare for the impact of changes to the
competitive landscape
Plan final imp...
4
Answers in 3 Weeks, Starting at $20k
Data Collection
Method
• Online
Length of Survey • 10-15 min
Sample Size • n=300 re...
5
Holiday Pulse Uncovers How Recent Competitive Changes Impact Your Holiday Sales!
When to Apply
 New competitor(s) enter...
6
At What Price Will You Maximize Demand?
When to Apply
 Launching a new product and need last
minute sense-check on pric...
7
A charging pad that plugs into the wall. Sit any of your
digital devices, like iPods or mobile
phones, onto the pad to c...
8
About Vantis | Contact Info
Identify and Evaluate Winning Initiatives
A quantitative screening tool that prioritizes
ide...
9
Innovation
POV.com
Join us for the latest
in:
 Innovation News
 Thought Leadership
 Innovation Strategy
+ Tips
 Inno...
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Holiday Pulse by Ipsos Vantis

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The holidays are the biggest sales season of the year. Marketing plans were set early in 2012. Nine months later, the market has changed, things may not have gone exactly as expected, and new information is now available.

The Ipsos Vantis team can help you take a quick pulse of the market and make necessary last minute adjustments to boost your holiday sales!

Holiday Pulse lets clients conduct fast, easy research before the critical holiday season is upon us all!

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Holiday Pulse by Ipsos Vantis

  1. 1. Holiday Pulse Fast, easy research actions to guide Q4 2012 portfolio, pricing and messaging adjustments October 2012 © 2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  2. 2. 2 Situation The holidays are the biggest sales season of the year. Problem Marketing plans were set early in the year. Nine months later, the market has changed, things may not have gone exactly as expected, and new information is now available. Solution Take a quick pulse of the market and make necessary last minute adjustments to boost your holiday sales.
  3. 3. 3 Fast, Easy Research Before the Holidays! Prepare for the impact of changes to the competitive landscape Plan final improvements to your product portfolio and (re)set your expectations Preserve your profit margin by identifying appropriate promotional pricing levels Prime your communications and messaging efforts to take advantage of the biggest sales season of the year
  4. 4. 4 Answers in 3 Weeks, Starting at $20k Data Collection Method • Online Length of Survey • 10-15 min Sample Size • n=300 recommended Ballpark Cost • $20,000 (includes 1 module) • $5,000 per additional module • Costs estimates assume recruiting incidence of 20% or higher Screen for Relevant Audience Expected Holiday Purchase Activity Exposure to Your Offer Key Demand Measures Profiling & Demographics Core Interview Modules Pre/Post Share Shifting Pricing Messaging
  5. 5. 5 Holiday Pulse Uncovers How Recent Competitive Changes Impact Your Holiday Sales! When to Apply  New competitor(s) entered the market  You have a new offer or price promotion  Competitor changes its price  Wargame launch & pricing scenarios vs. competition Methodology  Pre/Post Shelf Exercise 5 5 5 8 6 5 12 12 11 15 14 13 40 45 42 20 18 24 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Current Market (Pre) Mkt Leader Offers 10% Discount (Post) You Match Mkt Leader's Promo Price (Post) MarketShare Your Brand Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 The Market Today The Upcoming Holiday Market
  6. 6. 6 At What Price Will You Maximize Demand? When to Apply  Launching a new product and need last minute sense-check on pricing.  Planning a price adjustment or price promotion and want to know volume impact to the business. Methodology  Key demand measures captured for the offer over a continuous price range.  Vantis’ overstatement modeling applied for a more accurate projection of market impact.
  7. 7. 7 A charging pad that plugs into the wall. Sit any of your digital devices, like iPods or mobile phones, onto the pad to charge. The advanced, energy-saving ZERO Charger is a convenient charging station for many mobile devices! All your devices can be charged simply by plugging into the ZERO Charger. It automatically shuts down when not in use, so you’ll never have to unplug your charger. How Does Your Messaging Perform and What Can Be Done to Improve It? When to Apply  Current message isn’t having desired impact in the market  Uncertain of what part(s) of your offer drive interest  You have several messages, and are not sure which is the best Methodology  Concept Highlighter Exercise  Message efficiency score and Word-of-mouth (Buzz) score also provided Font size represents Reasons to Buy, Highlighted words are the Top 5 Most persuasive phrases Attention Grabbers and Top 5 Phrases
  8. 8. 8 About Vantis | Contact Info Identify and Evaluate Winning Initiatives A quantitative screening tool that prioritizes ideas and determines which are most likely to succeed as fully articulated concepts. Powerful, fast, affordable concept testing using a standardized methodology with a general population audience. Includes success benchmarks, messaging, and targeting analysis. Quantifies and prioritizes new product concepts based on success benchmarks; includes detailed messaging and targeting analysis and detailed recommendations for improvement. A high speed solution that can take roughly defined ideas or concepts, qualitatively improve them, and quantitatively validate the findings in 2-3 weeks . Internally funded reports across four broad sectors – financial services, technology, durable goods, and health – studying the most newsworthy and innovative offerings. Optimizes feature configurations and pricing; model units, revenues and profits potential. Applicable for new products, product line simulations, and modeling emerging Categories. Forecasts sales volume for new products, incorporating survey input, overstatement modeling, marketing plan simulation. Validated models with our clients’ marketing plans to provide a precise forecast. Maximize and Simulate Launch Scenarios Qual-Quant Innovation Research Screening and Prioritizing Early Ideas Client Concept Testing Programs Multi-Client, Quarterly Concept Testing Competitive Market Assessments Optimize Product Features and Pricing Volume Forecasting Tracy Floyd VP, Business Development tracy.floyd@ipsos.com 603.661.4884
  9. 9. 9 Innovation POV.com Join us for the latest in:  Innovation News  Thought Leadership  Innovation Strategy + Tips  Innovation Marketing Education @Ipsos Vantis Join our 1,300+ followers to keep up with the latest happenings and rumblings from Vantis /Ipsos Vantis Like us and join the conversation. /ipsos vantis Come see what catches our eye in innovation We’re Social!
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