The Queen's Diamond Jubilee

1 The Queen’s Diamond Jubilee May 2012 Simon Atkinson© Ipsos MORI

2 Monarchy or Republic?© Ipsos MORI

Monarchy or Republic? 3Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” Don’t know Republic 7% 13% 80% Monarchy Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI Base: 2008, British adults, Version 2 (1,046)

Monarchy or Republic? 4Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” Monarchy Republic Don’t know 80 75% 74% 75% 80% 73% 74% 74%74% 74% 73% 74% 73% 72%71% 71% 72% 71% 70% 71% Avg. = 73% 73% 70 65% 69% 70% 60 Death of Princess Diana Death of Jubilee 50 Queen Mother weekend 40 18% in 1969 (Gallup) 30 21% 21% 19% 19% 20% 18% 20% 19% 19% 20% 19% 20 17% 18% 18% 16%16% 15% 22% 18% 18% Avg. = 18% 16%16% 13% 10 7% 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Base: c. 500-1,000 GB 18+ except four polls (Dec 01, Feb 02, May 02 and Apr 04) which are all c. 1,000 GB 16+.© Ipsos MORI 4

Monarchy or Republic? - by age 5Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” % Monarchy % Republic 13 All 80 17 18-24 73 19 25-34 72 10 35-44 84 20 45-54 74 7 55-64 88 10 65+ 88Base: 1,006 British adults 18+, 12th - 14th May 2012© Ipsos MORI 5

Monarchy or Republic? - by social class 6Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” % Monarchy % Republic 13 All 80 14 AB 83 13 C1 82 14 C2 81 13 DE 75Base: 1,006 British adults 18+, 12th - 14th May 2012© Ipsos MORI 6

Monarchy or Republic? - by region 7Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” % Monarchy % Republic 13 All 80 9 Midlands 89 14 North 77 17 South 76Base: 1,006 British adults 18+, 12th - 14th May 2012© Ipsos MORI 7

Monarchy or Republic? - by voting intention 8Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” % Monarchy % Republic 13 All 80 3 Conservative 96 10 Lib Dem 84 19 Labour 74Base: 1,006 British adults 18+, 12th - 14th May 2012© Ipsos MORI 8

9 Next Monarch© Ipsos MORI

Next Monarch 10Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” Don’t know Should 9% 40% 51% Should not Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI

Next Monarch 11Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” Should Should Not Don know t %706050 51%40 40%302010 9% 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Base: GB 18+, sample size c. 500 – c 1,000. © Ipsos MORI

Next Monarch – by age 12Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” % Should % Should not 40 All 51 57 18-24 36 38 25-34 49 39 35-44 55 30 45-54 60 40 55-64 56 44 65+ 48 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 12

Next Monarch – by social class 13Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” % Should % Should not 40 All 51 34 AB 58 38 C1 55 42 C2 47 49 DE 44 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 13

Next Monarch – by region 14Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” % Should % Should not 40 All 51 41 Midlands 54 41 North 49 39 South 51 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 14

Next Monarch – by voting intention 15Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” % Should % Should not 40 All 51 44 Labour 47 42 Conservative 57 36 Lib Dem 57 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 15

The Queen's Diamond Jubilee

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