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Scottish Public Opinion Monitor – Voting Intention
and leaders
December 2013

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Scottish Parliament voting

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Voting intention for Scottish Parliament elections

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Q. If there were elections to the Scottish...
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Voting intention for Scottish Parliament elections

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Q. If there were elections to the Scottish...
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Perceptions of key figures

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Satisfaction with party leaders

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Q. How satisfied or dissatisfied are you with the way … is do...
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Satisfaction with party leaders trend

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Q. How satisfied or dissatisfied are you with the way …...
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Net Satisfaction with party leaders trend

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Q. How satisfied or dissatisfied are you with the w...
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Satisfaction with campaign leaders

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Q. How satisfied or dissatisfied are you with the way … ...
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Technical details

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• This presents the topline results from Scotland
• Results are based on a...
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Thank you
mark.diffley@ipsos.com | 0131 240 3269
christopher.mclean@ipsos.com | 0131 240 3264
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Ipsos MORI Scottish Public Opinion Monitor: December 2013: Voting Intentions

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SNP continues to lead but Labour closes the gap: In our latest STV News poll of voting intentions for the Scottish Parliament, the SNP remains the largest party but Labour has narrowed their lead.

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Ipsos MORI Scottish Public Opinion Monitor: December 2013: Voting Intentions

  1. 1. Paste cobrand logo here 1 Scottish Public Opinion Monitor – Voting Intention and leaders December 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  2. 2. Paste cobrand logo here 2 Scottish Parliament voting © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  3. 3. Paste cobrand logo here Voting intention for Scottish Parliament elections 3 Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote? All giving a voting intention Certain to vote Others Others Lib Dem Lib Dem 6% 8% Cons. 7% 35% 15% 7% SNP Labour lead +1 Cons. 36% 15% SNP lead +2 34% 36% Labour SNP Labour Base: All giving a voting intention = 855; all certain to vote = 633. Data collected among 1,006 Scottish adults 18+, 29th November – 5th December 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  4. 4. Paste cobrand logo here Voting intention for Scottish Parliament elections 4 Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote? Labour 60 SNP Conservative Liberal Democrats Other Scottish Parliament Election Result 50 40 36% 34% 30 20 15% 10 7% 7% 0 Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  5. 5. Paste cobrand logo here 5 Perceptions of key figures © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  6. 6. Paste cobrand logo here Satisfaction with party leaders 6 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives/Scottish Green Party/? Satisfied Alex Salmond 40% Patrick Harvie Willie Rennie 24% 34% 51% 18% 47% 29% Base: All. Data collected among 1,006 Scottish adults 16+, 29th November – 5th December 2013 © Ipsos MORI 7% 32% Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential +7 +9 29% 61% 34% 31% 7% 31% 33% Ruth Davidson Net satisfaction 43% 50% Johann Lamont David Cameron Don’t know Dissatisfied -28 +2 +13 -5
  7. 7. Paste cobrand logo here Satisfaction with party leaders trend 7 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives? Alex Salmond Johann Lamont Ruth Davidson Willie Rennie Patrick Harvie David Cameron 70 60 50 50% 40 40% 34% 33% 31% 24% 30 20 10 0 Apr-11 Aug-11 Dec-11 Jan-12 Jun-12 Oct-12 Feb-13 Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential May-13 Sep-13 Dec-13
  8. 8. Paste cobrand logo here Net Satisfaction with party leaders trend 8 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives? Alex Salmond Johann Lamont Ruth Davidson Willie Rennie Patrick Harvie David Cameron 40 30 20 10 0 Aug-11 Dec-11 Jan-12 Jun-12 Oct-12 Feb-13 -10 May-13 Sep-13 +13 +9 +7 +2 Dec-13-5 -20 -28 -30 -40 -50 -60 Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  9. 9. Paste cobrand logo here Satisfaction with campaign leaders 9 9 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as Deputy First Minister/Leader of the Better Together Campaign? Nicola Sturgeon Alistair Darling All Own campaign supporters 51% 80% Satisfied Satisfied 40% 53% 35% Dissatisfied 11% Dissatisfied 37% 25% 14% Don't know 9% Don't know 23% © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential 22% Version 1 | Strictly Confidential
  10. 10. Paste cobrand logo here Technical details 10 • This presents the topline results from Scotland • Results are based on a survey of 1,006 respondents (adults aged 16+) conducted by telephone • Fieldwork dates: 29th November – 5th December 2013 • Data are weight by: age, sex and working status using census data; tenure using SHS data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data • Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don’t know” categories • Results are based on all respondents (1,006) unless otherwise stated © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  11. 11. Paste cobrand logo here 11 Thank you mark.diffley@ipsos.com | 0131 240 3269 christopher.mclean@ipsos.com | 0131 240 3264 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential @IpsosMORIScot
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