Ipsos MORI: British attitudes to the nuclear industry

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December 2011: Conducted 2-8 December 2011, this survey updates the GB data on public attitudes following the chain of incidents at the Fukushima-Daiichi plant in Japan after the earthquake and …

December 2011: Conducted 2-8 December 2011, this survey updates the GB data on public attitudes following the chain of incidents at the Fukushima-Daiichi plant in Japan after the earthquake and tsunami of 11 March 2011

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  • 1. Nuclear Update December 2011Update on GB attitudes to nuclear energy
  • 2. Methodology Continues the methodology of our previous series of surveys for the NIA: face-to-face interviews with a representative sample of the GB population aged 16+. This uses a cut-down version of the original questionnaire. This updates the data on public attitudes following the chain of incidents at the Fukushima-Daiichi plant in Japan after the earthquake and tsunami of 11 March 2011 Conducted via Ipsos MORI Omnibus (face-to-face, in-home) among a representative sample of 993 adults in 144 sampling points across Great Britain. Data weighted to reflect the population of Great Britain Fieldwork: 2-8 December 2011 2
  • 3. Favourability towards the industry recoversQ How favourable or unfavourable is your opinion or impression of the nuclear energy industry? % Very/ mainly % Very/ mainly favourable unfavourable 2005 2006 2007 2008 2009 2010 2011 (June) 2011 +12 -5 (Dec) Base: All adults aged 16+ (1000-2000) 3
  • 4. Trend shows favourable opinion back to highest ever,though unfavourable opinion still above baselineQ How favourable or unfavourable are your overall opinions or impressions of the nuclear industry/nuclear energy? Favourable Unfavourable 40% 40% 28% 24% 17% 19% Base: All adults aged 16+ (1,000 – 2,000) 4
  • 5. Bounceback a little stronger among men. Women now favourable on balance again Q How favourable or unfavourable is your opinion or impression of the nuclear energy industry? % Very/ mainly % Very/ mainly Change Change favourable unfavourable Change Change since since since since Nov 2010 June 2011 Nov 2010 June 2011 All 0 +12 +2 -5 Men -1 +13 +3 0Women +1 +10 +2 -10 Base: All men (506), all women (487) Dec 2011 5
  • 6. Support for replacement newbuild reaches a newhigh point of 50%Q To what extent would you support or oppose the building of new nuclear power stations in Britain TO REPLACE those that are being phased out over the next few years? This would ensure the same proportion of nuclear energy is retained ie 18%. Support Oppose 50% 47% 36% 28% 20% 19% * Wording in 2001 was “To what extent would you support or oppose Base: All respondents c1,000-2,000 the building of new nuclear power stations in Britain?” 6
  • 7. Depth of dip caused by Fukushima is clear Fukushima +29 +30 +9 +8 +5 2011 June Dec -10 Base: All GB adults aged 16+ (c1,000/2,000) 7
  • 8. All demographic groups now positive on balance.Support linked to age, sex and social gradeQ To what extent would you support or oppose the building of new nuclear power stations in Britain TO REPLACE those that are being phased out over the next few years? This would ensure the same proportion of nuclear energy is retained (ie 18%). December 2011 Support Neutral/Don’t know Oppose Base: All general public (993) December 2011 8
  • 9. Support among men has recovered and advanced alittle compared to 2010Q To what extent would you support or oppose the building of new nuclear power stations in Britain TO REPLACE those that are being phased out over the next few years? This would ensure the same proportion of nuclear energy is retained. (ie 18%). Men support Men oppose 61% 62% 50% 21% 13% 16% Base: All men (c 1,000) 9
  • 10. …but support among women sees evengreater improvement year-on-yearQ To what extent would you support or oppose the building of new nuclear power stations in Britain TO REPLACE those that are being phased out over the next few years? This would ensure the same proportion of nuclear energy is retained.(ie 18%). Men support Women support Men oppose Women oppose 62%60%50% 39%40% 34% 35%30% 24%20% 23% 23% 16%10% 0% Base: All respondents c2,000 (c1,000 men, 1,000 Women) 10
  • 11. For more information please contact: Robert Knight +44 (0)20 7347 3082 robert.knight@ipsos-mori.com