Ipsos MediaCT: Business Elite Breakfast Seminar

  • 674 views
Uploaded on

July 2011: View James Torr’s presentation at our recent Breakfast Seminar focused on the Business Elite, looking at the evolution of this hard to reach group since the first BE:Europe survey in 1973.

July 2011: View James Torr’s presentation at our recent Breakfast Seminar focused on the Business Elite, looking at the evolution of this hard to reach group since the first BE:Europe survey in 1973.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
674
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Breakfast SeminarUnderstanding the Business Elite14th July 2011
  • 2. IntroductionLiz Landy, MD - Ipsos MediaCT
  • 3. 1973 – 2011The Evolution of the Business EliteJames Torr, Director - Ipsos MediaCT
  • 4. 1973
  • 5. “Plus ca change, plus c’est la même chose”
  • 6. Most influentialThey lead the largest companies Big consumers Technologically savvy of mediaWealthiest
  • 7. The surveys have global reach
  • 8. 33% had 51% have car/portable laptop/notebook cell phone 31% had a 37% 29% microcomputer use email use a tablet for their own computer personal use1986 1993 1996 2000 2011
  • 9. Media consumption is increasing 100 90% 80 70 60 2008 2009 2010Source: BE:Europe 2008, 2009 and 2010; Measurements: AIR print, daily TV and monthly web
  • 10. 95% think it’s important that their company is being responsible to society and environment 93% agree companies should pay more attention to the environmentSource: BE:Barometer 2010
  • 11. Growth in new economies Between 2002 and 2010 the number flying on business to… 2002 3.4% 53% 2010 6.1% 2002 8.5% 2010 13.3% 56% 2002 5.8% 79% 2010 8.9%Source: BE:Europe 2002 and 2010 only data; where flown to on business
  • 12. Challenges facing companies 2009 2010 2011 83% 77% 71% 44% 38% 29% 25% 17% 11% Volatile markets / managing Attracting and keeping top Technical advances economic uncertaintly talentSource: BE:Barometer 2011
  • 13. Change in wealth €1,000,000 €950,000 €900,000 Average €850,000 Net worth €800,000 €750,000 €700,000 2008 2009 2010 €180,000 €170,000 Average Income €160,000 €150,000 €140,000Source: BE:Europe2008, 2009, 2010 only data 2008 2009 2010
  • 14. They are financially astute 2008 2009 2010 31.2% 31.5% 29.7% 29.6% 25.1% 17.6% Shares in own company PropertySource: BE:Europe 2008, 2009, 2010 only data
  • 15. The richest get richer Net worth up 22% <€90,000 >€370,000 Net worth down 33%Source: BE:Europe 2008 and 2010 only data
  • 16. Key takeaways§ The Business Elite remain as important as they always have been§ They lead the world in technology adoption§ They are not abandoning traditional media
  • 17. The Business Elite: Up Close & PersonalJustin Gibbons, MD - Work with Ipsos
  • 18. An ethnographic approach§ Adds new depth to qual and quant§ Works with ‘hard’ audiences§ Works for media
  • 19. Elite introductions§ Lifestage doesn’t just affect normal people§ Survival of the fittest§ Pioneers
  • 20. The knowledge economy§ Business men and women are generalists§ Broad and quick NOT timely and deep§ Pick n Mix bricoleurs§ Efficient info surfers
  • 21. Business = Finance§ Financiers are a very distinct group within the business community§ Usage of information is different§ Feeding vs action
  • 22. Everything changes§ But not everything changes§ The media eco-system is alive and well
  • 23. CEO mentality§ Attention is ‘limited’§ Pre-digested and edited
  • 24. The future§ An increasingly visual age§ The ergonomics of information§ Info-tapas
  • 25. Guest SpeakerSimon Scoot, Vice President Global Brand ManagementInterContinental Hotels and Resorts
  • 26. Q&AChaired by Martina Lacey, Features Editor - M&M
  • 27. Thank youFor further information contactjames.torr@ipsos.com020 8861 8000‘Best Research Team – Research Supplier’ | MRG Award Winner 2010 © 2011 Ipsos MediaCT – all rights reserved