Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011

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The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.

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Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011

  1. 1. Title to go hereThe Business Elite2011 Digital SectionSub heading to go hereJames Torr
  2. 2. THINKING ABOUT YOUR USE OF SOCIAL NETWORKS, WHICH OF THE FOLLOWING SOCIALNETWORKS HAVE YOU HEARD OF OR HAVE YOU USED? Facebook 99% 63% Orkut 9% 0% LinkedIn 79% 54% Friendster 29% 5% Viadeo 9% 4% Twitter 97% 11% Groupon 20% 2% Windows Live Spaces 24% Have heard of 4% 23% Have usedAnother Social Networking service 14% None 1% 17%Source: Ipsos MORI
  3. 3. PLEASE SELECT THE MAIN REASONS YOU HAVE USED A SOCIAL NETWORK SERVICE FOR BUSINESSOR FOR PERSONAL USE. Research 23% 12% Networking 54% 28% Education 13% 9% Keeping in touch 46% 59% Keeping people up to date 22% 26% Meeting new people 15% 12% Promoting brands / services 17% 5% Entertainment 8% 23% Finding products to buy 6% 7% Sharing my opinion 11% 11% Sharing content 12% 13% Finding music 5% 9% Staying up to date on news / events 18% 18% Organising my life 2% Business 5% Recommending a person 9% 2% Personal Prospecting / find a contact 19% 13% Other 1% 1% None of these 5% 13%Source: Ipsos MORI
  4. 4. NOW THINKING ABOUT YOUR SMARTPHONE USAGE, DO YOU USE A SMARTPHONE (A CELLULARTELEPHONE WITH BUILT-IN APPLICATIONS AND INTERNET ACCESS, E.G. IPHONE, BLACKBERRY...)FOR WORK OR PERSONAL REASONS? No, 20% Yes, 80%Source: Ipsos MORI
  5. 5. WHICH OF THE FOLLOWING SMARTPHONE(S) DO YOU USE? 40% 20% 9% 7% 5% 4% 2% 2% 0% Apple Blackberry HTC Nokia Samsung LG Motorola Sony Other iPhone EricssonSource: Ipsos MORI
  6. 6. HOW OFTEN DO YOU DOWNLOAD APPLICATIONS TO YOUR SMARTPHONE? 27% 24% 9% 10% 4% 4% 3% Once a day 2 or 3 times Once a 2 or 3 times Once a Less than Never or more a week week a month month once a monthSource: Ipsos MORI
  7. 7. HOW MANY APPLICATIONS HAVE YOU DOWNLOADED TO YOUR SMARTPHONE IN THE LAST 3MONTHS? 32% 11% 8% 3% 2% 1-2 3-5 6 - 10 11 - 19 20+Source: Ipsos MORI
  8. 8. WHAT TYPES OF APPLICATIONS HAVE YOU DOWNLOADED TO YOUR SMARTPHONE? Books 6% Business 16% Business News 22% Education 4% Financial News 15% Games 21% Health & Fitness 7% International News 11% Lifestyle 8% Medical 2% Music 13% Navigation 16% Photography 4% Reference 9% Social Networking 15% Sports 16% Stocks & Shares 16% Travel 12% Utilities 15% Weather 29% Other 1% None of these 2%Source: Ipsos MORI
  9. 9. NOW THINKING ABOUT YOUR TABLET USAGE, DO YOU USE A TABLET COMPUTER (E.G. APPLE IPAD)FOR WORK OR PERSONAL REASONS? Yes, 29% No, 71%Source: Ipsos MORI
  10. 10. WHICH OF THE FOLLOWING TABLET COMPUTER(S) DO YOU CURRENTLY USE? 26% 1% 2% 0% 0% 0% 0% 0% Apple iPad Archos 70 Dell Streak HP Slate 500 Samsung Toshiba ViewSonic Other Internet Galaxy Folio 100 viewPad100 Tablet Tab Android TabletSource: Ipsos MORI
  11. 11. HOW OFTEN DO YOU DOWNLOAD APPLICATIONS TO YOUR TABLET COMPUTER? 10% 8% 3% 3% 2% 2% 0% Once a day 2 or 3 times Once 2 or 3 times Once a Less than Never or more a week a week a month month once a monthSource: Ipsos MORI
  12. 12. HOW MANY APPLICATIONS HAVE YOU DOWNLOADED TO YOUR TABLET COMPUTER IN THE LAST 3MONTHS? 10% 9% 4% 4% 1% 1-2 3-5 6 - 10 11 - 19 20+Source: Ipsos MORI
  13. 13. WHAT TYPES OF APPLICATIONS HAVE YOU DOWNLOADED TO YOUR TABLET COMPUTER? Books 18% Business 9% Business News 11% Education 4% Financial News 9% Games 19% Health & Fitness 4% International News 6% Lifestyle 2% Medical 1% Music 7% Navigation 9% Photography 4% Reference 6% Social Networking 6% Sports 7% Stocks & Shares 11% Travel 11% Utilities 9% Weather 13% Other 0% None of these 0%Source: Ipsos MORI
  14. 14. www.ipsos-mori.com/BEBarometerTitle to go hereSub heading to go here

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