Ipsos Global @dvisor Wave 27: Cyberbullying

Global @dvisorGlobal @d isor CYBERBULLYING Citizens in 24 Countries Assess Bullying via Information Technology for a Total Global Perspective A Global @dvisory – December 2011 – G@27 CYBERBULLYING

These are the findings of the Global @dvisor Wave 27 (G@27), an Ipsos survey conducted between November 1st and November 15th, 2011. SURVEY METHOD COUNTRIES SAMPLE WEIGHTING• The survey instrument is • The countries reporting herein • For the results of the survey • Weighting was then employed conducted monthly in 24 are Argentina, Australia, presented herein, an to balance demographics and countries around the world via Belgium, Brazil, Canada, international sample of 18,687 ensure that the samples the Ipsos Online Panel system. China, France, Germany, adults age 18-64 in the US and composition reflects that of the This month, fielding took place month Great Britain Hungary, Britain, Hungary Canada, Canada and age 16-64 in all 16 64 adult population according to in 26 countries. India, Indonesia, Italy, Japan, other countries, were the most recent country Mexico, Poland, Russia, Saudi interviewed. Approximately Census data, and to provide Arabia, South Africa, South 1000+ individuals participated results intended to Korea, Spain, Sweden, Turkey on a country by country basis approximate the sample and the United States of via the Ipsos Online Panel with universe. A survey with an America. America the exception of Argentina, Argentina unweighted probability sample Belgium, Indonesia, Mexico, of this size and a 100% Poland, Russia, Saudi Arabia, response rate would have an South Africa, South Korea, estimated margin of error of +/- Sweden and Turkey, where 3.1 percentage points for a each have a sample sample of 1,000 and an approximately 500+. 500+ estimated margin of error of +/ +/- 4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. All sample surveys and ll d l d polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. A Global @dvisory – December 2011 – G@27 2 CYBERBULLYING

Analytic ComponentsCyberbullying is when a child or group of children (under the age of 18) intentionally intimidate, offend, threatenor embarrass another child or group of children specifically through the use of information technology, such as awebsite or chat room on the Internet, a cellular telephone or another mobile device.– Have you ever seen, read or heard anything about cyberbullying?  Yes  NoWhich of the following comes closest to your point of view? Some people believe that [INSERT STATEMENT AOR B – ROTATE] Others believe that [INSERT STATEMENT A OR B – ROTATE] Which of these statements comes ROTATE]. ROTATE].closer to your own point of view?– STATEMENT A - cyberbullying is the same behaviour seen in other forms of bullying, just through different technologies, and so it should be addressed through existing anti-bullying measures among parents and schools.– STATEMENT B - say that cyberbullying is a fundamentally different type of bullying that needs special attention from parents and schools, in addition to existing efforts to address bullying in general. [RANDOMIZE IN SAME ORDER AS QUESTIONNAIRE VERBIAGE]  Cyberbullying can be handled through existing anti-bullying measures  Cyberbullying needs special attention A Global @dvisory – December 2011 – G@27 3 CYBERBULLYING

Analytic ComponentsTo the best of your knowledge, has a child in your household ever experienced cyberbullying? What about anotherchild in your community? – Yes, on a regular basis – Yes, sometimes – Yes, once or twice – No, never – Don’t knowThinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how didthey experience the harassing behaviour? Please select all that apply. [randomize] – Cellular telephone or other mobile device – Social networking site like Facebook – Online chat room – Email – Online instant messaging g g – Other websites – Other form of technology A Global @dvisory – December 2011 – G@27 4 CYBERBULLYING

DETAILED FINDINGS A Global @dvisory – December 2011 – G@27 5 CYBERBULLYING

Cyberbullying is when a child or group of children (under theage of 18) i t ti f intentionally intimidate, offend, threaten or ll i ti id t ff d th tembarrass another child or group of children specificallythrough the use of information technology, such as a websiteor chat room on the Internet, a cellular telephone or anothermobile device.Have you ever seen, read or heard anything about cyberbullying? – Yes – No A Global @dvisory – December 2011 – G@27 6 CYBERBULLYING

Have you ever seen, read or heard anything about cyberbullying?DN2. Cyberbullying is when a child or group of children (under the age of 18) intentionally intimidate, offend, threaten or embarrass another child or group of childrenspecifically through the use of information technology, such as a website or chat room on the Internet, a cellular telephone or another mobile device. Have you everseen, read or heard anything about cyberbullying? Base: All Respondents: n= 18.687 A Global @dvisory – December 2011 – G@27 7 CYBERBULLYING

Which of the following comes closest to your point of view? Some peoplebelieve that [INSERT STATEMENT A OR B – ROTATE]. Others believe that[INSERT STATEMENT A OR B – ROTATE].Which of these statements comes closer to your own point of view?STATEMENT A - cyberbullying is the same behaviour seen in other formsof bullying, just through different technologies, and so it should beaddressed through existing anti-bullying measures among parents andschools.STATEMENT B - say that cyberbullying is a fundamentally different type ofbullying that needs special attention from parents and schools, in additionto existing efforts to address bullying in general.[RANDOMIZE IN SAME ORDER AS QUESTIONNAIRE VERBIAGE]Cyberbullying can be handled through existing anti bullying measures anti-bullyingCyberbullying needs special attention A Global @dvisory – December 2011 – G@27 8 CYBERBULLYING

Which of these statements about cyberbullying comes closer to your own point of view?DN3. Which of the following comes closest to your point of view? Some people believe that... Which of these statements comes closer to your own point of view?Base: All Respondents: n= 18.687 A Global @dvisory – December 2011 – G@27 9 CYBERBULLYING

To the best of your knowledge, has a child in yourhousehold ever experienced cyberbullying? What aboutanother child in your community? – Yes, on a regular basis – Yes, sometimes – Yes, once or twice – No, never – Don’t know A Global @dvisory – December 2011 – G@27 10 CYBERBULLYING

Has a child in your household ever experienced cyberbullying? No/Never/DK 89% 68% 80% 85% 91% 82% 89% 86% 90% 95% 93% 89% 92% 95% 89% 92% 93% 97% 92% 82% 87% 88% 86% 95% 95%DN4_1. To the best of your knowledge, has a child in your household ever experienced cyberbullying? What about another child in your community? - My childBase: Parent or guardian of any child(ren)under the age of 18 (unwtd) n=6502 A Global @dvisory – December 2011 – G@27 11 CYBERBULLYING

Has a child in your community ever experienced cyberbullying? No/Never/DK 74% 69% 75% 72% 65% 49% 69% 73% 74% 55% 77% 72% 74% 47% 75% 85% 80% 88% 89% 88% 89% 85% 89% 65% 89%DN4_1. To the best of your knowledge, has a child in your household ever experienced cyberbullying? What about another child in your community? -- A child in mycommunity Base: Parent or guardian of any child(ren)under the age of 18 (unwtd) n=6502 A Global @dvisory – December 2011 – G@27 12 CYBERBULLYING

Thinking about the kids you know who have experiencedcyberbullying, to the best of your knowledge, how did theyexperience the harassing behaviour? Please select all thatapply pp y [RANDOMIZE] – Cellular telephone or other mobile device – Social networking site like Facebook – Online chat room – Email – Online instant messaging – Other websites [ANCHOR SECOND LAST] – Other form of technology [ANCHOR LAST] A Global @dvisory – December 2011 – G@27 13 CYBERBULLYING

How did they experience the harassing behaviourDN5. Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?Base: Total Answering (unwtd) n= 1903 A Global @dvisory – December 2011 – G@27 14 CYBERBULLYING

How did they experience the harassing behaviour Social Networking Site Like FacebookDN5. Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?Base: Total Answering (unwtd) n= 1903 A Global @dvisory – December 2011 – G@27 15 CYBERBULLYING

How did they experience the harassing behaviour Cellular telephone or other mobile deviceDN5. Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?Base: Total Answering (unwtd) n= 1903 A Global @dvisory – December 2011 – G@27 16 CYBERBULLYING

How did they experience the harassing behaviour Online chat roomDN5. Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?Base: Total Answering (unwtd) n= 1903 A Global @dvisory – December 2011 – G@27 17 CYBERBULLYING

How did they experience the harassing behaviour EmailDN5. Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?Base: Total Answering (unwtd) n= 1903 A Global @dvisory – December 2011 – G@27 18 CYBERBULLYING

How did they experience the harassing behaviour Online instant messagingDN5. Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?Base: Total Answering (unwtd) n= 1903 A Global @dvisory – December 2011 – G@27 19 CYBERBULLYING

How did they experience the harassing behaviour Other websitesDN5. Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?Base: Total Answering (unwtd) n= 1903 A Global @dvisory – December 2011 – G@27 20 CYBERBULLYING

How did they experience the harassing behaviour Other form of technologyDN5. Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?Base: Total Answering (unwtd) n= 1903 A Global @dvisory – December 2011 – G@27 21 CYBERBULLYING

About Ipsos… We are an independent company among the large global research companies, and are owned and managed by research professionals. Our ambition: to make survey-based research one of the primary means to understand contemporary society and economy. And to make Ipsos a strategic partner for those who wish to better understand the world and play an active part in it, with lasting success. Our experts are specialised in five areas of activity: we assess market potential and interpret market trends, develop and test emergent or existing products or services and build brands, test advertising, advertising study audience responses to various media and measure public opinion on issues and media, reputation. We have 10,000 employees working in wholly owned operations in 66 countries, and regularly conduct research i over 100 countries. d t h in ti Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999. In 2010, Ipsos revenues exceeded 1B Euros. pVisit www.ipsos.com to learn more about Ipsos offerings and capabilities. A Global @dvisory – December 2011 – G@27 22 CYBERBULLYING

For information about this and other Global @dvisory products contact:John WrightSenior Vice President and Managing Director, Public Opinion PollingIpsos Public Affairs +1 (416) 324 2002 324-2002john.wright@ipsos.comKeren GottfriedResearch MR h Manager, P bli O i i P lli Public Opinion PollingIpsos Public Affairs +1 (416) 572-4481keren.gottfried@ipsos.comThe Ipsos Global @dvisor Omnibus is a monthly, online survey of consumer citizens in 24 countriesand produces syndicated reports and studies specifically tailored to the needs of corporations,advertising and PR agencies, and governments. For information contact:Chris DeeneySenior Vice President and Managing Director, Omnibus DivisionIpsos Public Affairs +1 (312) 665-0551chris.deeny@ipsos.comVisit www.ipsos.com for information about all of our products and services.Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole andexclusive property of Ipsos. A Global @dvisory – December 2011 – G@27 23 CYBERBULLYING

Ipsos Global @dvisor Wave 27: Cyberbullying

by Ipsos MORI on Jan 23, 2012

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