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Ipsos Global @dvisor: New Year 2014 Outlook
 

Ipsos Global @dvisor: New Year 2014 Outlook

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On the heels of 2013, global respondents in 23 countries appear to be setting their sights to a brighter future in the coming year. A strong majority (76%) indicate they are optimistic that 2014 will ...

On the heels of 2013, global respondents in 23 countries appear to be setting their sights to a brighter future in the coming year. A strong majority (76%) indicate they are optimistic that 2014 will be a better year for them than 2013, up three points from last year. Only half (53%) expect the global economy to be stronger in 2014 than 2013, though this figure reflects a four-point improvement on the global aggregate level from last year.

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    Ipsos Global @dvisor: New Year 2014 Outlook Ipsos Global @dvisor: New Year 2014 Outlook Presentation Transcript

    • New Year Outlook 2 December 2013 4 1 © 2013 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
    • These are the findings of the Global @dvisor Wave 52 (G@52), an Ipsos survey conducted between December 4th and December 18th, 2013. Methodology: The survey instrument is conducted monthly in 23 countries via the Ipsos Online Panel system. For the results of the survey herein, a total sample of 18,153 adults age 18-64 in the US and Canada, and age 16-64 in all other countries, was interviewed between December 4th and 18th, 2013. Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China*, France, Germany, Great Britain, India, Italy, Japan, Spain, and the United States of America. Approximately 500+ individuals were surveyed in Argentina, Belgium, Hungary, Indonesia, Mexico, Poland, Russia, South Africa, South Korea, Sweden and Turkey. In countries where internet penetration is approximately 60% or higher the data output is comparable the general population. Of the 24 countries surveyed, 15 yield results that are balanced to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. *The nine remaining countries surveyed –Brazil (45.6% Internet penetration among the citizenry), China (41%), India (11.4%), Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), South Africa (17.4%) and Turkey (45.7%)—are not reflective of the general population; however, in these less developed countries respondents are deemed to be “primary engaged citizens” as they meet minimum thresholds of education/income and connectivity compared to their fellow citizens. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website. A Global @dvisory –December 2013 New Year 2014 Outlook 2
    • New Year’s Expectations Very much agree Somewhat disagree Somewhat agree Very much disagree Yearly Tracking ‘% AGREE’ Global Total 2013 2012 2011 2010 81% I will make some personal resolutions to do some specific things for myself or others in 2014 32% 45% 15% 8% 77% 80% Not asked I am optimistic that 2014 will be a better year for me than it was in 2013 33% 43% 17% 7% 76% 80% 72% 77% 53% 52% 51% 48% 41% Not asked 2013 was a bad year for me and my family 21% The global economy will be stronger in 2014 than it was in 11% 2013 32% 42% 31% 33% IK1. Please indicate if you agree very much, agree somewhat, disagree somewhat or disagree very much with the following statements: Base: All Respondents (n=18153) 16% 14% 53% 49% 3
    • I will make some personal resolutions to do some specific things for myself or others in 2014 Very much agree Somewhat agree Somewhat disagree Very much disagree % ‘Agree’ 2013 Total Indonesia Argentina Turkey Brazil South Africa China India Mexico Russia Spain South Korea Australia Germany United States France Belgium Poland Canada Great Britain Japan Italy Hungary Sweden 32% 50% 59% 46% 58% 51% 22% 46% 52% 41% 32% 20% 22% 22% 26% 20% 21% 19% 25% 18% 13% 17% 24% 11% 45% 27% Data <3 not labeled 15% 8% 42% 6% 2% 32% 5% 4% 44% 7% 2% 33% 6% 4% 39% 6% 4% 66% 9% 3% 42% 9% 4% 35% 7% 7% 41% 11% 7% 49% 14% 6% 59% 18% 2% 55% 16% 7% 52% 17% 9% 47% 18% 9% 50% 22% 8% 49% 18% 12% 51% 22% 8% 45% 20% 10% 50% 20% 12% 55% 26% 6% 49% 20% 14% 32% 15% 29% 28% 34% Change from 2012 77% 92% 91% 91% 90% 90% 88% 87% 86% 83% 81% 80% 77% 74% 73% 71% 70% 70% 69% 68% 68% 66% 56% 38% -3% -3% -1% 2% 2% 3% -3% -3% -8% 1% 0% -11% 3% 0% -5% -2% -6% -7% -6% 2% -8% -15% 8% -5% 4
    • I am optimistic that 2014 will be a better year for me than it was in 2013 Very much agree Somewhat agree Somewhat disagree Very much disagree % ‘Agree’ 2013 Total Indonesia France Brazil India Argentina Hungary South Africa China Mexico Russia Canada Australia Turkey United States Belgium Great Britain South Korea Spain Sweden Germany Poland Japan Italy 33% 57% 54% 64% 49% 52% 52% 44% 28% 48% 46% 27% 17% 38% 24% 32% 14% 19% 19% 21% 18% 17% 6% 10% 43% 47% 42% Data <3 not labeled 17% 7% 34% 8% 1% 36% 8% 25% 6% 5% 39% 9% 3% 34% 8% 6% 31% 9% 8% 37% 12% 6% 53% 14% 4% 32% 11% 9% 35% 10% 10% 53% 16% 4% 61% 16% 5% 39% 17% 6% 51% 19% 7% 42% 19% 7% 58% 23% 6% 50% 27% 5% 49% 20% 11% 47% 27% 5% 50% 25% 7% 47% 28% 8% 34% 13% 28% 19% Change from 2012 76% 91% 90% 89% 88% 86% 83% 81% 81% 80% 80% 80% 78% 77% 75% 74% 71% 69% 69% 68% 68% 64% 53% 52% -4% -5% 1% -5% -3% -5% 3% -3% -6% -4% -14% -3% -3% -1% -4% -5% 1% -13% 8% 0% -4% -1% -2% -12% 5
    • 2013 was a bad year for me and my family Very much agree Somewhat agree Somewhat disagree Very much disagree % ‘Agree’ 2013 Total Spain Argentina Hungary Mexico South Korea Italy South Africa India Turkey France Poland Russia Brazil United States Belgium Germany Canada Great Britain Japan China Australia Indonesia Sweden 21% 36% 32% 37% 29% 22% 26% 28% 23% 22% 22% 20% 21% 19% 18% 21% 19% 18% 15% 12% 9% 17% 11% 11% 32% 31% 37% 22% 37% 19% 31% 21% 38% 21% 44% 29% 33% 29% 30% 28% 34% 27% 34% 30% 33% 31% 34% 34% 32% 25% 32% 25% 32% 32% 28% 33% 28% 35% 26% 37% 27% 41% 31% 41% 34% 44% 26% 43% 30% 39% 27% 32% 16% 5% 11% 11% 12% 5% 11% 14% 16% 13% 14% 11% 21% 24% 18% 18% 18% 19% 16% 16% 14% 15% 20% 30% Change from 2012 53% 73% 70% 69% 67% 66% 60% 57% 57% 57% 55% 54% 53% 50% 50% 49% 47% 44% 43% 43% 43% 42% 41% 37% 1% 1% 9% -5% -4% 1% 5% 10% 2% 1% 6% -6% 8% -2% 3% 2% 0% 1% 8% -3% 2% -4% 6% -14% 6
    • The global economy will be stronger in 2014 than it was in 2013 Very much agree Somewhat agree Somewhat disagree Very much disagree % ‘Agree’ 2013 Total India China Indonesia Brazil Argentina South Africa Mexico Australia Great Britain Spain Canada Hungary Turkey United States Japan Germany Russia South Korea Belgium Poland Sweden France Italy 11% 33% 11% 25% 19% 13% 15% 15% 4% 4% 10% 6% 10% 16% 10% 4% 7% 11% 4% 4% 7% 5% 5% 5% 42% 33% 49% 14% 23% 26% 62% 47% 46% 23% 28% 31% 27% 33% 37% 32% 37% 28% 34% 34% 42% 45% 46% 43% 42% 53% 50% 43% 47% 41% 35% 41% 43% 38% 33% 40% 38% 34% 34% 29% 27% 28% 47% 35% 41% 49% 38% 37% 14% 4% 3% 2% 12% 12% 11% 16% 10% 9% 16% 10% 21% 15% 15% 11% 10% 28% 9% 23% 18% 12% 28% 30% Change from 2012 53% 82% 74% 72% 65% 60% 58% 57% 57% 54% 53% 53% 52% 51% 51% 47% 45% 44% 44% 42% 41% 39% 35% 33% 4% 4% 6% -5% -13% -3% 8% 4% -16% 17% -4% 21% 14% 8% -1% 9% 15% -2% 3% 15% 12% -4% 12% 4% 7
    • About Ipsos  Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.  With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.  Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.  Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.  Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.
    • For information about this and other Global @dvisor products contact http://www.ipsosglobaladvisor.com/ or:  John Wright Senior Vice President and Managing Director, Global @dvisor Ipsos Public Affairs +1 (416) 324-2002 john.wright@ipsos.com  Keren Gottfried Senior Research Manager, Global @dvisor Ipsos Public Affairs +1 (416) 572-4481 keren.gottfried@ipsos.com  The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director Ipsos Public Affairs +1 (312) 665-0551 chris.deeny@ipsos.com Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos.