Global @dvisorThe Economic Pulse of the WorldCitizens in 24 Countries Assess the Current State of theirCountry’s Economy f...
These are the findings of the Global @dvisor Wave 40 (G@40),                 an Ipsos survey conducted between December 4t...
Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report....
THE WORLD at a GLANCE                       An                 American                  Success                   Story? ...
A Glimmer of Hope: Life Begins to Stir in the US   Is the engine of the US economy restarting? National economic confiden...
A Glimmer of Hope: Life Begins to Stir in the US   We see this increase in confidence reflected in American comfort level...
THE WORLD at a GLANCETHEWORLDat aGLANCE             A Global @dvisory – January 2013 – G@40   7                           ...
Global Economy on the Rebound?   The negativity that characterized economic assessments of the last quarter of 2012 seems...
   On the other end, Europe continues to relentlessly drag down the global average. Since    2010, it has sat at the bott...
Global Average of National Economic Assessment (36%)       Up One Point After a four-month decline, the average global ec...
Global Average of Local Economic Assessment (26%)       Down One Point When asked to asses their local economies, three i...
Global Average of Future Outlook for Local Economy       Unchanged: 23% One quarter (23%) expect that their local economy...
1. National Economic Assessments: Countries at                        a Glance Compared to the Last Wave…                 ...
1. National Economic Assessment: Regions at                        a Glance Compared to the Last Wave…                    ...
2. Local Economic Assessment: Countries at                          a Glance Compared to the Last Wave…                   ...
2. Local Economic Assessment: Regions at                          a Glance Compared to the Last Wave…            REGION   ...
3. Six Month Outlook on the Local Economy: Countries                          at a Glance Compared to the Last Wave…      ...
3. Six Month Outlook on Local Economy: Regions at                        a Glance Compared to Last Wave…                  ...
DETAILED FINDINGS           A Global @dvisory – January 2013 – G@40   19                               The Economic Pulse
 Assessing The Current Economic      Situation …          …in Their CountryDetailed Tables B.3                           ...
Global Citizens Assess the Current Economic Situation in their                     Country as “Good”                      ...
Global Average Tracked - Global Citizens Assess the Current                                Economic Situation in their Cou...
For All Countries Tracked: Citizens Assess the                  Current Economic Situation in their Country as “Good”     ...
Countries Ranked and Marked By Change In Assessment From Last Month       (Left Column) Thinking about our economic situat...
Countries Ranked by Net Improvement, Decline or No Change Compared to              Last Month: Thinking about our economic...
Assessing the Current Economic Situation by All Regions:                                                                  ...
North American (Canada/US) Countries                                Assessing the Current Economic Situation              ...
LATAM Countries                     Assessing the Current Economic Situation                                              ...
European Countries                     Assessing the Current Economic Situation                                           ...
APAC Countries                      Assessing the Current Economic Situation                                              ...
G8 Countries                     Assessing the Current Economic Situation                                                 ...
BRIC Countries                     Assessing the Current Economic Situation                                               ...
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
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Ipsos Global @dvisor 40: The economic pulse of the world: January 2013

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Europe is divided between those who see their economy as “strong”, and those who do not, with Britain firmly in the latter camp. The latest Ipsos Global @dvisor released by Ipsos MORI finds Germans are around 5 times more positive about their economy than we Britons are about ours.

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Ipsos Global @dvisor 40: The economic pulse of the world: January 2013

  1. 1. Global @dvisorThe Economic Pulse of the WorldCitizens in 24 Countries Assess the Current State of theirCountry’s Economy for a Total Global Perspective A Global @dvisory – January 2013 – G@40 The Economic Pulse
  2. 2. These are the findings of the Global @dvisor Wave 40 (G@40), an Ipsos survey conducted between December 4th and December 18th, 2012. SURVEY METHOD COUNTRIES SAMPLE WEIGHTING• The survey instrument is • The countries reporting herein • For the results of the survey • Weighting was then employed conducted monthly in 24 are Argentina, Australia, presented herein, an to balance demographics and countries around the world via Belgium, Brazil, Canada, international sample of 18,008 ensure that the samples the Ipsos Online Panel system. China, France, Germany, adults age 18-64 in the US and composition reflects that of the Great Britain, Hungary, India, Canada, and age 16-64 in all adult population according to Indonesia, Italy, Japan, other countries, were the most recent country Mexico, Poland, Russia, Saudi interviewed. Approximately Census data, and to provide Arabia, South Africa, South 1000+ individuals participated results intended to Korea, Spain, Sweden, Turkey on a country by country basis approximate the sample and the United States of via the Ipsos Online Panel with universe. The precision of America. the exception of Argentina, Ipsos online polls are Belgium, Hungary Indonesia, calculated using a credibility Mexico, Poland, Russia, Saudi interval. In this case, a poll of Arabia, South Africa, South 1,000 is accurate to +/- 3.5 Korea, Sweden and Turkey, percentage points and one of where each have a sample 500 is accurate to +/- 5.0 approximately 500+. percentage points in their respective general populations. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. For more information on credibility intervals, please visit the Ipsos website. A Global @dvisory – January 2013 – G@40 2 The Economic Pulse
  3. 3. Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report. Each question is tracked and analyzed from questions dealing with: The currently perceived macroeconomic state of the respondent’s country: • Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?  The currently perceived state of the local economy: • Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.  A six month outlook for the local economy: • Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – January 2013 – G@40 3 The Economic Pulse
  4. 4. THE WORLD at a GLANCE An American Success Story? A Global @dvisory – January 2013 – G@40 4 The Economic Pulse
  5. 5. A Glimmer of Hope: Life Begins to Stir in the US Is the engine of the US economy restarting? National economic confidence assessments have been on a steady incline in the United States since 2011 and now sit at 31% who say the state of their national economy is “good”. This rating sits ten points higher than one year ago (21%) and twenty points higher than November 2008 (11%). This movement is mirrored in assessments of the local economy (25%), reflecting a rocky but distinctly upward trend since Oct 2011 (16%). National Economic Confidence in the United States 50% 47% 45% 40% 35% 30% 31% 25% 20% 15% 10% 5% 0% Mar/11 Mar/12 Oct/11 Oct/12 Nov/11 Nov/12 Jan/12 Apr 2007 Apr 2008 Nov 2008 Apr 2009 Apr 2010 Nov 2010 May/11 Jan 2011 Jun/11 Jul/11 Feb/12 May/12 Jun/12 Sept/11 Jul/12 Mar 2010 May 2010 Aug 2010 Dec/11 Sep/12 Dec/12 Nov/Jan 2010 Jun 2010 Feb 2011 Jul 2010 Sept 2010 Oct 2007 Oct 2010 Dec 2010 Aug/11 Aug/12 Apr/11 Apr/12 A Global @dvisory – January 2013 – G@40 5 The Economic Pulse
  6. 6. A Glimmer of Hope: Life Begins to Stir in the US We see this increase in confidence reflected in American comfort level to buy big ticket items. The story appears to mirror lagging indicators which have just been released on the American economy. For example, the US Department of Commerce reported that American builders began work on homes in December 2012 as a faster rate than in the past four and a half years. They started working on 780,000 homes last year, making 2012 the best year for residential building construction since the start of the housing crisis. While this figure still represents only half of the proportion expected in stronger markets, it has increased 28.1% since 2011. This progress is encouraging. Whether there are new homes as a result of new demand or simply a replenishing of housing as a result of devastating natural disasters – in part, supported financially by Congress – the effect may be the same; to get people working and spending. The question is whether this is now the beginning of a recovery that will sustain itself for the next year and prove to be a meaningful change in American consumer confidence and the economy on the whole. Given the hesitant, but positive, improvements that have been seen by consumer economic confidence in the United States in the past year and last few months, the US would appear to be on a trajectory towards stable economic confidence. Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car? 50% 40% % ‘More Comfortable’ 34% 30% 20% March 2010 A Global @dvisory – January 2013 – G@40 November 2012 6 The Economic Pulse
  7. 7. THE WORLD at a GLANCETHEWORLDat aGLANCE A Global @dvisory – January 2013 – G@40 7 The Economic Pulse
  8. 8. Global Economy on the Rebound? The negativity that characterized economic assessments of the last quarter of 2012 seems to have reached a halt as we start off 2013. The global aggregate of 24 countries might finally be on the uptick as 36% of global citizens agree their current national economic situation is “good”, a one-point improvement since last sounding. Hidden in the narrative of the global aggregate lies a mixed bag of regional stories. Coming out of 2012, the real winner is North America (49%). 2011 was unsettling and unstable for the region, in particular due to a downward shift seen in the second half of the year. In 2012, however, the region’s assessments have been primarily on the upswing, despite the occasional short-lived dip. This shift is driven, as previously mentioned, by significant positive trends in American national sentiment. In the United States, 31% of respondents report their economy is “good”, a full ten points above where it was a year ago (21% in December 2011). Canada’s strong, stable economic confidence ratings (66% this wave) consistently pull up the regional average. North American sentiment has closed the gap between its ratings and the top geographic region (now only one point apart), yet the Middle East and Africa closes 2012 on top with fully 50% rating their national economies to be good. It manages to maintain its top spot year after year, even despite a serious dip in confidence after August 2012. It ended the year off with a slight upturn in sentiment. The ratings in the Middle East and African region are weighted down by severely declining ratings in South Africa (22%, down 20 points since the start of 2012). Less negative results have been seen in Turkey (47%) and, of course, the strength of the region is driven by consistent world-leader Saudi Arabia (82%). A Global @dvisory – January 2013 – G@40 8 The Economic Pulse
  9. 9.  On the other end, Europe continues to relentlessly drag down the global average. Since 2010, it has sat at the bottom of the ranking by a wide margin. Then this past quarter the ratings have worsened again, ending at 21% this sounding, the lowest it has been since the start of fielding. Germany (63%) and Sweden (57%) sit as the outliers, while the rest of the countries fall at 21% (Belgium) or below. Of particular concern is Great Britain. Sitting at 13%, the national sentiment line suggested a hint of an upswing at the end of 2012 but rounded off with a four-point dip since last sounding. In Latin America, the first half of 2012 marked a worsening trend follow by an inconsistent second half of the year. The final 2012 result in Latin America is a regional aggregate of 42%, one point stronger than last sounding. Brazil (55%) and Argentina (37%) both reflect improvements this sounding while Mexico, which has been on a general incline throughout 2012, reflects a decline. The ratings in Asia-Pacific (42%) are now on the uptick after a stabilization of the descending nature of the assessment in the first half of 2012. The regional sentiment’s behaviours are characterized by the fact that it is comprised of seven countries that provide quite different economic assessments. The region is led by India (68%), Australia (63%) and China (63%) at the top, Indonesia (50%) and Russia (26%) in a widely-separated middle, and South Korea (15%) and Japan (6%) at the bottom. A Global @dvisory – January 2013 – G@40 9 The Economic Pulse
  10. 10. Global Average of National Economic Assessment (36%) Up One Point After a four-month decline, the average global economic assessment of national economies surveyed in 24 countries takes a turn for the better this month as 36% of global citizens rate their national economies to be ‘good.” A substantial margin continues to exist at the top of the global ratings between global leader Saudi Arabia (82%) and runners-up India (68%), Canada (66%), China (64%), Australia (63%) and Germany (63%). Only a handful of those in Spain (2%) rate their national economies as ‘good’, followed by Hungary (5%), Italy (5%), Japan (6%) and France (7%). Countries with the greatest improvements in this wave: India (68%, 8pts), Belgium (21%, 6pts), Brazil (55%, 4pts), Argentina (37%, 4pts), United States (31%, 3pts) and Saudi Arabia (82%, 3pts). Countries with the greatest declines: Sweden (57%, -12pts), Great Britain (13%, - 4pts), Mexico (35%, -4pts), Russia (26%, -3pts) and Indonesia (50%, -2pts). A Global @dvisory – January 2013 – G@40 10 The Economic Pulse
  11. 11. Global Average of Local Economic Assessment (26%) Down One Point When asked to asses their local economies, three in ten (26%) agree the state of the current economy in their local area is ‘good’ on the global aggregate level. This is down one point since last sounding. The top countries ranking on this measure report about half of their national populations assessing their local areas as “good”: Saudi Arabia (54%), China (47%), Sweden (47%), India (45%), Brazil (44%) and Germany (44%). Fistfuls in Japan (5%), Spain (5%), Hungary (7%), Italy (8%), France (12%) and Belgium (13%) rate their local areas as “good”. Countries with the greatest improvements in this wave: Brazil (44%, +6pts), Argentina (23%, +3pts), United States (25%, +3pts) and Australia (42%, +2pts). Countries with the greatest declines: China (47%, -7pts), Sweden (47%, -4pts), Great Britain (14%, -3pts), Mexico (24%, -3pts), Russia (16%, -2pts) and Italy (8%, -2pts). A Global @dvisory – January 2013 – G@40 11 The Economic Pulse
  12. 12. Global Average of Future Outlook for Local Economy Unchanged: 23% One quarter (23%) expect that their local economy will be stronger six months from now, consistent with last month’s sounding. A strong majority of Brazilians (73%) continue to indicate they predict their local economies will be stronger in the next six months. A gap persists in between Brazilian ratings and the rest of the highest-ranking countries: India (53%), Saudi Arabia (48%), Argentina (42%), Indonesia (39%) and Mexico (38%). Small minorities in France (3%), Belgium (5%), Hungary (5%), Great Britain (8%), Japan (8%) and Spain (9%) expect their future local economies will be “stronger” Countries with the greatest improvements in this wave: South Africa (14%, +4pts), India (53%, +3pts), Indonesia (39%, +3pts), Canada (18%, +3pts) and South Korea (15%, +3pts). Countries with the greatest declines: China (35%, -10pts), United States (24%, -5pts), Great Britain (8%, -4pts), Sweden (10%, -2pts), Spain (9%, -2pts) and Mexico (38%, - 2pts). A Global @dvisory – January 2013 – G@40 12 The Economic Pulse
  13. 13. 1. National Economic Assessments: Countries at a Glance Compared to the Last Wave… Those Countries Where the National Area Economic Assessment… has experienced a is has experienced an is DECLINE HIGHEST IMPROVEMENT LOWEST since last this month since last sounding this month sounding Saudi Arabia 82% India  8 Sweden  12 Spain 2% India 68% Belgium  6 Mexico  4 Hungary 5% Canada 66% Brazil  4 Great Britain  4 Italy 5% China 64% Argentina  4 Russia  3 Japan 6% Australia 63% Saudi Arabia  3 Indonesia  2 France 7% Germany 63% United States  3 Turkey  1 Great Britain 13% Sweden 57% Canada  2 Japan  1 South Korea 15% Brazil 55% Australia  2 Spain  1 Poland 20% Indonesia 50% Belgium 21% Turkey 47% South Africa 22% Argentina 37% Russia 26% Mexico 35% United States 31%Thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 13 The Economic Pulse
  14. 14. 1. National Economic Assessment: Regions at a Glance Compared to the Last Wave… CHANGE REGION NET (since last (in descending order by NET) ‘Good’ sounding) BRIC 53% 2% Middle East/Africa 50% 1% North America 49% 3% LATAM 42% 1% APAC 42% 1% G-8 Countries 27% 1% Europe 21% 1%Thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 14 The Economic Pulse
  15. 15. 2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave… Those Countries Where the Local Area Economic Assessment… has experienced a is has experienced an is DECLINE HIGHEST IMPROVEMENT LOWEST since last this month since last sounding this month sounding Saudi Arabia 54% Brazil  6 China  7 Japan 5% China 47% United States  3 Sweden  4 Spain 5% Sweden 47% Argentina  3 Mexico  3 Hungary 7% India 45% Australia  2 Great Britain  3 Italy 8% Brazil 44% Saudi Arabia  1 Russia  2 France 12% Germany 44% India  1 Italy  2 Belgium 13% Australia 42% Germany  1 Canada  1 Great Britain 14% Canada 42% South Korea  1 Turkey  1 South Korea 15% Turkey 35% Indonesia  1 Poland 16% Indonesia 33% Poland  1 Russia 16% United States 25% Hungary  1 South Africa 18% Mexico 24% Argentina 23%Rate the current state of the economy in your local area using a scale from 1 to 7,where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – January 2013 – G@40 15 The Economic Pulse
  16. 16. 2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave… REGION NET CHANGE (in descending order by NET) ‘Strong’ (since last sounding) Top 3 Box (5-6-7) BRIC 38% 1% Middle East/Africa 36% N/C North America 34% 1% LATAM 31% 3% APAC 29% 1% G-8 Countries 21% N/C Europe 18% 2%Rate the current state of the economy in your local area using a scale from 1 to 7,where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – January 2013 – G@40 16 The Economic Pulse
  17. 17. 3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave… Countries where the Assessment of the Local Economic Strengthening … is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Brazil 73% South Africa  4 China  10 France 3% India 53% India  3 United States  5 Belgium 5% Saudi Arabia 48% Indonesia  3 Great Britain  4 Hungary 5% Argentina 42% Canada  3 Mexico  2 Great Britain 8% Indonesia 39% South Korea  3 Sweden  2 Japan 8% Mexico 38% Argentina  2 Spain  2 Spain 9% China 35% Turkey  2 Poland  1 Sweden 10% Turkey 26% Germany  2 Belgium  1 Italy 11% United States 24% Saudi Arabia  1 Hungary  1 Poland 11% Australia 18% France  1 South Africa 14% Canada 18% Russia 15%Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – January 2013 – G@40 17 The Economic Pulse
  18. 18. 3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave… REGION NET CHANGE (in descending order by NET) ‘Stronger’ (since last sounding) LATAM 51% N/C BRIC 44% 2% Middle East/Africa 29% 2% APAC 26% N/C North America 21% 1% G-8 Countries 13% N/C Europe 9% 1%Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – January 2013 – G@40 18 The Economic Pulse
  19. 19. DETAILED FINDINGS A Global @dvisory – January 2013 – G@40 19 The Economic Pulse
  20. 20.  Assessing The Current Economic Situation … …in Their CountryDetailed Tables B.3 A Global @dvisory – January 2013 – G@40 20 The Economic Pulse
  21. 21. Global Citizens Assess the Current Economic Situation in their Country as “Good” ‘Very Good / Somewhat Good’ Total 36% Saudi Arabia 82% India 68% Canada 66% China 64% Australia 63% Germany 63% Sweden 57% Brazil 55% Indonesia 50% Turkey 47% Argentina 37% Mexico 35% United States 31% Russia 26% South Africa 22% Belgium 21% Poland 20% South Korea 15% Great Britain 13% France 7% Japan 6% Hungary 5% Italy 5% Spain 2%Now thinking about our economic situation, how would you describe the current economicsituation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 21 The Economic Pulse
  22. 22. Global Average Tracked - Global Citizens Assess the Current Economic Situation in their Country as “Good”:… 1 Total Good 70% 60% 56%55% 50% 45% 42%41%41% 40%41%40% 40%41% 40%41%40%40% 38%38%39%39% 38% 38%39%38%39%38%39%39%39%38%37%37%38%38%37% 40% 32% 36%35%36% 29% 30% 20% 10% 0% Nov-12 Mar/11 Mar/12 Oct/07 Oct/10 Oct/11 Nov/08 Nov/10 Nov/11 Oct-12 Dec-12 Jan/11 Jan/12 Nov/Jan/10 May/10 Jun/10 Feb/11 May/11 Jun/11 Feb/12 May/12 Jun/12 Jul/10 Jul/11 Jul/12 Sep/10 Dec/10 Sep/11 Dec/11 Sep/12 Aug/10 Aug/11 Aug/12 Apr/07 Apr/08 Apr/11 Apr/12 Apr/09 Apr/10Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 22 The Economic Pulse
  23. 23. For All Countries Tracked: Citizens Assess the Current Economic Situation in their Country as “Good” Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘10 ‘10 ‘10 ‘10 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘12 ‘12 ‘12 ‘12 ‘12 ‘12 ’12 ’12 ’12 ‘12 ‘12 ‘12 Argentina 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52% 55% 47% 51% 38% 45% 34% 37% 34% 36% 36% 33% 37% Australia 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68% 70% 66% 62% 64% 61% 61% 58% 59% 62% 61% 61% 63% Belgium 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19% 22% 16% 24% 21% 28% 29% 34% 35% 36% 28% 15% 21% Brazil 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56% 62% 63% 54% 59% 49% 52% 58% 51% 56% 57% 51% 55% Canada 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63% 65% 65% 64% 62% 62% 62% 63% 65% 66% 68% 64% 66% China 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55% 64% 72% 71% 62% 63% 60% 67% 53% 58% 63% 63% 64% France 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% 8% 12% 7% 6% 7% 5% 6% 7% 9% 9% 9% 9% 8% 9% 6% 6% 5% 7% Germany 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61% 70% 71% 68% 68% 69% 66% 68% 69% 68% 60% 63% 63% Great 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% 10% 11% 17% 11% 10% 8% 13% 10% 14% 12% 10% 12% 11% 14% 14% 15% 17% 13% Britain Hungary 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% 5% 4% 4% 2% 3% 2% 2% 3% 4% 4% 3% 4% 3% 5% 4% 4% 3% 5% India 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68% 65% 74% 79% 72% 70% 58% 60% 68% 58% 58% 60% 68% Indonesia 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46% 45% 40% 35% 36% 40% 41% 40% 46% 40% 46% 52% 50% Italy 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10% 8% 8% 8% 6% 5% 5% 6% 6% 5% 3% 3% 4% 5% 6% 6% 5% 5% Japan 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% 8% 6% 8% 6% 7% 8% 8% 9% 9% 8% 9% 9% 7% 11% 11% 9% 7% 6% Mexico 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30% 24% 29% 31% 33% 28% 28% 32% 29% 34% 32% 39% 35% Poland 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27% 27% 21% 27% 25% 25% 28% 33% 22% 19% 21% 18% 20% Russia 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30% 30% 28% 33% 33% 36% 33% 29% 28% 31% 27% 29% 26% Saudi 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86% 86% 90% 89% 88% 88% 83% 85% 84% 80% 79% 79% 82% ArabiaSouth Africa 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42% 40% 36% 35% 33% 38% 39% 38% 31% 26% 22% 22%South Korea 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21% 17% 17% 20% 22% 20% 21% 18% 17% 24% 16% 15% 15% Spain 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% 7% 6% 3% 5% 3% 4% 4% 4% 4% 3% 3% 3% 3% 4% 4% 3% 3% 2% Sweden 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74% 72% 73% 70% 71% 64% 75% 71% 81% 65% 72% 69% 57% Turkey 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58% 55% 58% 58% 51% 49% 51% 51% 56% 50% 44% 48% 47% United 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21% 21% 19% 22% 27% 23% 26% 25% 28% 26% 24% 28% 31% States A Global @dvisory – January 2013 – G@40 23 The Economic Pulse
  24. 24. Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? % Very Good / Somewhat Good Total (+1) 36% India (+8) 68% Belgium (+6) 21% Brazil (+4) 55% Argentina (+4) 37%Saudi Arabia (+3) 82%United States (+3) 31% Canada (+2) 66% Australia (+2) 63% Poland (+2) 20% Green marks countries experiencing improvement; France (+2) 7% Blue marks countries with no change from last month; Hungary (+2) 5% Red marks countries experiencing a decline… China (+1) 64% Germany (N/C) 63%South Africa (N/C) 22%South Korea (N/C) 15% Italy (N/C) 5% Turkey (-1) 47% Japan (-1) 6% Spain (-1) 2% Indonesia (-2) 50% Russia (-3) 26% Mexico (-4) 35% Great Britain (-4) 13% Sweden (-12) 57% A Global @dvisory – January 2013 – G@40 24 The Economic Pulse
  25. 25. Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?-15% -10% -5% 0% 5% 10% 15% India (+8) 8% Belgium (+6) 6% Brazil (+4) 4% Argentina (+4) 4% Saudi Arabia (+3) 3% United States (+3) 3% Canada (+2) 2% Australia (+2) 2% Poland (+2) 2% France (+2) 2% Hungary (+2) 2% China (+1) 1% Germany (N/C) 0% South Africa (N/C) 0% South Korea (N/C) 0% Italy (N/C) 0% -1% Turkey (-1) -1% Japan (-1) -1% Spain (-1) -2% Indonesia (-2) -3% Russia (-3) -4% Mexico (-4) -4% Great Britain (-4) -12% Sweden (-12) A Global @dvisory – January 2013 – G@40 25 The Economic Pulse
  26. 26. Assessing the Current Economic Situation by All Regions: Very Good / Somewhat Good 80% 71% 70% 64% 60% 61% 53% 50% 51% 50% 49% 45% 42% 40% 30% 27% 20% 21% 10% Apr 2007 Apr 2008 Nov 2008 Apr 2009 Apr 2010 Nov 2010 Apr 2011 Nov 2011 Apr 2012 Nov 2012 Nov/Jan/10 Jan 2011 Jan 2012 Mar 2010 May 2010 Aug 2010 Aug 2011 Aug 2012 Jun 2010 Feb 2011 Mar 2011 May 2011 Jun 2011 Feb 2012 Mar 2012 May 2012 Jun 2012 Jul 2010 Jul 2011 Jul 2012 Oct 2007 Sep 2010 Oct 2010 Dec 2010 Sep 2011 Oct 2011 Dec 2011 Sep 2012 Oct 2012 Dec 2012 North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/AfricaNow thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 26 The Economic Pulse
  27. 27. North American (Canada/US) Countries Assessing the Current Economic Situation 3 Very Good / Somewhat Good 100% 90% 80% 80% 70% 66% 60% 47% 50% 40% 30% 31% 20% 10% 0% Mar/11 Mar/12 Oct/11 Oct/12 Nov/11 Nov/12 Jan/12 Apr 2007 Apr 2008 Nov 2008 Apr 2009 Apr 2010 Nov 2010 May/11 Jan 2011 Jun/11 Feb/12 May/12 Jul/11 Jun/12 Sept/11 Jul/12 Mar 2010 May 2010 Aug 2010 Dec/11 Sep/12 Dec/12 Nov/Jan 2010 Jun 2010 Feb 2011 Jul 2010 Sept 2010 Dec 2010 Oct 2007 Oct 2010 Aug/11 Aug/12 Apr/11 Apr/12 United States CanadaNow thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 27 The Economic Pulse
  28. 28. LATAM Countries Assessing the Current Economic Situation 1 Very Good / Somewhat Good 80% 70% 60% 55% 50% 50% 42% 40% 37% 35% 30% 20% 10% 0% Nov-08 Nov-10 Nov-11 Nov-12 Mar-10 May-10 Jun-10 Feb-11 Mar-11 May-11 Jun-11 Feb-12 Mar-12 May-12 Jun-12 Jul-10 Jul-11 Nov-09/Jan-10 Sept-10 Sept-11 Jul-12 Oct-07 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Oct-12 Dec-12 Jan-11 Jan-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Brazil Argentina MexicoNow thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 28 The Economic Pulse
  29. 29. European Countries Assessing the Current Economic Situation 1 Very Good / Somewhat Good 90% 80% 70% 64% 63% 60% 59% 57% 55% 50% 50% 40% 30% 27% 21% 20% 20% 13% 10% 7% 5% 2% 0% Nov-08 Nov-10 Nov-11 Nov-12 Mar-10 May-10 Jun-10 Feb-11 May-11 Jul-10 Mar-11 Jun-11 Feb-12 Mar-12 May-12 Jun-12 Jul-11 Sept-11 Jul-12 Oct-07 Sep-10 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Oct-12 Dec-12 Jan-11 Jan-12 Nov/Jan 2010 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Germany France Spain Sweden Great Britain Belgium Italy Hungary PolandNow thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 29 The Economic Pulse
  30. 30. APAC Countries Assessing the Current Economic Situation 1 Very Good / Somewhat Good 100% 90% 90% 88% 80% 78% 70% 68% 65% 63% 60% 50% 50% 40% 30% 26% 20% 16% 15% 10% 6% 0% Nov-08 Nov-10 Nov-11 Nov-12 Mar-10 May-10 Jun-10 Feb-11 Mar-11 May-11 Jun-11 Feb-12 Mar-12 May-12 Jun-12 Nov-09/Jan-10 Jul-10 Jul-11 Jul-12 Sept-11 Oct-07 Sep-10 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Oct-12 Dec-12 Jan-11 Jan-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Australia China India Japan Russia South Korea IndonesiaNow thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 30 The Economic Pulse
  31. 31. G8 Countries Assessing the Current Economic Situation 1 Very Good / Somewhat Good 100% 90% 80% 80% 70% 65% 66% 63% 60% 59% 50% 47% 40% 30% 31% 28% 26% 27% 20% 13% 10% 6% 5% 0% Nov-08 Nov-10 Nov-11 Nov-12 Mar-10 May-10 Jun-10 Feb-11 Mar-11 May-11 Jun-11 Feb-12 May-12 Nov-09/Jan-10 Jul-10 Sept-10 Jul-11 Mar-12 Jun-12 Sept-11 Jul-12 Oct-07 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Oct-12 Dec-12 Jan-11 Jan-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Great Britain Canada France Germany Italy Japan Russia United StatesNow thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 31 The Economic Pulse
  32. 32. BRIC Countries Assessing the Current Economic Situation 2 Very Good / Somewhat Good 100% 90% 90% 88% 80% 70% 68% 65% 63% 60% 55% 50% 42% 40% 30% 26% 20% 10% 0% Mar-10 Mar-11 Mar-12 Oct-07 Oct-10 Oct-11 Oct-12 Nov-08 Nov-10 Nov-12 Jan-11 Nov-11 Jan-12 May-10 Jun-10 Feb-11 May-11 Jun-11 Feb-12 May-12 Jun-12 Jul-10 Jul-11 Sept-10 Sept-11 Jul-12 Dec-10 Dec-11 Sep-12 Dec-12 Nov 09/Jan 10 Aug-10 Aug-11 Aug-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Brazil Russia India ChinaNow thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 32 The Economic Pulse

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