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Global @dvisor
The Economic Pulse of the World
Citizens in 24 Countries Assess the Current State of their
Country’s Economy for a Total Global Perspective




                                     A Global @dvisory – January 2013 – G@40
                                                         The Economic Pulse
These are the findings of the Global @dvisor Wave 40 (G@40),
                 an Ipsos survey conducted between December 4th and December 18th, 2012.



    SURVEY METHOD                          COUNTRIES                             SAMPLE                            WEIGHTING


• The survey instrument is         • The countries reporting herein   • For the results of the survey     • Weighting was then employed
  conducted monthly in 24            are Argentina, Australia,          presented herein, an                to balance demographics and
  countries around the world via     Belgium, Brazil, Canada,           international sample of 18,008      ensure that the sample's
  the Ipsos Online Panel system.     China, France, Germany,            adults age 18-64 in the US and      composition reflects that of the
                                     Great Britain, Hungary, India,     Canada, and age 16-64 in all        adult population according to
                                     Indonesia, Italy, Japan,           other countries, were               the most recent country
                                     Mexico, Poland, Russia, Saudi      interviewed. Approximately          Census data, and to provide
                                     Arabia, South Africa, South        1000+ individuals participated      results intended to
                                     Korea, Spain, Sweden, Turkey       on a country by country basis       approximate the sample
                                     and the United States of           via the Ipsos Online Panel with     universe. The precision of
                                     America.                           the exception of Argentina,         Ipsos online polls are
                                                                        Belgium, Hungary Indonesia,         calculated using a credibility
                                                                        Mexico, Poland, Russia, Saudi       interval. In this case, a poll of
                                                                        Arabia, South Africa, South         1,000 is accurate to +/- 3.5
                                                                        Korea, Sweden and Turkey,           percentage points and one of
                                                                        where each have a sample            500 is accurate to +/- 5.0
                                                                        approximately 500+.                 percentage points in their
                                                                                                            respective general populations.
                                                                                                            All sample surveys and polls
                                                                                                            may be subject to other
                                                                                                            sources of error, including, but
                                                                                                            not limited to coverage error,
                                                                                                            and measurement error. For
                                                                                                            more information on credibility
                                                                                                            intervals, please visit the Ipsos
                                                                                                            website.




                                                                                     A Global @dvisory – January 2013 – G@40                    2
                                                                                                               The Economic Pulse
Analytic Components…
 There are three analytic components that make up the findings of this monthly Economic Pulse report.
  Each question is tracked and analyzed from questions dealing with:

            The currently perceived macroeconomic state of
            the respondent’s country:

            • Thinking about our economic situation, how would you describe the current
              economic situation in [insert country]? Is it very good, somewhat good, somewhat
              bad or very bad?


             The currently perceived state of the local economy:

            • Rate the current state of the economy in your local area using a scale from 1 to 7,
              where 7 means a very strong economy today and 1 means a very weak economy.


             A six month outlook for the local economy:

            • Looking ahead six months from now, do you expect the economy in your local
              area to be much stronger, somewhat stronger, about the same, somewhat weaker, or
              much weaker than it is now?

                                                                  A Global @dvisory – January 2013 – G@40   3
                                                                                       The Economic Pulse
THE WORLD at a GLANCE




                       An
                 American
                  Success
                   Story?
             A Global @dvisory – January 2013 – G@40   4
                                 The Economic Pulse
A Glimmer of Hope: Life Begins to Stir in the US

   Is the engine of the US economy restarting? National economic confidence assessments
    have been on a steady incline in the United States since 2011 and now sit at 31% who
    say the state of their national economy is “good”. This rating sits ten points higher than one
    year ago (21%) and twenty points higher than November 2008 (11%). This movement is
    mirrored in assessments of the local economy (25%), reflecting a rocky but distinctly upward
    trend since Oct 2011 (16%).

                                                                                    National Economic Confidence in the United States

    50% 47%
    45%
    40%
    35%
    30%                                                                                                                                                                                                                                                                                                                                                                                                                     31%

    25%
    20%
    15%
    10%
    5%
    0%
                                                                                                                                                                                                                     Mar/11




                                                                                                                                                                                                                                                                                                                                  Mar/12
                                                                                                                                                                                                                                                                                     Oct/11




                                                                                                                                                                                                                                                                                                                                                                                                 Oct/12
                                                                                                                                                                                                                                                                                              Nov/11




                                                                                                                                                                                                                                                                                                                                                                                                          Nov/12
                                                                                                                                                                                                                                                                                                                Jan/12
          Apr 2007


                                Apr 2008
                                           Nov 2008
                                                      Apr 2009



                                                                                           Apr 2010




                                                                                                                                                                         Nov 2010




                                                                                                                                                                                                                                       May/11
                                                                                                                                                                                               Jan 2011




                                                                                                                                                                                                                                                Jun/11
                                                                                                                                                                                                                                                         Jul/11




                                                                                                                                                                                                                                                                                                                         Feb/12



                                                                                                                                                                                                                                                                                                                                                    May/12
                                                                                                                                                                                                                                                                                                                                                             Jun/12
                                                                                                                                                                                                                                                                           Sept/11




                                                                                                                                                                                                                                                                                                                                                                      Jul/12
                                                                                Mar 2010


                                                                                                      May 2010



                                                                                                                                       Aug 2010




                                                                                                                                                                                                                                                                                                       Dec/11




                                                                                                                                                                                                                                                                                                                                                                                        Sep/12



                                                                                                                                                                                                                                                                                                                                                                                                                   Dec/12
                                                                 Nov/Jan 2010




                                                                                                                 Jun 2010




                                                                                                                                                                                                          Feb 2011
                                                                                                                            Jul 2010


                                                                                                                                                  Sept 2010
                     Oct 2007




                                                                                                                                                              Oct 2010


                                                                                                                                                                                    Dec 2010




                                                                                                                                                                                                                                                                  Aug/11




                                                                                                                                                                                                                                                                                                                                                                               Aug/12
                                                                                                                                                                                                                              Apr/11




                                                                                                                                                                                                                                                                                                                                           Apr/12
                                                                                                                                                                                                                                                                           A Global @dvisory – January 2013 – G@40                                                                                                            5
                                                                                                                                                                                                                                                                                                                                                             The Economic Pulse
A Glimmer of Hope: Life Begins to Stir in the US

   We see this increase in confidence reflected in American comfort level to buy big ticket items.

   The story appears to mirror lagging indicators which have just been released on the American
    economy. For example, the US Department of Commerce reported that American builders
    began work on homes in December 2012 as a faster rate than in the past four and a half years.
    They started working on 780,000 homes last year, making 2012 the best year for residential
    building construction since the start of the housing crisis. While this figure still represents only
    half of the proportion expected in stronger markets, it has increased 28.1% since 2011.

   This progress is encouraging. Whether there are new homes as a result of new demand or
    simply a replenishing of housing as a result of devastating natural disasters – in part, supported
    financially by Congress – the effect may be the same; to get people working and spending. The
    question is whether this is now the beginning of a recovery that will sustain itself for the next
    year and prove to be a meaningful change in American consumer confidence and the economy
    on the whole. Given the hesitant, but positive, improvements that have been seen by consumer
    economic confidence in the United States in the past year and last few months, the US would
    appear to be on a trajectory towards stable economic confidence.

           Compared to 6 months ago, are you NOW more or less comfortable making a major
                                   purchase, like a home or car?
    50%
    40%                                   % ‘More Comfortable’
          34%
    30%
    20%
           March 2010                                            A Global @dvisory – January 2013 – G@40
                                                                                          November 2012    6
                                                                                      The Economic Pulse
THE WORLD at a GLANCE




THE
WORLD
at a
GLANCE
             A Global @dvisory – January 2013 – G@40   7
                                 The Economic Pulse
Global Economy on the Rebound?
   The negativity that characterized economic assessments of the last quarter of 2012 seems to
    have reached a halt as we start off 2013. The global aggregate of 24 countries might finally be
    on the uptick as 36% of global citizens agree their current national economic situation is
    “good”, a one-point improvement since last sounding.

   Hidden in the narrative of the global aggregate lies a mixed bag of regional stories. Coming out
    of 2012, the real winner is North America (49%). 2011 was unsettling and unstable for the
    region, in particular due to a downward shift seen in the second half of the year. In 2012,
    however, the region’s assessments have been primarily on the upswing, despite the occasional
    short-lived dip. This shift is driven, as previously mentioned, by significant positive trends in
    American national sentiment. In the United States, 31% of respondents report their economy is
    “good”, a full ten points above where it was a year ago (21% in December 2011). Canada’s
    strong, stable economic confidence ratings (66% this wave) consistently pull up the regional
    average.

   North American sentiment has closed the gap between its ratings and the top geographic
    region (now only one point apart), yet the Middle East and Africa closes 2012 on top with
    fully 50% rating their national economies to be good. It manages to maintain its top spot
    year after year, even despite a serious dip in confidence after August 2012. It ended the year off
    with a slight upturn in sentiment. The ratings in the Middle East and African region are weighted
    down by severely declining ratings in South Africa (22%, down 20 points since the start of
    2012). Less negative results have been seen in Turkey (47%) and, of course, the strength of
    the region is driven by consistent world-leader Saudi Arabia (82%).

                                                               A Global @dvisory – January 2013 – G@40   8
                                                                                    The Economic Pulse
   On the other end, Europe continues to relentlessly drag down the global average. Since
    2010, it has sat at the bottom of the ranking by a wide margin. Then this past quarter the
    ratings have worsened again, ending at 21% this sounding, the lowest it has been since the
    start of fielding. Germany (63%) and Sweden (57%) sit as the outliers, while the rest of the
    countries fall at 21% (Belgium) or below. Of particular concern is Great Britain. Sitting at 13%,
    the national sentiment line suggested a hint of an upswing at the end of 2012 but rounded off
    with a four-point dip since last sounding.

   In Latin America, the first half of 2012 marked a worsening trend follow by an inconsistent
    second half of the year. The final 2012 result in Latin America is a regional aggregate of
    42%, one point stronger than last sounding. Brazil (55%) and Argentina (37%) both reflect
    improvements this sounding while Mexico, which has been on a general incline throughout
    2012, reflects a decline.

   The ratings in Asia-Pacific (42%) are now on the uptick after a stabilization of the
    descending nature of the assessment in the first half of 2012. The regional sentiment’s
    behaviours are characterized by the fact that it is comprised of seven countries that provide
    quite different economic assessments. The region is led by India (68%), Australia (63%) and
    China (63%) at the top, Indonesia (50%) and Russia (26%) in a widely-separated middle, and
    South Korea (15%) and Japan (6%) at the bottom.




                                                                A Global @dvisory – January 2013 – G@40   9
                                                                                     The Economic Pulse
Global Average of National Economic Assessment (36%)
       Up One Point

 After a four-month decline, the average global economic assessment of national
  economies surveyed in 24 countries takes a turn for the better this month as
  36% of global citizens rate their national economies to be ‘good.”

 A substantial margin continues to exist at the top of the global ratings between global
  leader Saudi Arabia (82%) and runners-up India (68%), Canada (66%), China (64%),
  Australia (63%) and Germany (63%). Only a handful of those in Spain (2%) rate their
  national economies as ‘good’, followed by Hungary (5%), Italy (5%), Japan (6%) and
  France (7%).

 Countries with the greatest improvements in this wave: India (68%, 8pts), Belgium
  (21%, 6pts), Brazil (55%, 4pts), Argentina (37%, 4pts), United States (31%, 3pts) and
  Saudi Arabia (82%, 3pts).

 Countries with the greatest declines: Sweden (57%, -12pts), Great Britain (13%, -
  4pts), Mexico (35%, -4pts), Russia (26%, -3pts) and Indonesia (50%, -2pts).




                                                        A Global @dvisory – January 2013 – G@40   10
                                                                            The Economic Pulse
Global Average of Local Economic Assessment (26%)
       Down One Point

 When asked to asses their local economies, three in ten (26%) agree the state of
  the current economy in their local area is ‘good’ on the global aggregate level.
  This is down one point since last sounding.

 The top countries ranking on this measure report about half of their national
  populations assessing their local areas as “good”: Saudi Arabia (54%), China (47%),
  Sweden (47%), India (45%), Brazil (44%) and Germany (44%).

 Fistfuls in Japan (5%), Spain (5%), Hungary (7%), Italy (8%), France (12%) and
  Belgium (13%) rate their local areas as “good”.

 Countries with the greatest improvements in this wave: Brazil (44%, +6pts), Argentina
  (23%, +3pts), United States (25%, +3pts) and Australia (42%, +2pts).

 Countries with the greatest declines: China (47%, -7pts), Sweden (47%, -4pts), Great
  Britain (14%, -3pts), Mexico (24%, -3pts), Russia (16%, -2pts) and Italy (8%, -2pts).




                                                       A Global @dvisory – January 2013 – G@40   11
                                                                           The Economic Pulse
Global Average of Future Outlook for Local Economy
       Unchanged: 23%

 One quarter (23%) expect that their local economy will be stronger six months
  from now, consistent with last month’s sounding.

 A strong majority of Brazilians (73%) continue to indicate they predict their local
  economies will be stronger in the next six months. A gap persists in between Brazilian
  ratings and the rest of the highest-ranking countries: India (53%), Saudi Arabia (48%),
  Argentina (42%), Indonesia (39%) and Mexico (38%).

 Small minorities in France (3%), Belgium (5%), Hungary (5%), Great Britain (8%),
  Japan (8%) and Spain (9%) expect their future local economies will be “stronger”

 Countries with the greatest improvements in this wave: South Africa (14%, +4pts),
  India (53%, +3pts), Indonesia (39%, +3pts), Canada (18%, +3pts) and South Korea
  (15%, +3pts).

 Countries with the greatest declines: China (35%, -10pts), United States (24%, -5pts),
  Great Britain (8%, -4pts), Sweden (10%, -2pts), Spain (9%, -2pts) and Mexico (38%, -
  2pts).


                                                        A Global @dvisory – January 2013 – G@40   12
                                                                            The Economic Pulse
1. National Economic Assessments: Countries at
                        a Glance Compared to the Last Wave…
                   Those Countries Where the National Area Economic Assessment…
                                                                                                         has experienced a
                          is                              has experienced an                                                                   is
                                                                                                             DECLINE
                      HIGHEST                               IMPROVEMENT                                                                    LOWEST
                                                                                                             since last
                     this month                           since last sounding                                                             this month
                                                                                                             sounding
                      Saudi Arabia           82%                           India               8                    Sweden      12           Spain    2%
                                 India       68%                      Belgium                  6                     Mexico      4        Hungary     5%
                             Canada          66%                          Brazil               4            Great Britain        4            Italy   5%
                                China        64%                    Argentina                  4                     Russia      3           Japan    6%
                           Australia         63%                Saudi Arabia                   3                   Indonesia     2          France    7%
                           Germany           63%              United States                    3                     Turkey      1    Great Britain   13%
                             Sweden          57%                       Canada                  2                      Japan      1     South Korea    15%
                                Brazil       55%                     Australia                 2                      Spain      1          Poland    20%
                          Indonesia          50%                                                                                            Belgium     21%
                               Turkey        47%                                                                                         South Africa   22%
                          Argentina          37%                                                                                              Russia    26%
                              Mexico         35%                                                                                        United States   31%




Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?                                                           A Global @dvisory – January 2013 – G@40   13
                                                                                                                                        The Economic Pulse
1. National Economic Assessment: Regions at
                        a Glance Compared to the Last Wave…



                                                                                                                                 CHANGE
                     REGION                                                                            NET
                                                                                                                                (since last
                     (in descending order by NET)                                                     ‘Good’
                                                                                                                                sounding)
                                                                                BRIC                     53%                       2%
                                                          Middle East/Africa                             50%                       1%
                                                                 North America                           49%                       3%
                                                                             LATAM                       42%                       1%
                                                                               APAC                      42%                       1%
                                                                 G-8 Countries                           27%                       1%
                                                                             Europe                      21%                       1%




Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                                    A Global @dvisory – January 2013 – G@40   14
                                                                                                                                        The Economic Pulse
2. Local Economic Assessment: Countries at
                          a Glance Compared to the Last Wave…
                       Those Countries Where the Local Area Economic Assessment…
                                                                                               has experienced a
                           is                                has experienced an                                               is
                                                                                                   DECLINE
                       HIGHEST                                 IMPROVEMENT                                                LOWEST
                                                                                                   since last
                      this month                             since last sounding                                         this month
                                                                                                   sounding
                       Saudi Arabia            54%                           Brazil       6           China      7          Japan    5%
                                 China         47%               United States            3         Sweden       4          Spain    5%
                              Sweden           47%                     Argentina          3         Mexico       3       Hungary     7%
                                   India       45%                      Australia         2     Great Britain    3           Italy   8%
                                  Brazil       44%                Saudi Arabia            1          Russia      2         France    12%
                            Germany            44%                             India      1            Italy     2       Belgium     13%
                             Australia         42%                      Germany           1         Canada       1   Great Britain   14%
                               Canada          42%                 South Korea            1          Turkey      1    South Korea    15%
                                Turkey         35%                                                 Indonesia      1         Poland    16%
                           Indonesia           33%                                                    Poland      1         Russia    16%
                      United States            25%                                                  Hungary       1    South Africa   18%
                               Mexico          24%                                                                        Argentina    23%




Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy                          A Global @dvisory – January 2013 – G@40   15
                                                                                                                       The Economic Pulse
2. Local Economic Assessment: Regions at
                          a Glance Compared to the Last Wave…




            REGION                                                                          NET                       CHANGE
            (in descending order by NET)                                                  ‘Strong’              (since last sounding)
                                                                                        Top 3 Box (5-6-7)

                                                                                 BRIC        38%                         1%
                                                          Middle East/Africa                 36%                         N/C
                                                                 North America               34%                         1%
                                                                              LATAM          31%                         3%
                                                                                APAC         29%                         1%
                                                                 G-8 Countries               21%                         N/C
                                                                             Europe          18%                         2%




Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy                        A Global @dvisory – January 2013 – G@40   16
                                                                                                                     The Economic Pulse
3. Six Month Outlook on the Local Economy: Countries
                          at a Glance Compared to the Last Wave…

           Countries where the Assessment of the Local Economic Strengthening …

                       is                               has experienced an                           has experienced a               is
                   HIGHEST                                IMPROVEMENT                                    DECLINE                 LOWEST
                  this month                            since last sounding                         since last sounding         this month
                           Brazil       73%                   South Africa                    4            China       10        France     3%
                            India       53%                               India               3     United States      5        Belgium     5%
                Saudi Arabia            48%                       Indonesia                   3     Great Britain      4        Hungary     5%
                     Argentina          42%                           Canada                  3           Mexico       2    Great Britain   8%
                     Indonesia          39%                   South Korea                     3          Sweden        2          Japan     8%
                         Mexico         38%                       Argentina                   2            Spain       2           Spain    9%
                           China        35%                            Turkey                 2           Poland       1        Sweden      10%
                         Turkey         26%                        Germany                    2         Belgium        1            Italy   11%
               United States            24%                   Saudi Arabia                    1         Hungary        1         Poland     11%
                      Australia         18%                                                                France       1    South Africa    14%
                        Canada          18%                                                                                        Russia     15%




Looking ahead six months from now, do you expect the economy in your local area to be
much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?         A Global @dvisory – January 2013 – G@40   17
                                                                                                                              The Economic Pulse
3. Six Month Outlook on Local Economy: Regions at
                        a Glance Compared to Last Wave…



                       REGION                                                                     NET                       CHANGE
                       (in descending order by NET)                                            ‘Stronger’              (since last sounding)

                                                                    LATAM                           51%                         N/C
                                                                       BRIC                         44%                        2%
                                                Middle East/Africa                                  29%                        2%
                                                                      APAC                          26%                         N/C
                                                       North America                                21%                        1%
                                                       G-8 Countries                                13%                         N/C
                                                                   Europe                           9%                         1%




Looking ahead six months from now, do you expect the economy in your local area to be
much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?         A Global @dvisory – January 2013 – G@40   18
                                                                                                                              The Economic Pulse
DETAILED FINDINGS




           A Global @dvisory – January 2013 – G@40   19
                               The Economic Pulse
 Assessing The Current Economic
      Situation …



          …in Their Country




Detailed Tables B.3
                              A Global @dvisory – January 2013 – G@40   20
                                                  The Economic Pulse
Global Citizens Assess the Current Economic Situation in their
                     Country as “Good”
                                ‘Very Good / Somewhat Good’
                       Total                                                36%
              Saudi Arabia                                                                                             82%
                       India                                                                                    68%
                    Canada                                                                                  66%
                      China                                                                               64%
                  Australia                                                                               63%
                  Germany                                                                                 63%
                   Sweden                                                                           57%
                      Brazil                                                                       55%
                 Indonesia                                                                   50%
                     Turkey                                                                47%
                 Argentina                                                   37%
                    Mexico                                                35%
             United States                                            31%
                     Russia                                     26%
              South Africa                                 22%
                   Belgium                                21%
                     Poland                              20%
              South Korea                          15%
              Great Britain                     13%
                     France              7%
                      Japan             6%
                   Hungary             5%
                        Italy          5%
                      Spain        2%

Now thinking about our economic situation, how would you describe the current economic
situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?                   A Global @dvisory – January 2013 – G@40   21
                                                                                                                               The Economic Pulse
Global Average Tracked - Global Citizens Assess the Current
                                Economic Situation in their Country as “Good”:…                                                                                                                                                                                                                                                                   1

                                                                                                                                                         Total Good
     70%


     60% 56%55%


     50%                        45%
                                                                                42%41%41%
                                                                       40%41%40%         40%41%   40%41%40%40%
                                                           38%38%39%39%                        38%            38%39%38%39%38%39%39%39%38%37%37%38%38%37%
     40%                                 32%                                                                                                            36%35%36%

                                                  29%
     30%


     20%


     10%


       0%




                                                                                                                                                                                                                                                                                                                                                               Nov-12
                                                                                                                                                                           Mar/11




                                                                                                                                                                                                                                                                                       Mar/12
                       Oct/07




                                                                                                                              Oct/10




                                                                                                                                                                                                                                          Oct/11
                                         Nov/08




                                                                                                                                       Nov/10




                                                                                                                                                                                                                                                   Nov/11




                                                                                                                                                                                                                                                                                                                                                      Oct-12


                                                                                                                                                                                                                                                                                                                                                                        Dec-12
                                                                                                                                                         Jan/11




                                                                                                                                                                                                                                                                     Jan/12
                                                           Nov/Jan/10


                                                                                 May/10
                                                                                          Jun/10




                                                                                                                                                                  Feb/11



                                                                                                                                                                                             May/11
                                                                                                                                                                                                      Jun/11




                                                                                                                                                                                                                                                                              Feb/12



                                                                                                                                                                                                                                                                                                         May/12
                                                                                                                                                                                                                                                                                                                  Jun/12
                                                                                                   Jul/10




                                                                                                                                                                                                               Jul/11




                                                                                                                                                                                                                                                                                                                           Jul/12
                                                                                                                     Sep/10



                                                                                                                                                Dec/10




                                                                                                                                                                                                                                 Sep/11



                                                                                                                                                                                                                                                            Dec/11




                                                                                                                                                                                                                                                                                                                                             Sep/12
                                                                                                            Aug/10




                                                                                                                                                                                                                        Aug/11




                                                                                                                                                                                                                                                                                                                                    Aug/12
              Apr/07


                                Apr/08




                                                                                                                                                                                    Apr/11




                                                                                                                                                                                                                                                                                                Apr/12
                                                  Apr/09


                                                                        Apr/10




Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                                                                                                                                                          A Global @dvisory – January 2013 – G@40                                                                                                22
                                                                                                                                                                                                                                                                                                                  The Economic Pulse
For All Countries Tracked: Citizens Assess the
                  Current Economic Situation in their Country as “Good”
                           Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
                                                      Is it very good, somewhat good, somewhat bad or very bad?
                Sep Oct Nov Dec Jan Feb Mar Apr May Jun            Jul   Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun             Jul    Aug Sep Oct Nov Dec
                ‘10 ‘10 ‘10 ‘10 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11            ‘11   ‘11 ‘11 ‘11 ‘11 ‘11 ‘12 ‘12 ‘12 ‘12 ‘12 ‘12             ’12    ’12 ’12 ‘12 ‘12 ‘12
  Argentina     38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52% 55% 47% 51% 38% 45% 34% 37% 34% 36% 36% 33% 37%
   Australia    77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68% 70% 66% 62% 64% 61% 61% 58% 59% 62% 61% 61% 63%
   Belgium      36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19% 22% 16% 24% 21% 28% 29% 34% 35% 36% 28% 15% 21%
      Brazil    58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56% 62% 63% 54% 59% 49% 52% 58% 51% 56% 57% 51% 55%
    Canada      68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63% 65% 65% 64% 62% 62% 62% 63% 65% 66% 68% 64% 66%
      China     75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55% 64% 72% 71% 62% 63% 60% 67% 53% 58% 63% 63% 64%
     France     10% 10% 12% 12% 11% 10% 10%         8%   11% 12%   8%    12%   7%   6%   7%   5%   6%   7%   9%   9%   9%   9%   8%     9%   6%   6%   5%   7%
   Germany      56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61% 70% 71% 68% 68% 69% 66% 68% 69% 68% 60% 63% 63%
      Great
                16% 12% 16% 13% 15% 12%        8%   10% 15% 13% 10% 11% 17% 11% 10%           8%   13% 10% 14% 12% 10% 12% 11% 14% 14% 15% 17% 13%
     Britain
   Hungary      7%   13%   7%   6%   3%   5%   3%   6%   5%   6%   5%    4%    4%   2%   3%   2%   2%   3%   4%   4%   3%   4%   3%     5%   4%   4%   3%   5%
       India    82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68% 65% 74% 79% 72% 70% 58% 60% 68% 58% 58% 60% 68%
  Indonesia     49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46% 45% 40% 35% 36% 40% 41% 40% 46% 40% 46% 52% 50%
        Italy   14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10%              8%    8%   8%   6%   5%   5%   6%   6%   5%   3%   3%   4%     5%   6%   6%   5%   5%
      Japan     7%   8%    6%   9%   6%   8%   8%   7%   9%   8%   8%    6%    8%   6%   7%   8%   8%   9%   9%   8%   9%   9%   7%     11% 11%   9%   7%   6%
    Mexico      23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30% 24% 29% 31% 33% 28% 28% 32% 29% 34% 32% 39% 35%
     Poland     33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27% 27% 21% 27% 25% 25% 28% 33% 22% 19% 21% 18% 20%
     Russia     27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30% 30% 28% 33% 33% 36% 33% 29% 28% 31% 27% 29% 26%
      Saudi
                78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86% 86% 90% 89% 88% 88% 83% 85% 84% 80% 79% 79% 82%
     Arabia
South Africa    41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42% 40% 36% 35% 33% 38% 39% 38% 31% 26% 22% 22%
South Korea     35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21% 17% 17% 20% 22% 20% 21% 18% 17% 24% 16% 15% 15%
      Spain     9%   10%   7%   7%   4%   6%   6%   8%   6%   6%   7%    6%    3%   5%   3%   4%   4%   4%   4%   3%   3%   3%   3%     4%   4%   3%   3%   2%
    Sweden      72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74% 72% 73% 70% 71% 64% 75% 71% 81% 65% 72% 69% 57%
     Turkey     39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58% 55% 58% 58% 51% 49% 51% 51% 56% 50% 44% 48% 47%
     United
                15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21% 21% 19% 22% 27% 23% 26% 25% 28% 26% 24% 28% 31%
     States
                                                                                                     A Global @dvisory – January 2013 – G@40                     23
                                                                                                                                       The Economic Pulse
Countries Ranked and Marked By Change In Assessment From Last Month
       (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert
       country]? Is it very good, somewhat good, somewhat bad or very bad?


                      % Very Good / Somewhat Good

        Total (+1)                                            36%
        India (+8)                                                                              68%
     Belgium (+6)                          21%
        Brazil (+4)                                                                55%
   Argentina (+4)                                              37%
Saudi Arabia (+3)                                                                                         82%
United States (+3)                                      31%
      Canada (+2)                                                                           66%
    Australia (+2)                                                                        63%
      Poland (+2)                          20%                 Green marks countries experiencing improvement;
      France (+2)              7%                              Blue marks countries with no change from last month;
     Hungary (+2)             5%                               Red marks countries experiencing a decline…
       China (+1)                                                                         64%
   Germany (N/C)                                                                          63%
South Africa (N/C)                          22%
South Korea (N/C)                    15%
        Italy (N/C)           5%
       Turkey (-1)                                                      47%
        Japan (-1)            6%
        Spain (-1)       2%
    Indonesia (-2)                                                           50%
       Russia (-3)                                26%
       Mexico (-4)                                            35%
 Great Britain (-4)                 13%
     Sweden (-12)                                                                   57%

                                                                                   A Global @dvisory – January 2013 – G@40     24
                                                                                                         The Economic Pulse
Countries Ranked by Net Improvement, Decline or No Change Compared to
              Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
              Is it very good, somewhat good, somewhat bad or very bad?


-15%                 -10%                    -5%                         0%                          5%              10%                15%

                                                                India (+8)                                      8%
                                                           Belgium (+6)                                   6%
                                                              Brazil (+4)                           4%
                                                          Argentina (+4)                            4%
                                                    Saudi Arabia (+3)                          3%
                                                    United States (+3)                         3%
                                                            Canada (+2)                   2%
                                                          Australia (+2)                  2%
                                                            Poland (+2)                   2%
                                                            France (+2)                   2%
                                                           Hungary (+2)                   2%
                                                             China (+1)           1%
                                                       Germany (N/C) 0%
                                                    South Africa (N/C) 0%
                                                    South Korea (N/C) 0%
                                                                Italy (N/C) 0%
                                                                -1%          Turkey (-1)
                                                                -1%          Japan (-1)
                                                                -1%          Spain (-1)
                                                          -2%                Indonesia (-2)
                                                    -3%                      Russia (-3)
                                              -4%                            Mexico (-4)
                                              -4%                            Great Britain (-4)
       -12%                                                                  Sweden (-12)

                                                                                                  A Global @dvisory – January 2013 – G@40     25
                                                                                                                      The Economic Pulse
Assessing the Current Economic Situation by All Regions:
                                                                    Very Good / Somewhat Good
       80%


             71%
       70%

             64%
       60% 61%

                                                                                                                                                       53%
       50% 51%                                                                                                                                         50%
                                                                                                                                                       49%
             45%
                                                                                                                                                       42%
       40%


       30%
                                                                                                                                                       27%

       20%                                                                                                                                             21%



       10%
                     Apr 2007

                     Apr 2008
                    Nov 2008
                     Apr 2009



                     Apr 2010




                    Nov 2010




                     Apr 2011




                    Nov 2011




                     Apr 2012




                    Nov 2012
                   Nov/Jan/10




                     Jan 2011




                     Jan 2012
                    Mar 2010

                    May 2010



                    Aug 2010




                    Aug 2011




                    Aug 2012
                    Jun 2010




                    Feb 2011
                    Mar 2011

                    May 2011
                    Jun 2011




                    Feb 2012
                    Mar 2012

                    May 2012
                    Jun 2012
                     Jul 2010




                     Jul 2011




                     Jul 2012
                     Oct 2007




                    Sep 2010
                     Oct 2010

                    Dec 2010




                    Sep 2011
                     Oct 2011

                    Dec 2011




                    Sep 2012
                     Oct 2012

                    Dec 2012
                   North America (Can/US)                  LATAM              Europe            APAC              G8    BRIC      Middle East/Africa


Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global @dvisory – January 2013 – G@40       26
                                                                                                                                   The Economic Pulse
North American (Canada/US) Countries
                                Assessing the Current Economic Situation                                                                                                                                                                                                                                                                                                                               3
                                                                                                                                                                         Very Good / Somewhat Good
      100%

        90%

        80%
               80%
        70%
                                                                                                                                                                                                                                                                                                                                                                                                                                  66%
        60%

               47%
        50%

        40%

        30%                                                                                                                                                                                                                                                                                                                                                                                                                       31%


        20%

        10%

         0%
                                                                                                                                                                                                                           Mar/11




                                                                                                                                                                                                                                                                                                                                        Mar/12
                                                                                                                                                                                                                                                                                           Oct/11




                                                                                                                                                                                                                                                                                                                                                                                                       Oct/12
                                                                                                                                                                                                                                                                                                    Nov/11




                                                                                                                                                                                                                                                                                                                                                                                                                Nov/12
                                                                                                                                                                                                                                                                                                                      Jan/12
                Apr 2007


                                      Apr 2008
                                                 Nov 2008
                                                            Apr 2009



                                                                                                 Apr 2010




                                                                                                                                                                               Nov 2010




                                                                                                                                                                                                                                             May/11
                                                                                                                                                                                                     Jan 2011




                                                                                                                                                                                                                                                      Jun/11




                                                                                                                                                                                                                                                                                                                               Feb/12



                                                                                                                                                                                                                                                                                                                                                          May/12
                                                                                                                                                                                                                                                               Jul/11




                                                                                                                                                                                                                                                                                                                                                                   Jun/12
                                                                                                                                                                                                                                                                                 Sept/11




                                                                                                                                                                                                                                                                                                                                                                            Jul/12
                                                                                      Mar 2010


                                                                                                            May 2010



                                                                                                                                             Aug 2010




                                                                                                                                                                                                                                                                                                             Dec/11




                                                                                                                                                                                                                                                                                                                                                                                              Sep/12



                                                                                                                                                                                                                                                                                                                                                                                                                         Dec/12
                                                                       Nov/Jan 2010




                                                                                                                       Jun 2010




                                                                                                                                                                                                                Feb 2011
                                                                                                                                  Jul 2010


                                                                                                                                                        Sept 2010



                                                                                                                                                                                          Dec 2010
                           Oct 2007




                                                                                                                                                                    Oct 2010




                                                                                                                                                                                                                                                                        Aug/11




                                                                                                                                                                                                                                                                                                                                                                                     Aug/12
                                                                                                                                                                                                                                    Apr/11




                                                                                                                                                                                                                                                                                                                                                 Apr/12
                                                                                                                                                                                                         United States                                                  Canada

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                                                                                                                                                                                                      A Global @dvisory – January 2013 – G@40                                                                                                           27
                                                                                                                                                                                                                                                                                                                                                                     The Economic Pulse
LATAM Countries
                     Assessing the Current Economic Situation                                                                               1
                                                                    Very Good / Somewhat Good
       80%


       70%


       60%
                                                                                                                                                 55%
       50% 50%

              42%
       40%
                                                                                                                                                 37%
                                                                                                                                                 35%
       30%


       20%


       10%


         0%
                          Nov-08




                          Nov-10




                          Nov-11




                          Nov-12
                           Mar-10

                          May-10
                           Jun-10




                           Feb-11
                           Mar-11

                          May-11
                           Jun-11




                           Feb-12
                           Mar-12

                          May-12
                           Jun-12
                            Jul-10




                            Jul-11
                    Nov-09/Jan-10




                          Sept-10




                          Sept-11




                            Jul-12
                           Oct-07




                           Oct-10

                           Dec-10




                           Oct-11

                           Dec-11




                           Sep-12
                           Oct-12

                           Dec-12
                           Jan-11




                           Jan-12
                           Apr-07

                           Apr-08

                           Apr-09



                           Apr-10




                           Apr-11




                           Apr-12
                          Aug-10




                          Aug-11




                          Aug-12
                                                                          Brazil          Argentina            Mexico

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                               A Global @dvisory – January 2013 – G@40   28
                                                                                                                                   The Economic Pulse
European Countries
                     Assessing the Current Economic Situation                                                                                1
                                                                    Very Good / Somewhat Good
        90%


        80%


        70%
              64%                                                                                                                                      63%
        60% 59%
                                                                                                                                                       57%
              55%
        50% 50%


        40%


        30%
              27%
                                                                                                                                                       21%
        20%                                                                                                                                            20%

                                                                                                                                                       13%
        10%
                                                                                                                                                       7%
                                                                                                                                                       5%
                                                                                                                                                       2%
         0%
                          Nov-08




                          Nov-10




                          Nov-11




                          Nov-12
                          Mar-10

                         May-10
                          Jun-10




                          Feb-11



                         May-11
                           Jul-10




                          Mar-11



                          Jun-11




                          Feb-12
                          Mar-12

                         May-12
                          Jun-12
                           Jul-11

                         Sept-11




                           Jul-12
                          Oct-07




                          Sep-10
                          Oct-10

                          Dec-10




                          Oct-11

                          Dec-11




                          Sep-12
                          Oct-12

                          Dec-12
                          Jan-11




                          Jan-12
                    Nov/Jan 2010
                          Apr-07

                          Apr-08

                          Apr-09



                          Apr-10




                          Apr-11




                          Apr-12
                          Aug-10




                          Aug-11




                          Aug-12
                    Germany            France           Spain          Sweden            Great Britain           Belgium   Italy   Hungary    Poland


Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global @dvisory – January 2013 – G@40       29
                                                                                                                                   The Economic Pulse
APAC Countries
                      Assessing the Current Economic Situation                                                                                  1
                                                                     Very Good / Somewhat Good
       100%

         90% 90%
             88%
         80%
               78%

         70%
                                                                                                                                                     68%
               65%
                                                                                                                                                     63%
         60%

         50%                                                                                                                                         50%

         40%

         30%
                                                                                                                                                     26%
         20%
               16%                                                                                                                                   15%
         10%
                                                                                                                                                      6%
          0%
                           Nov-08




                           Nov-10




                           Nov-11




                           Nov-12
                            Mar-10

                           May-10
                            Jun-10




                            Feb-11
                            Mar-11

                           May-11
                            Jun-11




                            Feb-12
                            Mar-12

                           May-12
                            Jun-12
                     Nov-09/Jan-10




                             Jul-10




                             Jul-11




                             Jul-12
                           Sept-11
                            Oct-07




                            Sep-10
                            Oct-10

                            Dec-10




                            Oct-11

                            Dec-11




                            Sep-12
                            Oct-12

                            Dec-12
                            Jan-11




                            Jan-12
                            Apr-07

                            Apr-08

                            Apr-09



                            Apr-10




                            Apr-11




                            Apr-12
                           Aug-10




                           Aug-11




                           Aug-12
                      Australia           China           India          Japan            Russia           South Korea      Indonesia
Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?                                                        A Global @dvisory – January 2013 – G@40     30
                                                                                                                                        The Economic Pulse
G8 Countries
                     Assessing the Current Economic Situation                                                                                  1
                                                                    Very Good / Somewhat Good
       100%

        90%

        80% 80%

        70%
               65%                                                                                                                                     66%
                                                                                                                                                       63%
        60% 59%

        50%
               47%
        40%

        30%                                                                                                                                            31%
               28%
                                                                                                                                                       26%
               27%
        20%

                                                                                                                                                       13%
        10%
                                                                                                                                                       6%
                                                                                                                                                       5%
          0%
                           Nov-08




                           Nov-10




                           Nov-11




                           Nov-12
                            Mar-10

                           May-10
                            Jun-10




                            Feb-11
                            Mar-11

                           May-11
                            Jun-11




                            Feb-12



                           May-12
                     Nov-09/Jan-10




                             Jul-10

                           Sept-10




                             Jul-11




                            Mar-12



                            Jun-12
                           Sept-11




                             Jul-12
                            Oct-07




                            Oct-10

                            Dec-10




                            Oct-11

                            Dec-11




                            Sep-12
                            Oct-12

                            Dec-12
                            Jan-11




                            Jan-12
                            Apr-07

                            Apr-08

                            Apr-09



                            Apr-10




                            Apr-11




                            Apr-12
                           Aug-10




                           Aug-11




                           Aug-12
                     Great Britain           Canada             France           Germany              Italy         Japan   Russia     United States

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                               A Global @dvisory – January 2013 – G@40       31
                                                                                                                                     The Economic Pulse
BRIC Countries
                     Assessing the Current Economic Situation                                                                               2
                                                                    Very Good / Somewhat Good
      100%

       90% 90%
          88%
       80%

       70%
                                                                                                                                                  68%
              65%
                                                                                                                                                  63%
       60%
                                                                                                                                                  55%
       50%

              42%
       40%

       30%
                                                                                                                                                  26%
       20%

       10%

         0%
                           Mar-10




                           Mar-11




                           Mar-12
                           Oct-07




                           Oct-10




                           Oct-11




                           Oct-12
                          Nov-08




                          Nov-10




                          Nov-12
                           Jan-11




                          Nov-11

                           Jan-12
                          May-10
                           Jun-10




                           Feb-11



                          May-11
                           Jun-11




                           Feb-12



                          May-12
                           Jun-12
                            Jul-10




                            Jul-11
                          Sept-10




                          Sept-11




                            Jul-12
                           Dec-10




                           Dec-11




                           Sep-12



                           Dec-12
                    Nov 09/Jan 10




                          Aug-10




                          Aug-11




                          Aug-12
                           Apr-07

                           Apr-08

                           Apr-09



                           Apr-10




                           Apr-11




                           Apr-12
                                                                     Brazil         Russia           India         China

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                               A Global @dvisory – January 2013 – G@40   32
                                                                                                                                   The Economic Pulse
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013
Ipsos Global @dvisor 40: The economic pulse of the world: January 2013

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Ipsos Global @dvisor 40: The economic pulse of the world: January 2013

  • 1. Global @dvisor The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective A Global @dvisory – January 2013 – G@40 The Economic Pulse
  • 2. These are the findings of the Global @dvisor Wave 40 (G@40), an Ipsos survey conducted between December 4th and December 18th, 2012. SURVEY METHOD COUNTRIES SAMPLE WEIGHTING • The survey instrument is • The countries reporting herein • For the results of the survey • Weighting was then employed conducted monthly in 24 are Argentina, Australia, presented herein, an to balance demographics and countries around the world via Belgium, Brazil, Canada, international sample of 18,008 ensure that the sample's the Ipsos Online Panel system. China, France, Germany, adults age 18-64 in the US and composition reflects that of the Great Britain, Hungary, India, Canada, and age 16-64 in all adult population according to Indonesia, Italy, Japan, other countries, were the most recent country Mexico, Poland, Russia, Saudi interviewed. Approximately Census data, and to provide Arabia, South Africa, South 1000+ individuals participated results intended to Korea, Spain, Sweden, Turkey on a country by country basis approximate the sample and the United States of via the Ipsos Online Panel with universe. The precision of America. the exception of Argentina, Ipsos online polls are Belgium, Hungary Indonesia, calculated using a credibility Mexico, Poland, Russia, Saudi interval. In this case, a poll of Arabia, South Africa, South 1,000 is accurate to +/- 3.5 Korea, Sweden and Turkey, percentage points and one of where each have a sample 500 is accurate to +/- 5.0 approximately 500+. percentage points in their respective general populations. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. For more information on credibility intervals, please visit the Ipsos website. A Global @dvisory – January 2013 – G@40 2 The Economic Pulse
  • 3. Analytic Components…  There are three analytic components that make up the findings of this monthly Economic Pulse report. Each question is tracked and analyzed from questions dealing with: The currently perceived macroeconomic state of the respondent’s country: • Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?  The currently perceived state of the local economy: • Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.  A six month outlook for the local economy: • Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – January 2013 – G@40 3 The Economic Pulse
  • 4. THE WORLD at a GLANCE An American Success Story? A Global @dvisory – January 2013 – G@40 4 The Economic Pulse
  • 5. A Glimmer of Hope: Life Begins to Stir in the US  Is the engine of the US economy restarting? National economic confidence assessments have been on a steady incline in the United States since 2011 and now sit at 31% who say the state of their national economy is “good”. This rating sits ten points higher than one year ago (21%) and twenty points higher than November 2008 (11%). This movement is mirrored in assessments of the local economy (25%), reflecting a rocky but distinctly upward trend since Oct 2011 (16%). National Economic Confidence in the United States 50% 47% 45% 40% 35% 30% 31% 25% 20% 15% 10% 5% 0% Mar/11 Mar/12 Oct/11 Oct/12 Nov/11 Nov/12 Jan/12 Apr 2007 Apr 2008 Nov 2008 Apr 2009 Apr 2010 Nov 2010 May/11 Jan 2011 Jun/11 Jul/11 Feb/12 May/12 Jun/12 Sept/11 Jul/12 Mar 2010 May 2010 Aug 2010 Dec/11 Sep/12 Dec/12 Nov/Jan 2010 Jun 2010 Feb 2011 Jul 2010 Sept 2010 Oct 2007 Oct 2010 Dec 2010 Aug/11 Aug/12 Apr/11 Apr/12 A Global @dvisory – January 2013 – G@40 5 The Economic Pulse
  • 6. A Glimmer of Hope: Life Begins to Stir in the US  We see this increase in confidence reflected in American comfort level to buy big ticket items.  The story appears to mirror lagging indicators which have just been released on the American economy. For example, the US Department of Commerce reported that American builders began work on homes in December 2012 as a faster rate than in the past four and a half years. They started working on 780,000 homes last year, making 2012 the best year for residential building construction since the start of the housing crisis. While this figure still represents only half of the proportion expected in stronger markets, it has increased 28.1% since 2011.  This progress is encouraging. Whether there are new homes as a result of new demand or simply a replenishing of housing as a result of devastating natural disasters – in part, supported financially by Congress – the effect may be the same; to get people working and spending. The question is whether this is now the beginning of a recovery that will sustain itself for the next year and prove to be a meaningful change in American consumer confidence and the economy on the whole. Given the hesitant, but positive, improvements that have been seen by consumer economic confidence in the United States in the past year and last few months, the US would appear to be on a trajectory towards stable economic confidence. Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car? 50% 40% % ‘More Comfortable’ 34% 30% 20% March 2010 A Global @dvisory – January 2013 – G@40 November 2012 6 The Economic Pulse
  • 7. THE WORLD at a GLANCE THE WORLD at a GLANCE A Global @dvisory – January 2013 – G@40 7 The Economic Pulse
  • 8. Global Economy on the Rebound?  The negativity that characterized economic assessments of the last quarter of 2012 seems to have reached a halt as we start off 2013. The global aggregate of 24 countries might finally be on the uptick as 36% of global citizens agree their current national economic situation is “good”, a one-point improvement since last sounding.  Hidden in the narrative of the global aggregate lies a mixed bag of regional stories. Coming out of 2012, the real winner is North America (49%). 2011 was unsettling and unstable for the region, in particular due to a downward shift seen in the second half of the year. In 2012, however, the region’s assessments have been primarily on the upswing, despite the occasional short-lived dip. This shift is driven, as previously mentioned, by significant positive trends in American national sentiment. In the United States, 31% of respondents report their economy is “good”, a full ten points above where it was a year ago (21% in December 2011). Canada’s strong, stable economic confidence ratings (66% this wave) consistently pull up the regional average.  North American sentiment has closed the gap between its ratings and the top geographic region (now only one point apart), yet the Middle East and Africa closes 2012 on top with fully 50% rating their national economies to be good. It manages to maintain its top spot year after year, even despite a serious dip in confidence after August 2012. It ended the year off with a slight upturn in sentiment. The ratings in the Middle East and African region are weighted down by severely declining ratings in South Africa (22%, down 20 points since the start of 2012). Less negative results have been seen in Turkey (47%) and, of course, the strength of the region is driven by consistent world-leader Saudi Arabia (82%). A Global @dvisory – January 2013 – G@40 8 The Economic Pulse
  • 9. On the other end, Europe continues to relentlessly drag down the global average. Since 2010, it has sat at the bottom of the ranking by a wide margin. Then this past quarter the ratings have worsened again, ending at 21% this sounding, the lowest it has been since the start of fielding. Germany (63%) and Sweden (57%) sit as the outliers, while the rest of the countries fall at 21% (Belgium) or below. Of particular concern is Great Britain. Sitting at 13%, the national sentiment line suggested a hint of an upswing at the end of 2012 but rounded off with a four-point dip since last sounding.  In Latin America, the first half of 2012 marked a worsening trend follow by an inconsistent second half of the year. The final 2012 result in Latin America is a regional aggregate of 42%, one point stronger than last sounding. Brazil (55%) and Argentina (37%) both reflect improvements this sounding while Mexico, which has been on a general incline throughout 2012, reflects a decline.  The ratings in Asia-Pacific (42%) are now on the uptick after a stabilization of the descending nature of the assessment in the first half of 2012. The regional sentiment’s behaviours are characterized by the fact that it is comprised of seven countries that provide quite different economic assessments. The region is led by India (68%), Australia (63%) and China (63%) at the top, Indonesia (50%) and Russia (26%) in a widely-separated middle, and South Korea (15%) and Japan (6%) at the bottom. A Global @dvisory – January 2013 – G@40 9 The Economic Pulse
  • 10. Global Average of National Economic Assessment (36%) Up One Point  After a four-month decline, the average global economic assessment of national economies surveyed in 24 countries takes a turn for the better this month as 36% of global citizens rate their national economies to be ‘good.”  A substantial margin continues to exist at the top of the global ratings between global leader Saudi Arabia (82%) and runners-up India (68%), Canada (66%), China (64%), Australia (63%) and Germany (63%). Only a handful of those in Spain (2%) rate their national economies as ‘good’, followed by Hungary (5%), Italy (5%), Japan (6%) and France (7%).  Countries with the greatest improvements in this wave: India (68%, 8pts), Belgium (21%, 6pts), Brazil (55%, 4pts), Argentina (37%, 4pts), United States (31%, 3pts) and Saudi Arabia (82%, 3pts).  Countries with the greatest declines: Sweden (57%, -12pts), Great Britain (13%, - 4pts), Mexico (35%, -4pts), Russia (26%, -3pts) and Indonesia (50%, -2pts). A Global @dvisory – January 2013 – G@40 10 The Economic Pulse
  • 11. Global Average of Local Economic Assessment (26%) Down One Point  When asked to asses their local economies, three in ten (26%) agree the state of the current economy in their local area is ‘good’ on the global aggregate level. This is down one point since last sounding.  The top countries ranking on this measure report about half of their national populations assessing their local areas as “good”: Saudi Arabia (54%), China (47%), Sweden (47%), India (45%), Brazil (44%) and Germany (44%).  Fistfuls in Japan (5%), Spain (5%), Hungary (7%), Italy (8%), France (12%) and Belgium (13%) rate their local areas as “good”.  Countries with the greatest improvements in this wave: Brazil (44%, +6pts), Argentina (23%, +3pts), United States (25%, +3pts) and Australia (42%, +2pts).  Countries with the greatest declines: China (47%, -7pts), Sweden (47%, -4pts), Great Britain (14%, -3pts), Mexico (24%, -3pts), Russia (16%, -2pts) and Italy (8%, -2pts). A Global @dvisory – January 2013 – G@40 11 The Economic Pulse
  • 12. Global Average of Future Outlook for Local Economy Unchanged: 23%  One quarter (23%) expect that their local economy will be stronger six months from now, consistent with last month’s sounding.  A strong majority of Brazilians (73%) continue to indicate they predict their local economies will be stronger in the next six months. A gap persists in between Brazilian ratings and the rest of the highest-ranking countries: India (53%), Saudi Arabia (48%), Argentina (42%), Indonesia (39%) and Mexico (38%).  Small minorities in France (3%), Belgium (5%), Hungary (5%), Great Britain (8%), Japan (8%) and Spain (9%) expect their future local economies will be “stronger”  Countries with the greatest improvements in this wave: South Africa (14%, +4pts), India (53%, +3pts), Indonesia (39%, +3pts), Canada (18%, +3pts) and South Korea (15%, +3pts).  Countries with the greatest declines: China (35%, -10pts), United States (24%, -5pts), Great Britain (8%, -4pts), Sweden (10%, -2pts), Spain (9%, -2pts) and Mexico (38%, - 2pts). A Global @dvisory – January 2013 – G@40 12 The Economic Pulse
  • 13. 1. National Economic Assessments: Countries at a Glance Compared to the Last Wave… Those Countries Where the National Area Economic Assessment… has experienced a is has experienced an is DECLINE HIGHEST IMPROVEMENT LOWEST since last this month since last sounding this month sounding Saudi Arabia 82% India  8 Sweden  12 Spain 2% India 68% Belgium  6 Mexico  4 Hungary 5% Canada 66% Brazil  4 Great Britain  4 Italy 5% China 64% Argentina  4 Russia  3 Japan 6% Australia 63% Saudi Arabia  3 Indonesia  2 France 7% Germany 63% United States  3 Turkey  1 Great Britain 13% Sweden 57% Canada  2 Japan  1 South Korea 15% Brazil 55% Australia  2 Spain  1 Poland 20% Indonesia 50% Belgium 21% Turkey 47% South Africa 22% Argentina 37% Russia 26% Mexico 35% United States 31% Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 13 The Economic Pulse
  • 14. 1. National Economic Assessment: Regions at a Glance Compared to the Last Wave… CHANGE REGION NET (since last (in descending order by NET) ‘Good’ sounding) BRIC 53% 2% Middle East/Africa 50% 1% North America 49% 3% LATAM 42% 1% APAC 42% 1% G-8 Countries 27% 1% Europe 21% 1% Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 14 The Economic Pulse
  • 15. 2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave… Those Countries Where the Local Area Economic Assessment… has experienced a is has experienced an is DECLINE HIGHEST IMPROVEMENT LOWEST since last this month since last sounding this month sounding Saudi Arabia 54% Brazil  6 China  7 Japan 5% China 47% United States  3 Sweden  4 Spain 5% Sweden 47% Argentina  3 Mexico  3 Hungary 7% India 45% Australia  2 Great Britain  3 Italy 8% Brazil 44% Saudi Arabia  1 Russia  2 France 12% Germany 44% India  1 Italy  2 Belgium 13% Australia 42% Germany  1 Canada  1 Great Britain 14% Canada 42% South Korea  1 Turkey  1 South Korea 15% Turkey 35% Indonesia  1 Poland 16% Indonesia 33% Poland  1 Russia 16% United States 25% Hungary  1 South Africa 18% Mexico 24% Argentina 23% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – January 2013 – G@40 15 The Economic Pulse
  • 16. 2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave… REGION NET CHANGE (in descending order by NET) ‘Strong’ (since last sounding) Top 3 Box (5-6-7) BRIC 38% 1% Middle East/Africa 36% N/C North America 34% 1% LATAM 31% 3% APAC 29% 1% G-8 Countries 21% N/C Europe 18% 2% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – January 2013 – G@40 16 The Economic Pulse
  • 17. 3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave… Countries where the Assessment of the Local Economic Strengthening … is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Brazil 73% South Africa  4 China  10 France 3% India 53% India  3 United States  5 Belgium 5% Saudi Arabia 48% Indonesia  3 Great Britain  4 Hungary 5% Argentina 42% Canada  3 Mexico  2 Great Britain 8% Indonesia 39% South Korea  3 Sweden  2 Japan 8% Mexico 38% Argentina  2 Spain  2 Spain 9% China 35% Turkey  2 Poland  1 Sweden 10% Turkey 26% Germany  2 Belgium  1 Italy 11% United States 24% Saudi Arabia  1 Hungary  1 Poland 11% Australia 18% France  1 South Africa 14% Canada 18% Russia 15% Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – January 2013 – G@40 17 The Economic Pulse
  • 18. 3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave… REGION NET CHANGE (in descending order by NET) ‘Stronger’ (since last sounding) LATAM 51% N/C BRIC 44% 2% Middle East/Africa 29% 2% APAC 26% N/C North America 21% 1% G-8 Countries 13% N/C Europe 9% 1% Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – January 2013 – G@40 18 The Economic Pulse
  • 19. DETAILED FINDINGS A Global @dvisory – January 2013 – G@40 19 The Economic Pulse
  • 20.  Assessing The Current Economic Situation … …in Their Country Detailed Tables B.3 A Global @dvisory – January 2013 – G@40 20 The Economic Pulse
  • 21. Global Citizens Assess the Current Economic Situation in their Country as “Good” ‘Very Good / Somewhat Good’ Total 36% Saudi Arabia 82% India 68% Canada 66% China 64% Australia 63% Germany 63% Sweden 57% Brazil 55% Indonesia 50% Turkey 47% Argentina 37% Mexico 35% United States 31% Russia 26% South Africa 22% Belgium 21% Poland 20% South Korea 15% Great Britain 13% France 7% Japan 6% Hungary 5% Italy 5% Spain 2% Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 21 The Economic Pulse
  • 22. Global Average Tracked - Global Citizens Assess the Current Economic Situation in their Country as “Good”:… 1 Total Good 70% 60% 56%55% 50% 45% 42%41%41% 40%41%40% 40%41% 40%41%40%40% 38%38%39%39% 38% 38%39%38%39%38%39%39%39%38%37%37%38%38%37% 40% 32% 36%35%36% 29% 30% 20% 10% 0% Nov-12 Mar/11 Mar/12 Oct/07 Oct/10 Oct/11 Nov/08 Nov/10 Nov/11 Oct-12 Dec-12 Jan/11 Jan/12 Nov/Jan/10 May/10 Jun/10 Feb/11 May/11 Jun/11 Feb/12 May/12 Jun/12 Jul/10 Jul/11 Jul/12 Sep/10 Dec/10 Sep/11 Dec/11 Sep/12 Aug/10 Aug/11 Aug/12 Apr/07 Apr/08 Apr/11 Apr/12 Apr/09 Apr/10 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 22 The Economic Pulse
  • 23. For All Countries Tracked: Citizens Assess the Current Economic Situation in their Country as “Good” Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘10 ‘10 ‘10 ‘10 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘12 ‘12 ‘12 ‘12 ‘12 ‘12 ’12 ’12 ’12 ‘12 ‘12 ‘12 Argentina 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52% 55% 47% 51% 38% 45% 34% 37% 34% 36% 36% 33% 37% Australia 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68% 70% 66% 62% 64% 61% 61% 58% 59% 62% 61% 61% 63% Belgium 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19% 22% 16% 24% 21% 28% 29% 34% 35% 36% 28% 15% 21% Brazil 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56% 62% 63% 54% 59% 49% 52% 58% 51% 56% 57% 51% 55% Canada 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63% 65% 65% 64% 62% 62% 62% 63% 65% 66% 68% 64% 66% China 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55% 64% 72% 71% 62% 63% 60% 67% 53% 58% 63% 63% 64% France 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% 8% 12% 7% 6% 7% 5% 6% 7% 9% 9% 9% 9% 8% 9% 6% 6% 5% 7% Germany 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61% 70% 71% 68% 68% 69% 66% 68% 69% 68% 60% 63% 63% Great 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% 10% 11% 17% 11% 10% 8% 13% 10% 14% 12% 10% 12% 11% 14% 14% 15% 17% 13% Britain Hungary 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% 5% 4% 4% 2% 3% 2% 2% 3% 4% 4% 3% 4% 3% 5% 4% 4% 3% 5% India 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68% 65% 74% 79% 72% 70% 58% 60% 68% 58% 58% 60% 68% Indonesia 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46% 45% 40% 35% 36% 40% 41% 40% 46% 40% 46% 52% 50% Italy 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10% 8% 8% 8% 6% 5% 5% 6% 6% 5% 3% 3% 4% 5% 6% 6% 5% 5% Japan 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% 8% 6% 8% 6% 7% 8% 8% 9% 9% 8% 9% 9% 7% 11% 11% 9% 7% 6% Mexico 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30% 24% 29% 31% 33% 28% 28% 32% 29% 34% 32% 39% 35% Poland 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27% 27% 21% 27% 25% 25% 28% 33% 22% 19% 21% 18% 20% Russia 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30% 30% 28% 33% 33% 36% 33% 29% 28% 31% 27% 29% 26% Saudi 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86% 86% 90% 89% 88% 88% 83% 85% 84% 80% 79% 79% 82% Arabia South Africa 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42% 40% 36% 35% 33% 38% 39% 38% 31% 26% 22% 22% South Korea 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21% 17% 17% 20% 22% 20% 21% 18% 17% 24% 16% 15% 15% Spain 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% 7% 6% 3% 5% 3% 4% 4% 4% 4% 3% 3% 3% 3% 4% 4% 3% 3% 2% Sweden 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74% 72% 73% 70% 71% 64% 75% 71% 81% 65% 72% 69% 57% Turkey 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58% 55% 58% 58% 51% 49% 51% 51% 56% 50% 44% 48% 47% United 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21% 21% 19% 22% 27% 23% 26% 25% 28% 26% 24% 28% 31% States A Global @dvisory – January 2013 – G@40 23 The Economic Pulse
  • 24. Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? % Very Good / Somewhat Good Total (+1) 36% India (+8) 68% Belgium (+6) 21% Brazil (+4) 55% Argentina (+4) 37% Saudi Arabia (+3) 82% United States (+3) 31% Canada (+2) 66% Australia (+2) 63% Poland (+2) 20% Green marks countries experiencing improvement; France (+2) 7% Blue marks countries with no change from last month; Hungary (+2) 5% Red marks countries experiencing a decline… China (+1) 64% Germany (N/C) 63% South Africa (N/C) 22% South Korea (N/C) 15% Italy (N/C) 5% Turkey (-1) 47% Japan (-1) 6% Spain (-1) 2% Indonesia (-2) 50% Russia (-3) 26% Mexico (-4) 35% Great Britain (-4) 13% Sweden (-12) 57% A Global @dvisory – January 2013 – G@40 24 The Economic Pulse
  • 25. Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? -15% -10% -5% 0% 5% 10% 15% India (+8) 8% Belgium (+6) 6% Brazil (+4) 4% Argentina (+4) 4% Saudi Arabia (+3) 3% United States (+3) 3% Canada (+2) 2% Australia (+2) 2% Poland (+2) 2% France (+2) 2% Hungary (+2) 2% China (+1) 1% Germany (N/C) 0% South Africa (N/C) 0% South Korea (N/C) 0% Italy (N/C) 0% -1% Turkey (-1) -1% Japan (-1) -1% Spain (-1) -2% Indonesia (-2) -3% Russia (-3) -4% Mexico (-4) -4% Great Britain (-4) -12% Sweden (-12) A Global @dvisory – January 2013 – G@40 25 The Economic Pulse
  • 26. Assessing the Current Economic Situation by All Regions: Very Good / Somewhat Good 80% 71% 70% 64% 60% 61% 53% 50% 51% 50% 49% 45% 42% 40% 30% 27% 20% 21% 10% Apr 2007 Apr 2008 Nov 2008 Apr 2009 Apr 2010 Nov 2010 Apr 2011 Nov 2011 Apr 2012 Nov 2012 Nov/Jan/10 Jan 2011 Jan 2012 Mar 2010 May 2010 Aug 2010 Aug 2011 Aug 2012 Jun 2010 Feb 2011 Mar 2011 May 2011 Jun 2011 Feb 2012 Mar 2012 May 2012 Jun 2012 Jul 2010 Jul 2011 Jul 2012 Oct 2007 Sep 2010 Oct 2010 Dec 2010 Sep 2011 Oct 2011 Dec 2011 Sep 2012 Oct 2012 Dec 2012 North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 26 The Economic Pulse
  • 27. North American (Canada/US) Countries Assessing the Current Economic Situation 3 Very Good / Somewhat Good 100% 90% 80% 80% 70% 66% 60% 47% 50% 40% 30% 31% 20% 10% 0% Mar/11 Mar/12 Oct/11 Oct/12 Nov/11 Nov/12 Jan/12 Apr 2007 Apr 2008 Nov 2008 Apr 2009 Apr 2010 Nov 2010 May/11 Jan 2011 Jun/11 Feb/12 May/12 Jul/11 Jun/12 Sept/11 Jul/12 Mar 2010 May 2010 Aug 2010 Dec/11 Sep/12 Dec/12 Nov/Jan 2010 Jun 2010 Feb 2011 Jul 2010 Sept 2010 Dec 2010 Oct 2007 Oct 2010 Aug/11 Aug/12 Apr/11 Apr/12 United States Canada Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 27 The Economic Pulse
  • 28. LATAM Countries Assessing the Current Economic Situation 1 Very Good / Somewhat Good 80% 70% 60% 55% 50% 50% 42% 40% 37% 35% 30% 20% 10% 0% Nov-08 Nov-10 Nov-11 Nov-12 Mar-10 May-10 Jun-10 Feb-11 Mar-11 May-11 Jun-11 Feb-12 Mar-12 May-12 Jun-12 Jul-10 Jul-11 Nov-09/Jan-10 Sept-10 Sept-11 Jul-12 Oct-07 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Oct-12 Dec-12 Jan-11 Jan-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Brazil Argentina Mexico Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 28 The Economic Pulse
  • 29. European Countries Assessing the Current Economic Situation 1 Very Good / Somewhat Good 90% 80% 70% 64% 63% 60% 59% 57% 55% 50% 50% 40% 30% 27% 21% 20% 20% 13% 10% 7% 5% 2% 0% Nov-08 Nov-10 Nov-11 Nov-12 Mar-10 May-10 Jun-10 Feb-11 May-11 Jul-10 Mar-11 Jun-11 Feb-12 Mar-12 May-12 Jun-12 Jul-11 Sept-11 Jul-12 Oct-07 Sep-10 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Oct-12 Dec-12 Jan-11 Jan-12 Nov/Jan 2010 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 29 The Economic Pulse
  • 30. APAC Countries Assessing the Current Economic Situation 1 Very Good / Somewhat Good 100% 90% 90% 88% 80% 78% 70% 68% 65% 63% 60% 50% 50% 40% 30% 26% 20% 16% 15% 10% 6% 0% Nov-08 Nov-10 Nov-11 Nov-12 Mar-10 May-10 Jun-10 Feb-11 Mar-11 May-11 Jun-11 Feb-12 Mar-12 May-12 Jun-12 Nov-09/Jan-10 Jul-10 Jul-11 Jul-12 Sept-11 Oct-07 Sep-10 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Oct-12 Dec-12 Jan-11 Jan-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Australia China India Japan Russia South Korea Indonesia Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 30 The Economic Pulse
  • 31. G8 Countries Assessing the Current Economic Situation 1 Very Good / Somewhat Good 100% 90% 80% 80% 70% 65% 66% 63% 60% 59% 50% 47% 40% 30% 31% 28% 26% 27% 20% 13% 10% 6% 5% 0% Nov-08 Nov-10 Nov-11 Nov-12 Mar-10 May-10 Jun-10 Feb-11 Mar-11 May-11 Jun-11 Feb-12 May-12 Nov-09/Jan-10 Jul-10 Sept-10 Jul-11 Mar-12 Jun-12 Sept-11 Jul-12 Oct-07 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Oct-12 Dec-12 Jan-11 Jan-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Great Britain Canada France Germany Italy Japan Russia United States Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 31 The Economic Pulse
  • 32. BRIC Countries Assessing the Current Economic Situation 2 Very Good / Somewhat Good 100% 90% 90% 88% 80% 70% 68% 65% 63% 60% 55% 50% 42% 40% 30% 26% 20% 10% 0% Mar-10 Mar-11 Mar-12 Oct-07 Oct-10 Oct-11 Oct-12 Nov-08 Nov-10 Nov-12 Jan-11 Nov-11 Jan-12 May-10 Jun-10 Feb-11 May-11 Jun-11 Feb-12 May-12 Jun-12 Jul-10 Jul-11 Sept-10 Sept-11 Jul-12 Dec-10 Dec-11 Sep-12 Dec-12 Nov 09/Jan 10 Aug-10 Aug-11 Aug-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Brazil Russia India China Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – January 2013 – G@40 32 The Economic Pulse