One in ten (10%) Britons rate the state of the economy as good, the same as in Japan and similar to French and Italian pessimism according to new research from Ipsos’ Global @dvisor online survey conducted in 24 countries.
Ipsos Global @dvisor 30: The economic pulse of the world: March 2012
1. Global @dvisor
Global @d isor
The Economic Pulse of the World
Citizens in 24 Countries Assess the Current State of their
Country’s Economy for a Total Global Perspective
A Global @dvisory – March 2012 – G@30
The Economic Pulse
2. These are the findings of the Global @dvisor Wave 30 (G@30),
an Ipsos survey conducted between February 7th and February 21th, 2012.
SURVEY METHOD COUNTRIES SAMPLE WEIGHTING
• The survey instrument is • The countries reporting herein • For the results of the survey • Weighting was then employed
conducted monthly in 24 are Argentina, Australia, presented herein, an to balance demographics and
countries around the world via Belgium, Brazil, Canada, international sample of 19,216 ensure that the sample's
the Ipsos Online Panel system. China, France, Germany, adults age 18-64 in the US and composition reflects that of the
Great Britain Hungary, India
Britain, Hungary India, Canada,
Canada and age 16-64 in all
16 64 adult population according to
Indonesia, Italy, Japan, other countries, were the most recent country
Mexico, Poland, Russia, Saudi interviewed. Approximately Census data, and to provide
Arabia, South Africa, South 1000+ individuals participated results intended to
Korea, Spain, Sweden, Turkey on a country by country basis approximate the sample
and the United States of via the Ipsos Online Panel with universe. A survey with an
America.
America the exception of Argentina,
Argentina unweighted probability sample
Belgium, Indonesia, Mexico, of this size and a 100%
Poland, Russia, Saudi Arabia, response rate would have an
South Africa, South Korea, estimated margin of error of +/-
Sweden and Turkey, where 3.1 percentage points for a
each have a sample sample of 1,000 and an
approximately 500+.
500+ estimated margin of error of +/
+/-
4.5 percentage points 19 times
out of 20 per country of what
the results would have been
had the entire population of
adults in that country had been
polled. All sample surveys and
ll d l d
polls may be subject to other
sources of error, including, but
not limited to coverage error,
and measurement error.
A Global @dvisory – March 2012 – G@30 2
The Economic Pulse
3. Analytic Components…
There are three analytic components that make up the findings of this monthly Economic Pulse report.
Each question is tracked and analyzed from questions dealing with:
The
Th currently perceived macroeconomic state of
tl i d i t t f
the respondent’s country:
• Thinking about our economic situation, how would you describe the current
economic situation in [insert country]? Is it very good, somewhat good, somewhat
bad or very bad?
The currently perceived state of the local economy:
• Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong econom toda and 1 means a very weak econom
here er economy today er eak economy.
A six month outlook for the local economy:
• Looking ahead six months from now, do you expect the economy in your local
area to be much stronger, somewhat stronger, about the same, somewhat weaker, or
much weaker than it is now?
A Global @dvisory – March 2012 – G@30 3
The Economic Pulse
4. SUMMARY
A Global @dvisory – March 2012 – G@30 4
The Economic Pulse
5. Summary…
Global economic sentiment at the national level takes a breath this month,
pausing at 39% saying the national economy in their country is ‘good’. This is the
first time the sentiment has remained unchanged since July 2011.
The Middle East and Africa is the geographic region with the highest aggregate
assessment (+2 to 63%), followed by Latin America (-1 to 46%), Asia Pacific (+1 to
44%), North America (-1 to 42%) and Europe (-2 to 23%).
– The Middle East and Africa has improved every month since the start of the winter. Its
performance is carried by juggernaut Saudi Arabia (90%) which continues to lead world
rankings on national economic confidence
confidence.
– APAC’s improvements are partly due to the volatile trendline of Chinese economic
sentiment (72%), which rose eight points this wave, reflecting government control of
prices and inflation.
– Europe returns to December 2011 levels, making January’s increase look like a blip on the
radar. Its performance is mirrored by Great Britain (10%) where a three-point drop brings the
sentiment levels back to levels seen in the last three months of 2011. Germany’s (71%) one-
point improvement suggests its jump last month might indicate signal lasting growth.
– North America’s shift reflects the United States (-1 to 19%), Canada (65%) remains the same.
– Latin America has been relatively steady since last summer. During that time, Mexico (29%)
and Argentina (47%) have jumped up and down while Brazil’s (63%) rating has improved
almost consistently since that time.
l t i t tl i th t ti
A Global @dvisory – March 2012 – G@30 5
The Economic Pulse
6. G8 vs. BRIC
This quarterly note compares the world’s largest
59%
Natio
developed economies with its fastest-growing 52%
economies.
onal
28% 27%
The BRIC countries (Brazil, Russia, India and Jul Feb
2011 2012
China)
Chi ) continue to show strength in economic
ti t h t th i i
assessment levels (59% national, 41% local), well
above the G8 countries. The gap between the
Lo
BRIC and G8 (32 points) has been increasing
( p ) g
ocal
38% 41%
due to BRIC improvements over the past three
months.
23% 23%
Jul
J l Feb
F b
2011 2012
The G8 group, representing the United States,
Futu Local
Canada, France, Germany, Italy, Japan, Russia,
and Great Britain has remained almost
ure
41% 44%
unchanged since last summer (27% national, 23%
local) and considerably weaker than BRIC,
particularly at the national level.
14% 15%
Jul Feb
2011 2012
A Global @dvisory – March 2012 – G@30 6
The Economic Pulse
7. THE WORLD at a GLANCE
THE
WORLD
at a
GLANCE
A Global @dvisory – March 2012 – G@30 7
The Economic Pulse
8. Global Average of National Economic Assessment (39%)
Unchanged
This month’s global economic aggregate of national economies takes a pause as
the swing of the pendulum, which went up and down one point every month for the
past half year, comes to a halt. The aggregate assessment sits at 39% global citizens
rating their national economies as ‘good’.
The margin between global leader Saudi Arabia (+4 points to 90%) and runner up
India (+9 to 74%) remains wide as Sweden (+1 to 73%), China (+8 to 72%), Germany
(+1 to 71%), Australia (-4 to 66%) and Canada (N/C at 65%) round out the global top
tier countries.
Only a handful of those in Hungary (+1 to 3%) rate their national economies as
‘good’, followed by Spain (NC at 4%), Italy (+1 at 6%), France (+1 to 7%), Japan (+1
at 9%) and Great Britain (-3 to 10%)
( 3 10%).
Countries with the greatest improvements: India (+9 to 74%), China (+8 to 72%),
Mexico (+5 to 29%), Saudi Arabia (+4 to 90%) and Turkey (+3 to 58%).
Countries with the greatest declines: Argentina (-8 to 47%), Poland (-6 to 21%),
Belgium (-6 to 16%), Indonesia (-5 to 40%) and Australia (-4 to 66%).
A Global @dvisory – March 2012 – G@30 8
The Economic Pulse
9. No Change in Global Average of Local Economic
Assessment (29%)
The global average of local economic assessment among the 24 countries remains
unchanged with three in ten (29%) global citizens who agree the state of the current
economy in their local area is “good”.
The margin between Saudi Arabia (-4 points to 65%) and India (+4 to 51%) is just as
wide on this measure They are joined by China (-3 to 49%) Germany (+3 to 48%)
measure. ( 3 49%), 48%),
Australia (-1 to 46%) and Canada (+1 to 46%) as global leaders of local economic
sentiment.
Japan (-1 to 6%), Hungary (-2 to 6%), Spain (+1 to 7%), Belgium (-4 to 11%), Italy (+2
to 12%) and France (+1 to 13%) sit at the bottom of the global ranking.
Countries with the greatest improvements: Mexico (+6 to 28%) Turkey (+6 to 41%)
28%), 41%),
India (+4 to 51%), South Korea (+3 to 15%) and Germany (+3 to 48%).
Countries with the greatest declines: Poland (-6 to 18%), Brazil (-6 to 44%), Argentina
(-6
( 6 to 29%) and I d
d Indonesia ( to 26%)
i (-5 26%).
A Global @dvisory – March 2012 – G@30 9
The Economic Pulse
10. Global Average of Future Outlook for Local Economy
Down One Point: 24%
Citizens are asked to provide their assessments on the extent to which they think
their local economy will be “stronger”, “weaker” or “about the same” six months from
now. Currently, a global average of one quarter (24%) believe their local economy
will be stronger, a one-point softening of the measure.
Latin America may be middle of the pack on national and local economic
sentiments, but on future outlook ratings they are number one. Brazil (-5 points
to 69%) is the highest-ranking country, followed by Saudi Arabia (-6 to 57%), India
(+6 to 56%), Argentina (+1 to 43%) and Mexico (+6 to 42%).
Only a small minority of French respondents (+2 to 4%) say their future local
economy will be strong, joined at the bottom of the list by Belgium (-1 to 5%),
Hungary (+1 to 6%) Japan (NC at 8%) and Great Britain (-1 to 9%)
6%), ( 1 9%).
Countries with the greatest improvements: India (+6 to 56%), Mexico (+6 to 42%),
South Africa (+5 to 21%), Italy (+4 to 19%), Turkey (+3 to 34%) and South Korea (3
to 14%)
14%).
Countries with the greatest declines: Saudi Arabia (-6 to 57%), Brazil (-5 to 69%),
China (-5 to 34%), Sweden (-4 to 12%), Poland (-4 to 12%) and Indonesia (-4 to
(5 (4 (4 (4
28%).
A Global @dvisory – March 2012 – G@30 10
The Economic Pulse
11. 1. National Economic Assessments: Countries at
a Glance Compared to the Last Wave…
Those Countries Where the Country Economic Assessment…
is has experienced an has experienced a is
HIGHEST IMPROVEMENT DECLINE LOWEST
this month since last sounding since last sounding this month
Saudi Arabia 90% India 9 Argentina 8 Hungary 3%
India 74% China 8 Poland 6 Spain 4%
Sweden 73% Mexico 5 Belgium 6 Italy 6%
China 72% Saudi Arabia 4 Indonesia 5 France 7%
Germany 71% Turkey 3 Australia 4 Japan 9%
Australia 66% Brazil 1 Great Britain 3 Great Britain 10%
Canada 65% France 1 United States 2 Belgium 16%
Brazil 63% Germany
y 1 South Africa 2 South Korea 17%
Turkey 58% Sweden 1 Russia 2 United States 19%
Hungary 1
Italy 1
Japan
J 1
Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
A Global @dvisory – March 2012 – G@30 11
The Economic Pulse
12. 1. National Economic Assessment: Regions at
a Glance Compared to the Last Wave…
CHANGE
REGION NET
(since last
(in descending order by NET) ‘Good’
sounding)
Middle East/Africa 63% 2%
BRIC 59% 4%
LATAM 46% 1%
APAC 44% 1%
North America 42% 1%
G-8 Countries 27% N/C
Europe 23% 2%
Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
A Global @dvisory – March 2012 – G@30 12
The Economic Pulse
13. 2. Local Economic Assessment: Countries at
a Glance Compared to the Last Wave…
Those Countries Where the Local Area Economic Assessment…
is has experienced an has experienced a is
HIGHEST IMPROVEMENT DECLINE LOWEST
this month since last sounding since last sounding this month
Saudi Arabia 65% Mexico 6 Poland 6 Japan 6%
India 51% Turkey 6 Brazil 6 Hungary 6%
China 49% India 4 Argentina 6 Spain 7%
Germany 48% South Korea 3 Indonesia 5 Belgium 11%
Canada 46% Germany 3 Belgium 4 Italy 12%
Australia 46% Italy 2 Sweden 4 France 13%
Sweden 45% United States 2 Saudi Arabia 4 Great Britain 15%
Brazil 44% Canada 1 China 3 South Korea 15%
Turkey 41% France 1 Hungary 2 Poland 18%
Spain
S i 1 Japan
J 1
Great Britain 1
Australia 1
Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy
A Global @dvisory – March 2012 – G@30 13
The Economic Pulse
14. 2. Local Economic Assessment: Regions at
a Glance Compared to the Last Wave…
REGION NET CHANGE
(in descending order by NET) ‘Strong’ (since last sounding)
Top 3 Box (5-6-7)
Middle East/Africa 44% 1%
BRIC 41% 1%
North America 35% 2%
LATAM 34% 2%
APAC 31% N/C
G-8 Countries 23% 1%
Europe
E 19% 2%
Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – March 2012 – G@30 14
The Economic Pulse
15. 3. Six Month Outlook on the Local Economy: Countries
at a Glance Compared to the Last Wave…
Countries where the Assessment of the Local Economic Strengthening …
is has experienced an
p has experienced a
p is
HIGHEST IMPROVEMENT DECLINE LOWEST
this month since last sounding since last sounding this month
Brazil 69% India 6 Saudi Arabia 6 France 4%
Saudi Arabia 57% Mexico 6 Brazil 5 Belgium 5%
India 56% South Africa 5 China 5 Hungary 6%
Argentina 43% Italy 4 Sweden 4 Japan 8%
Mexico 42% Turkey 3 Poland 4 Great Britain 9%
Turkey 34% South Korea 3 Indonesia 4 Poland 12%
China 34% Germany 2 Spain 3 Sweden 12%
France
F 2 Australia
A t li 3 South Korea
S th K 14%
Argentina 1 Russia 2 Russia 15%
Great Britain 1 Spain 15%
Belgium 1
Canada 1
Looking ahead six months from now, do you expect the economy in your local area to be
much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – March 2012 – G@30 15
The Economic Pulse
16. 3. Six Month Outlook on Local Economy: Regions at
a Glance Compared to Last Wave…
REGION NET CHANGE
(in descending order by NET) ‘Stronger’ (since last sounding)
LATAM 51% N/C
BRIC 44% 1%
Middle East/Africa 37% N/C
APAC 25% N/C
North America 23% N/C
G-8 Countries 15% N/C
Europe
E 11% 1%
Looking ahead six months from now, do you expect the economy in your local area to be
much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – March 2012 – G@30 16
The Economic Pulse
17. DETAILED FINDINGS
A Global @dvisory – March 2012 – G@30 17
The Economic Pulse
18. Assessing The Current Economic
Situation
Sit ti …
…in Their Country
y
Detailed Tables B.3
A Global @dvisory – March 2012 – G@30 18
The Economic Pulse
19. Global Citizens Assess the Current Economic Situation in their
Country as “Good”
‘Very Good / Somewhat Good’
Total 39%
Saudi Arabia 90%
India 74%
Sweden 73%
China 72%
Germany 71%
Australia 66%
Canada
C d 65%
Brazil 63%
Turkey 58%
Argentina 47%
Indonesia 40%
South Africa 40%
Mexico 29%
Russia 28%
Poland 21%
United States 19%
South Korea 17%
Belgium 16%
Great Britain 10%
Japan 9%
France 7%
Italy 6%
Spain 4%
Hungary 3%
Hungary 2%
Now thinking about our economic situation, how would you describe the current economic
situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – March 2012 – G@30 19
The Economic Pulse
20. Global Average Tracked - Global Citizens Assess the Current
Economic Situation in their Country as “Good”:… N/C
Total Good
70%
60% 56% 55%
50% 45%
42% 41% 41%
40% 41% 40% 40% 41% 40% 41% 40% 40%
38% 38% 39% 39% 38% 38% 39% 38% 39% 38% 39% 39%
40% 32%
29%
30%
20%
10%
0%
Dec/10
Dec/11
Apr/07
Oct/07
Apr/08
Apr/09
Apr/10
Jun/10
Jul/10
Aug/10
Sept/10
Feb/11
Jun/11
Aug/11
Oct/10
Jan/11
Mar/11
Apr/11
Jul/11
Sept/11
Feb/12
Oct/11
Jan/12
Nov/08
v/Jan/10
Nov/10
Nov/11
May/10
May/11
S
S
Nov
Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
A Global @dvisory – March 2012 – G@30 20
The Economic Pulse
22. Countries Ranked and Marked By Change In Assessment From Last Month
(Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert
country]? Is it very good, somewhat good, somewhat bad or very bad?
% Very Good / Somewhat Good
Totoal (N/C) 39%
India (+9) 74%
China (+8) 72%
Mexico (+5) 29%
Saudi Arabia (+4) 90%
Turkey (+3) 58%
Brazil (+1) 63%
France (+1) 7%
Germany (+1) 71%
Sweden (+1) 73%
Hungary ( )
g y (+1) 3%
Italy (+1) 6%
Japan (+1) 9%
Canada (N/C) 65%
South Korea (N/C) 17%
Spain (N/C) 4% Green marks countries experiencing improvement;
Russia (-2) 28% Blue marks countries with no change from last month;
South Africa (-2) 40% Red marks countries experiencing a decline…
United States (-2) 19%
Great Britain (-3)
G t B it i ( 3) 10%
Australia (-4) 66%
Indonesia (-5) 40%
Belgium (-6) 16%
Poland ( 6)
(-6) 21%
Argentina (-8) 47%
A Global @dvisory – March 2012 – G@30 22
The Economic Pulse
23. Countries Ranked by Net Improvement, Decline or No Change Compared to
Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
-15% -10% -5% 0% 5% 10% 15%
9%
India (+9)
8%
China (+8)
5%
Mexico (+5)
4%
Saudi Arabia (+4)
3%
Turkey (+3)
1%
Brazil (+1)
( 1)
1%
France (+1)
1%
Germany (+1)
Sweden (+1) 1%
Hungary (+1) 1%
Italy (+1) 1%
Japan (+1) 1%
Canada (N/C) 0%
South Korea (N/C) 0%
Spain (N/C) 0%
-2%
Russia (-2)
-2% South Africa (-2)
-2% United States (-2)
-3% Great Britain (-3)
-4% Australia (-4)
-5% Indonesia (-5)
-6% Belgium (-6)
-6%
6% Poland ( )
(-6)
-8% Argentina (-8)
A Global @dvisory – March 2012 – G@30 23
The Economic Pulse
24. Assessing the Current Economic Situation by All Regions:
Current Tracked Status:
‘Very Good / Somewhat Good’
80%
71%
70%
64%
63%
60% 59%
61%
51%
50%
46%
44%
45% 42%
40%
30% 27%
20% 23%
10%
t/07
r/10
n/10
g/10
t/10
c/10
b/11
r/11
n/11
g/11
t/11
c/11
b/12
r/07
r/08
r/09
n/10
r/10
l/10
t/10
n/11
r/11
l/11
t/11
n/12
v/08
y/10
v/10
y/11
v/11
May
May
Jun
Aug
Feb
Jun
Aug
Feb
Nov
Mar
Nov
Dec
Mar
Nov
Dec
Oct
Oct
Oct
Jul
Jul
Apr
Apr
Apr
Nov/Jan
Apr
Jan
Apr
Jan
Sept
Sept
North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa
Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
A Global @dvisory – March 2012 – G@30 24
The Economic Pulse
25. North American (Canada/US) Countries
Assessing the Current Economic Situation 1
‘Very Good / Somewhat Good’
100%
90%
80%
80%
70% 65%
60%
47%
50%
40%
30%
19%
20%
10%
0%
10
10
11
11
11
11
11
11
11
11
12
07
07
08
08
09
10
10
10
10
10
10
10
10
10
11
11
11
12
11
Sept 201
Dec 201
Jan 201
Mar/1
Apr/1
Jun/1
Jul/1
Aug/1
Oct/1
Dec/1
Feb/1
Apr 200
Oct 200
Apr 200
Nov 200
Apr 200
Nov/Jan 201
Mar 201
Apr 201
May 201
Jun 201
Jul 201
Aug 201
Oct 201
Nov 201
Feb 201
Sept/1
Nov/1
Jan/1
May/1
United States Canada
Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
A Global @dvisory – March 2012 – G@30 25
The Economic Pulse
26. LATAM Countries
Assessing the Current Economic Situation 1
‘Very Good / Somewhat Good’
80%
70%
63%
60%
50%
50% 47%
42%
40%
29%
30%
20%
10%
0%
07
07
08
09
10
10
10
10
10
10
10
10
10
11
11
11
11
11
11
11
11
11
11
12
12
08
10
11
10
11
Apr-0
Oct-0
Apr-0
Apr-0
Nov-09/Jan-1
Mar-1
Apr-1
Jun-1
Jul-1
Aug-1
Sept-1
Oct-1
Dec-1
Jan-1
Feb-1
Mar-1
Apr-1
Jun-1
Jul-1
Aug-1
Sept-1
Oct-1
Dec-1
Jan-1
Feb-1
Nov-0
Nov-1
Nov-1
May-1
May-1
Brazil Argentina Mexico
Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
A Global @dvisory – March 2012 – G@30 26
The Economic Pulse