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Ipsos Global @dvisor 19: The Economic Pulse of the World - April 2011
 

Ipsos Global @dvisor 19: The Economic Pulse of the World - April 2011

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Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective ...

Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective

These are the findings of the Global @dvisor Wave 19 (G@19), an Ipsos survey conducted between March 2nd and March 14th. Interviews were completed prior to the first earthquakes in Japan.

The survey instrument is conducted monthly in 24 countries around the world via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

For the results of the survey presented herein, an international sample of 18,829 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.

Weighting was employed to balance demographics and ensure the sample's composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points for a sample of 500. 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled.

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    Ipsos Global @dvisor 19: The Economic Pulse of the World - April 2011 Ipsos Global @dvisor 19: The Economic Pulse of the World - April 2011 Presentation Transcript

    • Global @dvisorThe Economic Pulse of the WorldCitizens in 24 Countries Assess the Current State of theirCountry’s Economy for a Total Global Perspective A Global @dvisory – April 2011 – G@19 The Economic Pulse
    • Global @dvisor Methodology… These are the findings of the Global @dvisor Wave 19 (G@19), an Ipsos survey conducted between March 2nd and March 14th. Interviews were completed prior to the first earthquakes in Japan. The survey instrument is conducted monthly in 24 countries around the world via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. For the results of the survey presented herein, an international sample of 18,829 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. Weighting was employed to balance demographics and ensure the samples composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points for a sample of 500. 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. A Global @dvisory – April 2011 – G@19 2© 2011 Ipsos The Economic Pulse
    • Global @dvisor Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report. Each question is tracked and analyzed from questions dealing with: 1. The currently perceived macroeconomic state of the respondent country: a) Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? 2. The currently perceived state of the local economy: a) Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. 3. A six month outlook for the local economy: a) Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 3© 2011 Ipsos The Economic Pulse
    • Global @dvisor SUMMARY A Global @dvisory – April 2011 – G@19 4© 2011 Ipsos The Economic Pulse
    • Global @dvisor Summary… The average global national economic assessment slid backwards in March— down a full three points from February’s 41% to 38%. This average of citizens in 24 countries who rated their national economy to be “good” brings the world back to levels found in April 2010. 20 out of 24 countries declined in national economic assessment from February to March and it’s important to note that the measurements in this report took place just days before the devastating earthquake, tsunami and nuclear disaster. In fact, all three metrics measured monthly– assessments of their current national economy (38% “good”), current local economy (29% “strong”) and future outlook (26% “stronger”) have all declined after a year of relative consistency. Europe continues to drag down the global average with only 25% assessing their current national economy as “good”, 21% saying their local economy is good and just 15% giving thumbs up on future local economic prospects. Regionally there is no clear winner this month as all have witnessed declines: the Middle East/Africa (56% national, 39% local) rivals the BRIC nations (55% national, 41% local) for first place in current assessments while LATAM (51%) is highest on the six-month outlook local economies. A Global @dvisory – April 2011 – G@19 5© 2011 Ipsos The Economic Pulse
    • Global @dvisor THE WORLD AT A GLANCE A Global @dvisory – April 2011 – G@19 6© 2011 Ipsos The Economic Pulse
    • Global @dvisor Global Average of National Economic Assessment (38%) Slips 3 points and Returns to March 2010 Level The average global economic assessment of national economies surveyed in 24 countries is down three points since last sounding (41%) with 38% now saying current economic conditions in their country are “good”. After a year of the average staying relatively stable, aggregate global economic confidence has now returned to a level last witnessed one year ago. 20 out of 24 countries declined in national economic assessment from February to March 2011. The four that had increases were Saudi Arabia (+4 points to 85%) followed by Argentina (+2 points to 43%), Indonesia (+2 points to 40%) and Russia (+1 point to 26%). Saudi Arabia maintained its top spot of the 24 countries surveyed with 85% rating their national economy as “good”; India (73%), Sweden (71%), Australia (70%), China (67%) and Canada (64%) follow behind and maintain their status as global leaders of national economic confidence. France (10%), Japan (8%) and Spain (6%) (regularly in the bottom tier) were just ahead of Hungary (3%) at the bottom. South Korea (now at 22%) suffered the worst decline of the lot, down 16 points on this measure. A Global @dvisory – April 2011 – G@19© 2011 Ipsos The Economic Pulse
    • Global @dvisor Global Average of Local Economic Assessment (29%) Down 2 Points from Last Month The global average of local economic assessment also declined among the 24 countries. Three in ten (29%) global citizens say the state of the current economy in their local area is “good” down from 31% last month and harkens back to a year ago (28% in March, 2010). Saudi Arabia (62%) continues to be the global leader in local economic confidence followed by citizens of China (56%), Australia (53%), India (52%), and Sweden (51%). Japan (5%), Spain (9%), Hungary (9%) and Great Britain (12%) are at the bottom. The biggest improvements on this measure are witnessed in Saudi Arabia (+7 points to 62%) and Indonesia (+7 points to 30%). The biggest declines were in South Korea (-9 points to 16%), South Africa (-7 points to 22%) and Belgium (-7 points to 23%). A Global @dvisory – April 2011 – G@19© 2011 Ipsos The Economic Pulse
    • Global @dvisor Global Average of Future Outlook for Local Economy over Next Six Months also Lower: 26% (-2 points) When asked to look ahead six months from now, only one quarter (26%) say the local economy will be stronger — the lowest it has been since March 2010 (31%). In fact, the trend line on this measure is worrisome: over the past year tracking on this outlook has become more and more pessimistic, falling steadily compared to the more stable national and local economy assessments. Brazil has maintained its place as the most optimistic nation with 67% indicating the local economy will likely be stronger six months from now with Saudi Arabia (56%) and India (55%) following at some distance. France (4%), Japan (8%), Great Britain (8%) and Hungary (10%) are the least optimistic nations. China has witnessed the greatest decline during the past month – a 9-point drop to 40%. A handful of countries have each had declines of six points: Brazil (67%), India (55%), South Africa (16%), South Korea (19%) and the United States (21%). A Global @dvisory – April 2011 – G@19© 2011 Ipsos The Economic Pulse
    • Global @dvisor 1. National Economic Assessments: Countries at a Glance Compared to the Last Wave… Those Countries Where the Country Economic Assessment… is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Saudi Arabia 85% Saudi Arabia 4 South Korea 16 Hungary 3% India 73% Argentina 2 Mexico 11 Spain 6% Sweden 71% Indonesia 2 Poland 10 Japan 8% Australia 70% Russia 1 Sweden 9 Great Britain 8% China 67% Brazil 8 France 10% Canada 64% China 6 Italy 12% Germany 62% South Africa 5 United States 19% Brazil 53% India 4 Poland 19% Canada 4 Great Britain 4 Turkey 4 Belgium 3 Italy 2 Germany 2 Australia 2 Hungary 2 United States 1Thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 10© 2011 Ipsos The Economic Pulse
    • Global @dvisor 1. National Economic Assessment: Regions at a Glance Compared to the Last Wave… CHANGE REGION NET (since last (in descending order by NET) ‘Good’ sounding) Middle East/Africa 56% -2% BRIC 55% -4% APAC 44% -3% North America (Can/US) 42% -2% LATAM 39% -6% G8 26% -1% Europe 25% -4% Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 11© 2011 Ipsos The Economic Pulse
    • Global @dvisor 2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave… Those Countries Where the Local Area Economic Assessment… is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Saudi Arabia 62% Indonesia 7 South Korea 9 Japan 5% China 56% Saudi Arabia 7 South Africa 7 Spain 9% Australia 53% France 1 Belgium 7 Hungary 9% India 52% Russia 1 United States 6 Great Britain 12% Sweden 51% Brazil 6 South Korea 16% Canada 46% Sweden 6 Italy 16% Brazil 41% Germany 5 France 16% Mexico 4 Russia 17% India 3 Mexico 17% Canada 3 United States 18% Great Britain 2 Poland 19% Argentina 2 Poland 2 Italy 2 Hungary 1 Australia 1 China 1Rate the current state of the economy in your local area using a scale from 1 to 7,where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – April 2011 – G@19 12© 2011 Ipsos The Economic Pulse
    • Global @dvisor 2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave… NET REGION CHANGE (in descending order by NET) ‘Strong’ (since last sounding) Top 3 Box (5-6-7) BRIC 41% -3% Middle East/Africa 39% N/C APAC 33% -1% North America 32% -5% LATAM 28% -4% Europe 21% -3% G-8 Countries 21% -2%Rate the current state of the economy in your local area using a scale from 1 to 7,where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – April 2011 – G@19 13© 2011 Ipsos The Economic Pulse
    • Global @dvisor 3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave… Countries where the Assessment of the Local Economic Strengthening … is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Brazil 67% Mexico 6 China 9 France 4% Saudi Arabia 56% Saudi Arabia 4 United States 6 Japan 8% India 55% Indonesia 3 South Korea 6 Great Britain 8% Argentina 44% Belgium 1 South Africa 6 Hungary 10% Mexico 43% Italy 1 India 6 Poland 14% China 40% Mexico 6 Brazil 6 Belgium 14% Indonesia 29% Saudi Arabia 4 Poland 5 South Africa 16% Canada 28% Indonesia 3 Hungary 5 Sweden 17% Turkey 28% Belgium 1 Turkey 4 Italy 17% Italy 1 Sweden 4 Russia 18% Great Britain 3 South Korea 19% Germany 2 Australia 2 Japan 1 Canada 1Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 14© 2011 Ipsos The Economic Pulse
    • Global @dvisor 3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave… REGION NET CHANGE (in descending order by NET) ‘Stronger’ (since last sounding) LATAM 51% N/C BRIC 45% -5% Middle East/Africa 33% -2% APAC 27% -3% North America 25% -3% G-8 Countries 16% -2% Europe 15% -2% Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 15© 2011 Ipsos The Economic Pulse
    • Global @dvisor DETAILED FINDINGS A Global @dvisory – April 2011 – G@19 16© 2011 Ipsos The Economic Pulse
    • Global @dvisor Assessing The Current Economic Situation … …in Their Country Detailed Tables B.3 A Global @dvisory – April 2011 – G@19© 2011 Ipsos The Economic Pulse
    • Global @dvisor Global Citizens Assess the Current Economic Situation in their Country as “Good” % Very Good / Somewhat Good Total 38% Saudi Arabia 85% India 73% Sweden 71% Australia 70% China 67% Canada 64% Germany 62% Brazil 53% Argentina 43% Turkey 43% Indonesia 40% South Africa 40% Belgium 36% Russia 26% Mexico 22% South Korea 22% Poland 19% United States 19% Italy 12% France 10% Great Britain 8% Japan 8% Spain 6% Hungary 3% Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 18© 2011 Ipsos The Economic Pulse
    • Global @dvisor Global Average Tracked Global Citizens Assess the Current Economic Situation in their Country as “Good”:… 3 100% % Very Good / Somewhat Good 90% 80% 70% 60% 56% 55% 50% 45% 41% 42% 41% 41% 41% 39% 39% 40% 40% 40% 38% 38% 38% 40% 32% 29% 30% 20% 10% 0% Apr/07 Oct/07 Apr/08 Nov/08 Apr/09Nov/Jan/10Apr/10 May/10 Jun/10 Jul/10 Aug/10 Sept/10 Oct/10 Nov/10 Dec/10 Jan/11 Feb/11 Mar/11 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 19© 2011 Ipsos The Economic Pulse
    • Global @dvisor For All Countries Tracked: Citizens Assess the Current Economic Situation in their Country as “Good” Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Apr Oct Apr Nov Apr Nov/Jan Mar Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar 2007 2007 2008 2008 2009 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 Argentina 50% 32% 26% 19% 18% 28% 21% 25% 27% 39% 34% 36% 38% 35% 42% 39% 45% 41% 43% Australia 78% 81% 64% 40% 36% 82% 80% 73% 74% 72% 72% 72% 77% 78% 74% 75% 78% 72% 70% Belgium - 53% 46% 22% 25% 28% 29% 22% 23% 22% 29% 33% 36% 29% 28% 31% 34% 39% 36% Brazil 42% 53% 56% 61% 56% 72% 59% 60% 65% 65% 55% 60% 58% 66% 64% 62% 56% 61% 53% Canada 80% 87% 68% 48% 43% 60% 65% 67% 64% 68% 68% 65% 68% 63% 63% 62% 68% 68% 64% China 90% 88% 73% 46% 61% 78% 80% 82% 78% 77% 74% 77% 75% 79% 74% 72% 74% 73% 67% France 27% 44% 13% 13% 11% 14% 11% 9% 8% 6% 9% 12% 10% 10% 12% 12% 11% 10% 10% Germany 59% 64% 50% 30% 24% 44% 37% 45% 37% 38% 48% 55% 56% 64% 67% 63% 64% 64% 62% Great Britain 55% 54% 24% 10% 8% 14% 17% 17% 13% 13% 13% 16% 16% 12% 16% 13% 15% 12% 8% Hungary - - - - 2% 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% India 88% 92% 85% 65% 70% 82% 83% 86% 85% 85% 78% 80% 82% 88% 88% 87% 76% 77% 73% Indonesia - - - - - - 49% 52% 52% 49% 51% 39% 49% 54% 45% 48% 37% 38% 40% Italy 28% 17% 10% 9% 17% 24% 17% 17% 14% 16% 16% 17% 14% 16% 11% 14% 11% 14% 12% Japan 27% 10% 3% 3% 8% 7% 7% 6% 9% 6% 8% 7% 8% 6% 9% 6% 8% 8% Mexico 42% 29% 24% 20% 23% 21% 20% 20% 23% 21% 25% 22% 23% 25% 20% 25% 25% 33% 22% Poland 50% 62% 60% 52% 46% 42% 41% 47% 45% 46% 42% 33% 33% 29% 30% 28% 23% 29% 19% Russia 65% 53% 68% 52% 35% 24% 24% 28% 30% 30% 24% 37% 27% 28% 29% 27% 26% 25% 26% Saudi Arabia - - - - - - 73% 76% 80% 73% 80% 81% 78% 76% 81% 81% 80% 81% 85% South Africa - - - - - - 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% South Korea 16% 27% 12% 5% 13% 28% 29% 32% 31% 34% 34% 30% 35% 32% 37% 39% 34% 38% 22% Spain 58% 55% 31% 15% 11% 10% 5% 5% 6% 5% 10% 10% 9% 10% 7% 7% 4% 6% 6% Sweden 64% 78% 71% 53% 39% 58% 58% 56% 60% 63% 71% 73% 72% 77% 75% 75% 82% 80% 71% Turkey 30% 30% 25% 19% 50% 51% 35% 44% 40% 44% 37% 45% 39% 43% 41% 41% 46% 47% 43% United States 47% 19% 19% 11% 13% 20% 17% 25% 23% 18% 17% 15% 15% 18% 20% 19% 20% 20% 19% A Global @dvisory – April 2011 – G@19 20© 2011 Ipsos The Economic Pulse
    • Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? % Very Good / Somewhat Good Total (+3) 38% Saudi Arabia (+4) 85% Argentina (+2) 43% Indonesia (+2) 40% Russia (+1) 26% France (N/C) 10% 8% Green marks countries experiencing improvement; Japan (N/C) Blue marks countries with no change from last month; Spain (N/C) 6% Red marks countries experiencing a decline… United States (-1) 19% Hungary (-2) 3% Australia (-2) 70% Germany (-2) 62% Italy (-2) 12% Belgium (-3) 36% Turkey (-4) 43% Great Britain (-4) 8% Canada (-4) 64% India (-4) 73% South Africa (+5) 40% China (-6) 67% Brazil (-8) 53% Sweden (-9) 71% Poland (-10) 19% Mexico (-11) 22% South Korea (-16) 22% A Global @dvisory – April 2011 – G@19 21© 2011 Ipsos The Economic Pulse
    • Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? -20% -15% -10% -5% 0% 5% 10% 15% 20% Saudi Arabia (+4) 4% Argentina (+2) 2% Indonesia (+2) 2% Russia (+1) 1% France (N/C) 0% Japan (N/C) 0% Spain (N/C) 0% -1% United States (-1) -2% Hungary (-2) -2% Australia (-2) -2% Germany (-2) -2% Italy (-2) -3% Belgium (-3) -4% Turkey (-4) -4% Great Britain (-4) -4% Canada (-4) -4% India (-4) -5% South Africa (+5) -6% China (-6) -8% Brazil (-8) -9% Sweden (-9) -10% Poland (-10) -11% Mexico (-11) -16% South Korea (-16) Global @dvisory – April 2011 – G@19 A 22© 2011 Ipsos The Economic Pulse
    • Global @dvisor Assessing the Current Economic Situation by All Regions: Current Tracked Status: 90% % Very Good / Somewhat Good 80% 71% 70% 64% 60% 56% 61% 55% 51% 50% 44% 40% 45% 42% 39% 30% 26% 25% 20% 10% Oct/07 Nov/08 Nov/Jan/10 Oct/10 Nov/10 Jun/10 Jul/10 Aug/10 Dec/10 Jan/11 Feb/11 May/10 Apr/07 Apr/08 Apr/09 Apr/10 Sept/10 Mar/10 Mar/11 North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 23© 2011 Ipsos The Economic Pulse
    • Global @dvisor North American (Canada/US) Countries Assessing the Current Economic Situation 2 100% 87% % Very Good / Somewhat Good 90% 80% 80% 68% 67% 68% 68% 68% 68% 68% 70% 65% 64% 65% 64% 63% 63% 62% 60% 60% 48% 50% 43% 47% 40% 30% 20% 25% 23% 19% 19% 20% 20% 19% 20% 20% 19% 17% 18% 17% 18% 10% 15% 15% 13% 11% 0% Oct 2007 Nov 2008 Nov/Jan 2010 Oct 2010 Nov 2010 Jun 2010 Jul 2010 Aug 2010 Dec 2010 Jan 2011 Feb 2011 Apr 2007 Apr 2008 Apr 2009 Apr 2010 May 2010 Sept 2010 Mar/11 Mar 2010 United States Canada Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 24© 2011 Ipsos The Economic Pulse
    • Global @dvisor LATAM Countries Assessing the Current Economic Situation 6 100% % Very Good / Somewhat Good 90% 80% 72% 70% 65% 65% 66% 64% 61% 62% 61% 59% 60% 60% 58% 60% 56% 56% 55% 56% 53% 53% 50% 50% 45% 42% 43% 41% 39% 38% 39% 40% 36% 35% 34% 42% 32% 28% 27% 30% 26% 25% 23% 33% 20% 21% 29% 20% 24% 25% 25% 25% 25% 23% 22% 23% 22% 21% 20% 20% 21% 20% 19% 18% 10% 0% Apr-07 Oct-07 Apr-08 Nov-08 Apr-09 Nov- Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sept-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 09/Jan- 10 Brazil Argentina Mexico Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 25© 2011 Ipsos The Economic Pulse
    • Global @dvisor European Countries Assessing the Current Economic Situation 4100% 90% % Very Good / Somewhat Good 80% 70% 64% 71% 59% 62% 60% 58% 55% 50% 50% 40% 36% 28% 30% 20% 27% 19% 12% 10% 10% 8% 6% 2% 3% 0% Oct-07 Nov-08 Nov/Jan 2010 Oct-10 Nov-10 Jun-10 Jul-10 Aug-10 Dec-10 Jan-11 Feb-11 Apr-07 Apr-08 Apr-09 Apr-10 May-10 Sep-10 Mar-10 Mar-11 Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 26© 2011 Ipsos The Economic Pulse
    • Global @dvisor APAC Countries Assessing the Current Economic Situation 3100% 90% % Very Good / Somewhat Good90% 88%80% 78% 73%70% 70% 67% 65%60% 49%50%40% 40% 27%30% 26% 22%20% 16%10% 8% 0% Apr-07 Oct-07 Apr-08 Nov-08 Apr-09 Nov- Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 09/Jan- 10 Australia China India Japan Russia South Korea IndonesiaNow thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 27© 2011 Ipsos The Economic Pulse
    • Global @dvisor G8 Countries Assessing the Economic Situation 1 100% 90% % Very Good / Somewhat Good 80% 80% 70% 65% 64% 60% 59% 62% 50% 55% 47% 40% 27% 30% 26% 27% 20% 19% 12% 10% 10% 8% 0% Apr-07 Oct-07 Apr-08 Nov-08 Apr-09 Nov- Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sept- Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 09/Jan- 10 10 Great Britain Canada France Germany Italy Japan Russia United States Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 28© 2011 Ipsos The Economic Pulse
    • Global @dvisor BRIC Countries Assessing the Economic Situation 4 100% % Very Good / Somewhat Good 90% 90% 88% 80% 73% 70% 67% 65% 60% 53% 50% 42% 40% 30% 26% 20% 10% 0% Oct-07 Nov-08 Nov/Dec-09 Oct-10 Nov-10 Jun-10 Jul-10 Aug-10 Dec-10 Jan-11 Feb-11 Apr-07 Apr-08 Apr-09 Apr-10 Sept-10 May-10 Mar-10 Mar-11 Brazil Russia India China Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 29© 2011 Ipsos The Economic Pulse
    • Global @dvisor Middle East/African Countries Assessing the Economic Situation 2 100% % Very Good / Somewhat Good 90% 85% 80% 70% 60% 50% 51% 43% 40% 40% 30% 20% 10% 0% N09/J10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Turkey Saudi Arabia South Africa Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – April 2011 – G@19 30© 2011 Ipsos The Economic Pulse
    • Global @dvisor Assessing The Economy… …In Their Local Area Detailed Tables B.6 A Global @dvisory – April 2011 – G@19© 2011 Ipsos The Economic Pulse
    • Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong… % Strong (Top 3 - 5-6-7) Total 29% Saudi Arabia 62% China 56% Australia 53% India 52% Sweden 51% Canada 46% Brazil 41% Germany 38% Turkey 33% Indonesia 30% Argentina 26% Belgium 23% South Africa 22% Poland 19% United States 18% Mexico 17% Russia 17% France 16% Italy 16% South Korea 16% Great Britain 12% Hungary 9% Spain 9% Japan 5% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 32© 2011 Ipsos The Economic Pulse
    • Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong 2 40% % Strong (Top 3 - 5-6-7) 31% 31% 30% 30% 30% 30% 30% 30% 30% 29% 29% 29% 29% 28% 20% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 33© 2011 Ipsos The Economic Pulse
    • Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong % Strong (Top 3 5-6-7) Mar April May June July Aug Sept Oct Nov Dec Jan Feb Mar 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 Total 28% 30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31% 29% Argentina 19% 19% 15% 23% 20% 25% 26% 21% 28% 28% 30% 28% 26% Australia 56% 55% 55% 50% 52% 52% 53% 57% 53% 55% 60% 54% 53% Belgium 15% 11% 11% 12% 14% 20% 19% 17% 21% 16% 20% 30% 23% Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% Canada 44% 47% 45% 46% 47% 46% 48% 43% 46% 42% 49% 49% 46% China 61% 57% 58% 55% 58% 59% 59% 63% 59% 55% 56% 57% 56% France 14% 14% 12% 11% 14% 15% 13% 14% 14% 12% 14% 15% 16% Germany 27% 25% 26% 29% 30% 33% 35% 39% 43% 43% 40% 43% 38% Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% Hungary 11% 13% 11% 13% 10% 14% 11% 15% 11% 9% 12% 10% 9% India 61% 62% 61% 63% 53% 56% 61% 61% 67% 60% 51% 55% 52% Indonesia 37% 30% 34% 26% 30% 26% 29% 33% 31% 32% 25% 23% 30% Italy 18% 19% 17% 18% 18% 19% 18% 17% 15% 18% 14% 18% 16% Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% Mexico 20% 22% 24% 24% 19% 18% 18% 18% 15% 17% 22% 21% 17% Poland 29% 30% 30% 28% 30% 31% 29% 21% 25% 22% 19% 21% 19% Russia 23% 22% 25% 23% 24% 30% 24% 26% 24% 19% 20% 16% 17% Saudi Arabia 49% 53% 51% 48% 55% 58% 57% 47% 50% 58% 57% 55% 62% South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% South Korea 16% 20% 22% 21% 18% 22% 22% 23% 26% 28% 23% 25% 16% Spain 13% 8% 8% 10% 13% 10% 10% 10% 11% 10% 9% 9% 9% Sweden 44% 46% 47% 49% 46% 53% 54% 54% 58% 55% 53% 57% 51% Turkey 29% 31% 26% 32% 30% 25% 29% 34% 27% 30% 32% 33% 33% United States 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 34© 2011 Ipsos The Economic Pulse
    • Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column): Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy… Total (-2) 29% Indonesia (+7) 30% Saudi Arabia (+7) 62% France (+1) 16% Russia (+1) 17% Japan (N/C) 5% Spain (N/C) 9% Turkey (N/C) 33% China (-1) 56% Australia (-1) 53% Hungary (-1) 9% Italy (-2) 16% Green marks countries experiencing improvement; Poland (-2) 19% Blue marks countries with no change from last month; Red marks countries experiencing a decline… Argentina (-2) 26% Great Britain (-2) 12% Canada (-3) 46% India (-3) 52% Mexico (-4) 17% Germany (-5) 38% Sweden (-6) 51% Brazil (-6) 41% United States (-6) 18% Belgium (-7) 23% South Africa (-7) 22% South Korea (-9) 16% A Global @dvisory – April 2011 – G@19 35© 2011 Ipsos The Economic Pulse
    • Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy… -15% -10% -5% 0% 5% 10% 15% Indonesia (+7) 7% Saudi Arabia (+7) 7% France (+1) 1% Russia (+1) 1% (Japan (N/C) 0% Spain (N/C) 0% Turkey N/C) 0% -1% China (-1) -1% Australia (-1) -1% Hungary (-1) -2% Italy (-2) -2% Poland (-2) -2% Argentina (-2) -2% Great Britain (-2) -3% Canada (-3) -3% India (-3) -4% Mexico (-4) -5% Germany (-5) -6% Sweden (-6) -6% Brazil (-6) -6% United States (-6) -7% Belgium (-7) -7% South Africa (-7) -9% South Korea (-9) A Global @dvisory – April 2011 – G@19 36© 2011 Ipsos The Economic Pulse
    • Global @dvisor All Regions Assess the Strength of Their Local Economy 60% % Strong (Top 3 - 5-6-7) 55% 50% 46% 45% 41% 40% 37% 39% 35% 35% 33% 32% 30% 32% 28% 25% 25% 21% 21% 20% 15% 10% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 37© 2011 Ipsos The Economic Pulse
    • Global @dvisor North American Countries Assess the Strength of Their Local Economy 5 80% 70% % Strong (Top 3 - 5-6-7) 60% 48% 49% 49% 50% 47% 46% 47% 46% 46% 46% 44% 45% 43% 42% 40% 30% 20% 24% 20% 21% 21% 21% 20% 20% 20% 19% 19% 18% 17% 16% 10% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 United States Canada Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 38© 2011 Ipsos The Economic Pulse
    • Global @dvisor LATAM Countries Assess the Strength of Their Local Economy 4 80% % Strong (Top 3 - 5-6-7) 70% 60% 51% 50% 51% 48% 48% 47% 47% 50% 46% 45% 41% 42% 41% 38% 40% 30% 28% 28% 28% 30% 25% 26% 26% 24% 24% 22% 19% 21% 20% 20% 23% 22% 21% 19% 19% 20% 18% 18% 18% 17% 17% 10% 15% 15% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Brazil Argentina Mexico Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 39© 2011 Ipsos The Economic Pulse
    • Global @dvisor European Countries Assess the Strength of Their Local Economy 3 80% % Strong (Top 3 - 5-6-7) 70% 60% 50% 51% 44% 40% 38% 29% 30% 27% 23% 20% 16% 19% 15% 16% 14% 12% 10% 13% 9% 11% 0% Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sept-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 40© 2011 Ipsos The Economic Pulse
    • Global @dvisor APAC Countries Assess the Strength of Their Local Economy 1 80% % Strong (Top 3 - 5-6-7) 70% 61% 60% 56% 56% 50% 53% 52% 40% 37% 33% 30% 30% 29% 23% 20% 16% 17% 16% 10% 4% 5% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Australia China India Japan Russia South Korea Turkey Indonesia Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 41© 2011 Ipsos The Economic Pulse
    • Global @dvisor G8 Countries Assess the Strength of Their Local Economy 2 70% % Strong (Top 3 - 5-6-7) 60% 50% 44% 46% 40% 38% 30% 27% 23% 18% 20% 20% 17% 18% 16% 16% 16% 12% 10% 14% 4% 5% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Great Britain Canada France Germany Italy Japan Russia United States Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 42© 2011 Ipsos The Economic Pulse
    • Global @dvisor BRIC Countries Assess the Strength of Their Local Economy 3 80% % Strong (Top 3 - 5-6-7) 70% 61% 60% 56% 52% 50% 38% 41% 40% 30% 20% 23% 17% 10% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Brazil Russia India China Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 43© 2011 Ipsos The Economic Pulse
    • Global @dvisor Middle East/ African Countries Assess the Strength of Their Local Economy N/C 70% % Strong (Top 3 - 5-6-7) 62% 60% 49% 50% 40% 33% 29% 30% 26% 22% 20% 10% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Julo 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Turkey Saudi Arabia South Africa Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – April 2011 – G@19 44© 2011 Ipsos The Economic Pulse
    • Global @dvisor Assessing the Strength of The Local Economy… …Six Months From Now Detailed Tables B.7 A Global @dvisory – April 2011 – G@19© 2011 Ipsos The Economic Pulse
    • Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months… % Much Stronger / Somewhat Stronger Total 26% Brazil 67% Saudi Arabia 56% India 55% Argentina 44% Mexico 43% China 40% Indonesia 29% Canada 28% Turkey 28% Germany 26% Australia 22% Spain 21% United States 21% South Korea 19% Russia 18% Italy 17% Sweden 17% South Africa 16% Belgium 14% Poland 14% Hungary 10% Great Britain 8% Japan 8% France 4% Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 46© 2011 Ipsos The Economic Pulse
    • Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 Global Total 40% % Much Stronger / Somewhat Stronger 31% 31% 30% 30% 30% 29% 29% 28% 28% 28% 28% 27% 27% 26% 20% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 2010 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 47© 2011 Ipsos The Economic Pulse
    • Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months… % Much Stronger/Somewhat Stronger Mar April May June July Aug Sept Oct Nov Dec Jan Feb Mar 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 Total 31% 31% 30% 30% 29% 28% 28% 28% 29% 27% 27% 28% 26% Argentina 32% 36% 35% 45% 36% 45% 42% 39% 44% 43% 42% 44% 44% Australia 36% 34% 30% 25% 29% 26% 27% 29% 27% 24% 23% 24% 22% Belgium 18% 14% 10% 14% 14% 17% 15% 13% 12% 12% 13% 13% 14% Brazil 79% 71% 72% 72% 69% 68% 75% 78% 76% 78% 73% 73% 67% Canada 38% 35% 29% 30% 32% 25% 27% 26% 27% 27% 31% 29% 28% China 57% 49% 51% 49% 50% 50% 50% 50% 48% 44% 49% 49% 40% France 5% 7% 3% 4% 5% 5% 5% 3% 4% 4% 5% 4% 4% Germany 23% 25% 22% 21% 26% 29% 26% 31% 35% 27% 30% 28% 26% Great Britain 18% 21% 22% 16% 16% 15% 13% 12% 13% 12% 13% 11% 8% Hungary 22% 24% 23% 23% 15% 18% 18% 23% 13% 10% 12% 15% 10% India 66% 66% 64% 67% 59% 58% 64% 65% 65% 61% 55% 61% 55% Indonesia 31% 33% 36% 36% 38% 35% 35% 35% 34% 30% 26% 26% 29% Italy 20% 21% 17% 19% 17% 18% 16% 17% 16% 15% 18% 16% 17% Japan 11% 12% 12% 13% 9% 8% 6% 6% 8% 8% 8% 9% 8% Mexico 34% 37% 44% 36% 33% 32% 35% 38% 30% 36% 33% 37% 43% Poland 23% 23% 20% 23% 22% 24% 19% 19% 19% 21% 12% 19% 14% Russia 17% 19% 17% 18% 23% 18% 21% 13% 24% 16% 16% 18% 18% Saudi Arabia 44% 49% 50% 41% 46% 53% 46% 48% 45% 47% 45% 52% 56% South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% South Korea 21% 23% 24% 21% 21% 20% 22% 20% 22% 25% 22% 25% 19% Spain 28% 27% 26% 21% 25% 24% 22% 20% 21% 20% 20% 21% 21% Sweden 19% 20% 15% 21% 20% 17% 19% 21% 19% 20% 16% 21% 17% Turkey 32% 35% 30% 30% 32% 33% 29% 28% 27% 23% 30% 32% 28% United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 48© 2011 Ipsos The Economic Pulse
    • Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column): Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? Total (-2) 26% Mexico (+6) 43% Saudi Arabia (+4) 56% Indonesia (+3) 29% Belgium (+1) 14% Italy (+1) 17% Argentina (N/C) 44% France (N/C) 4% Russia (N/C) 18% Spain (N/C) 21% Canada (-1) 28% Green marks countries experiencing improvement; Japan (-1) 8% Blue marks countries with no change from last month; Australia (-2) 22% Red marks countries experiencing a decline… Germany (-2) 26% Great Britain (-3) 8% Sweden (-4) 17% Turkey (-4) 28% Hungary (-5) 10% Poland (-5) 14% Brazil (-6) 67% India (-6) 55% South Africa (-6) 16% South Korea (-6) 19% United States (-6) 21% China (-9) 40% A Global @dvisory – April 2011 – G@19 49© 2011 Ipsos The Economic Pulse
    • Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? Mexico (+6) 6% Saudi Arabia (+4) 4% Indonesia (+3) 3% Belgium (+1) 1% Italy (+1) 1% Argentina (N/C) 0% France (N/C) 0% Russia (N/C) 0% Spain (N/C) 0% -1% Canada (-1) -1% Japan (-1) -2% Australia (-2) -2% Germany (-2) -3% Great Britain (-3) -4% Sweden (-4) -4% Turkey (-4) -5% Hungary (-5) -5% Poland (-5) -6% Brazil (-6) -6% India (-6) -6% South Africa (-6) -6% South Korea (-6) -6% United States (-6) -9% China (-9) A Global @dvisory – April 2011 – G@19 50© 2011 Ipsos The Economic Pulse
    • Global @dvisor All Regions Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 70% % Much Stronger / Somewhat Stronger 60% 55% 50% 51% 48% 45% 38% 40% 33% 30% 34% 27% 25% 20% 20% 16% 19% 15% 10% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 51© 2011 Ipsos The Economic Pulse
    • Global @dvisor North American Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3 50% % Much Stronger / Somewhat Stronger 45% 40% 38% 36% 35% 32% 35% 31% 30% 32% 29% 29% 30% 31% 27% 27% 26% 28% 29% 25% 25% 27% 27% 27% 27% 25% 24% 23% 20% 22% 22% 21% 15% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 United States Canada Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 52© 2011 Ipsos The Economic Pulse
    • Global @dvisor LATAM Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C 100% % Much Stronger / Somewhat Stronger 90% 79% 78% 78% 80% 75% 76% 72% 72% 73% 73% 71% 69% 68% 67% 70% 60% 50% 44% 45% 42% 44% 43% 44% 44% 45% 42% 39% 40% 34% 37% 36% 43% 38% 37% 30% 36% 35% 36% 35% 36% 32% 33% 32% 33% 30% 20% 10% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Brazil Argentina Mexico Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 53© 2011 Ipsos The Economic Pulse
    • Global @dvisor European Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 250%45% % Much Stronger / Somewhat Stronger40%35%30% 28% 26%25% 23% 22% 21%20% 20% 19% 17%15% 18% 14%10% 10% 8%5% 5% 4%0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 54© 2011 Ipsos The Economic Pulse
    • Global @dvisor APAC Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3 80% % Much Stronger / Somewhat Stronger 70% 66% 60% 57% 55% 50% 40% 40% 36% 32% 30% 29% 31% 28% 21% 22% 20% 19% 17% 18% 10% 11% 8% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Australia China India Japan Russia South Korea Turkey Indonesia Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 55© 2011 Ipsos The Economic Pulse
    • Global @dvisor G8 Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 50% 45% % Much Stronger / Somewhat Stronger 40% 38% 35% 31% 30% 28% 26% 25% 23% 20% 21% 20% 18% 18% 17% 15% 17% 10% 11% 8% 5% 5% 4% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Great Britain Canada France Germany Italy Japan Russia United States Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 56© 2011 Ipsos The Economic Pulse
    • Global @dvisor BRIC Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 5 100% % Much Stronger / Somewhat Stronger 90% 79% 80% 67% 70% 66% 60% 50% 57% 55% 40% 40% 30% 17% 18% 20% 10% 0% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Brazil Russia India China Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 57© 2011 Ipsos The Economic Pulse
    • Global @dvisor Middle East/African Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 60% 56% % Much Stronger / Somewhat Stronger 55% 50% 44% 45% 40% 38% 35% 30% 28% 32% 25% 20% 16% 15% 10% Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sept 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Turkey Saudi Arabia South Africa Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – April 2011 – G@19 58© 2011 Ipsos The Economic Pulse
    • Global @dvisor About Ipsos… Ipsos is the second largest global survey-based market research company, owned and managed by research professionals that assess market potential and interpret market trends for over 5,000 worldwide clients to develop and test emergent or existing products or services, build brands, test advertising and study audience responses to various media, and, measure public opinion on issues and reputation. With over 9,100 employees working in wholly owned operations in 64 countries, Ipsos conducts advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting and a full line of custom, syndicated, omnibus, panel, and online research products and services in over 100 countries. Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999. In 2008, Ipsos revenues totaled €979.3 million. Listed on Eurolist by NYSE - Euronext Paris, Ipsos is part of the SBF 120 and the Mid-100 Index and is eligible to the Deferred Settlement System. Visit www.ipsos.com to learn more about Ipsos offerings and capabilities. A Global @dvisory – April 2011 – G@19 59© 2011 Ipsos The Economic Pulse
    • Global @dvisor For information about this and other Global @dvisory products contact: John Wright Senior Vice President and Managing Director, Public Opinion Polling Ipsos Public Affairs +1 (416) 324-2002 john.wright@ipsos.com Keren Gottfried Research Associate, Public Opinion Polling Ipsos Public Affairs +1 (416) 572-4481 keren.gottfried@ipsos.com The Ipsos Global @dvisor Omnibus is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director, Omnibus Division Ipsos Public Affairs +1 (312) 665-0551 chris.deeny@ipsos.com Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos. A Global @dvisory – April 2011 – G@19© 2011 Ipsos The Economic Pulse