Ipsos ASI: Once Upon a Brand
by Ipsos MORI
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April 2012: Life for brands is getting more and more complex. ...
April 2012: Life for brands is getting more and more complex.
More choices about where and how to communicate, but thanks to the power of social, less control over the communication.
Yet, at the heart of this complexity, a simple truth remains: great communications are a good story, well told.
Our keynote speaker, Nick Southgate, will talk about how behavioural economics can help in this process.
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