Ipsos ASI Brand Shout Case Study: UK Spirits Market
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This case study was produced for a client pitch in the UK. ...
This case study was produced for a client pitch in the UK.
We wanted to demonstrate how in-bar communications activity is received in relation to other communications about spirits.
Brand Shout was chosen as the methodology because its “in the moment” approach meant we could understand the influence of different touchpoints on purchase decisions, as they were made.
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