Global	@dvisor                Global @d isorMayan PM     Prophecy:            hThe End of the World?Citizens in 21 Countri...
These are the findings of the Global	@dvisor Wave 31 (G@31),                 an Ipsos survey conducted between March 6th a...
DETAILED FINDINGS           A Global	@dvisory – April 2012 – G@31   3                     MAYAN END OF THE WORLD
To what extent do you agree or disagree with the following statements? I believe the world will come to an end during my ...
Global SummaryTo what extent do you agree or disagree with the following statements?Base: All respondents n=16,262        ...
I believe the world will come to an end                     during my lifetimeEM1_2. [I believe the world will come to an ...
The Mayan calendar, which some say ends in                     2012, marks the end of the worldEM1_3. [The Mayan calendar,...
I have been experiencing anxiety or fear                    because the world is going to end in 2012EM1_4. [I have been e...
About Ipsos… Ipsos is an independent market research company controlled and managed by  research professionals. Founded i...
For information about this and other        Global	@dvisory products contact:John WrightSenior Vice President and Managing...
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Global @dvisor Wave 31: Mayan Prophecy:The End of the World?

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One in seven (14%) global citizens believe end of the world is coming in their lifetime. The poll was conducted among 16,262 adults in 21 countries.

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Global @dvisor Wave 31: Mayan Prophecy:The End of the World?

  1. 1. Global @dvisor Global @d isorMayan PM Prophecy: hThe End of the World?Citizens in 21 Countries Assess the Possibility of the Endof the World for a Total Global Perspective A Global @dvisory – April 2012 – G@31 MAYAN END OF THE WORLD
  2. 2. These are the findings of the Global @dvisor Wave 31 (G@31), an Ipsos survey conducted between March 6th and March 20th, 2012 SURVEY METHOD COUNTRIES SAMPLE WEIGHTING• The survey instrument is • The countries reporting herein • For the results of the survey • Weighting was then employed conducted monthly in 21 are Argentina, Australia, presented herein, an to balance demographics and countries around the world via Belgium, Canada, China, international sample of 16,262 ensure that the samples the Ipsos Online Panel system. France, Germany, Great adults age 18-64 in the US and composition reflects that of the This month, fielding took place month Britain, Hungary Indonesia Britain Hungary, Indonesia, Canada, Canada and age 16 64 in all 16-64 adult population according to in 26 countries. Italy, Japan, Mexico, Poland, other countries, were the most recent country Russia, South Africa, South interviewed. Approximately Census data, and to provide Korea, Spain, Sweden, Turkey 1000+ individuals participated results intended to and the United States of on a country by country basis approximate the sample America. via the Ipsos Online Panel with universe. A survey with an the th exception of Argentina, ti fA ti unweighted probability sample i ht d b bilit l Belgium, Indonesia, Mexico, of this size and a 100% Poland, Russia, South Africa, response rate would have an South Korea, Sweden and estimated margin of error of +/- Turkey, where each have a 3.1 percentage points for a sample approximately 500+. sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been y polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. A Global @dvisory – April 2012 – G@31 2 MAYAN END OF THE WORLD
  3. 3. DETAILED FINDINGS A Global @dvisory – April 2012 – G@31 3 MAYAN END OF THE WORLD
  4. 4. To what extent do you agree or disagree with the following statements? I believe the world will come to an end during my lifetime The Mayan calendar, which some say ‘ends’ in 2012, marks the end of the world I have been experiencing anxiety or fear because the world is going to end in 2012 I believe the world will come to an end during the calendar year of 2012 b li th ld ill t dd i th l d f – Strongly agree – Somewhat agree – Somewhat disagree – Strongly disagree A Global @dvisory – April 2012 – G@31 4 MAYAN END OF THE WORLD
  5. 5. Global SummaryTo what extent do you agree or disagree with the following statements?Base: All respondents n=16,262 A Global @dvisory – April 2012 – G@31 5 MAYAN END OF THE WORLD
  6. 6. I believe the world will come to an end during my lifetimeEM1_2. [I believe the world will come to an end during my lifetime] To what extent do you agree or disagree with the following statements?Base: All respondents n=16,262 A Global @dvisory – April 2012 – G@31 6 MAYAN END OF THE WORLD
  7. 7. The Mayan calendar, which some say ends in 2012, marks the end of the worldEM1_3. [The Mayan calendar, which some say ends in 2012, marks the end of the world] To what extent do you agree or disagree with the following statements?Base: All respondents n=16,262 A Global @dvisory – April 2012 – G@31 7 MAYAN END OF THE WORLD
  8. 8. I have been experiencing anxiety or fear because the world is going to end in 2012EM1_4. [I have been experiencing anxiety or fear because the world is going to end in 2012] To what extent do you agree or disagree with the following statements?Base: All respondents n=16,262 A Global @dvisory – April 2012 – G@31 8 MAYAN END OF THE WORLD
  9. 9. About Ipsos… Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company. With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, research and survey management Ipsos researchers assess market potential and management. interpret market trends. They develop and build brands. They help clients build long- term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1.14 billion ($1.6 billion U.S.) in 2010. ( ) Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities. A Global @dvisory – April 2012 – G@31 9 MAYAN END OF THE WORLD
  10. 10. For information about this and other Global @dvisory products contact:John WrightSenior Vice President and Managing Director, Public Opinion PollingIpsos Public Affairs +1 (416) 324 2002 324-2002john.wright@ipsos.comKeren GottfriedResearch MR h Manager, P bli O i i P lli Public Opinion PollingIpsos Public Affairs +1 (416) 572-4481keren.gottfried@ipsos.comThe Ipsos Global @dvisor Omnibus is a monthly, online survey of consumer citizens in 24 countriesand produces syndicated reports and studies specifically tailored to the needs of corporations,advertising and PR agencies, and governments. For information contact:Chris DeeneySenior Vice President and Managing Director, Omnibus DivisionIpsos Public Affairs +1 (312) 665-0551chris.deeny@ipsos.comVisit www.ipsos.com for information about all of our products and services.Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole andexclusive property of Ipsos. A Global @dvisory – April 2012 – G@31 10 MAYAN END OF THE WORLD
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