Europeans and the end of the crisis

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The “crisis” is now five years old, and it’s the countries of Europe which have been hardest hit. …

The “crisis” is now five years old, and it’s the countries of Europe which have been hardest hit.

New phrases are now trending among our politicians and journalists, ones which were rarely mentioned during the “good times” of the pre-2008 period: “banking crisis”, “double-dip”, “austerity”, “eurozone crisis”. Meanwhile, some older phrases have returned, such as “rising unemployment” and “this recession”.

But what has the effect of all this been on the psyche of people across Europe? This is the subject matter of a major new Ipsos/CGI-Publicis research project. The six-nation survey gives us a panoramic view of the mood on the street in Britain, France, Italy, Spain, Poland and Germany, focusing specifically on the crisis and looking ahead to (one hopes) its aftermath.

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  • 1. © 2012 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary informationand may not be disclosed or reproduced without the prior written consent of Ipsos.Europeans andthe end of the crisisApril 2013Ipsos / - PublicisGlobal report
  • 2. 2The Europeans and the end of the crisis - Ipsos for Publicis - April 2013Method : National representative samples interviewed onlineFieldwork conducted from the 14th March to the 7th April 2013.Sample:Europe : 6 198 respondents including:France : 1 021 respondentsGermany: 1 013 respondentsSpain : 1 059 respondentsGreat Britain : 1 040 respondentsItaly : 1 009 respondentsPoland : 1 056 respondentsSurvey conducted by Ipsos / CGI for PublicisMethodologyThis report has been produced in compliance with the internationalstandard ISO 20252 Market and Social Research.As for any quantitative study, this survey presents results that aresubject to the margins of error inherent to statistical laws.
  • 3. Part 1Social climateand expectations13
  • 4. 30%27%26%21%13%13%13%12%8%78%29%22%14%12%10%8%8%5%4%65%7%6%8%6%5%4%8%6%3%30%24%36%45%32%32%14%11%19%18%92%The 3 adjectives that best describe your current state of mind (1/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 4Which three adjectives best describe your current state of mind ? +And which three adjectives best describethe state of mind which seems most widespread among your fellow citizens?Total > 100: three answers possibleFor yourself For your fellow citizensTo allOptimisticCalmDeterminedConfidentBraveEnterprisingSocially responsibleAmbitiousInventiveS/T PositiveCautiousWorriedPessimisticResignedAngryIndividualisticConservativePassiveDesperateS/T Negative
  • 5. 78%78%87%73%79%70%82%65%70%52%73%67%71%56%All countriesFranceGermanySpainGreat BritainItalyPolandS/T Positive S/t NegativeThe 3 adjectives that best describe your current state of mind (2/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 5Which three adjectives best describe your current state of mind ? +And which three adjectives best describethe state of mind which seems most widespread among your fellow citizens?Total > 100: three answers possibleTo all30%16%38%25%32%27%45%92%97%91%94%89%91%88%All countriesFranceGermanySpainGreat BritainItalyPolandS/T Positive S/t NegativeFor yourself For your fellow citizens
  • 6. Your current financial situation (1/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 6Which statement best describes your current situation?3%34%37%44%10%9%You manage to save a lot of moneyYou manage to save a little moneyS/t You manage to save moneyYour income is just sufficient to makeends meetYou are cutting a bit into your savingsYou are overdrawn and living thanks toone or more loans37%43%44%26%46%29%30%S/T You manageto save money %To allAll countries
  • 7. Your current financial situation (2/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 7Which statement best describes your current situation?Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056You manage to save a lot of money 3 2 4 1 6 2 1You manage to save a little money 34 41 40 25 40 27 29S/T You manage to save money 37 43 44 26 46 29 30Your income is just sufficient to make ends meet 44 38 39 49 34 52 52You are cutting a bit into your savings 10 11 8 12 13 13 8You are overdrawn and living thanks to one ormore loans9 8 9 13 7 6 10S/t You live on your savings or loans 19 19 17 25 20 19 18To all
  • 8. Impact of the economic crisis (1/5)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 8Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?6058575554413540424345465965Yes, yourself or someone in your household NoReduced the cost of your mobile phone contract, internetsubscription or purchase of a new telephone or computerDecided not to go on holiday at least once a yearChanged your cooking or eating habits to cut your grocerycostsReduced the temperature or the number of days duringwhich the heating is switched on in your homeReorganized your daily travel to use less fuelDecided not to buy a new car at the time you should havedone soGiven or lent money to your children or grandchildren inorder to help them manageTo all
  • 9. Impact of the economic crisis (2/5)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 9Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?Discontinued your job search for several months or yearssince you could not find any suitable offersBeen unemployed after being made redundant (on economicgrounds)Fallen into considerable arrears with the payment ofinvoices, at the risk of no longer enjoying the service inquestionGiven up on the house or flat you wanted to buyDecided not to receive medical treatment or a surgicaloperation prescribed by a doctor due to the expenseHad to move house because you could no longer pay off yourloan or the rentBeen forced to abandon your higher education due to theregistration or tuition fees onlyAccommodate someone you know who lost his/her homeTo all282825222110101072727577799090901Yes, yourself or someone in your householdNoDont know
  • 10. Impact of the economic crisis (3/5)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 10Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Reduced the cost of your mobile phonecontract, internet subscription or purchaseof a new telephone or computer60 62 34 75 45 74 68Decided not to go on holiday at least once ayear 58 52 46 72 41 76 59Changed your cooking or eating habits to cutyour grocery costs 57 58 32 66 56 75 56Reduced the temperature or the number ofdays during which the heating is switched onin your home55 54 33 69 58 68 46Reorganized your daily travel to use less fuel 54 58 35 68 44 73 47Decided not to buy a new car at the timeyou should have done so 41 38 28 49 21 62 47Given or lent money to your children orgrandchildren in order to help them manage 35 31 24 35 33 41 47S/T Yes, yourself or someone inyour houseold
  • 11. Impact of the economic crisis (4/5)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 11Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Discontinued your job search for severalmonths or years since you could not find anysuitable offers28 12 15 49 17 41 29Been unemployed after being maderedundant (on economic grounds) 28 12 15 49 17 41 30Fallen into considerable arrears with thepayment of invoices, at the risk of no longerenjoying the service in question25 12 17 34 10 36 41Given up on the house or flat you wanted tobuy 22 19 14 28 7 35 30Decided not to receive medical treatment or asurgical operation prescribed by a doctor dueto the expense21 19 15 19 8 42 23Had to move house because you could nolonger pay off your loan or the rent 10 7 5 16 5 16 12Been forced to abandon your highereducation due to the registration or tuitionfees only10 6 5 14 6 14 16Accommodate someone you know who losthis/her home 10 10 5 15 7 14 11S/T Yes, yourself or someone inyour houseold
  • 12. 10%47%35%8%All countries0 situation encountered1 to 5 situations encountered6 to 10 situations encountered11 to 15 situations encounteredImpact of the economic crisis (5/5)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 12Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?To allSituations encountered on average(yourself or someone in your houseold)5.14.53.26.63.87.15.6All countries:90% of the households have encountered atleast one of the situations listed which areconsequences of the crisis
  • 13. 8%32%40%20%All countriesIt helped me discover opportunities from which I have benefitedIt did not really change anything; my situation is almost the same as beforeIt made the difficulties I was experiencing a bit worseIt made the difficulties I was experiencing a lot worseConsequences on everyday lifeThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013 13When thinking of the economic crisis which started in 2008, how would you assess its consequences onyour everyday life?Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056It helped me discoveropportunities from whichI have benefited8 8 5 11 9 11 7It did not really changeanything; my situation isalmost the same as before32 38 55 17 43 10 28It made the difficulties Iwas experiencing a bitworse40 40 29 43 33 44 47It made the difficulties Iwas experiencing a lotworse20 14 11 29 15 35 18S/T It made thedifficulties worse60 54 40 72 48 79 65To all
  • 14. Impact of the crisis on behaviours (1/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 14Do you strongly agree, tend to agree, tend to disagree or strongly disagree with each of the followingstatements?45382620181143383942432881926282941459101020Strongly agreeTend to agreeTend to disagreeStrongly disagreeThe crisis prompts me to be less wastefulThe crisis forces me to reduce my consumptionThe crisis prompts me to pay more attention to the originof the products which I consumeThe crisis prompts me to pay more attention to theenvironmental impact of my consumptionThe crisis prompts me to be more enterprising and to takemore initiativeThe crisis forces me to get better insurance and to betterprotect myself against the risk of personal accidents887665626139S/TAgree%122435383961S/T Notagree%To all
  • 15. Impact of the crisis on behaviours (2/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 15Do you strongly agree, tend to agree, tend to disagree or strongly disagree with each of the followingstatements?Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056The crisis prompts me to be less wasteful 88 91 79 92 89 96 81The crisis forces me to reduce myconsumption76 80 55 90 72 95 63The crisis prompts me to pay more attentionto the origin of the products which Iconsume65 72 56 67 51 77 68The crisis prompts me to pay more attentionto the environmental impact of myconsumption62 71 64 57 50 75 55The crisis prompts me to be moreenterprising and to take more initiative61 55 60 59 68 61 66The crisis forces me to get better insuranceand to better protect myself against the riskof personal accidents39 46 30 57 23 37 39Average number of positiveconsequences3.9 4.2 3.4 4.2 3.5 4.4 3.7S/T AgreeTo all
  • 16. Control over the way life unfoldsThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013 16Some people think they are in control of the way their life unfolds. Others think they have little real powerover what happens to them. Currently, would you say that... ?40%50%10%All countriesYou are in control of the way your life unfoldsYou have little real power over what happens to youYou have no real power over what happens to youAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056You are in control ofthe way your lifeunfolds40 40 51 33 45 30 39You have little realpower over whathappens to you50 52 43 50 48 57 52You have no realpower over whathappens to you10 8 6 17 7 13 9To all
  • 17. The Europeans and the end of the crisis - Ipsos for Publicis - April 2013When you think of your future, you would say that it is...15%46%34%5%All countriesCompletely open Slightly open Slightly blocked Completely blockedAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Completely open 15 5 19 10 21 6 30Slightly open 46 44 61 41 45 39 48S/t Open 61 49 80 51 66 45 78Slightly blocked 34 46 17 44 27 47 19Completely blocked 5 5 3 5 7 8 3S/t Blocked 39 51 20 49 34 55 22S/t Open61%S/t Blocked39%Perception of your personal future17To all
  • 18. 40%24%21%19%14%12%10%10%7%7%1%Strongest concerns for your personal future (1/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 18When you think of the future, what are you personally most afraid of ?To allNo longer being able to age in dignified conditionsNo longer being able to pay your billsNo longer being able to receive proper health treatmentLosing your jobThat your children will be forced to abandon their highereducationLosing your homeNot being able to pay off your loansNo longer having the means to eat as you do todayNo longer being able to go on holidayHaving to limit your travelDon’t know / No answerTotal > 100: two answers possible
  • 19. Strongest concerns for your personal future (2/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 19When you think of the future, what are you personally most afraid of ?Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056No longer being able to age in dignifiedconditions40 47 51 28 31 50 36No longer being able to pay your bills 24 18 20 26 31 14 31No longer being able to receive proper healthtreatment21 25 28 8 17 23 28Losing your job 19 17 13 25 18 18 24That your children will be forced to abandontheir higher education14 14 7 24 6 28 6Losing your home 12 11 7 25 14 8 9Not being able to pay off your loans 10 11 9 13 7 7 16No longer having the means to eat as you dotoday10 9 11 13 7 13 5No longer being able to go on holiday 7 7 8 4 10 4 8Having to limit your travel 7 8 9 3 10 6 8Don’t know / No answer 1 1 1 - 1 - -Total > 100: two answers possibleTo all
  • 20. Trust in the future of your childrenThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013 20When your children are your age, you think they will live...27%51%21%1%All countriesBetter than you at your ageNot as well as you at your ageJust as well as you at your ageDont know / No answerAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Better than you at yourage27 11 20 32 29 30 40Not as well as you atyour age51 72 53 50 45 58 31Just as well as you atyour age21 17 27 18 25 12 29Dont know / No answer 1 - - - 1 - -To all
  • 21. 20%55%23%2%All countriesGet much worseGet slightly worseGet slightly betterWill almost or completely endEvolution of the crisis in the coming yearThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013In the coming year, would you say that the crisis in your country will... ?Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Get much worse 20 23 9 13 25 26 22Get slightly worse 55 62 64 47 53 52 54S/t Get worse 75 85 73 60 78 78 76Get slightly better 23 15 23 37 22 21 18Will almost orcompletely end 2 - 4 3 - 1 6S/T Get slightly better orcompletely end 25 15 27 40 22 22 24S/t Getworse75%S/t Get slightlybetter orcompletely end25%21To all
  • 22. 39335734323642475235495351401415817151318The crisis enables us to get back on our feet by forcing us to make thenecessary reformsThe crisis prevents us from making the necessary reforms, since they couldworsen the situation of citizens of your countryDont know / No answerThe crisis: opportunity or obstacle to necessary reforms?The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 22Which of the following statements is closer to your opinion?All countriesFranceGermanySpainGreat BritainItalyPolandTo all
  • 23. 587154766066223423381828257186861297The crisis generates reforms that will have a negative impact on theeconomic and social situation of citizens of your countryThe crisis generates reforms that will help improve the economic andsocial situation of citizens of your countryDont know / No answerImpact of the reforms generated by the crisisThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013 23Which of the following statements is closer to your opinion?All countriesFranceGermanySpainGreat BritainItalyPolandTo all
  • 24. Impact of the crisis on the economic strength of your countryThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013 24Considering your countrys economic situation prior to the crisis, do you think it will emerge from thecrisis... ?6%28%39%27%All countriesMuch strongerA little strongerA little less strongerMuch less strongerAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Much stronger 6 3 5 4 6 5 10A little stronger 28 23 39 20 35 22 31S/t Stronger 34 26 44 24 41 27 41A little less stronger 39 45 39 35 38 41 36Much less stronger 27 29 17 41 21 32 23S/t Less stronger 66 74 56 76 59 73 59S/tStronger34%S/t Lessstronger66%To all
  • 25. Part 2Stakeholdersand their state of mind225
  • 26. Constructiveness of solutions proposed by a series of stakeholders (1/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 26For each of the following players, would you say that they offer constructive solutions in the face ofthe economic crisis?To all11756553431242322193740413540421722293632331111Yes, absolutelyYes, somewhatNo, not reallyNo, not at allDont know / No answerSMEsBig companiesEuropean institutionsThe governmentTrade unionsThe opposition453829292724546270717275S/T No%S/T Yes%
  • 27. Constructiveness of solutions proposed by a series of stakeholders (2/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 27For each of the following players, would you say that they offer constructive solutions in the face of theeconomic crisisTo allAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056SMEs 45 53 58 46 26 24 62Big companies 38 26 50 28 40 34 48European institutions 29 20 36 26 19 25 52The government 29 21 45 19 40 15 31Trade unions 27 20 40 18 25 22 37The opposition 24 25 37 16 26 20 24S/T Yes
  • 28. Opinion on the reduction of public expenditure by your governmentThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013 28Do you think your countrys government is reducing public expenditure too much, not enough or just asrequired?30%57%13%All countriesToo muchNot enoughJust as requiredAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Too much 30 12 22 55 50 13 29Not enough 57 77 56 37 28 81 62Just as required 13 11 22 8 22 6 9To all
  • 29. Partie 3Strengths andweaknesses329
  • 30. The high level of taxesThe selfishness of the richManufacturing companies which are closingThe level of immigrationExcessive compensation requirements ofshareholders and CEOsThe unsuitability of the educational system to theworld of employmentThe exodus of talent and young peopleThe excessive opening of borders to foreign productsThe lack of growth prospects for people in societyCorporatism, special interest groupsProblems to solve in priority in order to end the crisis (1/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 30Among the following problems, which three need to be solved as a priority in your country in order toend the crisis as quickly as possible?35%27%25%24%23%16%15%14%14%13%To all
  • 31. Problems to solve in priority in order to end the crisis (2/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 31Among the following problems, which three need to be solved as a priority in your country in orderto end the crisis as quickly as possible?To allTotal > 100: three answerspossibleLack of dialogue between social partners (employees,employers, State, etc.)The non-renewal of the political elite and leadersOverly restrictive recruitment and dismissal rulesLack of public-spiritThe inadequate financing of social protectionLack of confidence in scientific research and innovationLow birth rate (low number of births)Fear of changeThe state of mind of the mediaDefeatism and the fear of decline12%12%11%10%10%8%7%6%6%4%
  • 32. Problems to solve in priority in order to end the crisis – Top 3 (3/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 32Among the following problems, which three need to be solved as a priority in your country in order toend the crisis as quickly as possible?To allTotal > 100: three answers possibleTop 31. Excessive compensationrequirements of shareholdersand CEOs(35%)2. The high level of taxes (32%)3. The selfishness of the rich(32%)Top 31. The high level of taxes (38%)2. The selfishness of the rich(33%)3. Manufacturing companieswhich are closing (23%) and theexodus of talent and youngpeople(23%)Top 31. Excessive compensationrequirements of shareholdersand CEOs(37%)2. The level of immigration (30%)3. Manufacturing companieswhich are closing(27%)FranceSpainGermany
  • 33. Problems to solve in priority in order to end the crisis – Top 3 (4/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 33Among the following problems, which three need to be solved as a priority in your country in order toend the crisis as quickly as possible?To allTotal > 100: three answers possibleTop 31. The high level of taxes (54%)2. Manufacturingcompanieswhich are closing(34%)3. The selfishness of the rich(23%)Top 31. The high level of taxes(38%)2. The selfishness of the rich(33%)3. Manufacturing companieswhich are closing (23%) and theexodus of talent and youngpeople(23%)Top 31. The level of immigration(55%)2. Manufacturing companieswhich are closing(32%)3. The selfishness of the rich(32%)GreatBritainPolandItaly
  • 34. Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056The high level of taxes 35 26 32 38 20 54 37The selfishness of the rich 27 20 32 33 32 23 21Manufacturing companies which are closing 25 27 11 23 32 34 23The level of immigration 24 30 21 20 55 14 6Excessive compensation requirements ofshareholders and CEOs23 37 35 13 28 17 9The unsuitability of the educational system tothe world of employment16 18 23 16 12 9 20The exodus of talent and young people 15 10 14 23 5 19 20The excessive opening of borders to foreignproducts14 24 7 12 20 11 8The lack of growth prospects for people insociety14 8 10 10 22 10 23Corporatism, special interest groups 13 12 23 10 5 14 12Problems to solve in priority in order to end the crisis (5/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 34Among the following problems, which three need to be solved as a priority in your country in order toend the crisis as quickly as possible?To all
  • 35. Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Lack of dialogue between social partners(employees, employers, State, etc.)12 10 15 13 5 10 19The non-renewal of the political elite andleaders12 7 4 22 5 10 25Overly restrictive recruitment and dismissalrules11 13 6 17 4 17 11Lack of public-spirit 10 11 10 5 10 12 10The inadequate financing of social protection 10 11 11 9 8 8 12Lack of confidence in scientific research andinnovation8 7 5 14 5 11 4Low birth rate (low number of births) 7 1 16 3 1 3 16Fear of change 6 8 5 5 4 6 5The state of mind of the media 6 8 5 2 9 2 7Defeatism and the fear of decline 4 4 3 4 7 3 4Don’t know / No answer - - - - 1 - -Problems to solve in priority in order to end the crisis (6/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 35Among the following problems, which three need to be solved as a priority in your country in order toend the crisis as quickly as possible?To allTotal > 100: three answers possible
  • 36. 52%48%All countriesAn asset A disadvantageAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056An asset 52 55 42 59 36 47 70A disadvantage 48 45 57 41 63 53 30Don’t know - - 1 - 1 - -Belonging to the EU, asset or disadvantage ?The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 36For your country, do you think that belonging to the European Union is on the whole...?To all
  • 37. Opinion on the fact private companies are taking responsabilityfor public servicesThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013 37What do you think of the fact that private companies are taking responsibility for public services thatonly the State or public authorities provided until present?21%36%43%All countriesIt is necessary and desirableIt is necessary, although I do not want itIt is neither necessary, nor desirableAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056It is necessary anddesirable 21 23 19 15 15 25 29It is necessary, although Ido not want it 36 39 40 30 38 36 33S/t It is necessary 57 62 59 45 53 61 62It is neither necessary, nordesirable 43 38 41 55 47 39 38S/tIt isnecessary57%To all
  • 38. Expectations for the major companies in time of crisis (1/3)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 38What are your main expectations for the major companies in your country during this time of economiccrisis?To all37%19%10%8%7%6%4%4%3%2%FirstlyThat they endeavour to safeguard the jobs of theiremployeesThat they lower their prices (by reducing their margins)That they supply to small and medium local enterprisesas a priorityThat they offer more economical product formats,which are less wastefulThat they are more transparent about the origin and morerigorous about the traceability of their productsThat they are more transparent about their margins and thecost of the products they sellThat they favour small or local shops to sell their productsThat they offer better rewards for customer loyaltyThat they offer more tailored or customised (adjustable)products to consumersDon’t know / No answer76%64%57%60%50%51%37%40%38%1%Total answersTotal > 100: several answers possible
  • 39. Expectations for the major companies in time of crisis (firstly) (2/3)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 39What are your main expectations for the major companies in your country during this time of economiccrisis?To all Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056That they endeavour to safeguard the jobsof their employees 37 36 52 42 25 38 31That they lower their prices (by reducingtheir margins) 19 20 10 20 24 19 21That they supply to small and medium localenterprises as a priority10 14 8 10 4 12 11That they offer more economical productformats,which are less wasteful8 6 8 8 9 9 8That they are more transparent about theorigin and more rigorous about thetraceability of their products7 9 7 4 10 7 8That they are more transparent about theirmargins and the cost of the products theysell6 7 4 7 8 5 6That they favour small or local shops to selltheir products4 3 3 3 6 2 4That they offer better rewards for customerloyalty 4 2 3 2 7 4 5That they offer more tailored or customised(adjustable) products to consumers 3 2 4 3 4 3 3Don’t know / No answer 2 1 1 1 3 1 3Firstly
  • 40. Expectations for the major companies in time of crisis (total answers) (3/3)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 40What are your main expectations for the major companies in your country during this time ofeconomic crisis?To allAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056That they endeavour to safeguard the jobsof their employees 76 78 83 80 70 77 68That they lower their prices (by reducingtheir margins)64 65 52 70 66 65 68That they offer more economical productformats, which are less wasteful 60 56 64 61 61 61 56That they supply to small and medium localenterprises as a priority 57 69 61 59 42 59 52That they are more transparent about theirmargins and the cost of the products theysell51 55 49 53 57 48 46That they are more transparent about theorigin and more rigorous about thetraceability of their products50 57 50 39 54 49 52That they offer better rewards for customerloyalty40 34 39 38 47 36 46That they offer more tailored or customised(adjustable) products to consumers 38 27 40 41 35 36 47That they favour small or local shops to selltheir products37 35 41 33 43 37 35Don’t know / No answer 1 1 - - 2 - 1Total answersTotal > 100: several answers possible
  • 41. Strengths and shortcomings of your country’s companies to overcome thecrisis (1/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 41Regarding each of the following aspects, are they areas in which your countrys companies tend to havestrengths or shortcomings to overcome the crisis?7467676661545346243130323744455222322222Strengths for the most partShortcomings for the most partDont know / No answerTo allQuality of products and servicesTechnical innovation and researchInventiveness and innovation in terms ofproducts and servicesAbility to export, including outside of EuropeQuality of the professional trainingThe amount of time actually worked byemployees in one yearThe countrys transport and communicationinfrastructureSocial and environmental rules
  • 42. Strengths and shortcomings of your country’s companies to overcome thecrisis (2/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 42Regarding each of the following aspects, are they areas in which your countrys companies tend to havestrengths or shortcomings to overcome the crisis?4441414039363530545756585962636822322222Strengths for the most partShortcomings for the most partDont know / No answerTo allSocial dialogue: relations between employers andemployeesPayroll taxation which finances social protection(e.g. retirement, health, unemployment)Relations between major groups and SMEsThe average employee retirement ageSalary levels, labour costsEnglish proficiency of employees*The ratio between salary and cost of living(purchasing power of employees)The level of income tax and other company taxes*For Great Britain:« foreign languages » instead of « English »
  • 43. Strengths of your country’s companies to overcome the crisis (3/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 43Regarding each of the following aspects, are they areas in which your countrys companies tend tohave strengths or shortcomings to overcome the crisis?To allAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Quality of products and services 74 81 75 68 67 72 79Technical innovation and research 67 74 75 53 65 60 77Inventiveness and innovation in terms ofproducts and services 67 72 71 54 60 68 79Ability to export, including outside ofEurope 66 57 69 65 54 68 85Quality of the professional training 61 62 69 60 53 57 66The amount of time actually worked byemployees in one year 54 51 57 52 50 49 64The countrys transport andcommunication infrastructure 53 72 62 60 38 38 45Social and environmental rules 46 53 48 43 42 49 43« Strengths for the most part »
  • 44. Strengths of your country’s companies to overcome the crisis (4/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 44Regarding each of the following aspects, are they areas in which your countrys companies tend tohave strengths or shortcomings to overcome the crisis?To allAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Social dialogue: relations betweenemployers and employees 44 42 50 38 35 44 57Payroll taxation which finances socialprotection (e.g. retirement, health,unemployment)41 35 44 46 41 35 47Relations between major groups and SMEs 41 41 45 40 28 36 57The average employee retirement age 40 44 43 40 44 26 41Salary levels, labour costs 39 35 42 43 33 32 49English proficiency of employees* 36 21 52 26 17 30 70The ratio between salary and cost of living(purchasing power of employees) 35 30 41 39 22 31 46The level of income tax and other companytaxes 30 25 40 41 30 21 25« Strengths for the most part »*For Great Britain:« foreign languages » instead of « English »
  • 45. Shortcomings of your country’s companies to overcome the crisis (5/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 45Regarding each of the following aspects, are they areas in which your countrys companies tend tohave strengths or shortcomings to overcome the crisis?To allAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056The level of income tax and other companytaxes 68 73 58 57 65 78 73The ratio between salary and cost of living(purchasing power of employees) 63 68 58 59 74 67 53English proficiency of employees* 62 76 47 72 78 69 29Salary levels, labour costs 59 63 56 55 63 67 50The average employee retirement age 58 54 56 58 51 73 58Payroll taxation which finances socialprotection (e.g. retirement, health,unemployment)56 63 54 52 54 64 52Relations between major groups and SMEs 56 56 53 57 66 63 41Social dialogue: relations betweenemployers and employees 54 56 48 60 61 55 42« Shortcomings for the most part »*For Great Britain:« foreign languages » instead of « English »
  • 46. Shortcomings of your country’s companies to overcome the crisis (6/6)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 46Pour chacun des éléments suivants, est-ce un domaine dans lequel les entreprises de votre pays ontplutôt des atouts ou plutôt des handicaps pour sortir de la crise ?To allAllcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Social and environmental rules 52 45 50 54 53 50 56The countrys transport andcommunication infrastructure 45 26 36 37 58 61 53The amount of time actually worked byemployees in one year 44 47 42 46 45 50 34Quality of the professional training 37 36 30 38 42 42 32Ability to export, including outside ofEurope 32 41 30 32 41 31 14Technical innovation and research 31 24 24 45 30 39 21Inventiveness and innovation in terms ofproducts and services 30 25 27 44 35 31 19Quality of products and services 24 16 24 30 28 26 19« Shortcomings for the most part »
  • 47. Partie 4Composingwith the crisis447
  • 48. Personal efforts considered acceptable in order to overcome the crisismore quickly (1/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 48Personally, for your country to overcome the crisis more quickly, would you be willing to... ?To all concerned (except items marked by * which are on a basis of concerned active individuals)30242117136434043453528181110182021242834292812131324314156591Completely SomewhatNot really Not at allDont know / No answerUndergo training to change career*Accept that social benefits better reflect yourincome levelSave more money for your retirement and tocover the risks of dependencyForego 3 or 4 days of leave in the year*Retire one or two years later*Move house more often to change positions orjobs*Accept a 10% reduction in your income (salaries,pensions, benefits, etc.)Accept a 10% increase in your taxes7067665241241513S/T Yes%S/T No%3033344859758587
  • 49. Personal efforts considered acceptable in order to overcome the crisismore quickly (2/2)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 49Personally, for your country to overcome the crisis more quickly, would you be willing to... ?Allcountriesn=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056Undergo training to change career* 70 69 77 68 69 63 75Accept that social benefits better reflectyour income level67 75 50 76 59 76 61Save more money for your retirement andto cover the risks of dependency66 74 54 70 70 60 66Forego 3 or 4 days of leave in the year* 52 51 40 64 39 67 52Retire one or two years later* 41 52 24 43 58 32 31Move house more often to changepositions or jobs*24 27 18 22 24 25 28Accept a 10% reduction in your income(salaries, pensions, benefits, etc.)15 13 9 23 11 16 15Accept a 10% increase in your taxes 13 14 9 15 17 11 12S/T Yes %To all concerned (except items marked by * which are on a basis of concerned active individuals)
  • 50. Evolution of the consumption in various areasThe Europeans and the end of the crisis - Ipsos for Publicis - April 2013 50In each of the following areas, how will the amount of your purchases change in the coming months?To all8457543445473564938404039373531321940465555565859616464You will increase the amount of your purchasesYou will maintain the amount of your purchases at the current levelYou will reduce the amount of your purchasesFoodSkincare / cosmetic productsClothingHolidays and leisureTelephones, computers, digital tabletsBooks, CD, DVDWines and liquorHousehold appliances / Hi-fiGames and toysPurchase of a vehicle(automobile, motorcycle)Furniture8160544545444241393636S/t Increase ormaintain the amountof your purchases %
  • 51. Evolution of the consumption in various areas (1/2)In each of the following areas, how will the amount of your purchases change in the coming months?To allFrance n=1021 Germany n=1013 Spain n=1059Increase Maintain Reduce Increase Maintain Reduce Increase Maintain ReduceFood 4 76 20 7 81 12 7 70 23Skincare / cosmeticproducts 2 48 50 3 71 26 3 39 58Clothing 2 48 50 5 64 31 5 39 56Holidays and leisure 5 44 51 6 51 42 5 24 71Telephones, computers,digital tablets 2 39 59 4 53 43 5 30 65Books, CD, DVD 3 38 59 4 55 41 3 28 69Wines and liquor 1 37 62 3 50 47 2 28 70Household appliances /Hi-fi 2 35 63 3 50 47 4 29 67Games and toys 2 33 65 3 45 52 5 27 68Purchase of a vehicle(automobile, motorcycle) 3 29 68 5 41 54 5 22 73Furniture 3 28 69 4 40 56 4 24 72The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 51
  • 52. Evolution of the consumption in various areas (2/2)In each of the following areas, how will the amount of your purchases change in the coming months?To allGreat Britain n=1040 Italy n=1009 Poland n=1056Increase Maintain Reduce Increase Maintain Reduce Increase Maintain ReduceFood 3 78 19 5 69 26 24 62 14Skincare / cosmeticproducts 1 59 40 3 45 52 13 70 17Clothing 2 57 41 3 34 63 15 52 33Holidays and leisure 5 49 46 3 26 71 16 36 48Telephones, computers,digital tablets 3 51 46 3 26 71 10 45 45Books, CD, DVD 2 52 46 4 29 67 9 40 51Wines and liquor 2 49 49 2 29 69 9 40 51Household appliances /Hi-fi 2 43 55 2 24 74 11 42 47Games and toys 2 43 55 3 26 71 8 38 54Purchase of a vehicle(automobile, motorcycle) 3 43 54 3 17 80 11 34 55Furniture 3 41 56 3 19 78 9 37 54The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 52
  • 53. New consumption practices in various areas (1/3)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 53In each of the following areas of consumption, what do you do or would you like to do?To all2618182014121187630282722282826261617435354575759626576761111111111You already purchase or exchange among private individuals as a preferenceYou do not purchase or exchange among private individuals, but you would like to do soYou do not purchase or exchange among private individuals, and you would not like to do soDont know / No answerBooks, CD, DVDGames and toysPurchase of a vehicle (automobile, motorcycle)ClothingFurnitureTelephones, computers, digital tabletsHousehold appliances / Hi-fiHolidays and leisureSkincare / cosmetic productsWines and liquor56464542424037342323S/t You do it orwould like to %
  • 54. New consumption practices in various areas (2/3)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 54To allFrance n=1021 Germany n=1013 Spain n=1059DoalreadyDon’t dobut wouldlike toDon’t doand wouldnot like toDo alreadyDon’t dobut wouldlike toDon’t doand wouldnot like toDo alreadyDon’t dobut wouldlike toDon’t doand wouldnot like toBooks, CD, DVD 28 28 43 27 27 46 25 38 37Games and toys 20 28 52 20 26 54 19 36 45Purchase of a vehicle (…) 20 23 56 9 26 65 12 34 53Clothing 18 20 61 18 23 59 22 26 52Furniture 21 24 54 11 23 66 14 36 50Telephones, computers,digital tablets 10 24 66 8 25 66 15 37 47Household appliances /Hi-fi 13 23 63 9 24 67 11 36 53Holidays and leisure 8 27 64 5 20 75 9 38 53Skincare / cosmeticproducts 4 12 83 5 16 79 10 22 68Wines and liquor 5 14 80 3 15 81 7 23 70In each of the following areas of consumption, what do you do or would you like to do?- You already purchase or exchange among private individuals as a preference- You do not purchase or exchange among private individuals, but you would like to do so- You do not purchase or exchange among private individuals, and you would not like to do so
  • 55. New consumption practices in various areas (3/3)The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 55In each of the following areas of consumption, what do you do or would you like to do?To allGreat-Britain n=1040 Italy n=1009 Poland n=1056DoalreadyDon’t dobut wouldlike toDon’t doand wouldnot like toDo alreadyDon’t dobut wouldlike toDon’t doand wouldnot like toDo alreadyDon’t dobut wouldlike toDon’t doand wouldnot like toBooks, CD, DVD 29 28 41 23 30 47 23 29 48Games and toys 16 25 57 18 29 53 16 25 59Purchase of a vehicle (…) 15 23 61 16 31 53 34 25 39Clothing 20 19 59 21 24 54 21 23 55Furniture 14 27 57 11 31 58 14 27 58Telephones, computers,digital tablets 11 23 65 13 32 55 16 26 58Household appliances /Hi-fi 12 25 62 11 29 60 11 23 65Holidays and leisure 10 21 67 10 27 63 6 21 72Skincare / cosmeticproducts 9 14 75 12 20 68 4 12 83Wines and liquor 8 16 74 11 21 68 3 13 83- You already purchase or exchange among private individuals as a preference- You do not purchase or exchange among private individuals, but you would like to do so- You do not purchase or exchange among private individuals, and you would not like to do so