CSR Market Assessment - Quantitative Stage Report
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CSR Market Assessment - Quantitative Stage Report

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New research released today by UNICEF and Ipsos MORI shows that more than two-thirds of UK businesses interviewed think that responsibilities to children will become more important to UK companies ...

New research released today by UNICEF and Ipsos MORI shows that more than two-thirds of UK businesses interviewed think that responsibilities to children will become more important to UK companies over the next five years (67% strongly/ tend to agree), and yet 89% do not currently include children’s rights among their main corporate responsibility issues. Poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3152/Corporate-Social-Responsibility-CSR-research-for-UNICEF.aspx

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CSR Market Assessment - Quantitative Stage Report CSR Market Assessment - Quantitative Stage Report Presentation Transcript

  • Paste co- brand logo here 1 Final Version | PUBLICCSR Market AssessmentQuantitative Stage ReportMarch 2013© Ipsos MORI
  • Paste co- brand logo here Introduction _________________________ 2 Methodology Company & Respondent profiles Companies’ Activities on CSR ___________ Level of engagement in own company Length of time active on CSR Engagement of companies in general CSR Initiatives in Place ________________ Specific initiatives/activities in placeContents Number of initiatives in place UN Guiding Principles on Business & Human Rights Child-Focused CSR Activity ____________ Level of activity on child-focused CSR Reasons for acting on children’s issues Views on child-focused CSR in future Child-Focused CSR: Detailed measures ___ Detailed activities on child-focused CSR Inclusion of children’s issues in policies/ reporting Children’s Rights & Business Principles Guidance for Companies _______________ Useful types of support for companies Useful channels for this support to be delivered© Ipsos MORI
  • Paste co- brand logo here 3IntroductionMethodologyCompany profileRespondent profile© Ipsos MORI
  • Paste co- brand logo Introduction and Methodology here 4• Following the qualitative phase of this study, 150 quantitative interviews were conducted with medium to large companies.• We have used a carefully constructed sample to reflect the views of companies in a range of different industry sector categories, based on groupings of standard industry classification codes, and to reflect the views of companies of different sizes (excluding the smallest companies with fewer than 250 employees in the UK). The data have not been weighted.• We used screening to identify the most appropriate people to approach for the interview, namely the person responsible for CSR/corporate responsibility and similar issues in each company. Sample was sourced from leading business directories in each country.• Interviews were carried out by telephone in the UK.• The fieldwork period was from 21 May – 13 July 2012 in the UK.© Ipsos MORI
  • Paste co- brand logoIntroduction and Methodology 2 here 5• Based on the findings of the qualitative phase of this research in the UK the term ‘corporate responsibility’ was used in the questionnaire..• Please note all figures are expressed in percentage terms. When they do not sum exactly to 100%, this will be due to computer rounding or multiple response answers.• Any copy or data for publication, online or in a press release, that contains data derived from Ipsos MORI research can be released only after approval of the press release by Ipsos MORI and must comply with the MRS Code of Conduct. A refusal would only be made on the grounds of inaccuracy or misrepresentation. This is to protect our client’s reputation and integrity as much as our own, and to prevent the release of data which could be misinterpreted, or could appear to be inaccurately, or misleadingly, presented.© Ipsos MORI
  • Paste co-Company Profile – UK brand logo here 6 S3. Which of the following best describes the industry sector of your company? By that I mean what are its main activities? % Number Heavy and light manufacturing, 21 31 construction Real estate, property, business 21 31 professional and legal services Other industries & consumer services: Retail, wholesale, agriculture, Leisure, 21 31 hotels & food service, recreational, arts & entertainment, sporting activities Banking, finance, insurance 15 22 Logistics, transportation, sewage & 13 20 refuse, storage Information, communications 7 11 Mining, Extraction, oil & gas, energy, 3 4 water Base: UK companies (150)© Ipsos MORI
  • Paste co-Respondent Profile – UK brand logo here 7 C2. Which of the following is closest to your job title/ Q1. Firstly, around how much of your job, if any, is function in the company? currently concerned with the company’s corporate responsibility? % CSR/corporate social responsibility 11 Corporate communications 11 None or almost none Partner/Senior director 11 All or almost all Sustainability or sustainable business 9 Corporate responsibility or responsible 8 business Environment 7 EHS or Health & safety 7 Less than half Office manager 7 More than half Supply chain or procurement 6 Marketing 5 Around half Public affairs, external relations or 3 government affairs C3. Is your company a participant in the UN Global HR 3 Compact? Legal, Compliance or Internal audit 3 Yes Corporate ethics or Business ethics 2 DK Corporate citizenship 1 Community investment 1 Media relations or PR 1 Company secretary 1 No Other 5 Base: UK companies (150)© Ipsos MORI
  • Paste co- brand logo here 8Companies’ Activity on CSRLevel of engagement in own companyLength of time active on CSREngagement of companies in general© Ipsos MORI
  • Paste co- brand logo here 996% in the UKagree their company iscommitted to acting on CSR Base: UK companies (xx)© Ipsos MORI
  • Paste co- brand logoLevel of engagement in own company: UK here 10 Total Agree % My company is committed to acting on corporate 96 responsibility The senior managers in my company recognise thebusiness benefits that corporate 91 responsibility can bring Corporate responsibility is a low priority for my company at 7 the moment Q2a I am now going to read out some statements relating to your company. Please tell me whether you agree, disagree or Base: UK companies (150) neither agree nor disagree with each one. © Ipsos MORI
  • Paste co-10 years activity on CSR issues on brand logo here 11average for UK companies© Ipsos MORI
  • Paste co- brand logoCurrent stage of CSR engagement: UK here 12 Being planned, but Not something my yet not in action (1%) company is concerned with (1%) In the early stages Well/partly established: Total 89% Well-established Services/ retail 91% Manufacturing 87% 250-999 emps 85% Partly 1,000+ emps 92% established (not significant differences) Q3 At what stage would you say your company is in including corporate responsibility issues into its day-to-day activities and decision Base: UK companies (150) making? Would you say it is…?© Ipsos MORI
  • Paste co- brand logo Current stage of CSR engagement: UK here 13 Current In 5 years time Not something my Being planned, but company is concerned Being planned, butyet not in action (1%) with (1%) yet not in action (1%) In the early stages Don’t know (1%) In the early stages Partly established Well- established Partly established Well- established Q3 At what stage would you say your company is in including corporate responsibility issues into its day-to-day activities and decision making? Would you say it is…? Base: UK Q7 In five years’ time, at what stage do you think your company will be in including corporate responsibility issues into its day-to-day activities and decision companies © Ipsos MORI making? Do you think it will be…? (150)
  • Paste co- brand logoLength of time active on CSR: UK here 14 Average = 10 years Active over 5 years: Total 64% Services/ retail 63% Manufacturing 65% 250-999 emps 54% 1,000+ emps 70% (Circles indicate significantly higher compared to total, at 95% level of confidence) Q6 For how long would you say your company has been active on corporate responsibility issues, if at all? Note that ‘active’ here is self Base: UK companies (150) defined (since it needs to cover a wide range of levels/ types of activity).© Ipsos MORI
  • Paste co- brand logo Three-quarters here 15 believe that business people in their country think CSR is important© Ipsos MORI
  • Paste co- Level of Engagement – Companies in General: UK brand logo here 16 Total Agree % I believe that business people in the UK think that corporate 79 responsibility is importantI believe that more needs to be done to explain the business benefits of corporate 1% 91 responsibility to business people in the UK Q2b I am now going to read out some statements about companies in the UK in general. Please tell me whether you agree, Base: UK companies (150) disagree or neither agree nor disagree with each one. © Ipsos MORI
  • Paste co- brand logo here 17CSR initiatives in placeSpecific initiatives/activities in placeNumber of initiatives in placeUN Guiding Principles on Business & Human Rights© Ipsos MORI
  • Paste co- brand logo here 1887% in the UK have a CSR policyor set of principles or values in place© Ipsos MORI
  • Paste co- brand logo Specific CSR activities in place: UK here 19 Total % Has or is planningA policy or set of principles or values on corporate responsibility 95%A Board member/senior manager with designated 87% responsibility for corporate responsibility Published targets or quantified commitments to 87% improve the company’s CR performance Public reporting on its corporate responsibility 86% Requirements for your suppliers on corporate responsibility 87% Employee training which covers corporate responsibility 80%Environmental management certification, such as ISO 14001 or BS 8555 71%Financial incentives for employees which take into 32% account corporate responsibility performance Q9 I am going to read out a list. For each item, please tell me if your company currently has it in place, is planning to put it in place in Base: UK companies (150) the next year, or has no immediate plans on this? Or please say if the issue is not relevant to your company. © Ipsos MORI
  • Paste co- brand logo here 20Child focussed CSR activity inIndonesia is expected to rise tomeet UK levels in the next fiveyears. Two-thirds have heard of the Human Rights Principles Base: UK companies (xx)© Ipsos MORI
  • Paste co-UN Guiding Principles on Business & Human Rights: brand logo hereUK 21 Familiarity Stage in embedding Know very well Well- Know a fair amount Don’t know established Neverheard of Not something my company is concerned with Partly Know a little established Heard of but Being planned, butknow nothing In the early yet not in action stages Q10 The UN Guiding Principles on Business and Human Rights were developed by UN Special Representative John Ruggie last year. Before this interview, how familiar were you with the UN Guiding Principles on Business and Human Rights, if at all? Would you say you …? Q11 At what stage would you say your company is in embedding the UN Guiding Principles on Business and Human Rights into its day-to-day Base: UK companies (150)© Ipsos MORI activities and decision making? Would you say it is…?
  • Paste co- brand logo here 22Child-focused CSR ActivityLevel of activity on child-focused CSRReasons for acting on children’s issuesViews on child-focused CSR in future© Ipsos MORI
  • Paste co- brand logo here 63% say their company is 23 very/fairly active on its responsibilities to children Base: UK companies (xx)© Ipsos MORI
  • Paste co- How Active is Company on Children’s Issues? UK brand logo here 24 Very/fairly active: Very/fairly active: Total 63% Currently Total 70% In 5 Years’ Time Don’t know Don’t know Not at all Not at all Very active Very active active active Not very activeNot very active Fairly active Fairly active Q14 Overall, how active, if at all, would you say your company is on these issues around responsibilities to children? Would you say it is…? Base: UK Q21 In five years’ time, overall how active do you think your company will be on its responsibilities to children, if at all? Do you think it will be…? companies (150) © Ipsos MORI Version 1 | Public
  • Paste co-Current Focus on Children’s Issues: UK brand logo here 25 (no significant differences) Q12 Different companies tend to focus on different issues which are relevant to their business. How far, if at all, are your company’s Base: UK companies that are CSR/corporate responsibility activities focused on the issues of children’s rights and children’s welfare? Would you say this is…? active on CSR (150)© Ipsos MORI Version 1 | Public
  • Paste co- In the UK, the main reason companies take brand logo here action on child-focused CSR is a desire to 26 do the right thing and reflect company values© Ipsos MORI
  • Paste co-Reasons for Action on Children’s Issues brand logo here 27 “Our ethos has been to encourage families to get out into the great outdoors and also to be a good employer; i.e. caring for its It is the right thing to Part of supplier policy/ employees and recognising their refuse to work with do/reflects company’s companies who use own family commitments.” spirit/ethos/values child labour (40%) (7%) “It forms part of our corporate responsibilities strategy. Its part and Want to give To support something back parcel of being a responsible company.” health / to local commun- wellbeing/ ity/ those less nutrition fortunate (13%) (16%) “We are interested in helping future generations into employment after we leave the area. In other words to ensure we leave a positive legacy.” Q17 Why does your company take action on its responsibilities to children, or why is it planning to do so? What was it that encouraged Base: UK companies (150) your company to start acting on these issues?© Ipsos MORI Version 1 | Public
  • Paste co- brand logo here 28 73% in the UKbelieve that more needsto be done to assistcompanies to act ontheir responsibilities. to children © Ipsos MORI
  • Paste co- brand logo Views of Child-Focused CSR in Future: UK here 29 Total Agree %I believe that over the next 5 years the issues around company responsibilities to children will 1% 67 become more important to companies in the UK I believe that more needs to be done to assist companies in the 1% 73 UK to act on their responsibilities to children My company is committed to acting on its impacts on 3% 65 children’s rights Q22 I am now going to read out some statements. Please tell me whether you agree, disagree, or neither agree nor disagree with each Base: UK companies (150) one. © Ipsos MORI
  • Paste co- brand logo here 30Child-focused CSR:Detailed measures in placeDetailed activities on child-focused CSRInclusion of children’s issues in policies/ reportingChildren’s Rights & Business Principles© Ipsos MORI
  • Paste co- In the UK, companies’ child-focussedbrand logo here CSR activities are less likely to be in the 31 marketplace than workplace or community/environment© Ipsos MORI
  • Paste co- brand logoDetailed Activities on Child-Focused CSR: UK here 33 Products not Acting on this Young people develop harmful to children skills (89%) (47%) Products with Working conditions for social benefits parents (95%) (36%) Advertising Child labour appropriate for (47%) children (41%) Children’s rights when Unsuitable products acquiring or using land not sold to children (38%) (37%) Environmental impacts Educational programmes (91%) aimed at children (82%) Emergency relief Other social efforts (54%) programmes benefiting communities (79%) Q13 Now I am going to read out a list of issues. For each issue, please tell me if your company is currently acting on it, is planning to start Base: UK companies (150) acting on it in the next year, or has no immediate plans to act on this? Or please say if the issue is not relevant to your company.© Ipsos MORI
  • Paste co- brand logoDetailed Activities on Child-Focused CSR: UK here 34 Acting on this Products not Planning to act in next year harmful to children Products with (47%) (0%) (50%) social benefits Not relevant to Young people develop 100% my company skills (89%) (3%) (5%) (36%) (2%) (54%) Working conditions for Advertising appropriate for parents (95%) (2%) (2%) children (41%) (0%) (56%) Child labour Unsuitable products (47%) (3%) (41%) not sold to children (37%) (0%) (61%) Children’s rights when Educational programmes acquiring or using land aimed at children (38%) (1%) (53%) (82%) (2%) (5%) Environmental impacts Other social programmes (91%) (5%) (1%) Emergency relief efforts benefiting communities (54%) (2%) (13%) (79%) (5%) (5%) Q13 Now I am going to read out a list of issues. For each issue, please tell me if your company is currently acting on it, is planning to start Base: UK companies (150) acting on it in the next year, or has no immediate plans to act on this? Or please say if the issue is not relevant to your company.© Ipsos MORI
  • Paste co-Summary – Number of Activities in place on Children: UK brand logo here 35 Any Community & Environment Community & Environment 3+ Marketplace 3 + Community & environment 3+ Workplace 2+ Services Manufacturing 250-999 emps 1000+emps (Circles indicate significantly higher compared to total, at 95% level of confidence) Q13 Now I am going to read out a list of issues. For each issue, please tell me if your company is currently acting on it, is planning to start Base: UK companies (150) acting on it in the next year, or has no immediate plans to act on this? Or please say if the issue is not relevant to your company.© Ipsos MORI
  • Paste co-Inclusion of Children’s Issues in Policies/Reporting: UK brand logo here 36 Policy Reporting 30% say no children’s issues 25% say no children’s issues are relevant for their company are relevant for their company Total including 47% Total including 43% Services/ retail 48% Services/ retail 44% Manufacturing 45% Manufacturing 40% 250-999 emps 43% 250-999 emps 37% 1,000+ emps 50% 1,000+ emps 46% (no significant differences) (no significant differences) Q18 You said your company already has or is planning a policy or set of principles or values setting out its approach to corporate responsibility. Does or will Base: UK this specifically include the company’s responsibilities to children? companies (150) Q19 You said your company already has or is planning public reporting on its corporate responsibility behaviour. Does or will this specifically include the * Figures re-based© Ipsos MORI company’s responsibilities to children? Would you say …? on the full sample
  • Paste co- brand logoMeasurement of CSR Activities: UK here 37 Inputs Impacts for society Impacts for company Measures of the inputs Measures of the outputs/impacts Measures of the outputs/impacts made, e.g. Budget for the beneficiaries or for society for the company, such as the spent/Money invested, as a whole, such as the number return on investment, or amount of staff time of people benefiting, or evaluation evaluation of the impacts on spent on activities, or of the impacts on individuals or employee motivation/ retention other inputs for society Q20 Does your company collect any of the following measures to evaluate its activities on corporate responsibility in general, or its Base: UK companies (150) activities related to responsibilities to children? So, firstly…?© Ipsos MORI
  • Paste co- brand logo here 38 57% in the UK have heard of the Children’s Rights Principles© Ipsos MORI
  • Paste co- Children’s Rights and Business Principles: UK brand logo here 39 Familiarity Usefulness Know them Don’t Don’t know very well know Know a fair amount Very about them Not very useful useful Never heard Know a littleof them about them Fairly useful Heard of them, but know nothing about them Q27 The Children’s Rights and Business Principles were launched in March 2012, having been developed by UNICEF, the United Nations Global Compact and Save the Children. Before this interview, how familiar were you with the Children’s Rights and Business Principles, if at all? Would you say you …? Base: UK Q28 How useful do you think the Children’s Rights and Business Principles will be, if at all, in encouraging companies in the UK/Indonesia to take action on companies (150) © Ipsos MORI their responsibilities to children? Would you say they will be…?.
  • Paste co- brand logo here 40Guidance for CompaniesUseful types of support for companiesUseful channels for this support to be delivered© Ipsos MORI
  • Paste co- brand logo here 41 Best practice examples top the list in the UK© Ipsos MORI
  • Paste co- brand logo Useful Types of Support: UK here 42 Best practice examples of what other companies are doing (89%) Advice for companies in different sectors on their likely impacts on children (84%) Signposting to other organisations providing support and information (82%) Updates giving a summary of the latest research and other developments (81%) 75% 25% Advice for companies on particular issues,e.g. responsible marketing, child labour (76%) Guidance on including indicators on responsibilities to children in reporting (75%) Summary of the business case for action on responsibilities to children (75%)Awareness raising on particularly challenging 50%issues e.g. root causes of child labour (69%) Q23 Do you think each of the following types of support would be useful or not for companies like yours to help them take more action on Base: UK companies (xx) their responsibilities to children? © Ipsos MORI
  • Paste co- brand logoUseful Channels for Guidance: UK here 43 Advice via professional bodies and trade associations (77%) Authoritative articles in business press (75%) Short guides, brochures or publications on particular thematic or sectoral issues (73%) Interactive online tools to assess yourcompany’s impact on children’s rights (72%) 75% 25% Training provided in the workplace (56%) Full workbook giving a comprehensive overview (55%)Conferences, seminars or networking events (55%) Open days or site visits to best practice 50% companies (53%) Q24 Do you think each of the following would be useful ways for your company to receive this guidance, or not) Base: UK companies (150)© Ipsos MORI
  • Paste co- brand logo here 44Unicef’s RoleFamiliarity with UNICEFUNICEF’s role on child-focused CSRRecommendations for UNICEF© Ipsos MORI
  • Paste co- brand logo here 45 Nine in ten think it appropriate for UNICEF to give companies guidance on child-focused CSR (93% in the UK)© Ipsos MORI
  • Paste co- brand logo Views of UNICEF: UK here 46 Familiarity Is it appropriate to give companies guidance? Heard of it, but know nothing Know it very well Not very Don’t know about it appropriate Know a fair amount about it Fairly appropriateKnow a Very little appropriateabout it Q25 Thinking now about UNICEF, how well do you feel you know UNICEF, if at all? Would you say you …? Base: UK companies (150) Q26 How appropriate do you think it is, if at all, for UNICEF to give companies guidance on acting on their Base: UK companies that have heard of UNICEF (150) © Ipsos MORI responsibilities to children? Would you say it is …?
  • Paste co- Views of UNICEF’s Role: UK brand logo here 47 Total Agree % UNICEF has an important role to play in raising awareness among companies of the importance of 93 acting on their responsibilities to children UNICEF needs to make sure itcollaborates effectively with the UK 1% 97 Government on companies’ responsibilities to childrenVoluntary principles are a good way of encouraging companies to take 78 action on their responsibilities to 3% children Q29 I am now going to read out some statements. Please tell me whether you agree, disagree, or neither agree nor disagree with each Base: UK companies (150) one. . © Ipsos MORI
  • Paste co- brand logo here 48 Paste co- brand logo here Version 1 | PublicFor further information, please contact:Jenny.Dawkins@ipsos.com | +44 (0)20 7347 3087© Ipsos MORI This work Public Version 1 |was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006 and with the Ipsos MORI Terms and Conditions which can be found here