Big data for economic growth and better public services?

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Presented at our fringe event the Labour Party Conference. Panel: Kelvin Hopkins MP, Bobby Duffy, Managing Director, Social Research Institute, Ipsos MORI, Heather Savory, Chair, Open Data User Group, Chris Yiu, Head of Digital Government at Policy Exchange, Hetan Shah, Executive Director, Royal Statistical Society (Chair)

Big data for economic growth and better public services?

  1. Contacts: Bobby.Duffy@ipsos.com 020 7347 3000 Big Data – opportunity and concerns Bobby.Duffy@ipsos.com @BobbyIpsosMORI
  2. 2 © Ipsos MORI I keep saying that the sexy job in the next 10 years will be statisticians. And I’m not kidding. Hal Varian, chief economist at Google It’s exciting – honestly…
  3. 3 © Ipsos MORI But it’s true… Data allows us to adapt and improve public services and businesses and enhance our whole way of life, bringing economic growth, wide-ranging and social benefits and improvement in how government works….The next big leaps forward, both in improving our lives and creating national prosperity, will be in data- driven medicine, education, more effective allocation of resources, and economic development. Independent review of Public Sector Information, 2013
  4. 4 © Ipsos MORI Which of the following things would you feel most embarrassed about admitting to friends and family? We’re not embarrassed about lack of understanding of numbers... Base: 516 British adults aged 16-75, interviews conducted online 9th-15th April 2013 Source: RSS/Ipsos MORI 2013 6 15 75 5 I'm not very good with numbers I'm not very good at reading and writing Neither Don't know
  5. 5 © Ipsos MORI Thinking about your child/if you had a child, which of the following would make you most proud? ...and there’s little pride in doing it well Base: 516 British adults aged 16-75, interviews conducted online 9th-15th April 2013 Source: RSS/Ipsos MORI 2013 15 16 55 13 Don't know Neither If they were very good at reading and writing If they were very good with numbers
  6. Focus on mobile data…
  7. 7 © Ipsos MORI
  8. Source: Ipsos MORI Technology Tracker Smartphone penetration increasing at incredible rate Q1 2011 Q1 2013
  9. 9 © Ipsos MORI we can’t live without them… 70% 33% 47% Scale and richness of data incredible…
  10. 10 © Ipsos MORI Firstly, simple population flows… Actual behaviour, not stated behaviour • Ivory Coast used to identify infrastructure needs • Experiments in Lewisham and Manchester…
  11. 11 © Ipsos MORI And understanding who moves where…
  12. 12 © Ipsos MORI But also media usage – linked to location… Increasingly consuming media through phones… • Understand more about how we interact, how services can tailor approaches to us – geo-triggering… • Comparison of web browsing behaviour of those in and outside the Olympic Park
  13. 13 © Ipsos MORI URL Behavioural Data – what do they look at on their phone when shopping 391 on linkedin 364 on pornhub Saturday 30/06: 124,000 People at Oxford Circus (1:6) search on the mobile web BBC: 4,508, Wikipedia: 3,652, TFL 3,048 nationalrail: 1,264, ebay: 1,036, Combine these types of info…
  14. 14 © Ipsos MORI Challenge 1 – quality and speed “It is a misunderstanding to assume somehow this is about technology rather than about data. The essential thing is the quality and reliability of the underlying data and updating it in real time. We haven't been able to master those two aspects yet.” Tim Kelsey, In interview with Ipsos MORI (Understanding Society), 2013
  15. 15 © Ipsos MORI If you found out a company you are a customer with (for example your bank or your main supermarket) was doing any of the following, which if any, would make you seriously consider not using this company again? 70 56 53 51 49 40 Failing to keep safe or losing my personal data Selling anonymous data about customers to other companies Exploiting overseas workers Charging higher prices than competitors Damaging the environment Paying senior executives a large bonus/salary Source: Deloitte/Ipsos MORIBase: 1,036 British adults 15+, 30 March – 5 April 2012 Challenge 2 – significant concerns about privacy…
  16. 16 © Ipsos MORI Challenge 2 – significant concerns about privacy… To what extent do you agree or disagree with the following statements about how companies or public sector bodies use or share information about people? 36 26 27 24 27 15 5 5 -7 -21 -21 -16 -5 -14 -17 -15 Organisations should collect less information about me Organisations I interact with clearly explain why they collect or share data about me Organisations in the public sector should share more data about people to improve the services they provide I am more in favour of data being shared with public sector bodies than with private sector companies % Strongly disagree % Disagree % Agree % Strongly agree Source: Deloitte/Ipsos MORIBase: 1,036 British adults 15+, 30 March – 5 April 2012
  17. 17 © Ipsos MORI Government less trusted with our data than online retailers? Base: c. 500 British adults aged 16-75 Source: RSS/Ipsos MORI 2013 5 38 40 12 6 2 30 41 20 6 A great deal A fair amount Not very much Not at all Don't know Companies such as supermarkets and online retailers collect a lot of data on their customers (for example through loyalty cards). To what extent, if at all, do you trust companies to use the data they collect about you appropriately? The government collects a lot of data on citizens (for example through tax returns). To what extent, if at all do you trust the government to use the data they collect about you appropriately?
  18. 18 © Ipsos MORI Contacts: Bobby.Duffy@ipsos.com 020 7347 3000 Study on views of privacy and personalisation coming in new year…

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