News Pulse Flyer

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News Pulse is a survey that gauges into the dynamics of News con-sumption in Egypt across all sources and platforms blending both traditional and online media. It measures and identifies the actual performance vs. the potential of every News source.

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News Pulse Flyer

  1. 1. Ipsos MediaCT widens its range of surveys with News Pulse The survey portfolio has kick-started in EGYPT with more waves queuing in the pipeline.Scope of work MethodologyNews Pulse is a survey that gauges into the dynamics of News con- News Pulse is conducted online via a robust well established panel ofsumption in Egypt across all sources and platforms blending both 22,000 panelists in Egypt. Questionnaire links are sent to the emailtraditional and online media. It measures and identifies the actual inbox of the panelists. Proper screening ensures that the targetedperformance vs. the potential of every News source. selection criteria and the control of the quotas are in placeNews Pulse thoroughly covers all media sources with a particular The Instrumentzoom -in on the TV News consumption all the way to the TV channels Around 40 comprehensive questions are designed carefully to tacklenames and the existing fierce competition amongst both dedicated all the angles of News consumptionNews and GE broadcasters. Lots of techniques and filters have beenapplied for a better assessment of the TV News landscape. EveryNews broadcaster will be able to picture where it stands amongst TV Data Controlcompetitors but also amongst Non-TV and indirect competitors. The online methodology enables us to check the data as often as needed and to ensure coherence and consistency as we achieve theArea of coverage sample.News Pulse wave 1 is conducted in Egypt main cities with 70% beingachieved in Cairo/Alexandria DeliverablesSample  A comprehensive PowerPoint presentation covering all the data with in-depth analysis.Sample size is 1,000Aged 20+ years  Tabulation and reporting on TabX softwareMale: Female= 70%: 30%With the main selection criteria being News consumptions higherthan three times a week.

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