Ipsos Egypt reaffirms complete research transparency in Egyptian market
Internal and External Audits ensure precision in reports and results of all research companies
following international quality control standards
- Ipsos Egypt has been working across the Egyptian market since 2006
Ipsos Egypt warns against defamation of the company, and confirms that legal action will be
Cairo, January 25, 2014 – In a statement issued by Ipsos Egypt today, the company reaffirmed its
complete transparent research methods and advanced technologies to derive accurate results, in
adherence to international quality control standards. In addition, the company has confirmed its
position on taking legal action against any baseless accusations that defame both its name and its
Ipsos has been operating in Egypt since 2006, as a fully established legal entity, following all local
regulations, with all necessary licenses to operate in its field of expertise. It has over 140 highly-skilled
Egyptian employees making up the team. Since its founding, it has and continues to work with local
Egyptian companies, as well as regional and international firms operating in Egypt.
Globally, it is one of the three largest research companies, conducting research in more than 85
countries around the world, of which, 15 of these countries are located in the MENA region, covering 20
markets. Ipsos has been operating in the region for more than a quarter of a century, via its local offices.
“Due to the size and diversity existent in the MENA market, we have fully functional offices in 15
countries in the region, covering 20 markets. Egypt is one such market, unique in its size and population
and our local presence is integral contributing to the total market landscape,” said Edouard Monin,
Chairman and CEO of Ipsos MENA. “Both local and international companies choose to work with us, due
to our proven track record of accuracy in results, our highly transparent research methods, as well as
our professionalism, shared across countries,” he added.
The company is also entrusted by multi-national businesses, governmental entities, as well as some of
the biggest TV corporations and media agencies globally, as the reference in research methods.
The accuracy and transparency of Ipsos Egypt’s results are strengthened by the internal audits that the
firm conducts, as well as the commissioning of external auditors to conduct thorough reviews of all facts
and figures published by the firm. This practice is shared by other large research firms across the globe.
“We have no interest in manipulating or tweaking the research results to suit any personal or business
interests, as this goes against the values and principles of the firm, as well as the dedicated team. Quite
the contrary, we pride ourselves on providing a snapshot of the current market situation, to better serve
our clients,” said Dr. Amr Kais, Managing Director, Ipsos Egypt. “We continually work alongside our
clients, who personally choose us to measure the market trends, and have confidence in our credibility.
They continually and frequently visit our offices to oversee how we deploy research methods and derive
results from our work. To date, we have not had any complaints from our clients, especially from those
that have raised questions about our results in Egypt in the past few days,” he added.
As is commonly known, advertising expenditure on various media channels differs. Advertising
expenditure is solely based on the marketing plans and budgets that the advertising firms and the clients
in specific, put in place in order to reach their target audiences in the most effective manner. Ipsos,
whether in its local offices or international offices, have absolutely no say or decision in this process.
Ipsos Egypt has reiterated its commitment to preserving the company’s reputation, for the sake of its
clients who entrust the firm to conduct research in respective markets. The company has also confirmed
that it will take harsh legal action against any party that defames the company’s reputation for personal
reasons, without any valid justification.
Ipsos is an independent market research company controlled and managed by research professionals.
Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in
all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms
the world’s third largest market research company.
With offices in 85 countries (15 in Middle East and North Africa), Ipsos delivers insightful expertise
across six research specializations: advertising, customer loyalty, marketing, media, public affairs
research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands.
They help clients build long-term relationships with their customers. They test advertising and study
audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789.5
billion (2300 billion USD) in 2012.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.