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Ipsos ArabNet Beirut 2014

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Ipsos MENA presentation at ArabNet Beirut 2014

Ipsos MENA presentation at ArabNet Beirut 2014

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    Ipsos ArabNet Beirut 2014 Ipsos ArabNet Beirut 2014 Presentation Transcript

    • @IpsosMENA @ElieAounLeader The Digital Landscape 2014 Elie Aoun – MediaCT - MEAP President
    • IPSOS TODAY Ranked 3rd largest Market Research firm in the world Publicly traded on Paris Stock Exchange Direct presence in 85 countries 5,000 clients worldwide 1600+ full-time professionals 20 million interviews per year
    • IPSOS MENA TODAY Leading research agency in MENA More than 25 years of experience in the MENA market Covering more than 20 MENA countries 800 clients in MENA More than 1 million interviews per year 950+ full-time employees, 1,500+ freelance interviewers
    • What happened in 2013?
    • Our study started in 9 MENA countries
    • We talked with 25,928 people
    • A Quick Pinch of Salt …. Internet penetration Increased in ALL countries Smartphones penetration Increased in ALL countries Online Streaming & Online downloads Penetration Increased /remained stable. Social Networks penetration Increased in ALL countries Electronic Games Penetration Increased /remained stable.
    • Internet in MENA (Key Markets)
    • INTERNET IN KSA KSA 12.3 Million Internet Population 82% Internet Penetration 8.5 Million Internet Population 60% Internet Penetration
    • INTERNET IN UAE UAE 6.1 9.4 Million Internet Population 92% 63% Internet Penetration 5 Million Internet Population 75% Internet Penetration
    • INTERNET IN EGYPT - Urban Egypt (Urban) 9.2 Million Internet Population 44% Internet Penetration 5.5 Million Internet Population 26% Internet Penetration
    • INTERNET IN LEBANON 1.9 Internet Population 9.4 Million Internet Population 61% 63% Internet Penetration 1.7 Million Internet Population 56% Internet Penetration
    • INTERNET IN KUWAIT Kuwait 2.1 9.4 Million Internet Population 79% 63% Internet Penetration 1.7 Million Internet Population 64% Internet Penetration
    • INTERNET IN JORDAN Jordan 2.3 Million Internet Population 9.4 56% 63% Internet Penetration 2.2 Million Internet Population 55% Internet Penetration
    • Social Networks (Key Markets)
    • Social Media penetration Increased in all countries compared to last year. Active daily users also increased in all countries compared to last year.
    • PENETRATION OF SOCIAL NETWORKS AMOUNG INTERNET USERS 81% 87% 89% 87% 87% 95% 72% 71% 73% 76% KSA UAE Egypt 76% 94% Lebanon Kuwait Jordan
    • PENETRATION OF USERS AMOUNG SOCIAL NETWORK 99% 99% 99%98% 98% 95% 93% 99% 90% KSA UAE Egypt 2012 99% 100% 83% Lebanon Kuwait 2013 Jordan
    • PENETRATION OF USERS AMOUNG SOCIAL NETWORK 57% 46% 48% 43% 35% 33% 28% 28% 19% 18% 10% 10% KSA UAE Egypt 2012 Lebanon Kuwait 2013 Jordan
    • Online Streaming (Key Markets)
    • Online content streaming consumption Increased in all countries compared to last year.
    • PENETRATION OF ONLINE STREAMING AMOUNG Internet USERS KSA 20122013- 51% 63% UAE 60% Kuwait 2013-49% 60% 2012- Lebanon 20122013- 37% 37% Kuwait Egypt 2012- 42% KSA 2013- 56% 43% Jordan 62% 2012- 75% Lebanon 201323% 2013- 86% 2012- 68%
    • Online Downloads (Key Markets)
    • More people now download content online when compared to last year
    • HOW MANY OF THE INTERNET USERS DOWNLOAD CONTENT 2013 KSA - 71% Lebanon - 68% Egypt - 66% UAE - 64% Jordan - 55% Kuwait - 51%
    • E-Games (Key Markets)
    • E-Games penetration slightly increased or remained stable in most countries.
    • PENETRATION OF E-GAMES AMOUNG TOTAL POPULATION 2013 KSA Jordan 45% UAE 32% 29% Kuwait Egypt 37% 20% 37% Lebanon
    • PENETRATION OF ONLINE GAMES AMOUNG E-GAMERS - 2013 KSA Jordan 45% 32% UAE 29% 57% Play Online 49% Play Online Kuwait Egypt 37% 20% 37% 38% Play Online Lebanon
    • TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY KSA UAE Egypt Kuwait Lebanon Jordan
    • Smartphones (Key Markets)
    • Smartphones penetration increase in all countries with no exceptions!
    • SMARTPHONES PENETRATION ACROSS TOTAL POPULATION* 79% 72% 6% 63% 69% 63% 61% 5% 36% 49% KSA UAE Egypt Lebanon Kuwait *Not considering multiple devises
    • MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS* 84% 83% 68% 85% 90% 71% 77% 68% 74% 84% KSA UAE Egypt Lebanon Kuwait *Not considering multiple devises
    • Thank You For Your Trust ! Check our Reports on: slideshare.net/IpsosMENA Don’t Forget! FOLLOW US : @IpsosMENA