Ipsos ArabNet Beirut 2014

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Ipsos MENA presentation at ArabNet Beirut 2014

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Ipsos ArabNet Beirut 2014

  1. 1. @IpsosMENA @ElieAounLeader The Digital Landscape 2014 Elie Aoun – MediaCT - MEAP President
  2. 2. IPSOS TODAY Ranked 3rd largest Market Research firm in the world Publicly traded on Paris Stock Exchange Direct presence in 85 countries 5,000 clients worldwide 1600+ full-time professionals 20 million interviews per year
  3. 3. IPSOS MENA TODAY Leading research agency in MENA More than 25 years of experience in the MENA market Covering more than 20 MENA countries 800 clients in MENA More than 1 million interviews per year 950+ full-time employees, 1,500+ freelance interviewers
  4. 4. What happened in 2013?
  5. 5. Our study started in 9 MENA countries
  6. 6. We talked with 25,928 people
  7. 7. A Quick Pinch of Salt …. Internet penetration Increased in ALL countries Smartphones penetration Increased in ALL countries Online Streaming & Online downloads Penetration Increased /remained stable. Social Networks penetration Increased in ALL countries Electronic Games Penetration Increased /remained stable.
  8. 8. Internet in MENA (Key Markets)
  9. 9. INTERNET IN KSA KSA 12.3 Million Internet Population 82% Internet Penetration 8.5 Million Internet Population 60% Internet Penetration
  10. 10. INTERNET IN UAE UAE 6.1 9.4 Million Internet Population 92% 63% Internet Penetration 5 Million Internet Population 75% Internet Penetration
  11. 11. INTERNET IN EGYPT - Urban Egypt (Urban) 9.2 Million Internet Population 44% Internet Penetration 5.5 Million Internet Population 26% Internet Penetration
  12. 12. INTERNET IN LEBANON 1.9 Internet Population 9.4 Million Internet Population 61% 63% Internet Penetration 1.7 Million Internet Population 56% Internet Penetration
  13. 13. INTERNET IN KUWAIT Kuwait 2.1 9.4 Million Internet Population 79% 63% Internet Penetration 1.7 Million Internet Population 64% Internet Penetration
  14. 14. INTERNET IN JORDAN Jordan 2.3 Million Internet Population 9.4 56% 63% Internet Penetration 2.2 Million Internet Population 55% Internet Penetration
  15. 15. Social Networks (Key Markets)
  16. 16. Social Media penetration Increased in all countries compared to last year. Active daily users also increased in all countries compared to last year.
  17. 17. PENETRATION OF SOCIAL NETWORKS AMOUNG INTERNET USERS 81% 87% 89% 87% 87% 95% 72% 71% 73% 76% KSA UAE Egypt 76% 94% Lebanon Kuwait Jordan
  18. 18. PENETRATION OF USERS AMOUNG SOCIAL NETWORK 99% 99% 99%98% 98% 95% 93% 99% 90% KSA UAE Egypt 2012 99% 100% 83% Lebanon Kuwait 2013 Jordan
  19. 19. PENETRATION OF USERS AMOUNG SOCIAL NETWORK 57% 46% 48% 43% 35% 33% 28% 28% 19% 18% 10% 10% KSA UAE Egypt 2012 Lebanon Kuwait 2013 Jordan
  20. 20. Online Streaming (Key Markets)
  21. 21. Online content streaming consumption Increased in all countries compared to last year.
  22. 22. PENETRATION OF ONLINE STREAMING AMOUNG Internet USERS KSA 20122013- 51% 63% UAE 60% Kuwait 2013-49% 60% 2012- Lebanon 20122013- 37% 37% Kuwait Egypt 2012- 42% KSA 2013- 56% 43% Jordan 62% 2012- 75% Lebanon 201323% 2013- 86% 2012- 68%
  23. 23. Online Downloads (Key Markets)
  24. 24. More people now download content online when compared to last year
  25. 25. HOW MANY OF THE INTERNET USERS DOWNLOAD CONTENT 2013 KSA - 71% Lebanon - 68% Egypt - 66% UAE - 64% Jordan - 55% Kuwait - 51%
  26. 26. E-Games (Key Markets)
  27. 27. E-Games penetration slightly increased or remained stable in most countries.
  28. 28. PENETRATION OF E-GAMES AMOUNG TOTAL POPULATION 2013 KSA Jordan 45% UAE 32% 29% Kuwait Egypt 37% 20% 37% Lebanon
  29. 29. PENETRATION OF ONLINE GAMES AMOUNG E-GAMERS - 2013 KSA Jordan 45% 32% UAE 29% 57% Play Online 49% Play Online Kuwait Egypt 37% 20% 37% 38% Play Online Lebanon
  30. 30. TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY KSA UAE Egypt Kuwait Lebanon Jordan
  31. 31. Smartphones (Key Markets)
  32. 32. Smartphones penetration increase in all countries with no exceptions!
  33. 33. SMARTPHONES PENETRATION ACROSS TOTAL POPULATION* 79% 72% 6% 63% 69% 63% 61% 5% 36% 49% KSA UAE Egypt Lebanon Kuwait *Not considering multiple devises
  34. 34. MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS* 84% 83% 68% 85% 90% 71% 77% 68% 74% 84% KSA UAE Egypt Lebanon Kuwait *Not considering multiple devises
  35. 35. Thank You For Your Trust ! Check our Reports on: slideshare.net/IpsosMENA Don’t Forget! FOLLOW US : @IpsosMENA

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