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Ipsos ٌRadiometry Flyer 2013
Ipsos ٌRadiometry Flyer 2013
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Ipsos ٌRadiometry Flyer 2013

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Ipsos MediaCT is pleased to publish a new wave of RDM for 2011, in Kingdom of Saudi Arabia. This wave is …

Ipsos MediaCT is pleased to publish a new wave of RDM for 2011, in Kingdom of Saudi Arabia. This wave is
conducted between ………………..2011, with a na􀆟onal representa􀆟ve sample of ….. persons aged 15 years and
above, using the CATI methodology

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  • 1. Ipsos MediaCT is pleased to publish a new wave of RDM for 2011, in Kingdom of Saudi Arabia. This wave isconducted between ………………..2011, with a na onal representa ve sample of ….. persons aged 15 years andabove, using the CATI methodology.The Sample High Value DataThe sample is set to meet the highest quality in the aim of ensuring Strict control procedures have been applied throughout the data collec-accurate and reliable results. The sample size was large, for two ma- on phase. This involves ensuring that the sample and all related issuesjor reasons (1) sta s cal accuracy – the range of sta s cal confi- have been properly executed (sample selec on, subs tu on, sampledence limits a ached to each result should be as small as possible – control…), data collec on has been carried out in the most precise way,and (2) possibility of reading the results on any specific demographic controls and back-checks have been implemented according to Ipsosvariables. The sample of 5,076 persons reflected the adults’ popula- norms. Very detailed briefing and extensive training sessions have been on 15 years and above, represen ng the popula on of Kingdom of undertaken to facilitate the complexity of the research and ensure theSaudi Arabia spread over the different genders, ages and regions. high value of the data collected. As for the control, rigorous proceduresThe sample has been balanced over the fieldwork period by day of were applied through several means; control by the supervisors with thethe week. interviewers, back-check and phone call-backs, as well as on the IT level.The Interview Media CoverageThe interviews have been carried out using the CATI methodology. The RDM covers Radio.The interviews have been conducted by a team of interviewers, verywell trained and specialist on CATI ques onnaire research, with par- cular emphasis on how the respondent should be selected and howthe ques ons should be administered.Data Repor ng and DeliveryThe reports and applica ons are available and will be delivered in the following formats: • Topline Results on PowerPoint highligh ng the major results • A CD containing Tabx; a built‐in cross tabula on applica on, designed exclusively for Ipsos Clients for addi onal insight on the results of the study. • Xplan and Zplan, the applica ons so ware solu on for planning, browsing, post‐buys and media op miza on. They are a must have state‐of‐the‐art applica ons (The cost of Xplan and Zplan is by number of users).
  • 2. Regional Elie AounE-mail: elie.aoun@ipsos.com Mobile UAE: +971 50 6249907 Mobile Lebanon: +961 3 348283 Lebanon , Syria & Iraq KSA Joseph Helou Email: joseph.helou@ipsos.com Phone: +966 2 6655284245 QATAR Elie Nawar Email: elie.nawar@ipsos.com Phone: +966 2 6655284244 Tarek Sheikh Al Shabab Email: tarek.sheikhshabab@ipsos.com Phone: +971 4 4408980 Kuwait Bilal Al Mourad Email: Bilal.Almourad@ipsos.com Phone: +965 2626025 Jordan Mohammed Jarrar Email: mohammed.jarrar@ipsos.com Phone: +962 6 5697193 Oman Tarek Sheikh Al Shabab Email: tarek.sheikhshabab@ipsos.com Phone: +971 4 4408980 Egypt Aiman Al Kaissouni Email: Aiman.El-Kaissouni@ipsos.com Phone: +20 12 2488820/1 UAE Tarek Sheikh Al Shabab Email: tarek.sheikhshabab@ipsos.com Phone: +971 4 4408980 Andre Youssef Email: andre.youssef@ipsos.com Phone: +971 4 4409980 Bahrain Elie Nawar Email: elie.nawar@ipsos.com Phone: +966 2 6655284244 Tarek Sheikh Al Shabab Email: tarek.sheikhshabab@ipsos.com Phone: +971 4 4408980

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