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Ipsos ASI paper reveals how and why consumer-centric approaches create an emotional response and improve brand relationships.
Marketers want their brands to resonate with consumers, however many brands fail to establish strong consumer connections, focusing too much on a brand USP (unique selling proposition), on segmentation targeting, and a brand-centric approach.
But there are also several examples of brands which have demonstrated the success of consumer-centric approaches. Learn more about how these brands have tapped into what consumers want to feel by reading our latest Point of View.