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from the President & CEO
MESSAGE
Welcome Message
Thank you for your interest in iPROMOTEu. I very much
appreciate your desire to learn more about how we operate
and to better understand how iPROMOTEu can benefit you
and your business. I invite you to read this information, and
then to contact us if you have a continuing interest in our
services. We will gladly answer all your questions.
In 2014, iPROMOTEu was again recognized by ASI’s
Counselor Magazine and PROMO Marketing Magazine
as being among the largest distributor companies in the
promotional products industry. In addition, based on
ASI/Counselor’s State of the Industry report in July 2014,
iPROMOTEu was the #1 fastest growing distributor company
last year and over the past five year period among all of
the industry’s twenty largest distributor organizations.
Furthermore, iPROMOTEu has been honored for being
one of the top ten Best Places to Work in the promotional
products industry. No other industry organization has
enjoyed such favorable recognition.
At iPROMOTEu, we believe we’ve established a superior
platform for distributors (and for salespeople who want
to become a distributor). Our track record, in just a few
years, clearly demonstrates the value we provide. Nearly
600 distributors are currently affiliated with iPROMOTEu
from almost every state in the country and Canada.
Significantly, iPROMOTEu works only with experienced
industry professionals. Of considerable importance to our
affiliates is the fact that there is no franchise fee or long term
commitment; nor is there any non-compete provision or
any other provision that would restrict your ability to do
business if you ever decided to disaffiliate. iPROMOTEu is
not a franchise system; we are not a network of franchisees or
a network of salespeople. Rather, iPROMOTEu is a network
of independent business owners. You are our customer.
You are in control of your business and we work for you.
iPROMOTEu is the industry’s most desirable option for
distributors and salespeople.
Our affiliates are our main priority, and they love being a
part of iPROMOTEu. We gladly will arrange for you to speak
with existing affiliates so you can hear from them first hand
regarding their experiences with iPROMOTEu.
I hope you will seriously consider affiliating with
iPROMOTEu and joining the many other distributors and
salespeople throughout the country that have found value
in our services. Thank you, again, for your interest in
iPROMOTEu.
Very truly yours,
Ross S. Silverstein
President & CEO
iPROMOTEu is one of the largest and fastest growing
distributor organizations in the promotional products
industry. Nearly 1,000 experienced independent promotional
products distributors and their sales reps are affiliated
with iPROMOTEu. Since iPROMOTEu works only with
experienced distributors and sales reps, we enjoy a terrific
reputation for professionalism and success throughout
the industry and especially among suppliers. iPROMOTEu
Affiliates continue to own and operate their distributorship,
and they do so using their own company name and identity.
iPROMOTEu believes distributors spend too much of their
time not selling and, instead, focus too much of their time on
tedious, time consuming, non-revenue generating activities.
iPROMOTEu relieves you of this burden so you have more
time to sell – and earn more money.
ABOUT iPROMOTEu
The extensive list of resources and support
offered by iPROMOTEu includes:
• Order financing so you don’t have to use your 	
	 own capital or worry about cash flow
• Order follow-up, customer invoicing, and 		
	 accounts receivable assistance to save you time
• Sales and marketing support, including free 		
	 expert advice from Cliff Quicksell and David 		
	 Blaise to help you grow your business
• A print and packaging division to make it easy 	
	 for you to diversify into print and packaging so 	
	 you can generate more sales
• A virtual assistant program to help you focus 	
	 your time on revenue generating activities
• A payment advance program to help you get 		
	 paid faster
• A network of preferred vendors with whom 		
	 we’ve negotiated discounted pricing and other 	
	 important benefits
• Advanced and constantly evolving technology 	
	 so you can be as efficient as possible
• Regular professional development opportunities
	 to keep you learning and connected to the 		
	 iPROMOTEu community
About iPROMOTEu
This booklet provides an overview of
iPROMOTEu’s benefits and how they can
make you more successful.
For more information, please visit our website at
www.ipromoteu.com/explore
Other industry organizations
rob you of your freedom
and independence. With
iPROMOTEu, you retain the
freedom and flexibility to
operate your business as you
choose. You remain in control
and maintain your company
name and identity.
iPROMOTEu is not a franchise organization; there is
no long-term, restrictive agreement with us. Unlike other
industry organizations, with iPROMOTEu there are no
non-compete provisions, or other onerous provisions, that
prevent you from doing business how you want, when you
want, and with whom you want.
If you don’t find iPROMOTEu to be an ideal fit after six
months, you may cancel your affiliation at any time.
The iPROMOTEu network is comprised of
only independent distributors; we don’t
have company sales reps that compete
against you for business. We are not a
network of salespeople or a network of
franchisees; rather, we are a network
of independent business owners.
We’re here to support you, not
control you. You are in charge.
We work for you.
“I operate under my own name and
identity. My customers belong to
me now and forever. There are no
restrictive provisions. I can terminate
my affiliation at any time (not that I
would ever want to). The service and
support is excellent. I wish I affiliated
years earlier. I love iPROMOTEu.”
– Mark Quinlan, Bend, Oregon
(Affiliate since 2008)
Keep Your Name & Brand
keep your name &
BRAND
Your customers
remain your
customers —
even if you
decide to leave
iPROMOTEu.
“iPROMOTEu has provided us with such unbelievable support in the past three and a
half years that I cannot imagine not having them in my corner. They have helped us
with everything from getting us the lowest prices available in the industry to assisting
us with large down payments.”
– Larry Stock, Livonia, Michigan
(Affiliate since 2009)
“iPROMOTEu has changed our lives for the better and had a positive effect on the way
we do business. The training, the support and leadership have helped take our business
to a new level. We couldn’t be happier.”
– Darrell McChesney, Cedar Rapids, Iowa
(Affiliate since 2010)
iPROMOTEu finances your orders so you don’t have to utilize your own
capital or worry about cash flow. There’s no need to apply for individual
credit with suppliers; that’s our job. Financial backing from iPROMOTEu
enables you to confidently seek large orders from bigger customers.
You can rest comfortably knowing that no order is too large. Say
goodbye to pre-payments and deposits, to credit applications and
credit limits. With iPROMOTEu, your financing worries disappear.
order
Order Financing
FINANCING
At iPROMOTEu, we realize that selling is the most important
thing you can do with your time. We understand that the
more time you can spend selling, the more sales you will
make and the more money you will earn. We offer back-
office support that frees up your time and allows you to focus
on selling and other revenue-generating activities — as well
as other things in your life that are important to you. Take a
vacation. Relax. Enjoy. You can do all this, worry free, with
iPROMOTEu. We’ve got your back.
Order Follow-Up
iPROMOTEu follows-up on all your orders with suppliers
— and we do an excellent job. Our production coordinators
have regular contact and great rapport with nearly
every supplier you might use. With years of
experience and hundreds of thousands
of orders — totaling more than a
half billion dollars — under their
belt, iPROMOTEu’s production
coordinators have unmatched
industry experience.
Your dedicated production
coordinator will leave detailed
notes in iPROMOTEu’s order
management system to let
you know exactly what’s
happening with your orders.
You can check the status of
your orders through the system
anytime you wish — 24 hours a
day, 365 days a year. Additionally,
your production coordinator is
available to you by phone or email
for rush orders or special requests.
iPROMOTEu can assist with
your customers when you take
a vacation. You can feel confident
that the orders will proceed smoothly while you are away
and that your customers will receive prompt, professional
and courteous service and support.
Invoicing
iPROMOTEu’s invoicing team will track down the supplier
invoice as soon as the merchandise has shipped and then
promptly draft a customer invoice according to the terms and
pricing you’ve set. The draft invoice will then be emailed
to you for your review and approval.
Once approved by you, the invoicing team will prepare and
send out the final customer invoice. This invoice has your
company name and logo prominently at the top, center
of the invoice. The remit to address for payment is that of
iPROMOTEu.
Accounts Receivable Assistance
You will also have a dedicated accounts receivable
coordinator to assist you with the timely
payment of your customers’ invoices.
“Growing my business
has been stress free
thanks to iPROMOTEu.
I concentrate on selling
and iPROMOTEu
handles everything
else. This means less
time in the office and
more free time to
do the things that
I really enjoy.”
– Cindy Gibbs, Erie, Colorado
(Affiliate since 2005)
Back-Office Support
support
BACK OFFICE
& marketing support
“Thank you for having the insight and the
commitment to bring Cliff onboard to help Affiliates.
I cannot stress to you enough how much he has
helped me position my company for success! One
word – WOW!! Although we have just started
working together, he’s already had an immediate
and direct impact on helping me develop business
that I would not have even considered pursuing
three months ago.”
- Craig G. Pierce, Westminster, Massachusetts
(Affiliate since 2008)
Sales & Marketing
iPROMOTEu Affiliates receive
FREE one-on-one support from
Cliff Quicksell, as well as a host
of other helpful tools.
Cliff Quicksell is iPROMOTEu’s
Director of Marketing and works
as a “business coach” for our
Affiliates, assisting them with
their business plans and their
marketing plans and helping
them create a course of action
for generating more sales. His consulting and coaching
is available at no charge to iPROMOTEu Affiliates. Cliff
has three decades of experience covering every aspect
of the promotional products industry and has won PPAI
Pyramid Awards for marketing innovation and creativity
an astounding twenty-two times. He is one of the top rated
and sought after trainers, speakers and consultants in the
promotional products industry.
Cliff’s sales and marketing support for Affiliates encourages
you to lead with creativity rather than with product. He
provides the tools you need to follow his advice including
exclusive, award-winning self-promotion mail pieces that
our Affiliates can take advantage of with much lower costs
and minimums than if they were produced independently.
Affiliates send these pieces to their toughest prospects and
yet still get a 60-80% open-rate.
In addition to Cliff’s support, iPROMOTEu offers our
Affiliates a variety of sales and marketing tools to help you
grow your business including:
• iPROMOTEu Industry Success Seminars
	 featuring David Blaise
• Capability Booklets that outline the many ways you 	
	 can help your customers.
• Numerous marketing pieces that serve as touch 		
	 points and business generation for your customers.
• A variety of creative marketing campaigns to help 		
	 get you in the door.
SALES
“When Ross and Rick announced the addition of
Bob Schwei to the iPROMOTEu Team, I was very
pleased. I have long viewed the print industry as
a natural extension of our business. Recently, I
was able to land a very profitable $25,000 print
sale consisting of 60,000 peel-off postcards. Bob
was instrumental in helping me navigate the
nuances and vocabulary of the print business
by interacting with vendors, explaining to me
the differences in their proposals and ultimately
providing me with very thoughtful advice.”
- Art Silverman, Tenafly, New Jersey
(Affiliate since 2006)
Print & Packaging
Do you already sell, or would you
like to sell, custom print and/or
packaging? iPROMOTEu provides
the support you need to increase
your sales by diversifying into
this related industry. Our Print
& Packaging Division, led by
industry expert Bob Schwei, is
an exceptional resource for all
iPROMOTEu Affiliates.
Bob holds a Bachelor of Science
degree in Printing Management and has extensive experience
with all phases of custom print and packaging. He also
has considerable experience in the promotional products
industry having owned and operated his own print and
promotional products company.
To complement the guidance Bob offers our Affiliates,
iPROMOTEu has formed a recommended print vendor
network. These vendors offer iPROMOTEu Affiliates, among
other things, discounted pricing, special and exclusive
programs, and exceptional service.
Bob’s advice and expertise regarding the print and
packaging industry is available at no charge to
iPROMOTEu Affiliates.
& packaging division
PRINT
Through iPROMOTEu’s Payment Advance Program, you can get money quickly -- at the
time the order is invoiced -- so you no longer have to wait for payment from your customer.
Here’s how it works: You can request a payment advance for any customer-invoiced order.
iPROMOTEu will grant to you the payment advance, less an advance fee, as quickly as the
same day as your request. It’s that simple!
With iPROMOTEu’s Payment Advance Program, you get paid faster!
Virtual Assistant Program
Payment Advance Program
The Virtual Assistant Program provides you with
experienced industry professionals to assist with all
sorts of administrative and marketing tasks including:
• Product Research
• Order Entry
• Order Management
• Supplier Interaction
• Customer Communication
• Invoice Approvals
• Social Media Guidance
• Marketing Assistance
• Prospecting Support
• Database Management
• Problem Resolution
Program
VIRTUAL ASSISTANT
Program
PAYMENT ADVANCE
There is an hourly fee for the use of a Virtual Assistant.
“The VA Program has been a fantastic resource
for my company. I have utilized the program
for product research and other back office
assistance. However, what I found to be the most
beneficial and measurable function performed
was having calls made to prospective clients.
Lead generation and follow up activities are often
the most difficult tasks to keep up with but the
iPROMOTEu virtual assistant I worked with
eagerly took on the challenge and exceeded my
goals”. The flexibility of the program allows me to
have the help when I need it.”
- Theresa Gonzalez, New Fairfield, Connecticut
(Affiliate since 2009)
suppliers with special pricing
“One of the many benefits of affiliating with iPROMOTEu is the great
customer service we receive from preferred suppliers. I have noticed that if
I have a question or an issue that needs attention, the reps respond very quickly;
much faster than when I was working on my own.”
– Michael Anderson, La Verne, California (Affiliate since 2010)
Preferred Suppliers
3M Promotional Products
AAA Umbrella
Aakron Rule
Adimages Drinkware
Admints & Zagabor
AJM International
A La Carte
Alexander Manufacturing
All In One
Allen Company
Alpi
American Ad Bag
Americana Sportswear
American Greenwood
Apollo Embroidery/ Embroidery USA
Ariel Premium Supply
AshCity
Atlantic Coast Cotton
Awardcraft/Visions
AZX Sport
Ball Pro
BamBams
Barton Nelson
Beacon Promotions
Benchmark Industries
Bentcil
Berne Apparel
Bic Graphic
Birchcraft Studios
Blue Frog
Blue Generation
Buztronics
Canada Sportswear
Calibre International
Castelli Custom
CFS Promotions
Charles River Apparel
Chocolate Inn
Clegg
The Corporate Marketplace
CPS Keystone
Cross
Crown Products
Crystal D Creations
Curto Toy
Custom Crest (Custom Printing II)
Cutter & Buck
Dard Products (Tagmaster)
Debco
Delta Apparel
DFS Group
DigiSpec
DLX
Dunbrooke
DYR
Edwards Garment
Empire Pen
ESP Canada
ETS Express
Evans
Fersten
Fey/Reflectix
Fields
First Source Awards
Fossil Watches
Galaxy Balloons
GaryLine
Gemline
Gill Studios
GMG Pen
Gold Bond
Gordon Sinclair
Hartwell
Headwear Canada
Headwear USA
Heritage/Virginia T’s
Hotline
Hub Pen
Humphrey
iCLICK
Illini
IMC
Independent Folders
Innovation Specialties
J Charles
Jetline
Jornik
Journal Books/Timeplanner Calendars
KTI Networks
Lanco
LarLu
Leashables by Oralabs
Leed’s
Logo Included
Logomark
Logo Mats
Magnet
Maple Ridge Farms
Marathon Prestige
Millennium Leather
Mineral Springs
Moderne Glass Company
Molenaar
Nationwide Promos
Neet Feet
NES Clothing (Broder Bros.)
Norwood Promotional Products
Notes Inc.
Noteworthy
Numo
Otto Cap
Pacific Coast Golf
Pacific Western Sales
Paramount Apparel
Par One
Paul K. Guillow
Pedre
Peerless Umbrella
Perfect Promotional
Phillips Van Heusen Corporate/IZOD
Pilgrim Promotions in Plastic
Pioneer Balloon Canada
The Platform Group Gallery
Points of Light
Prime Resources
Printing For Less
Pro Golf Premiums
Professional Towel
Promo Biz USA
Providence
Punch Products/Vision USA
Quickpoint
Rainkist
Ready 4 Kits
River’s End Trading
S&S Activewear
Sabina
Safehaven
Sanford Promotional Products
SanMar
Seville Gear
Showdown Displays
Simba Cal
SnugZ
Soundline
Spector Image
Starline
Steven Smith Stuffed Animals
StormDuds Raingear
Stouse
St. Regis Crystal
Stromberg Group
Sweda
Swiss Army Brands/Victornox
Target Graphics
Target Industries
Tattoo Factory
Taylor & Grant
Tekweld
The Book Company
The Innovations Line
TK Cups/ Sorg’s
Tomax
Towel Specialties
Travel Chair
Tri-Mountain
Trimark
TSC Apparel
Vantage
Visual Textile Resource
Vitronic Promotional Products
Vonco
Warwick Publishing
Webb Collection
Windbrella
Windmill Press, Saratoga Pen
World Wide Line
Wov in Line
Zenith Promotions/The Last Straw
PREFERRED
iPROMOTEu’s network of preferred suppliers consists of the very best suppliers in the promotional products industry. These
suppliers provide iPROMOTEu Affiliates with discounted pricing, exceptional service and a host of other benefits. By using
iPROMOTEu’s preferred suppliers, you are able to offer your customers great pricing and superior product selection.
Our preferred suppliers provide outstanding customer service to iPROMOTEu Affiliates, ensuring that all orders are handled
appropriately and that any necessary troubleshooting is addressed quickly and professionally. Your customers will be amazed
by what you are able to accomplish and resolve, and they will appreciate that you are working with a top-rated and reliable
group of suppliers.
In addition to the great pricing we negotiate with our preferred suppliers, iPROMOTEu Affiliates also benefit from discounted
arrangements with many industry service providers for such tools as product research, customer websites, catalogs, etc.
Technology
iPROMOTEu’s Xebra technology gives you a quick and
easy way to quote customers, prepare purchase orders,
track orders in production and generate financial reports
that help you keep track of your sales and profit. Xebra
has been extensively customized in order to best meet the
needs of iPROMOTEu and our Affiliates. We are able to offer
special tools through Xebra that will help you grow your
business, including prospecting, inventory management,
and integrated e-commerce/company store solutions.
iPROMOTEu is constantly working to enhance it’s
technology, regularly adding new functionality that allows
Affiliates to be more productive. A recent major initiative
added online catalogs of major industry suppliers, an easy
to use order grid for apparel orders, and integration that
automates communication between Xebra and leading
industry suppliers. Work is currently underway to
transform Xebra into a web based application. There is no
extra charge for the use of iPROMOTEu’s Xebra technology.
To operate Xebra, you need a Windows based PC and
a high speed Internet connection. iPROMOTEu will
provide training on the system; this training typically
requires two hours of your time. After your initial
training session, additional help is always available
by contacting iPROMOTEu.
TECHNOLOGY
Professional Development
Although, as an iPROMOTEu Affiliate, you own your
independent distributorship, you are not alone. Rather,
you are part of a cohesive, energetic, successful group
of like-minded professionals. iPROMOTEu offers ample
opportunity for our Affiliates to meet, network with,
and learn from other affiliated promotional products
distributors as well as our experienced senior management
team.
We host a number of Regional Meetings throughout
the year. At these exclusive iPROMOTEu
events, you’ll learn what’s new and
exciting at iPROMOTEu, get
energized to sell with sales
and marketing presentations
by Cliff Quicksell, and
benefit from great industry
advice on a variety of
topics. Throughout the
year, you’ll have the
opportunity to hear first-
hand from promotional
products buyers at our
end-user panel discussions
what’s really important
to them and to meet with
representatives of many
iPROMOTEu preferred suppliers at
a variety of events and venues so you can
better understand their products and how to sell
them more effectively.
When you affiliate with iPROMOTEu, you are never
alone. We attend every major tradeshow, often reserving
a private meeting room for our Affiliates and offering
breakfast and lunch along with speakers and workshops.
We also frequently host an evening event for the benefit of
iPROMOTEu Affiliates. During the tradeshows, you’ll have
the opportunity to meet, one-on-one, with Cliff Quicksell,
Bob Schwei, Ross Silverstein, Rick Badiner and other
representatives of iPROMOTEu. Additionally, our Affiliates
have the chance to help, and learn from, each
other through iPROMOTEu’s “Ideas Forum”
and to continue their learning with
our iPROMOTEu Industry Success
Seminars. The iPROMOTEu team
consists of experts in nearly every
aspect of your business who are
available to help and guide you
as needed.
business development
PROFESSIONAL
Can I use any supplier/decorator/printer I choose?
Absolutely. However, iPROMOTEu has established its own network of preferred suppliers, decorators and printers. We
encourage you to work with our preferred vendors whenever possible as you receive discounted pricing, superior customer
service and other special benefits.
Do you offer graphic design services?
Yes, iPROMOTEu offers exceptional art and graphic design services from our corporate office so that you and your client
can rest assured that the work will be done quickly, professionally and affordably.
What about marketing help?
Cliff Quicksell works as iPROMOTEu’s Director of Marketing providing creative programs and resources for our Affiliates
to use and offering advice and support. There is no charge to you for Cliff’s services. We also have a host of other marketing
tools and resources available for you to use.
What do I tell my clients (or what can I send them)?
A sample letter which can be customized by you and an iPROMOTEu fact sheet are available for you to send to your
customers. These documents explain your affiliation with iPROMOTEu, what iPROMOTEu does, and how the partnership
will benefit your customers. These documents can be modified and placed on your letterhead.
What do I do about my reps (I am already splitting commission with them)?
There are many ways to handle this situation and each case is different. Our business development team can give you advice
and assistance in creating the right plan. Many of our Affiliates have sales representatives.
What do the invoices you send to my customer look like?
The invoice will display your company name and logo prominently at the top. Invoice instructions will direct your customer
to make checks payable to iPROMOTEu and to remit payment to an iPROMOTEu bank lockbox.
How do you handle sales tax?
We collect sales tax remitted by your customers on your behalf and we send you a check and report every month. You are
responsible for completing any required forms and for remitting the forms and payment directly to the taxing authority.
Do you do product research?
iPROMOTEu does not provide regular, recurring product research for our Affiliates. Industry service providers such as ASI,
SAGE and others offer these tools; iPROMOTEu has negotiated steep discounts for your benefit. If your product needs are
unique, we will be able to assist you based on our extensive industry experience.
When do I get paid?
You are paid weekly by direct deposit with respect to all orders for which we received payment from your customer during
the prior week. You also receive a report via email detailing the payment you will be receiving.
What are the fees for joining?
iPROMOTEu is the very best economic and lifestyle arrangement in the industry. The cost to you for all that iPROMOTEu
has to offer is surprisingly low. Contact us today to learn more.
How do I get started?
Qualified distributors need to fill out, sign and return the Independent Distributor Affiliate Agreement for processing and
review. Once accepted, you will be set up in our systems. This setup process takes approximately one week.
Frequently Asked Questions
FAQ
“Best business move I ever made. It has allowed me to free myself up for more sales time and
reduce my payroll due to all the benefits that iPROMOTEu offers.”
– Lee Ann Peter, Lake Barrington, Illinois
(Affiliate since 2005)
“We wouldn’t be where we are today without iPROMOTEu. Our company has grown and
earned top industry accolades for its work because of our affiliation with iPROMOTEu.
iPROMOTEu is a combination of visionary leadership and an assembly of the best-of-the-best
talent at all levels within the organization. iPROMOTEu provides a career that is flexible, full
of opportunity and FUN. I am able to create a great living while learning from others. I truly
love what I do! It goes without saying; iPROMOTEu exceeded all of our expectations.”
–Scott Meade, Princeton Junction, New Jersey
(Affiliate since 2004)
Accolades
Inc. 5000 listed in the 2011, 2012, 2013 and 2014 issues of
Inc. Magazine recognizing America’s fastest growing private
companies.
ASI/Counselor “Top 40” Distributor every year since
2008 recognizing the forty largest distributor companies in the
promotional products industry.
PROMO Marketing “Top 50” Distributor every year
since 2008 recognizing the fifty largest distributors in the
promotional products industry.
ASI/Counselor “Power 50” every year since 2006
recognizing the most influential people in the promotional
products industry.
ASI/Counselor “Best Places to Work” for being one
of the top ten best places to work in the promotional products
industry.
PPAI “Pyramid Award” in 2010, 2011, 2012, 2013 and
2014 - for outstanding marketing campaigns and effective, 		
results-oriented programs.
PSDA “Grand PEAK Award” in 2012, 2013 and 2014 -
for print and packaging excellence and knowledge.
ASI Spirit Award “Fastest Growing Distributor” for
being among the top ten fastest growing distributor companies
in the promotional products industry.
ASI/Counselor “Hot List” recognizing the most dynamic
and trendy people in the promotional products industry.
EY Entrepreneur of the Year recognized as one of the
most prestigious business award programs in the country, the
EY Entrepreneur Of The Year awards celebrate the country’s
most innovative business leaders.
ACCOLADES
2014 Finalist
“iPROMOTEu is a no brainer. It means, simply, more money in our pockets. More selling
time, more support, better systems and record keeping, great marketing suggestions, and the
nicest people in the industry.”
–Jeff Benesch, San Diego, California
(Affiliate since 2007)
“I have been affiliated with iPROMOTEu since 2004. I was with a franchise organization
before iPROMOTEu. I did a lot of research before joining iPROMOTEu. I can tell you that my
years at iPROMOTEu have been great. They are a wonderful team to work with; I always feel
like they are building the network FOR us and that they are always fighting to make our jobs
easier. As long as I am in the industry, I can’t ever see leaving.”
–Greg Christman, Appleton, Wisconsin
(Affiliate since 2004)
Ready to learn more or take the next step?
Contact us right away.
www.iPROMOTEu.com/explore
Phone: 800-850-3370
E-Mail: opportunities@ipromoteu.com
321 Commonwealth Road, Suite 101
Wayland, Massachusetts 01778
Contact Us
Contact Us
/iPROMOTEu.TheSmartChoice
/iPROMOTEu
/iPROMOTEutweets
/iPROMOTEuVideos
800-850-3370 • www.ipromoteu.com/explore

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iPROMOTEu

  • 1.
  • 2. from the President & CEO MESSAGE Welcome Message Thank you for your interest in iPROMOTEu. I very much appreciate your desire to learn more about how we operate and to better understand how iPROMOTEu can benefit you and your business. I invite you to read this information, and then to contact us if you have a continuing interest in our services. We will gladly answer all your questions. In 2014, iPROMOTEu was again recognized by ASI’s Counselor Magazine and PROMO Marketing Magazine as being among the largest distributor companies in the promotional products industry. In addition, based on ASI/Counselor’s State of the Industry report in July 2014, iPROMOTEu was the #1 fastest growing distributor company last year and over the past five year period among all of the industry’s twenty largest distributor organizations. Furthermore, iPROMOTEu has been honored for being one of the top ten Best Places to Work in the promotional products industry. No other industry organization has enjoyed such favorable recognition. At iPROMOTEu, we believe we’ve established a superior platform for distributors (and for salespeople who want to become a distributor). Our track record, in just a few years, clearly demonstrates the value we provide. Nearly 600 distributors are currently affiliated with iPROMOTEu from almost every state in the country and Canada. Significantly, iPROMOTEu works only with experienced industry professionals. Of considerable importance to our affiliates is the fact that there is no franchise fee or long term commitment; nor is there any non-compete provision or any other provision that would restrict your ability to do business if you ever decided to disaffiliate. iPROMOTEu is not a franchise system; we are not a network of franchisees or a network of salespeople. Rather, iPROMOTEu is a network of independent business owners. You are our customer. You are in control of your business and we work for you. iPROMOTEu is the industry’s most desirable option for distributors and salespeople. Our affiliates are our main priority, and they love being a part of iPROMOTEu. We gladly will arrange for you to speak with existing affiliates so you can hear from them first hand regarding their experiences with iPROMOTEu. I hope you will seriously consider affiliating with iPROMOTEu and joining the many other distributors and salespeople throughout the country that have found value in our services. Thank you, again, for your interest in iPROMOTEu. Very truly yours, Ross S. Silverstein President & CEO
  • 3. iPROMOTEu is one of the largest and fastest growing distributor organizations in the promotional products industry. Nearly 1,000 experienced independent promotional products distributors and their sales reps are affiliated with iPROMOTEu. Since iPROMOTEu works only with experienced distributors and sales reps, we enjoy a terrific reputation for professionalism and success throughout the industry and especially among suppliers. iPROMOTEu Affiliates continue to own and operate their distributorship, and they do so using their own company name and identity. iPROMOTEu believes distributors spend too much of their time not selling and, instead, focus too much of their time on tedious, time consuming, non-revenue generating activities. iPROMOTEu relieves you of this burden so you have more time to sell – and earn more money. ABOUT iPROMOTEu The extensive list of resources and support offered by iPROMOTEu includes: • Order financing so you don’t have to use your own capital or worry about cash flow • Order follow-up, customer invoicing, and accounts receivable assistance to save you time • Sales and marketing support, including free expert advice from Cliff Quicksell and David Blaise to help you grow your business • A print and packaging division to make it easy for you to diversify into print and packaging so you can generate more sales • A virtual assistant program to help you focus your time on revenue generating activities • A payment advance program to help you get paid faster • A network of preferred vendors with whom we’ve negotiated discounted pricing and other important benefits • Advanced and constantly evolving technology so you can be as efficient as possible • Regular professional development opportunities to keep you learning and connected to the iPROMOTEu community About iPROMOTEu This booklet provides an overview of iPROMOTEu’s benefits and how they can make you more successful. For more information, please visit our website at www.ipromoteu.com/explore
  • 4. Other industry organizations rob you of your freedom and independence. With iPROMOTEu, you retain the freedom and flexibility to operate your business as you choose. You remain in control and maintain your company name and identity. iPROMOTEu is not a franchise organization; there is no long-term, restrictive agreement with us. Unlike other industry organizations, with iPROMOTEu there are no non-compete provisions, or other onerous provisions, that prevent you from doing business how you want, when you want, and with whom you want. If you don’t find iPROMOTEu to be an ideal fit after six months, you may cancel your affiliation at any time. The iPROMOTEu network is comprised of only independent distributors; we don’t have company sales reps that compete against you for business. We are not a network of salespeople or a network of franchisees; rather, we are a network of independent business owners. We’re here to support you, not control you. You are in charge. We work for you. “I operate under my own name and identity. My customers belong to me now and forever. There are no restrictive provisions. I can terminate my affiliation at any time (not that I would ever want to). The service and support is excellent. I wish I affiliated years earlier. I love iPROMOTEu.” – Mark Quinlan, Bend, Oregon (Affiliate since 2008) Keep Your Name & Brand keep your name & BRAND Your customers remain your customers — even if you decide to leave iPROMOTEu.
  • 5. “iPROMOTEu has provided us with such unbelievable support in the past three and a half years that I cannot imagine not having them in my corner. They have helped us with everything from getting us the lowest prices available in the industry to assisting us with large down payments.” – Larry Stock, Livonia, Michigan (Affiliate since 2009) “iPROMOTEu has changed our lives for the better and had a positive effect on the way we do business. The training, the support and leadership have helped take our business to a new level. We couldn’t be happier.” – Darrell McChesney, Cedar Rapids, Iowa (Affiliate since 2010) iPROMOTEu finances your orders so you don’t have to utilize your own capital or worry about cash flow. There’s no need to apply for individual credit with suppliers; that’s our job. Financial backing from iPROMOTEu enables you to confidently seek large orders from bigger customers. You can rest comfortably knowing that no order is too large. Say goodbye to pre-payments and deposits, to credit applications and credit limits. With iPROMOTEu, your financing worries disappear. order Order Financing FINANCING
  • 6. At iPROMOTEu, we realize that selling is the most important thing you can do with your time. We understand that the more time you can spend selling, the more sales you will make and the more money you will earn. We offer back- office support that frees up your time and allows you to focus on selling and other revenue-generating activities — as well as other things in your life that are important to you. Take a vacation. Relax. Enjoy. You can do all this, worry free, with iPROMOTEu. We’ve got your back. Order Follow-Up iPROMOTEu follows-up on all your orders with suppliers — and we do an excellent job. Our production coordinators have regular contact and great rapport with nearly every supplier you might use. With years of experience and hundreds of thousands of orders — totaling more than a half billion dollars — under their belt, iPROMOTEu’s production coordinators have unmatched industry experience. Your dedicated production coordinator will leave detailed notes in iPROMOTEu’s order management system to let you know exactly what’s happening with your orders. You can check the status of your orders through the system anytime you wish — 24 hours a day, 365 days a year. Additionally, your production coordinator is available to you by phone or email for rush orders or special requests. iPROMOTEu can assist with your customers when you take a vacation. You can feel confident that the orders will proceed smoothly while you are away and that your customers will receive prompt, professional and courteous service and support. Invoicing iPROMOTEu’s invoicing team will track down the supplier invoice as soon as the merchandise has shipped and then promptly draft a customer invoice according to the terms and pricing you’ve set. The draft invoice will then be emailed to you for your review and approval. Once approved by you, the invoicing team will prepare and send out the final customer invoice. This invoice has your company name and logo prominently at the top, center of the invoice. The remit to address for payment is that of iPROMOTEu. Accounts Receivable Assistance You will also have a dedicated accounts receivable coordinator to assist you with the timely payment of your customers’ invoices. “Growing my business has been stress free thanks to iPROMOTEu. I concentrate on selling and iPROMOTEu handles everything else. This means less time in the office and more free time to do the things that I really enjoy.” – Cindy Gibbs, Erie, Colorado (Affiliate since 2005) Back-Office Support support BACK OFFICE
  • 7. & marketing support “Thank you for having the insight and the commitment to bring Cliff onboard to help Affiliates. I cannot stress to you enough how much he has helped me position my company for success! One word – WOW!! Although we have just started working together, he’s already had an immediate and direct impact on helping me develop business that I would not have even considered pursuing three months ago.” - Craig G. Pierce, Westminster, Massachusetts (Affiliate since 2008) Sales & Marketing iPROMOTEu Affiliates receive FREE one-on-one support from Cliff Quicksell, as well as a host of other helpful tools. Cliff Quicksell is iPROMOTEu’s Director of Marketing and works as a “business coach” for our Affiliates, assisting them with their business plans and their marketing plans and helping them create a course of action for generating more sales. His consulting and coaching is available at no charge to iPROMOTEu Affiliates. Cliff has three decades of experience covering every aspect of the promotional products industry and has won PPAI Pyramid Awards for marketing innovation and creativity an astounding twenty-two times. He is one of the top rated and sought after trainers, speakers and consultants in the promotional products industry. Cliff’s sales and marketing support for Affiliates encourages you to lead with creativity rather than with product. He provides the tools you need to follow his advice including exclusive, award-winning self-promotion mail pieces that our Affiliates can take advantage of with much lower costs and minimums than if they were produced independently. Affiliates send these pieces to their toughest prospects and yet still get a 60-80% open-rate. In addition to Cliff’s support, iPROMOTEu offers our Affiliates a variety of sales and marketing tools to help you grow your business including: • iPROMOTEu Industry Success Seminars featuring David Blaise • Capability Booklets that outline the many ways you can help your customers. • Numerous marketing pieces that serve as touch points and business generation for your customers. • A variety of creative marketing campaigns to help get you in the door. SALES
  • 8. “When Ross and Rick announced the addition of Bob Schwei to the iPROMOTEu Team, I was very pleased. I have long viewed the print industry as a natural extension of our business. Recently, I was able to land a very profitable $25,000 print sale consisting of 60,000 peel-off postcards. Bob was instrumental in helping me navigate the nuances and vocabulary of the print business by interacting with vendors, explaining to me the differences in their proposals and ultimately providing me with very thoughtful advice.” - Art Silverman, Tenafly, New Jersey (Affiliate since 2006) Print & Packaging Do you already sell, or would you like to sell, custom print and/or packaging? iPROMOTEu provides the support you need to increase your sales by diversifying into this related industry. Our Print & Packaging Division, led by industry expert Bob Schwei, is an exceptional resource for all iPROMOTEu Affiliates. Bob holds a Bachelor of Science degree in Printing Management and has extensive experience with all phases of custom print and packaging. He also has considerable experience in the promotional products industry having owned and operated his own print and promotional products company. To complement the guidance Bob offers our Affiliates, iPROMOTEu has formed a recommended print vendor network. These vendors offer iPROMOTEu Affiliates, among other things, discounted pricing, special and exclusive programs, and exceptional service. Bob’s advice and expertise regarding the print and packaging industry is available at no charge to iPROMOTEu Affiliates. & packaging division PRINT
  • 9. Through iPROMOTEu’s Payment Advance Program, you can get money quickly -- at the time the order is invoiced -- so you no longer have to wait for payment from your customer. Here’s how it works: You can request a payment advance for any customer-invoiced order. iPROMOTEu will grant to you the payment advance, less an advance fee, as quickly as the same day as your request. It’s that simple! With iPROMOTEu’s Payment Advance Program, you get paid faster! Virtual Assistant Program Payment Advance Program The Virtual Assistant Program provides you with experienced industry professionals to assist with all sorts of administrative and marketing tasks including: • Product Research • Order Entry • Order Management • Supplier Interaction • Customer Communication • Invoice Approvals • Social Media Guidance • Marketing Assistance • Prospecting Support • Database Management • Problem Resolution Program VIRTUAL ASSISTANT Program PAYMENT ADVANCE There is an hourly fee for the use of a Virtual Assistant. “The VA Program has been a fantastic resource for my company. I have utilized the program for product research and other back office assistance. However, what I found to be the most beneficial and measurable function performed was having calls made to prospective clients. Lead generation and follow up activities are often the most difficult tasks to keep up with but the iPROMOTEu virtual assistant I worked with eagerly took on the challenge and exceeded my goals”. The flexibility of the program allows me to have the help when I need it.” - Theresa Gonzalez, New Fairfield, Connecticut (Affiliate since 2009)
  • 10. suppliers with special pricing “One of the many benefits of affiliating with iPROMOTEu is the great customer service we receive from preferred suppliers. I have noticed that if I have a question or an issue that needs attention, the reps respond very quickly; much faster than when I was working on my own.” – Michael Anderson, La Verne, California (Affiliate since 2010) Preferred Suppliers 3M Promotional Products AAA Umbrella Aakron Rule Adimages Drinkware Admints & Zagabor AJM International A La Carte Alexander Manufacturing All In One Allen Company Alpi American Ad Bag Americana Sportswear American Greenwood Apollo Embroidery/ Embroidery USA Ariel Premium Supply AshCity Atlantic Coast Cotton Awardcraft/Visions AZX Sport Ball Pro BamBams Barton Nelson Beacon Promotions Benchmark Industries Bentcil Berne Apparel Bic Graphic Birchcraft Studios Blue Frog Blue Generation Buztronics Canada Sportswear Calibre International Castelli Custom CFS Promotions Charles River Apparel Chocolate Inn Clegg The Corporate Marketplace CPS Keystone Cross Crown Products Crystal D Creations Curto Toy Custom Crest (Custom Printing II) Cutter & Buck Dard Products (Tagmaster) Debco Delta Apparel DFS Group DigiSpec DLX Dunbrooke DYR Edwards Garment Empire Pen ESP Canada ETS Express Evans Fersten Fey/Reflectix Fields First Source Awards Fossil Watches Galaxy Balloons GaryLine Gemline Gill Studios GMG Pen Gold Bond Gordon Sinclair Hartwell Headwear Canada Headwear USA Heritage/Virginia T’s Hotline Hub Pen Humphrey iCLICK Illini IMC Independent Folders Innovation Specialties J Charles Jetline Jornik Journal Books/Timeplanner Calendars KTI Networks Lanco LarLu Leashables by Oralabs Leed’s Logo Included Logomark Logo Mats Magnet Maple Ridge Farms Marathon Prestige Millennium Leather Mineral Springs Moderne Glass Company Molenaar Nationwide Promos Neet Feet NES Clothing (Broder Bros.) Norwood Promotional Products Notes Inc. Noteworthy Numo Otto Cap Pacific Coast Golf Pacific Western Sales Paramount Apparel Par One Paul K. Guillow Pedre Peerless Umbrella Perfect Promotional Phillips Van Heusen Corporate/IZOD Pilgrim Promotions in Plastic Pioneer Balloon Canada The Platform Group Gallery Points of Light Prime Resources Printing For Less Pro Golf Premiums Professional Towel Promo Biz USA Providence Punch Products/Vision USA Quickpoint Rainkist Ready 4 Kits River’s End Trading S&S Activewear Sabina Safehaven Sanford Promotional Products SanMar Seville Gear Showdown Displays Simba Cal SnugZ Soundline Spector Image Starline Steven Smith Stuffed Animals StormDuds Raingear Stouse St. Regis Crystal Stromberg Group Sweda Swiss Army Brands/Victornox Target Graphics Target Industries Tattoo Factory Taylor & Grant Tekweld The Book Company The Innovations Line TK Cups/ Sorg’s Tomax Towel Specialties Travel Chair Tri-Mountain Trimark TSC Apparel Vantage Visual Textile Resource Vitronic Promotional Products Vonco Warwick Publishing Webb Collection Windbrella Windmill Press, Saratoga Pen World Wide Line Wov in Line Zenith Promotions/The Last Straw PREFERRED iPROMOTEu’s network of preferred suppliers consists of the very best suppliers in the promotional products industry. These suppliers provide iPROMOTEu Affiliates with discounted pricing, exceptional service and a host of other benefits. By using iPROMOTEu’s preferred suppliers, you are able to offer your customers great pricing and superior product selection. Our preferred suppliers provide outstanding customer service to iPROMOTEu Affiliates, ensuring that all orders are handled appropriately and that any necessary troubleshooting is addressed quickly and professionally. Your customers will be amazed by what you are able to accomplish and resolve, and they will appreciate that you are working with a top-rated and reliable group of suppliers. In addition to the great pricing we negotiate with our preferred suppliers, iPROMOTEu Affiliates also benefit from discounted arrangements with many industry service providers for such tools as product research, customer websites, catalogs, etc.
  • 11. Technology iPROMOTEu’s Xebra technology gives you a quick and easy way to quote customers, prepare purchase orders, track orders in production and generate financial reports that help you keep track of your sales and profit. Xebra has been extensively customized in order to best meet the needs of iPROMOTEu and our Affiliates. We are able to offer special tools through Xebra that will help you grow your business, including prospecting, inventory management, and integrated e-commerce/company store solutions. iPROMOTEu is constantly working to enhance it’s technology, regularly adding new functionality that allows Affiliates to be more productive. A recent major initiative added online catalogs of major industry suppliers, an easy to use order grid for apparel orders, and integration that automates communication between Xebra and leading industry suppliers. Work is currently underway to transform Xebra into a web based application. There is no extra charge for the use of iPROMOTEu’s Xebra technology. To operate Xebra, you need a Windows based PC and a high speed Internet connection. iPROMOTEu will provide training on the system; this training typically requires two hours of your time. After your initial training session, additional help is always available by contacting iPROMOTEu. TECHNOLOGY
  • 12. Professional Development Although, as an iPROMOTEu Affiliate, you own your independent distributorship, you are not alone. Rather, you are part of a cohesive, energetic, successful group of like-minded professionals. iPROMOTEu offers ample opportunity for our Affiliates to meet, network with, and learn from other affiliated promotional products distributors as well as our experienced senior management team. We host a number of Regional Meetings throughout the year. At these exclusive iPROMOTEu events, you’ll learn what’s new and exciting at iPROMOTEu, get energized to sell with sales and marketing presentations by Cliff Quicksell, and benefit from great industry advice on a variety of topics. Throughout the year, you’ll have the opportunity to hear first- hand from promotional products buyers at our end-user panel discussions what’s really important to them and to meet with representatives of many iPROMOTEu preferred suppliers at a variety of events and venues so you can better understand their products and how to sell them more effectively. When you affiliate with iPROMOTEu, you are never alone. We attend every major tradeshow, often reserving a private meeting room for our Affiliates and offering breakfast and lunch along with speakers and workshops. We also frequently host an evening event for the benefit of iPROMOTEu Affiliates. During the tradeshows, you’ll have the opportunity to meet, one-on-one, with Cliff Quicksell, Bob Schwei, Ross Silverstein, Rick Badiner and other representatives of iPROMOTEu. Additionally, our Affiliates have the chance to help, and learn from, each other through iPROMOTEu’s “Ideas Forum” and to continue their learning with our iPROMOTEu Industry Success Seminars. The iPROMOTEu team consists of experts in nearly every aspect of your business who are available to help and guide you as needed. business development PROFESSIONAL
  • 13. Can I use any supplier/decorator/printer I choose? Absolutely. However, iPROMOTEu has established its own network of preferred suppliers, decorators and printers. We encourage you to work with our preferred vendors whenever possible as you receive discounted pricing, superior customer service and other special benefits. Do you offer graphic design services? Yes, iPROMOTEu offers exceptional art and graphic design services from our corporate office so that you and your client can rest assured that the work will be done quickly, professionally and affordably. What about marketing help? Cliff Quicksell works as iPROMOTEu’s Director of Marketing providing creative programs and resources for our Affiliates to use and offering advice and support. There is no charge to you for Cliff’s services. We also have a host of other marketing tools and resources available for you to use. What do I tell my clients (or what can I send them)? A sample letter which can be customized by you and an iPROMOTEu fact sheet are available for you to send to your customers. These documents explain your affiliation with iPROMOTEu, what iPROMOTEu does, and how the partnership will benefit your customers. These documents can be modified and placed on your letterhead. What do I do about my reps (I am already splitting commission with them)? There are many ways to handle this situation and each case is different. Our business development team can give you advice and assistance in creating the right plan. Many of our Affiliates have sales representatives. What do the invoices you send to my customer look like? The invoice will display your company name and logo prominently at the top. Invoice instructions will direct your customer to make checks payable to iPROMOTEu and to remit payment to an iPROMOTEu bank lockbox. How do you handle sales tax? We collect sales tax remitted by your customers on your behalf and we send you a check and report every month. You are responsible for completing any required forms and for remitting the forms and payment directly to the taxing authority. Do you do product research? iPROMOTEu does not provide regular, recurring product research for our Affiliates. Industry service providers such as ASI, SAGE and others offer these tools; iPROMOTEu has negotiated steep discounts for your benefit. If your product needs are unique, we will be able to assist you based on our extensive industry experience. When do I get paid? You are paid weekly by direct deposit with respect to all orders for which we received payment from your customer during the prior week. You also receive a report via email detailing the payment you will be receiving. What are the fees for joining? iPROMOTEu is the very best economic and lifestyle arrangement in the industry. The cost to you for all that iPROMOTEu has to offer is surprisingly low. Contact us today to learn more. How do I get started? Qualified distributors need to fill out, sign and return the Independent Distributor Affiliate Agreement for processing and review. Once accepted, you will be set up in our systems. This setup process takes approximately one week. Frequently Asked Questions FAQ
  • 14. “Best business move I ever made. It has allowed me to free myself up for more sales time and reduce my payroll due to all the benefits that iPROMOTEu offers.” – Lee Ann Peter, Lake Barrington, Illinois (Affiliate since 2005) “We wouldn’t be where we are today without iPROMOTEu. Our company has grown and earned top industry accolades for its work because of our affiliation with iPROMOTEu. iPROMOTEu is a combination of visionary leadership and an assembly of the best-of-the-best talent at all levels within the organization. iPROMOTEu provides a career that is flexible, full of opportunity and FUN. I am able to create a great living while learning from others. I truly love what I do! It goes without saying; iPROMOTEu exceeded all of our expectations.” –Scott Meade, Princeton Junction, New Jersey (Affiliate since 2004) Accolades Inc. 5000 listed in the 2011, 2012, 2013 and 2014 issues of Inc. Magazine recognizing America’s fastest growing private companies. ASI/Counselor “Top 40” Distributor every year since 2008 recognizing the forty largest distributor companies in the promotional products industry. PROMO Marketing “Top 50” Distributor every year since 2008 recognizing the fifty largest distributors in the promotional products industry. ASI/Counselor “Power 50” every year since 2006 recognizing the most influential people in the promotional products industry. ASI/Counselor “Best Places to Work” for being one of the top ten best places to work in the promotional products industry. PPAI “Pyramid Award” in 2010, 2011, 2012, 2013 and 2014 - for outstanding marketing campaigns and effective, results-oriented programs. PSDA “Grand PEAK Award” in 2012, 2013 and 2014 - for print and packaging excellence and knowledge. ASI Spirit Award “Fastest Growing Distributor” for being among the top ten fastest growing distributor companies in the promotional products industry. ASI/Counselor “Hot List” recognizing the most dynamic and trendy people in the promotional products industry. EY Entrepreneur of the Year recognized as one of the most prestigious business award programs in the country, the EY Entrepreneur Of The Year awards celebrate the country’s most innovative business leaders. ACCOLADES 2014 Finalist
  • 15. “iPROMOTEu is a no brainer. It means, simply, more money in our pockets. More selling time, more support, better systems and record keeping, great marketing suggestions, and the nicest people in the industry.” –Jeff Benesch, San Diego, California (Affiliate since 2007) “I have been affiliated with iPROMOTEu since 2004. I was with a franchise organization before iPROMOTEu. I did a lot of research before joining iPROMOTEu. I can tell you that my years at iPROMOTEu have been great. They are a wonderful team to work with; I always feel like they are building the network FOR us and that they are always fighting to make our jobs easier. As long as I am in the industry, I can’t ever see leaving.” –Greg Christman, Appleton, Wisconsin (Affiliate since 2004) Ready to learn more or take the next step? Contact us right away. www.iPROMOTEu.com/explore Phone: 800-850-3370 E-Mail: opportunities@ipromoteu.com 321 Commonwealth Road, Suite 101 Wayland, Massachusetts 01778 Contact Us Contact Us /iPROMOTEu.TheSmartChoice /iPROMOTEu /iPROMOTEutweets /iPROMOTEuVideos