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  • 1. Fundraising 101 Funding Solutions, Inc. Successful fundraising strategies for non-profits
  • 2. Source: Giving USA
  • 3. Individuals $222.89 75.6% Source: Giving USA
  • 4. Major Components of a Fundraising Program
    • The Case for Support
    • Needs: Reasons why people should give money
    • Goals : What is this organization and what are you capable of raising? Who we ask and How we ask.
    • Prospects: How many and at what levels?
    • Leadership: Top caliber volunteers ~ to lead, to give, and to urge others.
    • Staff: Qualified; Is there appropriate expertise, training, & sufficient size for the work being done
  • 5. Annual Fund Campaigns
    • Pay operating expenses
    • Balance the annual budget
    • Build loyalty to organization
    • Identify people interested in the organization
    • Provide a platform for communication
  • 6. Annual Campaigns are comprised of:
    • Boards giving at 100%, at a level meaningful for their circumstances
    • Visits: Seeing people face to face
    • Mail: often 3 times a year, with specific gift asks and personalized letters
    • Phone : follow up to letters is effective
    • Special Events: can help operating budgets or a specific purpose. Need to net worthy number of dollars for the time spent.
    • Grants: can be for anything, but take time & effort
  • 7. Why People Are Motivated To Give
    • Loyalty
    • The need for recognition
    • Gratitude
    • Pure generosity
    • To do something that needs doing
    • To make a difference
  • 8. Why People Give
    • Because they want to
    • They won’t unless someone asks
    • (especially large gifts)
    • Give money to people
    • Give money to opportunities and benefits
    • Not needs (desperate) and problems
    • Give money to success , not to distress
    • Give money to make a change for the good
  • 9. Types of Charitable Gifts
    • Annual Campaigns - Cash
    • for Operational Support
    • 2. Major Gifts - Cash & Pledges for
    • Operational Support, Specific Programs,
    • Buildings, Endowments
    • 3. Planning Giving – Long-term agreements
  • 10. Sphere of Influence
  • 11. Fundraising Thoughts
    • “ It is estimated that among current donors (this is, those who gave last year), 50% will give the same amount again; 25% will give more; 15% will give less; and 10% will lapse.”
    • --Harold J. Seymour, Designs for Fund-raising
    • “ A fund-raising maxim – which appears to work in practice – holds that in a personal call, the prospect is likely to give 50% of what was asked 75% of the time. In the case of a phone request, the prospect donor will give at least 25% of the amount solicited 50% of the time. Direct mail results are typically far lower, a good response means 2 to 10% of those asked make small gifts.”
    • --Ann Gee Louden, Educational Fund Raising
    • “ For every $1 you raise in direct mail, you raise $10 by phone and $50 face to face.”
    • --James R. Hackney, Jr.
  • 12. Just do it!
    • “ Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
    • -Margaret Mead
    • “ You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…You must do the thing you think you cannot do.”
    • -Eleanor Roosevelt