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Fundraising101
 

Fundraising101

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    Fundraising101 Fundraising101 Presentation Transcript

    • Fundraising 101 Funding Solutions, Inc. Successful fundraising strategies for non-profits
    • Source: Giving USA
    • Individuals $222.89 75.6% Source: Giving USA
    • Major Components of a Fundraising Program
      • The Case for Support
      • Needs: Reasons why people should give money
      • Goals : What is this organization and what are you capable of raising? Who we ask and How we ask.
      • Prospects: How many and at what levels?
      • Leadership: Top caliber volunteers ~ to lead, to give, and to urge others.
      • Staff: Qualified; Is there appropriate expertise, training, & sufficient size for the work being done
    • Annual Fund Campaigns
      • Pay operating expenses
      • Balance the annual budget
      • Build loyalty to organization
      • Identify people interested in the organization
      • Provide a platform for communication
    • Annual Campaigns are comprised of:
      • Boards giving at 100%, at a level meaningful for their circumstances
      • Visits: Seeing people face to face
      • Mail: often 3 times a year, with specific gift asks and personalized letters
      • Phone : follow up to letters is effective
      • Special Events: can help operating budgets or a specific purpose. Need to net worthy number of dollars for the time spent.
      • Grants: can be for anything, but take time & effort
    • Why People Are Motivated To Give
      • Loyalty
      • The need for recognition
      • Gratitude
      • Pure generosity
      • To do something that needs doing
      • To make a difference
    • Why People Give
      • Because they want to
      • They won’t unless someone asks
      • (especially large gifts)
      • Give money to people
      • Give money to opportunities and benefits
      • Not needs (desperate) and problems
      • Give money to success , not to distress
      • Give money to make a change for the good
    • Types of Charitable Gifts
      • Annual Campaigns - Cash
      • for Operational Support
      • 2. Major Gifts - Cash & Pledges for
      • Operational Support, Specific Programs,
      • Buildings, Endowments
      • 3. Planning Giving – Long-term agreements
    • Sphere of Influence
    • Fundraising Thoughts
      • “ It is estimated that among current donors (this is, those who gave last year), 50% will give the same amount again; 25% will give more; 15% will give less; and 10% will lapse.”
      • --Harold J. Seymour, Designs for Fund-raising
      • “ A fund-raising maxim – which appears to work in practice – holds that in a personal call, the prospect is likely to give 50% of what was asked 75% of the time. In the case of a phone request, the prospect donor will give at least 25% of the amount solicited 50% of the time. Direct mail results are typically far lower, a good response means 2 to 10% of those asked make small gifts.”
      • --Ann Gee Louden, Educational Fund Raising
      • “ For every $1 you raise in direct mail, you raise $10 by phone and $50 face to face.”
      • --James R. Hackney, Jr.
    • Just do it!
      • “ Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
      • -Margaret Mead
      • “ You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…You must do the thing you think you cannot do.”
      • -Eleanor Roosevelt