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  • 1. ionSearch 2012Tony WoodEden Luxury Group
  • 2. Content Strategy Tony Wood
  • 3. Very Interesting Times Indeed...March50 Pack
  • 4. {Great | Excellent |Fantastic |Wonderful |Terrific| Superb| Amazing| Awesome| Perfect| Remarkable |Beneficial |Tremendous }{ content| articles| written content| information | subject material| subject matter| articles and other content| article content| website content |posts| article} {is |is actually |is definitely |is certainly| is without a doubt| is undoubtedly } {no longer |will no longer be} an option |choice |alternative | solution| method| preference | decision| opportunity | substitute| approach| plan}.
  • 5. “Tony, there are too many words on the page...”
  • 6. WITH HALF A MILLION PLUS SEASONALSKU’S, ACROSS 18 SITES, ONCONTIGUOUS IP’S
  • 7. Product descriptions ARE content
  • 8. Curation – Real time dashboards
  • 9. Engagement Metrics A DECADES WORTH OF PPC DATA SEARCH DATA ANALYTICS (ENGAGEMENT. CONVERSION ATTRIBUTION) eCRM ANALYSIS (RETENTION MODELS) CONVERSION ANALYSIS
  • 10. rel=author product rich snippetsGOES WITHOUT SAYING…
  • 11. 0 1000 1200 1400 200 400 600 80011-Oct12-Oct13-Oct14-Oct15-Oct16-Oct17-Oct18-Oct19-Oct20-Oct21-Oct22-Oct23-Oct24-Oct25-Oct26-Oct27-Oct28-Oct29-Oct30-Oct31-Oct01-Nov02-Nov03-Nov04-Nov05-Nov06-Nov07-Nov08-Nov09-Nov10-Nov11-Nov Lane Bryant One Stop Plus
  • 12. KNOWING WHEN TO SAY “NO!”
  • 13. THANK YOU