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ionSearch 2012Tony WoodEden Luxury Group
Content Strategy    Tony Wood
Very Interesting Times Indeed...March50 Pack
{Great | Excellent |Fantastic |Wonderful  |Terrific| Superb| Amazing| Awesome|  Perfect| Remarkable |Beneficial  |Tremendo...
“Tony, there are too many words on            the page...”
WITH HALF A MILLION PLUS SEASONALSKU’S, ACROSS 18 SITES, ONCONTIGUOUS IP’S
Product descriptions ARE content
Curation – Real time dashboards
Engagement Metrics    A DECADES WORTH OF PPC DATA           SEARCH DATA ANALYTICS (ENGAGEMENT. CONVERSION             ATTR...
rel=author                   product                rich snippetsGOES WITHOUT SAYING…
0                                                        1000                                                             ...
KNOWING WHEN TO SAY “NO!”
THANK YOU
Tony Woods - SEO Content Strategies - ionSearch 2012
Tony Woods - SEO Content Strategies - ionSearch 2012
Tony Woods - SEO Content Strategies - ionSearch 2012
Tony Woods - SEO Content Strategies - ionSearch 2012
Tony Woods - SEO Content Strategies - ionSearch 2012
Tony Woods - SEO Content Strategies - ionSearch 2012
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Tony Woods - SEO Content Strategies - ionSearch 2012

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Transcript of "Tony Woods - SEO Content Strategies - ionSearch 2012"

  1. 1. ionSearch 2012Tony WoodEden Luxury Group
  2. 2. Content Strategy Tony Wood
  3. 3. Very Interesting Times Indeed...March50 Pack
  4. 4. {Great | Excellent |Fantastic |Wonderful |Terrific| Superb| Amazing| Awesome| Perfect| Remarkable |Beneficial |Tremendous }{ content| articles| written content| information | subject material| subject matter| articles and other content| article content| website content |posts| article} {is |is actually |is definitely |is certainly| is without a doubt| is undoubtedly } {no longer |will no longer be} an option |choice |alternative | solution| method| preference | decision| opportunity | substitute| approach| plan}.
  5. 5. “Tony, there are too many words on the page...”
  6. 6. WITH HALF A MILLION PLUS SEASONALSKU’S, ACROSS 18 SITES, ONCONTIGUOUS IP’S
  7. 7. Product descriptions ARE content
  8. 8. Curation – Real time dashboards
  9. 9. Engagement Metrics A DECADES WORTH OF PPC DATA SEARCH DATA ANALYTICS (ENGAGEMENT. CONVERSION ATTRIBUTION) eCRM ANALYSIS (RETENTION MODELS) CONVERSION ANALYSIS
  10. 10. rel=author product rich snippetsGOES WITHOUT SAYING…
  11. 11. 0 1000 1200 1400 200 400 600 80011-Oct12-Oct13-Oct14-Oct15-Oct16-Oct17-Oct18-Oct19-Oct20-Oct21-Oct22-Oct23-Oct24-Oct25-Oct26-Oct27-Oct28-Oct29-Oct30-Oct31-Oct01-Nov02-Nov03-Nov04-Nov05-Nov06-Nov07-Nov08-Nov09-Nov10-Nov11-Nov Lane Bryant One Stop Plus
  12. 12. KNOWING WHEN TO SAY “NO!”
  13. 13. THANK YOU
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