• Like
  • Save
Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012
Upcoming SlideShare
Loading in...5
×
 

Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012

on

  • 1,184 views

 

Statistics

Views

Total Views
1,184
Views on SlideShare
999
Embed Views
185

Actions

Likes
0
Downloads
9
Comments
0

2 Embeds 185

http://www.ionsearch.co.uk 180
http://www.seomom.org 5

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012 Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012 Presentation Transcript

    • How Authorship & Google+ will affect linkbuilding TOM ANTHONY
    • @TomAnthonySEO Tom Anthony SEO Consultant @ Distilled Twitter: @TomAnthonySEO Google+: gplus.to/TomAnthony Email: tom.anthony@distilled.net Blog: tomanthony.co.uk
    • @TomAnthonySEO 1997: Google ‘discovers’ links.
    • @TomAnthonySEO Does Google still trust links?
    • @TomAnthonySEO LI NKS LINKS
    • @TomAnthonySEO ranking signal factor 1998 Link signal 2012 Link Filter Filter ranking factor Filter Filter
    • @TomAnthonySEO http://www.seomoz.org/article/search-ranking-factors
    • @TomAnthonySEO What are Google waiting for?
    • @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
    • @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
    • @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
    • @TomAnthonySEO
    • @TomAnthonySEO (Koala?) When is the Link Panda update coming?
    • @TomAnthonySEO What SEO Techniques Should We Stop Using In 2012? http://edgyseo.com/seo/seo-tips-2012/
    • @TomAnthonySEO “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” - Google Search Blog http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html
    • @TomAnthonySEO “We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.” - Matt Cutts
    • @TomAnthonySEO
    • @TomAnthonySEO De-indexed: 20,000 - 30,000 domains = ~100,000,000 links
    • @TomAnthonySEO Link Network De-Indexation Panda 3.4 Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/
    • @TomAnthonySEO
    • @TomAnthonySEO Putting the love back into links...
    • @TomAnthonySEO
    • @TomAnthonySEOPosts I’ve written across the web Google Webmaster Tool can give insight into future ranking factors.
    • @TomAnthonySEO
    • @TomAnthonySEO
    • @TomAnthonySEO Social Shares affect sites/pages rather than links.
    • @TomAnthonySEO
    • @TomAnthonySEO AuthorRank will originate from the Social Graph but links will also help.
    • @TomAnthonySEO X = AuthorRank PageRank AuthoredPageRank Author’s will enhance the power of their links according to their AuthorRank
    • @TomAnthonySEO X www.seomoz.org = 19 2.5 7.6 X www.distilled.net = 9.1 1.4 6.5 Trusted authors will augment links more than lesser known authors.
    • @TomAnthonySEO Google+ isn’t a black box to Google, as Twitter was.
    • @TomAnthonySEO
    • @TomAnthonySEO • Become a trusted author. • Targeting trusted authors for links.
    • @TomAnthonySEO where to who
    • @TomAnthonySEO
    • @TomAnthonySEO
    • @TomAnthonySEO
    • @TomAnthonySEO AuthorHot or Not? SocialFollowing Where else they write
    • @TomAnthonySEO AuthorHot or Not? Social Social Social Profiles FollowingFollowing Where else they write
    • @TomAnthonySEO Introducing... Author Crawler
    • @TomAnthonySEO
    • @TomAnthonySEO
    • @TomAnthonySEO
    • @TomAnthonySEO Download the tool: dis.tl/author-crawler Follow me: @TomAnthonySEO gplus.to/TomAnthony