Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012

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  • 1. How Authorship & Google+ will affect linkbuilding TOM ANTHONY
  • 2. @TomAnthonySEO Tom Anthony SEO Consultant @ Distilled Twitter: @TomAnthonySEO Google+: gplus.to/TomAnthony Email: tom.anthony@distilled.net Blog: tomanthony.co.uk
  • 3. @TomAnthonySEO 1997: Google ‘discovers’ links.
  • 4. @TomAnthonySEO Does Google still trust links?
  • 5. @TomAnthonySEO LI NKS LINKS
  • 6. @TomAnthonySEO ranking signal factor 1998 Link signal 2012 Link Filter Filter ranking factor Filter Filter
  • 7. @TomAnthonySEO http://www.seomoz.org/article/search-ranking-factors
  • 8. @TomAnthonySEO What are Google waiting for?
  • 9. @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
  • 10. @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
  • 11. @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
  • 12. @TomAnthonySEO
  • 13. @TomAnthonySEO (Koala?) When is the Link Panda update coming?
  • 14. @TomAnthonySEO What SEO Techniques Should We Stop Using In 2012? http://edgyseo.com/seo/seo-tips-2012/
  • 15. @TomAnthonySEO “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” - Google Search Blog http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html
  • 16. @TomAnthonySEO “We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.” - Matt Cutts
  • 17. @TomAnthonySEO
  • 18. @TomAnthonySEO De-indexed: 20,000 - 30,000 domains = ~100,000,000 links
  • 19. @TomAnthonySEO Link Network De-Indexation Panda 3.4 Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/
  • 20. @TomAnthonySEO
  • 21. @TomAnthonySEO Putting the love back into links...
  • 22. @TomAnthonySEO
  • 23. @TomAnthonySEOPosts I’ve written across the web Google Webmaster Tool can give insight into future ranking factors.
  • 24. @TomAnthonySEO
  • 25. @TomAnthonySEO
  • 26. @TomAnthonySEO Social Shares affect sites/pages rather than links.
  • 27. @TomAnthonySEO
  • 28. @TomAnthonySEO AuthorRank will originate from the Social Graph but links will also help.
  • 29. @TomAnthonySEO X = AuthorRank PageRank AuthoredPageRank Author’s will enhance the power of their links according to their AuthorRank
  • 30. @TomAnthonySEO X www.seomoz.org = 19 2.5 7.6 X www.distilled.net = 9.1 1.4 6.5 Trusted authors will augment links more than lesser known authors.
  • 31. @TomAnthonySEO Google+ isn’t a black box to Google, as Twitter was.
  • 32. @TomAnthonySEO
  • 33. @TomAnthonySEO • Become a trusted author. • Targeting trusted authors for links.
  • 34. @TomAnthonySEO where to who
  • 35. @TomAnthonySEO
  • 36. @TomAnthonySEO
  • 37. @TomAnthonySEO
  • 38. @TomAnthonySEO AuthorHot or Not? SocialFollowing Where else they write
  • 39. @TomAnthonySEO AuthorHot or Not? Social Social Social Profiles FollowingFollowing Where else they write
  • 40. @TomAnthonySEO Introducing... Author Crawler
  • 41. @TomAnthonySEO
  • 42. @TomAnthonySEO
  • 43. @TomAnthonySEO
  • 44. @TomAnthonySEO Download the tool: dis.tl/author-crawler Follow me: @TomAnthonySEO gplus.to/TomAnthony