How Authorship & Google+  will affect linkbuilding  TOM ANTHONY
@TomAnthonySEO                 Tom Anthony                 SEO Consultant @ Distilled                 Twitter:		 @TomAntho...
@TomAnthonySEO                 1997: Google ‘discovers’ links.
@TomAnthonySEO                 Does Google still trust links?
@TomAnthonySEO                 LI NKS                          LINKS
@TomAnthonySEO                                                   ranking                             signal               ...
@TomAnthonySEO           http://www.seomoz.org/article/search-ranking-factors
@TomAnthonySEO                 What are Google                  waiting for?
@TomAnthonySEO           Link Profile Tool: dis.tl/link-profiler
@TomAnthonySEO           Link Profile Tool: dis.tl/link-profiler
@TomAnthonySEO           Link Profile Tool: dis.tl/link-profiler
@TomAnthonySEO
@TomAnthonySEO                                (Koala?)                 When is the Link Panda                   update com...
@TomAnthonySEO                 What SEO Techniques Should We Stop Using In 2012?           http://edgyseo.com/seo/seo-tips...
@TomAnthonySEO  “We have changed the way in which we evaluate links; in particular, we  are turning off a method of link a...
@TomAnthonySEO   “We don’t normally pre-announce changes but there is something we are working in   the last few months an...
@TomAnthonySEO
@TomAnthonySEO                      De-indexed:                 20,000 - 30,000 domains                            =      ...
@TomAnthonySEO      Link Network De-Indexation                      Panda 3.4           Courtesy of SERPmetrics - http://a...
@TomAnthonySEO
@TomAnthonySEO                 Putting the love                 back into links...
@TomAnthonySEO
@TomAnthonySEOPosts I’ve written across the web           Google Webmaster Tool can give insight into future ranking facto...
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO           Social Shares affect sites/pages rather than links.
@TomAnthonySEO
@TomAnthonySEO           AuthorRank will originate from the Social Graph but links will also help.
@TomAnthonySEO                       X                         =      AuthorRank                  PageRank            Auth...
@TomAnthonySEO                        X         www.seomoz.org                                                      =     ...
@TomAnthonySEO           Google+ isn’t a black box to Google, as Twitter was.
@TomAnthonySEO
@TomAnthonySEO      • Become a trusted author.      • Targeting trusted authors for links.
@TomAnthonySEO                 where                   to                  who
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO                 AuthorHot or Not?  SocialFollowing                          Where else                     ...
@TomAnthonySEO                 AuthorHot or Not?                                                 Social  Social           ...
@TomAnthonySEO                 Introducing...                    Author                    Crawler
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO                    Download the tool:                 dis.tl/author-crawler                       Follow me...
Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012
Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012
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Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012

  1. 1. How Authorship & Google+ will affect linkbuilding TOM ANTHONY
  2. 2. @TomAnthonySEO Tom Anthony SEO Consultant @ Distilled Twitter: @TomAnthonySEO Google+: gplus.to/TomAnthony Email: tom.anthony@distilled.net Blog: tomanthony.co.uk
  3. 3. @TomAnthonySEO 1997: Google ‘discovers’ links.
  4. 4. @TomAnthonySEO Does Google still trust links?
  5. 5. @TomAnthonySEO LI NKS LINKS
  6. 6. @TomAnthonySEO ranking signal factor 1998 Link signal 2012 Link Filter Filter ranking factor Filter Filter
  7. 7. @TomAnthonySEO http://www.seomoz.org/article/search-ranking-factors
  8. 8. @TomAnthonySEO What are Google waiting for?
  9. 9. @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
  10. 10. @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
  11. 11. @TomAnthonySEO Link Profile Tool: dis.tl/link-profiler
  12. 12. @TomAnthonySEO
  13. 13. @TomAnthonySEO (Koala?) When is the Link Panda update coming?
  14. 14. @TomAnthonySEO What SEO Techniques Should We Stop Using In 2012? http://edgyseo.com/seo/seo-tips-2012/
  15. 15. @TomAnthonySEO “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” - Google Search Blog http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html
  16. 16. @TomAnthonySEO “We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.” - Matt Cutts
  17. 17. @TomAnthonySEO
  18. 18. @TomAnthonySEO De-indexed: 20,000 - 30,000 domains = ~100,000,000 links
  19. 19. @TomAnthonySEO Link Network De-Indexation Panda 3.4 Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/
  20. 20. @TomAnthonySEO
  21. 21. @TomAnthonySEO Putting the love back into links...
  22. 22. @TomAnthonySEO
  23. 23. @TomAnthonySEOPosts I’ve written across the web Google Webmaster Tool can give insight into future ranking factors.
  24. 24. @TomAnthonySEO
  25. 25. @TomAnthonySEO
  26. 26. @TomAnthonySEO Social Shares affect sites/pages rather than links.
  27. 27. @TomAnthonySEO
  28. 28. @TomAnthonySEO AuthorRank will originate from the Social Graph but links will also help.
  29. 29. @TomAnthonySEO X = AuthorRank PageRank AuthoredPageRank Author’s will enhance the power of their links according to their AuthorRank
  30. 30. @TomAnthonySEO X www.seomoz.org = 19 2.5 7.6 X www.distilled.net = 9.1 1.4 6.5 Trusted authors will augment links more than lesser known authors.
  31. 31. @TomAnthonySEO Google+ isn’t a black box to Google, as Twitter was.
  32. 32. @TomAnthonySEO
  33. 33. @TomAnthonySEO • Become a trusted author. • Targeting trusted authors for links.
  34. 34. @TomAnthonySEO where to who
  35. 35. @TomAnthonySEO
  36. 36. @TomAnthonySEO
  37. 37. @TomAnthonySEO
  38. 38. @TomAnthonySEO AuthorHot or Not? SocialFollowing Where else they write
  39. 39. @TomAnthonySEO AuthorHot or Not? Social Social Social Profiles FollowingFollowing Where else they write
  40. 40. @TomAnthonySEO Introducing... Author Crawler
  41. 41. @TomAnthonySEO
  42. 42. @TomAnthonySEO
  43. 43. @TomAnthonySEO
  44. 44. @TomAnthonySEO Download the tool: dis.tl/author-crawler Follow me: @TomAnthonySEO gplus.to/TomAnthony
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