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Rob Hughes - SEO Content Strategies - ionSearch 2012
 

Rob Hughes - SEO Content Strategies - ionSearch 2012

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    Rob Hughes - SEO Content Strategies - ionSearch 2012 Rob Hughes - SEO Content Strategies - ionSearch 2012 Presentation Transcript

    • ionSearch 2012Rob HughesHome James
    • hômejamesdriven by performance SEO Content Strategies • ionSearch 2012 Rob Hughes @_robh_
    • hômejamesdriven by performance Outline ˆ Top Level Process - what’s changed and what hasn’t? ˆ What got broke? How did we sort it? ˆ Strategy Pre-Planning ˆ Content Creation & Distribution
    • hômejamesdriven by performance Top Level Process – Same ol’ Game
    • hômejamesdriven by performance What got broke? How did we sort it? Anchor text isn’t what it once was
    • hômejamesdriven by performance What got broke? How did we sort it? ˆ Site distributes and copies content ˆ Sites writes content for contents sake ˆ Lots of useless pages – affects crawl rate Get rid of it now!!
    • hômejamesdriven by performance Strategy Pre-Planning How much will How can we Is anything What do we it cost? How reach our stopping us? need to do? long will it audience? take?
    • hômejamesdriven by performance Creating a Structured Plan
    • hômejamesdriven by performance Conclusion Be Smarter Be Quicker