Rob Hughes - SEO Content Strategies - ionSearch 2012

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  • 1. ionSearch 2012Rob HughesHome James
  • 2. hômejamesdriven by performance SEO Content Strategies • ionSearch 2012 Rob Hughes @_robh_
  • 3. hômejamesdriven by performance Outline ˆ Top Level Process - what’s changed and what hasn’t? ˆ What got broke? How did we sort it? ˆ Strategy Pre-Planning ˆ Content Creation & Distribution
  • 4. hômejamesdriven by performance Top Level Process – Same ol’ Game
  • 5. hômejamesdriven by performance What got broke? How did we sort it? Anchor text isn’t what it once was
  • 6. hômejamesdriven by performance What got broke? How did we sort it? ˆ Site distributes and copies content ˆ Sites writes content for contents sake ˆ Lots of useless pages – affects crawl rate Get rid of it now!!
  • 7. hômejamesdriven by performance Strategy Pre-Planning How much will How can we Is anything What do we it cost? How reach our stopping us? need to do? long will it audience? take?
  • 8. hômejamesdriven by performance Creating a Structured Plan
  • 9. hômejamesdriven by performance Conclusion Be Smarter Be Quicker