ionSearch 2012Rob HughesHome James
hômejamesdriven by performance                        SEO Content Strategies                                      •   ionS...
hômejamesdriven by performance                                             Outline                        ˆ   Top Level Pr...
hômejamesdriven by performance         Top Level Process – Same ol’ Game
hômejamesdriven by performance       What got broke? How did we sort it?                        Anchor text isn’t what it ...
hômejamesdriven by performance       What got broke? How did we sort it?                        ˆ   Site distributes and c...
hômejamesdriven by performance                        Strategy Pre-Planning                                               ...
hômejamesdriven by performance                        Creating a Structured Plan
hômejamesdriven by performance                                 Conclusion                        Be Smarter        Be Quic...
Rob Hughes - SEO Content Strategies - ionSearch 2012
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Rob Hughes - SEO Content Strategies - ionSearch 2012

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Rob Hughes - SEO Content Strategies - ionSearch 2012

  1. 1. ionSearch 2012Rob HughesHome James
  2. 2. hômejamesdriven by performance SEO Content Strategies • ionSearch 2012 Rob Hughes @_robh_
  3. 3. hômejamesdriven by performance Outline ˆ Top Level Process - what’s changed and what hasn’t? ˆ What got broke? How did we sort it? ˆ Strategy Pre-Planning ˆ Content Creation & Distribution
  4. 4. hômejamesdriven by performance Top Level Process – Same ol’ Game
  5. 5. hômejamesdriven by performance What got broke? How did we sort it? Anchor text isn’t what it once was
  6. 6. hômejamesdriven by performance What got broke? How did we sort it? ˆ Site distributes and copies content ˆ Sites writes content for contents sake ˆ Lots of useless pages – affects crawl rate Get rid of it now!!
  7. 7. hômejamesdriven by performance Strategy Pre-Planning How much will How can we Is anything What do we it cost? How reach our stopping us? need to do? long will it audience? take?
  8. 8. hômejamesdriven by performance Creating a Structured Plan
  9. 9. hômejamesdriven by performance Conclusion Be Smarter Be Quicker
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