Razvan Gavrilas - cognitiveSEO - ionSearch 2012

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  • 1. LINK BUILDING QUICK & DIRTY Razvan Gavrilas ionSearch Leeds 18th April 2012 @cognitiveSEO
  • 2. WHO AM I ?Founder @cognitiveSEO SEO Tools for Pros @cognitiveSEO
  • 3. Broken LinksTip1.1 – Your Site •  Find broken links •  301 redirect your broken pages to the main page or the best matching page Recover Lost Link JuiceTip 1.2 – Your Competitors •  Find broken links •  Order the broken links by number of incoming links •  Extract Backlinks and sort by Site Type and a PR metric •  Make a list of the best sites to outreach (Blogs/etc) •  Ask for a link replacementNew Link JuiceToolsFind Broken Links - Xenu’s Link Sleuth - http://home.snafu.de/tilman/xenulink.htmlBacklink Analysis – MajesticSEO / SEOmoz / cognitiveSEO @cognitiveSEO
  • 4. Buy Relevant SitesTip 2 – Bulk Link Acquisition • Search for relevant, not often updated, sites • Analyze, Sort and Outreach • Buy • Redirect 301 the entire bought domain to your domainLink Juice TransferToolsGoogle Intelligence @cognitiveSEO
  • 5. CitationsTip 3 - Quicky • Advanced Search queries like [intext:"http://domain.com"] • Ask for a link!ToolsGoogle @cognitiveSEO
  • 6. Controversial PPC adsTip 4 • Be creative with your content • Run a Controversial PPC campaign • Wait for the links!Generates a ton of viral content and backlinks.ToolsYour BrainGoogle Adwords @cognitiveSEO
  • 7. THANK YOUrazvan.gavrilas@cognitiveSEO.comwww.cognitiveSEO.com@cognitiveSEOfacebook.com/cognitiveSEO