Your SlideShare is downloading. ×
Expert Panel Session - My SEO Toolkit - ionSearch 2012
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Expert Panel Session - My SEO Toolkit - ionSearch 2012


Published on

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. ionSearch 2012 - Expert Panel SuiteMy SEO ToolkitDave Harling – Head of Search, Razorfish London - ModeratorSteve Lock – Product Manager, AnalyticsSEODavid Wilding – Head of SEO, BlueclawMatt Roberts – VP of Product, LinkdexNeil Walker – SEO Strategist, SEO Mad
  • 2. Steve LockAnalytics SEO
  • 3. Dave WildingBlueclaw
  • 4. Matt RobertsLinkdex
  • 5. My SEO Toolkit
  • 6. Me• Matt Roberts: VP Product, Co-founder of Linkdex• Creating In-house / Enterprise SEO Tools For 7 Years• Been At The Coal Face Of SEO: Pitching, Servicing, Winning, Sometimes Losing (But learning), Training New SEO’s, Big Brands & SME’s, Digital Agency, SEO Affiliate
  • 7. Background• Audience Is Key: Sell SEO, Mange Accounts, Do SEO• Tools Are Just That: They can’t do SEO for you• Turn Data To Insights That Shape Strategy: Better insights, better strategy• Doing Is A Ranking Factor: I love tools that help you do more – understanding the barriers to doing more
  • 8. I’ve done my best
  • 9. Of course you do• Google Tools: GA, WMT, Adwords, Insights etc.• Excel: Love it or hate it. Image SEO without it! “Always more to discover”
  • 10. Broad domain intelligence• Searchmetrics: Ready-made intelligence on historical search performance of a domain vs competitors• ahref: Similar but also has a linkmapFavorite uses:Business Development, Supplement KW research, Historicalperformance e.g. was site hit by Panda
  • 11. Deep intelligence / reporting• Linkdex: Ask us to demo dashboards• AnalyticsSEO: Last time I looked it had lots of insights to offerFavorite uses:Business Development, account management &development
  • 12. Link prospecting• Ontolo: Link prospecting that is consistent with your chosen strategies• Local Citation Finder: For links and citationsFavorite uses:Efficient prospect identification (competitors likely not tohave)
  • 13. Outreach• Buzzstream: Focused and effecient• Scream CRM: NEW! Outreach from inside GmailFavorite uses:Efficient managed outreach
  • 14. Site Optimisation• Screamingfrog: Upgrade of Xenu• Linkdex: NEW TODAY! Bit special, come and talk to me about whyFavorite uses:Optimal wiring of content for better results
  • 15. Team / Project Management• Desktime: Who’s doing more of what they should be doing and who’s distracted?• Linkdex: Who’s doing the most and did it work• Analytics SEO: Who’s doing the most and did it workFavorite uses:Team productivity competitions, SEO experiments
  • 16. Final mentions• Evernote: Capture meetings notes, thoughts, disoveriesFavorite uses:A supplemental index