Expert Panel Session - My SEO Toolkit - ionSearch 2012

ionSearch 2012 - Expert Panel SuiteMy SEO ToolkitDave Harling – Head of Search, Razorfish London - ModeratorSteve Lock – Product Manager, AnalyticsSEODavid Wilding – Head of SEO, BlueclawMatt Roberts – VP of Product, LinkdexNeil Walker – SEO Strategist, SEO Mad

Steve LockAnalytics SEO

Dave WildingBlueclaw

Matt RobertsLinkdex

My SEO Toolkit

Me• Matt Roberts: VP Product, Co-founder of Linkdex• Creating In-house / Enterprise SEO Tools For 7 Years• Been At The Coal Face Of SEO: Pitching, Servicing, Winning, Sometimes Losing (But learning), Training New SEO’s, Big Brands & SME’s, Digital Agency, SEO Affiliate

Background• Audience Is Key: Sell SEO, Mange Accounts, Do SEO• Tools Are Just That: They can’t do SEO for you• Turn Data To Insights That Shape Strategy: Better insights, better strategy• Doing Is A Ranking Factor: I love tools that help you do more – understanding the barriers to doing more

I’ve done my best

Of course you do• Google Tools: GA, WMT, Adwords, Insights etc.• Excel: Love it or hate it. Image SEO without it! “Always more to discover”

Broad domain intelligence• Searchmetrics: Ready-made intelligence on historical search performance of a domain vs competitors• ahref: Similar but also has a linkmapFavorite uses:Business Development, Supplement KW research, Historicalperformance e.g. was site hit by Panda

Deep intelligence / reporting• Linkdex: Ask us to demo dashboards• AnalyticsSEO: Last time I looked it had lots of insights to offerFavorite uses:Business Development, account management &development

Link prospecting• Ontolo: Link prospecting that is consistent with your chosen strategies• Local Citation Finder: For links and citationsFavorite uses:Efficient prospect identification (competitors likely not tohave)

Outreach• Buzzstream: Focused and effecient• Scream CRM: NEW! Outreach from inside GmailFavorite uses:Efficient managed outreach

Site Optimisation• Screamingfrog: Upgrade of Xenu• Linkdex: NEW TODAY! Bit special, come and talk to me about whyFavorite uses:Optimal wiring of content for better results

Team / Project Management• Desktime: Who’s doing more of what they should be doing and who’s distracted?• Linkdex: Who’s doing the most and did it work• Analytics SEO: Who’s doing the most and did it workFavorite uses:Team productivity competitions, SEO experiments

Final mentions• Evernote: Capture meetings notes, thoughts, disoveriesFavorite uses:A supplemental index

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