Mal Darwen - Killer Keyword Research - ionSearch 2012
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Mal Darwen - Killer Keyword Research - ionSearch 2012 Presentation Transcript

  • 1. ionSearch 2012Mal DarwenWordtracker
  • 2. WordtrackerKeyword ModifiersKeyword AnatomyContent and Intent
  • 3. Let’s talk about tools for amoment…
  • 4. Let’s talk about tools for amoment…•Finding Keywords•Site structuring with Keyword Research•Site Auditing•Rank Tracking•Easy export of Keywords + data
  • 5. We’ll talk about tools in theTools Suite later on.
  • 6. Your Brain. The best tool you haveavailable. Ever. http://www.flickr.com/photos/perpetualplum/
  • 7. Understand your Market http://www.flickr.com/photos/pigalleworld/
  • 8. Understand your MarketDefine your Strategy http://www.flickr.com/photos/hikingartist/
  • 9. Understand your MarketDefine your StrategyTarget Effectively http://www.flickr.com/photos/7994528@N03/
  • 10. Keyword Modifiers….They can help you attract bettertraffic
  • 11. Keyword ModifierRestaurant In ChicagoRestaurant In New YorkRestaurant In TusconRestaurant In Seattle
  • 12. Monitor
  • 13. MonitorTest
  • 14. MonitorTestTweak
  • 15. Modifiers make keywordsflexible…
  • 16. Keyword ModifierShirts Men’s Women’s Children’s Large Small
  • 17. Modifier KeywordMountain Bike TyresBMX TyresRoad Bike TyresRacing Bike tyres
  • 18. Keyword ModifierMountain Bike TyresBMX Bike TyresRoad Bike TyresRacing Bike Tyres
  • 19. Keyword ModifierProduct/Primary Buy Get Purchase find
  • 20. Keyword ModifierProduct/Primary Quality Bargain Cheap Free
  • 21. Your content needs tomatch your Keywords! …no, really.
  • 22. SEO can not liveon keywords alone…
  • 23. Be clearin your intent
  • 24. Thank you!www.wordtracker.commal@wordtracker.com@wordtracker