0
ionSearch 2012Mal DarwenWordtracker
WordtrackerKeyword ModifiersKeyword AnatomyContent and Intent
Let’s talk about tools for amoment…
Let’s talk about tools for amoment…•Finding Keywords•Site structuring with Keyword Research•Site Auditing•Rank Tracking•Ea...
We’ll talk about tools in theTools Suite later on.
Your Brain. The best tool you haveavailable. Ever.                   http://www.flickr.com/photos/perpetualplum/
Understand your Market                  http://www.flickr.com/photos/pigalleworld/
Understand your MarketDefine your Strategy                       http://www.flickr.com/photos/hikingartist/
Understand your MarketDefine your StrategyTarget Effectively                     http://www.flickr.com/photos/7994528@N03/
Keyword Modifiers….They can help you attract bettertraffic
Keyword        ModifierRestaurant     In ChicagoRestaurant     In New YorkRestaurant     In TusconRestaurant     In Seattle
Monitor
MonitorTest
MonitorTestTweak
Modifiers make keywordsflexible…
Keyword           ModifierShirts         Men’s               Women’s               Children’s               Large         ...
Modifier           KeywordMountain Bike    TyresBMX              TyresRoad Bike        TyresRacing Bike      tyres
Keyword            ModifierMountain Bike   TyresBMX Bike        TyresRoad Bike       TyresRacing Bike     Tyres
Keyword              ModifierProduct/Primary   Buy                  Get                  Purchase                  find
Keyword              ModifierProduct/Primary   Quality                  Bargain                  Cheap                  Free
Your content needs tomatch your Keywords!            …no, really.
SEO can not liveon keywords alone…
Be clearin your intent
Thank you!www.wordtracker.commal@wordtracker.com@wordtracker
Mal Darwen - Killer Keyword Research - ionSearch 2012
Mal Darwen - Killer Keyword Research - ionSearch 2012
Mal Darwen - Killer Keyword Research - ionSearch 2012
Mal Darwen - Killer Keyword Research - ionSearch 2012
Mal Darwen - Killer Keyword Research - ionSearch 2012
Upcoming SlideShare
Loading in...5
×

Mal Darwen - Killer Keyword Research - ionSearch 2012

341

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
341
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Mal Darwen - Killer Keyword Research - ionSearch 2012"

  1. 1. ionSearch 2012Mal DarwenWordtracker
  2. 2. WordtrackerKeyword ModifiersKeyword AnatomyContent and Intent
  3. 3. Let’s talk about tools for amoment…
  4. 4. Let’s talk about tools for amoment…•Finding Keywords•Site structuring with Keyword Research•Site Auditing•Rank Tracking•Easy export of Keywords + data
  5. 5. We’ll talk about tools in theTools Suite later on.
  6. 6. Your Brain. The best tool you haveavailable. Ever. http://www.flickr.com/photos/perpetualplum/
  7. 7. Understand your Market http://www.flickr.com/photos/pigalleworld/
  8. 8. Understand your MarketDefine your Strategy http://www.flickr.com/photos/hikingartist/
  9. 9. Understand your MarketDefine your StrategyTarget Effectively http://www.flickr.com/photos/7994528@N03/
  10. 10. Keyword Modifiers….They can help you attract bettertraffic
  11. 11. Keyword ModifierRestaurant In ChicagoRestaurant In New YorkRestaurant In TusconRestaurant In Seattle
  12. 12. Monitor
  13. 13. MonitorTest
  14. 14. MonitorTestTweak
  15. 15. Modifiers make keywordsflexible…
  16. 16. Keyword ModifierShirts Men’s Women’s Children’s Large Small
  17. 17. Modifier KeywordMountain Bike TyresBMX TyresRoad Bike TyresRacing Bike tyres
  18. 18. Keyword ModifierMountain Bike TyresBMX Bike TyresRoad Bike TyresRacing Bike Tyres
  19. 19. Keyword ModifierProduct/Primary Buy Get Purchase find
  20. 20. Keyword ModifierProduct/Primary Quality Bargain Cheap Free
  21. 21. Your content needs tomatch your Keywords! …no, really.
  22. 22. SEO can not liveon keywords alone…
  23. 23. Be clearin your intent
  24. 24. Thank you!www.wordtracker.commal@wordtracker.com@wordtracker
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×