Mal Darwen - Killer Keyword Research - ionSearch 2012
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Mal Darwen - Killer Keyword Research - ionSearch 2012

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    Mal Darwen - Killer Keyword Research - ionSearch 2012 Mal Darwen - Killer Keyword Research - ionSearch 2012 Presentation Transcript

    • ionSearch 2012Mal DarwenWordtracker
    • WordtrackerKeyword ModifiersKeyword AnatomyContent and Intent
    • Let’s talk about tools for amoment…
    • Let’s talk about tools for amoment…•Finding Keywords•Site structuring with Keyword Research•Site Auditing•Rank Tracking•Easy export of Keywords + data
    • We’ll talk about tools in theTools Suite later on.
    • Your Brain. The best tool you haveavailable. Ever. http://www.flickr.com/photos/perpetualplum/
    • Understand your Market http://www.flickr.com/photos/pigalleworld/
    • Understand your MarketDefine your Strategy http://www.flickr.com/photos/hikingartist/
    • Understand your MarketDefine your StrategyTarget Effectively http://www.flickr.com/photos/7994528@N03/
    • Keyword Modifiers….They can help you attract bettertraffic
    • Keyword ModifierRestaurant In ChicagoRestaurant In New YorkRestaurant In TusconRestaurant In Seattle
    • Monitor
    • MonitorTest
    • MonitorTestTweak
    • Modifiers make keywordsflexible…
    • Keyword ModifierShirts Men’s Women’s Children’s Large Small
    • Modifier KeywordMountain Bike TyresBMX TyresRoad Bike TyresRacing Bike tyres
    • Keyword ModifierMountain Bike TyresBMX Bike TyresRoad Bike TyresRacing Bike Tyres
    • Keyword ModifierProduct/Primary Buy Get Purchase find
    • Keyword ModifierProduct/Primary Quality Bargain Cheap Free
    • Your content needs tomatch your Keywords! …no, really.
    • SEO can not liveon keywords alone…
    • Be clearin your intent
    • Thank you!www.wordtracker.commal@wordtracker.com@wordtracker