Mal Darwen - Killer Keyword Research - ionSearch 2012

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Mal Darwen - Killer Keyword Research - ionSearch 2012

  1. 1. ionSearch 2012Mal DarwenWordtracker
  2. 2. WordtrackerKeyword ModifiersKeyword AnatomyContent and Intent
  3. 3. Let’s talk about tools for amoment…
  4. 4. Let’s talk about tools for amoment…•Finding Keywords•Site structuring with Keyword Research•Site Auditing•Rank Tracking•Easy export of Keywords + data
  5. 5. We’ll talk about tools in theTools Suite later on.
  6. 6. Your Brain. The best tool you haveavailable. Ever. http://www.flickr.com/photos/perpetualplum/
  7. 7. Understand your Market http://www.flickr.com/photos/pigalleworld/
  8. 8. Understand your MarketDefine your Strategy http://www.flickr.com/photos/hikingartist/
  9. 9. Understand your MarketDefine your StrategyTarget Effectively http://www.flickr.com/photos/7994528@N03/
  10. 10. Keyword Modifiers….They can help you attract bettertraffic
  11. 11. Keyword ModifierRestaurant In ChicagoRestaurant In New YorkRestaurant In TusconRestaurant In Seattle
  12. 12. Monitor
  13. 13. MonitorTest
  14. 14. MonitorTestTweak
  15. 15. Modifiers make keywordsflexible…
  16. 16. Keyword ModifierShirts Men’s Women’s Children’s Large Small
  17. 17. Modifier KeywordMountain Bike TyresBMX TyresRoad Bike TyresRacing Bike tyres
  18. 18. Keyword ModifierMountain Bike TyresBMX Bike TyresRoad Bike TyresRacing Bike Tyres
  19. 19. Keyword ModifierProduct/Primary Buy Get Purchase find
  20. 20. Keyword ModifierProduct/Primary Quality Bargain Cheap Free
  21. 21. Your content needs tomatch your Keywords! …no, really.
  22. 22. SEO can not liveon keywords alone…
  23. 23. Be clearin your intent
  24. 24. Thank you!www.wordtracker.commal@wordtracker.com@wordtracker

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