Mal Darwen - Killer Keyword Research - ionSearch 2012
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Mal Darwen - Killer Keyword Research - ionSearch 2012

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Mal Darwen - Killer Keyword Research - ionSearch 2012 Mal Darwen - Killer Keyword Research - ionSearch 2012 Presentation Transcript

  • ionSearch 2012Mal DarwenWordtracker
  • WordtrackerKeyword ModifiersKeyword AnatomyContent and Intent
  • Let’s talk about tools for amoment…
  • Let’s talk about tools for amoment…•Finding Keywords•Site structuring with Keyword Research•Site Auditing•Rank Tracking•Easy export of Keywords + data
  • We’ll talk about tools in theTools Suite later on.
  • Your Brain. The best tool you haveavailable. Ever. http://www.flickr.com/photos/perpetualplum/
  • Understand your Market http://www.flickr.com/photos/pigalleworld/
  • Understand your MarketDefine your Strategy http://www.flickr.com/photos/hikingartist/
  • Understand your MarketDefine your StrategyTarget Effectively http://www.flickr.com/photos/7994528@N03/
  • Keyword Modifiers….They can help you attract bettertraffic
  • Keyword ModifierRestaurant In ChicagoRestaurant In New YorkRestaurant In TusconRestaurant In Seattle
  • Monitor
  • MonitorTest
  • MonitorTestTweak
  • Modifiers make keywordsflexible…
  • Keyword ModifierShirts Men’s Women’s Children’s Large Small
  • Modifier KeywordMountain Bike TyresBMX TyresRoad Bike TyresRacing Bike tyres
  • Keyword ModifierMountain Bike TyresBMX Bike TyresRoad Bike TyresRacing Bike Tyres
  • Keyword ModifierProduct/Primary Buy Get Purchase find
  • Keyword ModifierProduct/Primary Quality Bargain Cheap Free
  • Your content needs tomatch your Keywords! …no, really.
  • SEO can not liveon keywords alone…
  • Be clearin your intent
  • Thank you!www.wordtracker.commal@wordtracker.com@wordtracker