ionSearch 2012Dave SnyderCEO - Steelcast
Content Marketing in a Post     Panda World …
…and Post LinkPocolypse
Me
Curation Platforms Can Help withORM and Work Safely as Brand        Sounding Boards
Curation Platforms Can Help withORM and Work Safely as Brand        Sounding Boards
Let’s Breakdown the Timeline
February 24, 2011:The Panda is Unleashed
12% of search results
April 11, 2011: Panda 2.0
The Panda Goes Global in        English
August 12, 2011:Panda Goes Multilingual
January 10, 2012:Search + Your World
March 2012:Matt Cutts Gives a Glimpse at       LinkPocolypse
We are trying to level the playing field abit. All those people doing, for lack of abetter word, over optimization or over...
April 3, 2012:March 50 Pack
Change to Anchor Text      Scoring
<a href=>“anchor text”</a>
What Clues Has G Given Us?
Google is Looking at    Authorship
Rel=“ME” and Rel=“Author”
Since Anchor Text is Changing,they want to see more natural            mixes
If Google is Watching what  Authors Do, Then They AreWatching Who Shares What and          How Often
Panda is All About ContentQuality … Google Wants Quality
Quality Signals Beyond Author             Tag
Links to a Page
Semantic Relationship of   Words on a Page
Words to Ads on a Page
Reading Level of Page
Automated Readability Index
But It Goes Beyond Words…
… Social Media and Search   Both Love Images
Put Simply…             … Content Marketing    Today is about Creating highly    sharable copy and media with             ...
… And Then Finding it a       Home
Two Huge Opportunities are  Open for the Creative
#1 : Photos and Illustrations
Fuck Infographics!
What You Can Do With a   Camera Phone
You Can Go Viral Just Using       PhotoShop
Or Screw PhotoShop
#2 : Curation is Powerful
Don’t Drink One Platforms         Kool-Aid
Learn What Each Platform has to  Offer and What Content Will             Work
Play within the Rules: Buy           Ads!
Outcomes from These Two     Opportunities
Lots of Link and Traffic     Possibilities
Content and PlatformsOptimized for Linking
Data Integration into Social Adscan Help You Get Deeper Insight         into Customers
Curation Platforms Can Help withORM and Work Safely as Brand        Sounding Boards
Dave Snyder    @davesnyderdsnyder@steelcast.com
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
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Dave Snyder - Content Marketing in the Post-Panda World - ionSearch

  1. 1. ionSearch 2012Dave SnyderCEO - Steelcast
  2. 2. Content Marketing in a Post Panda World …
  3. 3. …and Post LinkPocolypse
  4. 4. Me
  5. 5. Curation Platforms Can Help withORM and Work Safely as Brand Sounding Boards
  6. 6. Curation Platforms Can Help withORM and Work Safely as Brand Sounding Boards
  7. 7. Let’s Breakdown the Timeline
  8. 8. February 24, 2011:The Panda is Unleashed
  9. 9. 12% of search results
  10. 10. April 11, 2011: Panda 2.0
  11. 11. The Panda Goes Global in English
  12. 12. August 12, 2011:Panda Goes Multilingual
  13. 13. January 10, 2012:Search + Your World
  14. 14. March 2012:Matt Cutts Gives a Glimpse at LinkPocolypse
  15. 15. We are trying to level the playing field abit. All those people doing, for lack of abetter word, over optimization or overlySEO - versus those making great contentand great site. We are trying to makeGoogleBot smarter, make our relevancebetter, and we are also looking for thosewho abuse it, like too many keywords ona page, or exchange way too many linksor go well beyond what you normallyexpect.
  16. 16. April 3, 2012:March 50 Pack
  17. 17. Change to Anchor Text Scoring
  18. 18. <a href=>“anchor text”</a>
  19. 19. What Clues Has G Given Us?
  20. 20. Google is Looking at Authorship
  21. 21. Rel=“ME” and Rel=“Author”
  22. 22. Since Anchor Text is Changing,they want to see more natural mixes
  23. 23. If Google is Watching what Authors Do, Then They AreWatching Who Shares What and How Often
  24. 24. Panda is All About ContentQuality … Google Wants Quality
  25. 25. Quality Signals Beyond Author Tag
  26. 26. Links to a Page
  27. 27. Semantic Relationship of Words on a Page
  28. 28. Words to Ads on a Page
  29. 29. Reading Level of Page
  30. 30. Automated Readability Index
  31. 31. But It Goes Beyond Words…
  32. 32. … Social Media and Search Both Love Images
  33. 33. Put Simply… … Content Marketing Today is about Creating highly sharable copy and media with depth
  34. 34. … And Then Finding it a Home
  35. 35. Two Huge Opportunities are Open for the Creative
  36. 36. #1 : Photos and Illustrations
  37. 37. Fuck Infographics!
  38. 38. What You Can Do With a Camera Phone
  39. 39. You Can Go Viral Just Using PhotoShop
  40. 40. Or Screw PhotoShop
  41. 41. #2 : Curation is Powerful
  42. 42. Don’t Drink One Platforms Kool-Aid
  43. 43. Learn What Each Platform has to Offer and What Content Will Work
  44. 44. Play within the Rules: Buy Ads!
  45. 45. Outcomes from These Two Opportunities
  46. 46. Lots of Link and Traffic Possibilities
  47. 47. Content and PlatformsOptimized for Linking
  48. 48. Data Integration into Social Adscan Help You Get Deeper Insight into Customers
  49. 49. Curation Platforms Can Help withORM and Work Safely as Brand Sounding Boards
  50. 50. Dave Snyder @davesnyderdsnyder@steelcast.com
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