Dave Snyder - Content Marketing in the Post-Panda World - ionSearch

ionSearch 2012Dave SnyderCEO - Steelcast

Content Marketing in a Post Panda World …

…and Post LinkPocolypse

Curation Platforms Can Help withORM and Work Safely as Brand Sounding Boards

Let’s Breakdown the Timeline

February 24, 2011:The Panda is Unleashed

12% of search results

April 11, 2011: Panda 2.0

The Panda Goes Global in English

August 12, 2011:Panda Goes Multilingual

January 10, 2012:Search + Your World

March 2012:Matt Cutts Gives a Glimpse at LinkPocolypse

We are trying to level the playing field abit. All those people doing, for lack of abetter word, over optimization or overlySEO - versus those making great contentand great site. We are trying to makeGoogleBot smarter, make our relevancebetter, and we are also looking for thosewho abuse it, like too many keywords ona page, or exchange way too many linksor go well beyond what you normallyexpect.

April 3, 2012:March 50 Pack

Change to Anchor Text Scoring

<a href=>“anchor text”</a>

What Clues Has G Given Us?

Google is Looking at Authorship

Rel=“ME” and Rel=“Author”

Since Anchor Text is Changing,they want to see more natural mixes

If Google is Watching what Authors Do, Then They AreWatching Who Shares What and How Often

Panda is All About ContentQuality … Google Wants Quality

Quality Signals Beyond Author Tag

Links to a Page

Semantic Relationship of Words on a Page

Words to Ads on a Page

Reading Level of Page

Automated Readability Index

But It Goes Beyond Words…

… Social Media and Search Both Love Images

Put Simply… … Content Marketing Today is about Creating highly sharable copy and media with depth

… And Then Finding it a Home

Two Huge Opportunities are Open for the Creative

#1 : Photos and Illustrations

Fuck Infographics!

What You Can Do With a Camera Phone

You Can Go Viral Just Using PhotoShop

Or Screw PhotoShop

#2 : Curation is Powerful

Don’t Drink One Platforms Kool-Aid

Learn What Each Platform has to Offer and What Content Will Work

Play within the Rules: Buy Ads!

Outcomes from These Two Opportunities

Lots of Link and Traffic Possibilities

Content and PlatformsOptimized for Linking

Data Integration into Social Adscan Help You Get Deeper Insight into Customers

Curation Platforms Can Help withORM and Work Safely as Brand Sounding Boards

Dave Snyder @davesnyderdsnyder@steelcast.com

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Dave Snyder - Content Marketing in the Post-Panda World - ionSearch

by ionSearch Conference on Apr 19, 2012

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Dave Snyder - Content Marketing in the Post-Panda World - ionSearch Presentation Transcript