Dave Snyder - Content Marketing in the Post-Panda World - ionSearch

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  • 1. ionSearch 2012Dave SnyderCEO - Steelcast
  • 2. Content Marketing in a Post Panda World …
  • 3. …and Post LinkPocolypse
  • 4. Me
  • 5. Curation Platforms Can Help withORM and Work Safely as Brand Sounding Boards
  • 6. Curation Platforms Can Help withORM and Work Safely as Brand Sounding Boards
  • 7. Let’s Breakdown the Timeline
  • 8. February 24, 2011:The Panda is Unleashed
  • 9. 12% of search results
  • 10. April 11, 2011: Panda 2.0
  • 11. The Panda Goes Global in English
  • 12. August 12, 2011:Panda Goes Multilingual
  • 13. January 10, 2012:Search + Your World
  • 14. March 2012:Matt Cutts Gives a Glimpse at LinkPocolypse
  • 15. We are trying to level the playing field abit. All those people doing, for lack of abetter word, over optimization or overlySEO - versus those making great contentand great site. We are trying to makeGoogleBot smarter, make our relevancebetter, and we are also looking for thosewho abuse it, like too many keywords ona page, or exchange way too many linksor go well beyond what you normallyexpect.
  • 16. April 3, 2012:March 50 Pack
  • 17. Change to Anchor Text Scoring
  • 18. <a href=>“anchor text”</a>
  • 19. What Clues Has G Given Us?
  • 20. Google is Looking at Authorship
  • 21. Rel=“ME” and Rel=“Author”
  • 22. Since Anchor Text is Changing,they want to see more natural mixes
  • 23. If Google is Watching what Authors Do, Then They AreWatching Who Shares What and How Often
  • 24. Panda is All About ContentQuality … Google Wants Quality
  • 25. Quality Signals Beyond Author Tag
  • 26. Links to a Page
  • 27. Semantic Relationship of Words on a Page
  • 28. Words to Ads on a Page
  • 29. Reading Level of Page
  • 30. Automated Readability Index
  • 31. But It Goes Beyond Words…
  • 32. … Social Media and Search Both Love Images
  • 33. Put Simply… … Content Marketing Today is about Creating highly sharable copy and media with depth
  • 34. … And Then Finding it a Home
  • 35. Two Huge Opportunities are Open for the Creative
  • 36. #1 : Photos and Illustrations
  • 37. Fuck Infographics!
  • 38. What You Can Do With a Camera Phone
  • 39. You Can Go Viral Just Using PhotoShop
  • 40. Or Screw PhotoShop
  • 41. #2 : Curation is Powerful
  • 42. Don’t Drink One Platforms Kool-Aid
  • 43. Learn What Each Platform has to Offer and What Content Will Work
  • 44. Play within the Rules: Buy Ads!
  • 45. Outcomes from These Two Opportunities
  • 46. Lots of Link and Traffic Possibilities
  • 47. Content and PlatformsOptimized for Linking
  • 48. Data Integration into Social Adscan Help You Get Deeper Insight into Customers
  • 49. Curation Platforms Can Help withORM and Work Safely as Brand Sounding Boards
  • 50. Dave Snyder @davesnyderdsnyder@steelcast.com