ionSearch 2012Alex CravenBloom
Alex Craven                      @alexcraven                    @bloomagency             www.bloomagency.co.uk            ...
SEO, Social & The Brand     How to best use Facebook, Google+            & Twitter for SEOSEO & the Brand
Primary ways we use these platforms toinfluence rankings:1. Build relationships with people we want      to share our cont...
Creating content that people want to share bringsopportunity & responsibility1.     Word of Mouth can be good and bad2.   ...
Lots of link building activities are bad for the                      brand Using social media means a higher proportion  ...
If SEO + Social = Successful Rankings                        &      Success on Google = Successful Brand                  ...
How many SEOs ask their client for theirbrand guidelines?How rigorous are the content approvalprocesses with our client?Ho...
Google is pushing SEO towards brand                 communicationsSEO & the Brand
But what is a brand...?SEO & the Brand
A brand is the emotional       space between your ears                  John Hegarty BBHSEO & the Brand
“The boffins had taken over they could    bamboozle clients with all the technical jargon of    this mind boggling new med...
“… Until, that is, someone said we need an idea.‘ Andthen the one eyed producers were found to be somewhat                ...
Great link building is about great social shareable ideas Great advertising is about great social shareable ideas  Great b...
Alex Craven                           @alexcraven                         @bloomagency                  www.bloomagency.co...
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Alex Craven - SEO, Social & The Brand - ionSearch

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Alex Craven - SEO, Social & The Brand - ionSearch

  1. 1. ionSearch 2012Alex CravenBloom
  2. 2. Alex Craven @alexcraven @bloomagency www.bloomagency.co.uk 18th April 2012Ion Search SEO & the Brand
  3. 3. SEO, Social & The Brand How to best use Facebook, Google+ & Twitter for SEOSEO & the Brand
  4. 4. Primary ways we use these platforms toinfluence rankings:1. Build relationships with people we want to share our content2. As a technology that enables the sharing of our contentSEO & the Brand
  5. 5. Creating content that people want to share bringsopportunity & responsibility1. Word of Mouth can be good and bad2. Interaction with content can need careful monitoring3. The content may be a potential customers first exposure to the brandSEO & the Brand
  6. 6. Lots of link building activities are bad for the brand Using social media means a higher proportion of link building activity uses real content & interactionSEO & the Brand
  7. 7. If SEO + Social = Successful Rankings & Success on Google = Successful Brand Then SEO = Part of brand communications and needs to be part of the brand planSEO & the Brand
  8. 8. How many SEOs ask their client for theirbrand guidelines?How rigorous are the content approvalprocesses with our client?How many SEOs know what a brand is?SEO & the Brand
  9. 9. Google is pushing SEO towards brand communicationsSEO & the Brand
  10. 10. But what is a brand...?SEO & the Brand
  11. 11. A brand is the emotional space between your ears John Hegarty BBHSEO & the Brand
  12. 12. “The boffins had taken over they could bamboozle clients with all the technical jargon of this mind boggling new media. In the land of the blind, the one-eyed producer proved to be king. And these one-eyed men and they were all men were the kings of advertising.”SEO & the Brand
  13. 13. “… Until, that is, someone said we need an idea.‘ Andthen the one eyed producers were found to be somewhat wanting” Via Roger Warner C&M
  14. 14. Great link building is about great social shareable ideas Great advertising is about great social shareable ideas Great brands are about great social shareable ideas
  15. 15. Alex Craven @alexcraven @bloomagency www.bloomagency.co.ukSEO & the Brand
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