Understanding                                Us     @dknemeyer     dirk.knemeyer.comFriday, February 3, 2012
I believe the next great frontier of human               endeavour relates to how we understand               ourselves an...
1992-1999: Studying and teaching,                            to become a philosopher               1999-2001: Ad agency, a...
curious               relentless               introverted               serious               creative               cont...
Chapter 1                            MagicFriday, February 3, 2012
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“I would sooner believe that two Yankee                 professors lied, than that stones fell from                 the sk...
“What, sir, would make a ship sail against                 the wind and currents by lighting a bonfire                 unde...
“Rail travel at high speeds is not possible                 because passengers, unable to breathe,                 would d...
“Drill for oil? You mean drill into the                 ground to try to find oil? You’re crazy.”                          ...
“No one will pay good money to                 get from Berlin to Potsdam in one hour                 when he can ride his...
“It’s a great invention but who would want                 to use it anyway?” (on the telephone)                          ...
“(The light bulb is) good enough for our                 transatlantic friends...but unworthy of the                 atten...
“Man will not fly for 50 years.”                                        - Wilbur Wright, 1901Friday, February 3, 2012
“We don’t know ourselves, we                 knowledgable people - we are                 personally ignorant about oursel...
Chapter 2                           MysteryFriday, February 3, 2012
What was the moment in your life                             that means the most to you?Friday, February 3, 2012
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What was the most awful                            moment in your life?Friday, February 3, 2012
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Why do we know the geologic make-upof other planets, but do not have the tools tosustain good relationships?              ...
Chapter Last                           ApplicationFriday, February 3, 2012
“What is the essence of the problem?”                                 - Marshall Ferdinand FochFriday, February 3, 2012
Coding is to UI Design...                            ...as Human Understanding is to                                      ...
Sciences of                 Human Understanding                      • Psychology                      • Sociology        ...
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Interaction designers                 should lead this future.                      • Make being a “user expert” core     ...
Thank you.                           @dknemeyer                           dirk.knemeyer.com                           faci...
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Understanding Us: The Next Frontier

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While humanity has put men on the moon, mapped the human genome, and found cures for some of the most debilitating diseases, the scientific, organized understanding of human motivation and behavior has largely remained the undiscovered country. Its seems that the essential, internal human condition has been left to wither, while external, physical aspects of the world have been developed almost beyond the limits of our comprehension. Because of this, immense opportunity now lies before us to revolutionize how we understand ourselves and others, and improve the quality of the world and our lives.

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Understanding Us: The Next Frontier

  1. 1. Understanding Us @dknemeyer dirk.knemeyer.comFriday, February 3, 2012
  2. 2. I believe the next great frontier of human endeavour relates to how we understand ourselves and each other, and use that understanding to dramatically improve the quality of the world and our lives. Interaction designers should be centrally focused on these opportunities. The rest of my life will be spent contributing to these solutions.Friday, February 3, 2012
  3. 3. 1992-1999: Studying and teaching, to become a philosopher 1999-2001: Ad agency, account side 2001-2002: Management consultant 2002-2004: UX agency, creative side 2004-2010: UX agency, entrepreneur 2010-forever: Improving the world thru creative productionFriday, February 3, 2012
  4. 4. curious relentless introverted serious creative controlling caring loving impatient easily bored committed honest angry unsettled authenticFriday, February 3, 2012
  5. 5. Chapter 1 MagicFriday, February 3, 2012
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  14. 14. “I would sooner believe that two Yankee professors lied, than that stones fell from the sky.” - Thomas Jefferson, ~1790Friday, February 3, 2012
  15. 15. “What, sir, would make a ship sail against the wind and currents by lighting a bonfire under her deck? I pray you, excuse me, I have not the time to listen to such nonsense.” - Napoleon Bonaparte, ~1805Friday, February 3, 2012
  16. 16. “Rail travel at high speeds is not possible because passengers, unable to breathe, would die of asphyxia.” - Dr. Dionysius Lardner, ~1830Friday, February 3, 2012
  17. 17. “Drill for oil? You mean drill into the ground to try to find oil? You’re crazy.” - Professional drillers, 1859Friday, February 3, 2012
  18. 18. “No one will pay good money to get from Berlin to Potsdam in one hour when he can ride his horse there in one day for free.” - Kaiser Wilhelm I, 1864Friday, February 3, 2012
  19. 19. “It’s a great invention but who would want to use it anyway?” (on the telephone) - Rutherford B. Hayes, 1872Friday, February 3, 2012
  20. 20. “(The light bulb is) good enough for our transatlantic friends...but unworthy of the attention of practical and scientific men.” - British Parliamentary Council, 1878Friday, February 3, 2012
  21. 21. “Man will not fly for 50 years.” - Wilbur Wright, 1901Friday, February 3, 2012
  22. 22. “We don’t know ourselves, we knowledgable people - we are personally ignorant about ourselves. And there’s a good reason for that. We’ve never tried to find out who we are - how could it happen that one day we could discover ourselves?” - Friedrich Nietzche, 1887Friday, February 3, 2012
  23. 23. Chapter 2 MysteryFriday, February 3, 2012
  24. 24. What was the moment in your life that means the most to you?Friday, February 3, 2012
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  26. 26. What was the most awful moment in your life?Friday, February 3, 2012
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  32. 32. Why do we know the geologic make-upof other planets, but do not have the tools tosustain good relationships? Why do we study sciences we will never use, but do not take courses about understanding the self and the other?Why are at least four world powersplanning trips to Mars, when we havegaping disparities between our citizens? Why do we invest so much in technologies to add to the quantity of our lives, while essentially ignoring the quality of our lives?Friday, February 3, 2012
  33. 33. Chapter Last ApplicationFriday, February 3, 2012
  34. 34. “What is the essence of the problem?” - Marshall Ferdinand FochFriday, February 3, 2012
  35. 35. Coding is to UI Design... ...as Human Understanding is to Interaction DesignFriday, February 3, 2012
  36. 36. Sciences of Human Understanding • Psychology • Sociology • Neuroscience • Endocrinology • EconomicsFriday, February 3, 2012
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  59. 59. Interaction designers should lead this future. • Make being a “user expert” core to your professional identity • Gain at least a survey level understanding of major fields • Deep dive into something, and keep learningFriday, February 3, 2012
  60. 60. Thank you. @dknemeyer dirk.knemeyer.com facio.comFriday, February 3, 2012
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