SOCIAL DESIGN ON FACEBOOKPREPARED BY
FACEBOOK’S SOCIAL DESIGN PRINCIPALS                                      BUILD A COMMUNITY                                ...
FACEBOOK’S NEW FAN PAGES Profile picture                                       Cover Photo                            App/...
FACEBOOK’S NEW FAN PAGES
SOME PEOPLE DOING THIS REALLY WELL                                     PORSCHE   RED BULL                                 ...
FACEBOOK’S NEW TAB APPLICATIONS                App and tab                  picker                                     App...
ADIDAS COVER IMAGE CREATOR
VOLKSWAGEN HITCHHIKE WITH A LIKE
FACEBOOK CANVAS APPLICATIONS                                                  Your                                        ...
SOME BRANDS DOING THIS REALLY WELL                                                          FED-EX’S ENCHANTED FOREST - 11...
HOW WE SHOULD BE APPROACHING THESE FORMATS               BRAND PAGES               TAB APPS               once            ...
SOME INTERESTING FINDINGS                 LOTS OF BRANDS ARE OPTING OUT OF USING CANVAS APPS -                 INSTEAD THE...
FACEBOOK IS A SOCIAL ENVIRONMENT AND WE’RE IMPOSINGA BRAND INTO THAT SPACE. WHATEVER WE DESIGN IT NEEDS TO BE SOMETHING TH...
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Social Design on Facebook

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The Invoke team recently crammed into the boardroom for a company-wide breakfast n' learn on all things Facebook!

As Preferred Marketing Developers, we thought it high time to share our insights on Facebook timeline from every angle.

The following presentation on social design on Facebook was prepared and presented by Invoke designer, Lyndon Mayer.

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Social Design on Facebook

  1. 1. SOCIAL DESIGN ON FACEBOOKPREPARED BY
  2. 2. FACEBOOK’S SOCIAL DESIGN PRINCIPALS BUILD A COMMUNITY Communities feel familiar, relevant and trusted by default. Surface users interests and their friends in your app to create personalized user experiences. START CONVERSATIONS Conversations are how people express their identities to communities and how they receive feedback from them. Build experiences that give people the power to connect and share. CURATE IDENTITY Social Design plays to the most powerful form of motivation: the self. People share and interact with communities because they want to, because they learn more about themselves and enjoy feeling known by their community.
  3. 3. FACEBOOK’S NEW FAN PAGES Profile picture Cover Photo App/Tab Thumbnail
  4. 4. FACEBOOK’S NEW FAN PAGES
  5. 5. SOME PEOPLE DOING THIS REALLY WELL PORSCHE RED BULL COCA COLA ADIDAS
  6. 6. FACEBOOK’S NEW TAB APPLICATIONS App and tab picker App Gutters viewport
  7. 7. ADIDAS COVER IMAGE CREATOR
  8. 8. VOLKSWAGEN HITCHHIKE WITH A LIKE
  9. 9. FACEBOOK CANVAS APPLICATIONS Your Applications Fluid Canvas Viewport
  10. 10. SOME BRANDS DOING THIS REALLY WELL FED-EX’S ENCHANTED FOREST - 110k monthly usersDEXTER’S SLICE OF LIFE GAME - 40k monthly users COCA COLA THE VOICE’S 5TH COACH - 40k monthly usersNIKE’S THE CHANCE - 110k monthly users
  11. 11. HOW WE SHOULD BE APPROACHING THESE FORMATS BRAND PAGES TAB APPS once CANVAS APPS off rate increases.
  12. 12. SOME INTERESTING FINDINGS LOTS OF BRANDS ARE OPTING OUT OF USING CANVAS APPS - INSTEAD THEY’RE CREATING MICRO SITES WITH OPEN GRAPH INTEGRATION THEN LINKING TO THEM VIA A TAB. FRICTIONLESS SHARING IS RESULTING IN OVER-SHARING AND PEOPLE ARE STARTING TO LOOK NEGATIVELY UPON IT. VIDEO IS AMONGST THE HIGHEST CONTENT TYPE THAT’S SHARED MAKING IT A GOOD CONTENT TYPE FOR BRANDS TO USE ON FACEBOOK. GAMES ARE UTILIZING THE CANVAS APP FORMAT THE MOST AND SEEING A MUCH HIGHER NUMBER OF USERS THAN BRAND APPS.
  13. 13. FACEBOOK IS A SOCIAL ENVIRONMENT AND WE’RE IMPOSINGA BRAND INTO THAT SPACE. WHATEVER WE DESIGN IT NEEDS TO BE SOMETHING THAT COMPLIMENTS THE SOCIAL EXPERIENCE NOT EXPLOITS IT. KEEP IT FUN BECAUSE THAT’S WHAT SOCIALIZING IS SUPPOSED TO BE.

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