Invoke Design-A-Thon 2012: INREACH

Concept PresentationWinner of 2012 design-a-thon www.invokemedia.com/inreach-idea

PROBLEM STATEMENTEveryday objects are part of our way of life. Asconsumerists, we need to replace the ‘use and throwaway’/hoard mentality.As humans, goals are naturally meant to beindividualistic, often reached by ourselves. But what ifpeople contributed to those goals to make it much moretransparent?

seeks to help sellers reach monetary goalsthrough buyer contributions to marketplace listings and services

$250 $220

$250 $220People choose differently when presented with more context. THAT CONTEXT IS SOMEONE ELSE’S VISION / REACH

BUY-IN REASONING SELLER BUYERACCOUNTABILITY Their Goal A Seller’s Goal MEANINGFUL TO GOAL CONTRIBUTION List Items/Services Worth of an Item/Service Sense of Satisfaction

NICHE/PRODUCT MARKETPLACE NEGOTIABLE MARKETPLACE DONATION

GOALS LISTINGS Product Service Product/Object Project/Funding Services Gift Deals Proceeds• Has to be Public • Fixed Price• Amount in % or $ • Negotiable • Price Range

SELLER’S JOURNEY SETUP/PREP TRANSACTION FOLLOW-UP $900 $300 - $500 $180 Design Canucks Take Photo / Add to my Services Tickets Write Message Timeline CREATES A MAKES Decides on location and IMAC Notify selects Place. Location Contributors GOAL LISTING(S) value attached to product BOUGHT! Via Find My Friends Example or Event Check-In SELLER CONFIRMS SENT IF ONLINE PAYMENT IS USED Groupon for Camera Lens Fairmont $35 $ Negotiable $500 SYSTEM CONFIRMS PAYMENT TRANSACTION SUCCESSFUL THROUGH LOCAL MEET CONTRIBUTION/ UP OR ONLINE PORTAL TRANSACTIONBUYER’S JOURNEY DECIDES ON CANUCKS TICKETS NOTIFIED Confirms Reciept FOR BUY OTHER OF SELLER’S FOR GOAL OR of Item/Service PRODUCT THINGS REACHED GOAL BUYER BROWSES SITE... List on to my contributions WATCH This User / This Product / This Goal Track

ExpandabilityOther MarketsCan Match Goals with Listings Ex. Need Website Ex. Dev ServicesCompanies- Sponsored Goals- Offer listings cheaper or donation to site as goal- Promote listings- Non-Profits become category + Showcase donation goals

ExpandabilityOther Considerations* Abuse* Buyer re-lists purchases* Inappropriate listings* Validation of PaymentPayment Considerations* Standalone Payment Portal* Facebook Marketplace* Ebay* Craiglist* Etsy

See a revised concept of INREACHwww.invokemedia.com/inreach-idea

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Invoke Design-A-Thon 2012: INREACH

by Invoke: A Digital Innovation Company on Jun 25, 2012

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