In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind?
In this webinar, Invoca CMO Eric Holmen and guest Forrester Analyst Lori Wizdo examine:
-Why the inbound call channel is crucial for B2B sales and marketing teams
-Why customer preferences should dictate a non-linear customer life cycle
-How to integrate the human channel into your digital world, and get more buyers calling