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In the rush to digital, marketers have ignored a crucial channel that sales teams and customers need most: direct human interaction. Sales teams know that voice conversations close customers, and inbound phone calls close at a rate 10-15% higher than online leads. So why have marketers left voice conversations behind?
In order to master marketing automation in a multichannel world, we need to bring back human engagement. Join us to learn how others leverage inbound call automation to get more sales qualified leads. Join Eric and Drew to learn:
●The role of mobile in a multichannel marketing strategy
●How customer preferences are killing the traditional lead funnel system
●Why the inbound call channel is crucial for B2B sales and marketing teams
●How to integrate the power of talk into your digital world, and get more customers calling