RingRevenue presents:
In association with:
Insurance Marketers: The Smart Risks You
Need to Be Taking with Mobile
July 30t...
Agenda
 Meet our Panelists
 The 3 Big Risks You Need to be Taking
1. Just do it: Diving headfirst into mobile
2. Break o...
Meet our Panelists
Matt Frank
VP Mobile, Underground Elephant
www.undergroundelephant.com
Jaimie Pickles
President, We Spe...
“By 2015, 80% of Western
European and North American
companies will use mobile
marketing.”
-Kimberly Collins, Gartner Anal...
Online quotes have hit a plateau,
while inbound phone calls are
the fastest growing lead
source in auto insurance.
-ComSco...
-ComScore, Auto Insurance Survey 2013
In which of the following ways did
you shop/obtain price quotes when
you shopped mos...
Are you currently marketing
via mobile?
Is mobile truly mainstream yet, in
terms of marketer’s adoption?
Just do it: Divin...
“70% of all local mobile searches
result in a phone call.”
-Google Mobile Playbook
What is holding insurance
marketers back from diving in?
Just do it: Diving Headfirst into Mobile
When did you start promo...
“Insurance shoppers may
research online, but 80% will
buy offline.”
– Kimberly Harris-Ferrante, Gartner 2013
Which channels drive your
highest quality insurance leads?
How can you manage and
optimize cross-channel
interactions?
Jus...
“Only 50% of poll respondents
are using phone numbers in their
mobile campaigns.”
– RingRevenue Webinar, June 2013
What methods work best
for promoting via mobile?
Break Out of the Digital Box
Matt Frank
Underground Elephant
Jaimie Pickl...
“Phone interactions are
especially critical for
insurance consumers seeking
new policies or a new provider.”
– Kimberly Ha...
Which channels drive your
highest quality insurance leads?
Mobile is all about localization.
How can you engage
customers ...
“The foundation for any good
mobile marketing strategy:
platforms, analytics and the
ability of a brand or service
provide...
Which channels drive your
highest quality insurance leads?
How can you track the ROI and
measure performance of mobile
cam...
“By year-end 2013, the
percentage of the IT budget of
insurers allocated to cloud
computing will grow from less
than 5% to...
Which channels drive your
highest quality insurance leads?What data and analytics are
most important for insurance
markete...
“37% of poll respondents said
the quality of calls they receive
from mobile campaigns is low.”
– RingRevenue Webinar, June...
Which channels drive your
highest quality insurance leads?
Lead quality is a struggle with
mobile. How can you overcome
th...
Key Takeaways
 Insurance consumers are increasingly using the phone to
shop/obtain price quotes. The portion of those obt...
888-981-8845
marketing@ringrevenue.com
312-739-0222
marketing@performics.com
858-768-2545
info@undergroundelephant.com
302...
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Big Risks Top Insurance Marketers Must Take To Win With Mobile

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  • This growth is driven by mobile.
  • First question for will be for general audience & set up as a poll.
    Second question will be for the panel to discuss.
    Poll results will come at the end.
  • First question for will be for general audience & set up as a poll.
    Second question will be for the panel to discuss.
    Poll results will come at the end.
  • First question for will be for general audience & set up as a poll.
    Second question will be for the panel to discuss.
    Poll results will come at the end.
  • Additional discussion questions/points:
    What data and analytics do you think are most important for insurance marketers to evaluate?
    Why is it important to invest in the tools to provide this? Doesn’t basic call tracking work?
  • Big Risks Top Insurance Marketers Must Take To Win With Mobile

    1. 1. RingRevenue presents: In association with: Insurance Marketers: The Smart Risks You Need to Be Taking with Mobile July 30th, 2011 | Copyright RingRevenue®
    2. 2. Agenda  Meet our Panelists  The 3 Big Risks You Need to be Taking 1. Just do it: Diving headfirst into mobile 2. Break out of the digital box 3. Invest in New Technology  Questions and Takeaways
    3. 3. Meet our Panelists Matt Frank VP Mobile, Underground Elephant www.undergroundelephant.com Jaimie Pickles President, We Speak Insurance® www.wespeakinsurance.com James McGinn Account Manager, Performics www.performics.com
    4. 4. “By 2015, 80% of Western European and North American companies will use mobile marketing.” -Kimberly Collins, Gartner Analyst, 2013
    5. 5. Online quotes have hit a plateau, while inbound phone calls are the fastest growing lead source in auto insurance. -ComScore, Auto Insurance Survey 2013
    6. 6. -ComScore, Auto Insurance Survey 2013 In which of the following ways did you shop/obtain price quotes when you shopped most recently? -ComScore, Auto Insurance Survey 2013
    7. 7. Are you currently marketing via mobile? Is mobile truly mainstream yet, in terms of marketer’s adoption? Just do it: Diving Headfirst into Mobile Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
    8. 8. “70% of all local mobile searches result in a phone call.” -Google Mobile Playbook
    9. 9. What is holding insurance marketers back from diving in? Just do it: Diving Headfirst into Mobile When did you start promoting via mobile? What was the tipping point to try it out? Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
    10. 10. “Insurance shoppers may research online, but 80% will buy offline.” – Kimberly Harris-Ferrante, Gartner 2013
    11. 11. Which channels drive your highest quality insurance leads? How can you manage and optimize cross-channel interactions? Just do it: Diving Headfirst into Mobile Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
    12. 12. “Only 50% of poll respondents are using phone numbers in their mobile campaigns.” – RingRevenue Webinar, June 2013
    13. 13. What methods work best for promoting via mobile? Break Out of the Digital Box Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
    14. 14. “Phone interactions are especially critical for insurance consumers seeking new policies or a new provider.” – Kimberly Harris-Ferrante, Gartner 2013
    15. 15. Which channels drive your highest quality insurance leads? Mobile is all about localization. How can you engage customers at the local level? What mobile ad units have you already tried? Break Out of the Digital Box Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
    16. 16. “The foundation for any good mobile marketing strategy: platforms, analytics and the ability of a brand or service provider to tie online and offline worlds via mobile devices.” - Mike McGuire, Jake Sorofman, Gartner 2013
    17. 17. Which channels drive your highest quality insurance leads? How can you track the ROI and measure performance of mobile campaigns? Invest in New Technology Are you using tools to track both online and offline conversions? Jaimie Pickles We Speak Insurance® Matt Frank Underground Elephant James McGinn Performics
    18. 18. “By year-end 2013, the percentage of the IT budget of insurers allocated to cloud computing will grow from less than 5% today to 25%.” – Juergen Weiss, Gartner Analyst, 2013
    19. 19. Which channels drive your highest quality insurance leads?What data and analytics are most important for insurance marketers to evaluate? Invest in New Technology Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
    20. 20. “37% of poll respondents said the quality of calls they receive from mobile campaigns is low.” – RingRevenue Webinar, June 2013
    21. 21. Which channels drive your highest quality insurance leads? Lead quality is a struggle with mobile. How can you overcome these challenges? What are your biggest pain points with mobile lead gen? Invest in New Technology Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
    22. 22. Key Takeaways  Insurance consumers are increasingly using the phone to shop/obtain price quotes. The portion of those obtaining online quotes has plateaued.  Mobile is mainstream but insurance marketers haven’t caught up. Today you’re leaving money on the table; tomorrow you’ll have lost ground to the competition.  Think differently. KPIs and ROI calculations should differ from digital to mobile & offline campaigns.  Change your technology mindset. You want customers to call you, and need the systems in place to optimize this.
    23. 23. 888-981-8845 marketing@ringrevenue.com 312-739-0222 marketing@performics.com 858-768-2545 info@undergroundelephant.com 302-766-1125 jpickles@WeSpeakInsurance.com Questions
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