B2B marketers your best prospects are calling. Are you ready?
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B2B marketers your best prospects are calling. Are you ready?

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B2B buyers and marketers love phone calls because they are immediate and personal, so why aren't more B2B marketers including inbound calls into their marketing strategy? Learn how to bring inbound ...

B2B buyers and marketers love phone calls because they are immediate and personal, so why aren't more B2B marketers including inbound calls into their marketing strategy? Learn how to bring inbound call intelligence to your marketing dashboard.

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B2B marketers your best prospects are calling. Are you ready? B2B marketers your best prospects are calling. Are you ready? Presentation Transcript

  • B2BMarketers: YourBestProspects areCalling. AreYouReady?
  • AsaB2Bmarketer,whichwould youguessishigherquality? A.inboundphonelead B.inboundweblead
  • IfyouguessedA,you’reright.
  • Aphoneconversationbeatsan onlineengagementanyday. Why? #1
  • It’simmediate. It’spersonal.
  • $ $$ $ It’swheredealsarewon.
  • AndB2B buyerslike conversations too.
  • Infact, 57% oftechbuyersfinditextremely importanttobeabletocall duringtheresearchphase, Source:Gartner:TechGo-to-Market:AlignMarketingActivities toTechBuyingCycleActivityStreamsforHighestImpact
  • and 40% saypersonalcontactisvery importantduringtheevaluate andengagesstagesofthe buyingcycle. Source:Gartner:TechGo-to-Market:Align MarketingActivitiestoTechBuyingCycleActivity StreamsforHighestImpact
  • Soifsalespeople wantinbound calls... andbuyerswant conversations...
  • Whydon’tmoreB2Bmarketers includeinboundcallsintheir marketingstrategy? ?
  • It’stimetochangethisaround.
  • Notconvinced? Hereare6reasonswhyyou shouldstarttrackingand optimizingforinboundcalls.
  • 1.You’reonlytrackingand nurturingtheonlinepathto purchase(probablyviaa marketingautomationtool).
  • 76% ofleadingSaaScompaniesuse marketingautomation. Source:Mintigo,“Stateofthe MarketingTechnologyIndustry”
  • $ $ 2.Yourmarketingbudgetis growing,andyouhaveto justifyeverydollar.
  • CMOsbelieveROIonmarketing spendwillbethe#1method fordeterminingsuccessby2015. Source:IBM GlobalCMOStudy
  • 3.Yourhighestqualityleads comefrom inboundcalls(you think). CALLING...
  • Butyouhavenoideawherethey comefrom orhowtogetmore. ?
  • 4.Yoursalesteam iswasting timecallingorqualifying bogusleads.
  • Only25%ofleadsare legitimateandshouldadvance tosales. Source:GleansterResearchvia http://www.hubspot.com/marketing-statistics
  • 5.Yoursalesrepsneedmore highqualityleads.
  • Inboundcallsareratedasan excellentleadsourceby66% ofSMBs. Source:BIA/Kesley
  • 6.Youavoidactivelydriving moreinboundcallsbecause youcan’ttrackthem.
  • Ofthetop30B2Bbrands surveyed,only20%displayedaphonenumberon theirhomepage. Surveyed30leadingB2B companiesontheInc.5000list.
  • So, youwanttodrive moreinboundcalls, butnotsurewhere tostart?
  • Whatifwetold you... 1)It’spossibleto getcreditforandgetcreditforand measurethetrueROI oftheinboundsales callsyougenerateas amarketer.
  • 2)It’spossibleto optimizeformore inboundcalls,which arethehighest convertingleadtype intheB2Bpathto purchase. CALLING... CALLING...
  • Formoretipsonhowtobringinboundcallintelligence toyourmarketingdashboard,checkoutthefollowing articlesonInvoca’sblog: FormoreinformationonInvoca’s inboundcallintelligence,visit www.Invoca.com orcall888-687-9946.