Ecurie25 Treatment v2
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Ecurie25 Treatment v2

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Ecurie25 Treatment v2 Presentation Transcript

  • 1. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a ucontent idea #2ecurie25welcome to the clubtreatmentStudio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uthink | create | share
  • 2. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uwelcome tothe club...This video content piece willcontinue the story of ecurie25 asthe longest established supercarclub. It will illustrate to theaudience that to drive luxurysports cars isnt outside the reachof the every man. And justbecause you’re not a high rollingsuperstar, doesn’t mean youcan’t drive like one.think | create | share
  • 3. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uthe keyThree people scattered across an undisclosedcity.Linking each of these strangers is a uniqueopportunity presented to them in the form of amysterious set of car keys.think | create | share
  • 4. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uTheres the bored businesswoman. Who sits in her office ofsteel and glass waiting for theclock to tick over.And theres the young, care-freegirl. Who witnesses a muggingwhich sets of a chain of events.Theres the banker. Who througha case of swapped briefcasesbecomes the owner of amysterious package.think | create | share
  • 5. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uAt the start of the content piece, the viewer isasked to select which story they want to startwith. And throughout the video, the viewer isgiven specific points of interactivity todetermine decisions on what each characterdoes.Each of these characters is presented with achoice early in their story. A choice whichinvolves them taking possession of a set of carkeys which unlocks a super car of theirdreams. From there, their adventure begins.think | create | share
  • 6. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uFurther to this, each character on theirjourney will cross paths with one another.They might meet each other at the trafficlights or pass one another on the road andshare a look. At this point, the viewer willbe allowed to choose if they want toabandon one particular characters storyand join the ride of another.Yet these interweaving stories will beparallel in telling the same story - thateach of these characters has received akey to unlock a life of aspiration andwonder.think | create | share
  • 7. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uBUSINESS WOMANOFFICE WORKERGIRLDOESN’T TAKEKEYS. ENDS.TAKES CAR KEYSDOESN’T TAKEKEYS. ENDS.TAKES CAR KEYSDOESN’T TAKEKEYS. ENDS.TAKES CAR KEYSDRIVESDRIVESDRIVESCHANGECHARACTERBUSINESS WOMANOFFICE WORKERGIRLMEET ATINTERSECTIONContinued on next page...content structurethink | create | share
  • 8. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uBUSINESS WOMANPRESENTEDCHALLENGE #1OUTCOME #1STORY ENDSOUTCOME #2STORY PROGRESSESOUTCOME #1STORY ENDSOUTCOME #2STORY PROGRESSESOUTCOME #1STORY ENDSOUTCOME #2STORY PROGRESSESPRESENTEDCHALLENGE #2PRESENTEDCHALLENGE #2PRESENTEDCHALLENGE #2OFFICE WORKERPRESENTEDCHALLENGE #1GIRLPRESENTEDCHALLENGE #1OUTCOME #1STORY ENDSOUTCOME #2STORY PROGRESSESOUTCOME #1STORY ENDSOUTCOME #2STORY PROGRESSESOUTCOME #1STORY ENDSOUTCOME #2STORY PROGRESSESREACH DESTINATIONTROPICAL ISLANDREACH DESTINATIONPRIVATE JETREACH DESTINATIONFIVE STAR HOTELCALL TO ACTION:ECURIE25WELCOME TOTHE CLUB.content structurethink | create | share
  • 9. Video reference: www.onlybecausewecan.comthink | create | share
  • 10. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a uClient ecurie25Name: Welcome to The ClubMedia OnlineDuration 60-120sec videoProducts VideoProduction Invisible ArtistsMany thanks,Dan DayFounderdan@invisibleartists.net0419 695 119Sarah ParkerClient Services Directorsarah@invisibleartists.net0410 855 448Kevin LimCreative Directorkevin@invisibleartists.net0404 233 135think | create | share