Canadian Champions In Training


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Investors Group, founded in 1926, is a national leader in delivering personalized financial solutions to Canadians through a network of more than 4,500 Consultants located throughout Canada. In addition to an exclusive family of mutual funds and other investment vehicles, Investors Group offers a wide range of insurance, securities, mortgage and other financial services.

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Canadian Champions In Training

  1. 1. Survey InsightsCanadian Champions In TrainingJuly 23, 2012
  2. 2. Introduction In June 2012, Investors Group commissioned Harris Decima to undertake two online polls. Results of a poll of 183 elite Canadian athletes , “ The Stuff of Champions” , was released on July 17, 2012. A poll of Canadian parents with children involved in sports “ Champions in Training” was released on July 23, 2012. The results of the “Champions in Training” survey follow.Survey methodology: The poll was conducted by Harris/Decima between June 25 and July 1 for a total of 1,003 completed surveys. Data were weighted by age, regional and gender to reflect census profile.
  3. 3. Key Findings A majority (75%) of Canadian parents with children in sports are investing time and money to foster leadership qualities, discipline and team building skills. 56% of parents with children involved in athletic activities have two or more kids in sports. Time and money are the greatest contributors to stress for parents with children involved in athletic activities. Canadian parents invest an average of $1,658 per year in their children’s athletic pursuits. On average, parents who have children participating in athletic activities spend 15 hours per month helping.
  4. 4. Number of Children Participating In Recreational/Competitive Sports 56% of parents with children in sports have two or more involved in athletic activitiesNote: Of 1003 surveys completed, 558 participants indicated they had children currently engaged in organized athletics.
  5. 5. Most Stressful Aspect of Your Childrens Athletic Activities Having kids in sports demands time and money
  6. 6. Why Do You Invest Time/$ in Your Childrens Athletics? A majority of Canadian parents cite character development as the main incentive of athletics – though many believe they are fostering a recognized talent.
  7. 7. Hours/Month Spent Helping Children Parents nation-wide spend on average 15hrs/month on non-monetary support helping out.
  8. 8. $/Year Spent on Childrens Athletics Canadian parents invest an average of $1,658 per year in their children’s athletic pursuits.
  9. 9. % of Income Lost From Time Off Work For Childrens Athletics More than a quarter of households surveyed are losing some portion of potential earnings as a result of time spent on their children’s athletic endeavors.
  10. 10. $ Used For Childrens Athletics Is: Despite the earnings spent and foregone, a significant majority of athletes’ parents see athletics spending as a parental responsibility.
  11. 11. Regional Highlights
  12. 12. Why Do You Invest Time/$ in Your Childrens Athletics?Question asked - responses National Atlantic Quebec Ontario Prairies BC expressed express as % Sports Help Develop 75% 70% 74% 75% 77% 74% Character Child Has a Talent That 31% 20% 33% 35% 27% 32% Should be Developed Childrens’ Friends are Involved 21% 26% 23% 19% 17% 23% in Activities Anticipate Financial 6% 6% 4% 6% 4% 8% Advantages Need For Supervised 3% 4% 5% 4% 2% 1% After-School Activities Legend: grey express lowest, blue express highest  Ontario parents are more likely to say their children involved in athletics have special talents or skills  BC parents anticipate financial advantages from their children’s involvement in sports - more so than other regions.  Atlantic Canadians indicate less interest in elite athletics, viewing athletics as a social experience rather than a developmental tool.
  13. 13. Hours/Month Spent Helping Child By Region BC and Prairie parents spend the most time on average volunteering to help.
  14. 14. Average Amount ($/Year) Spent on Children’s Athletics Parents in BC spend 124% of the national average in terms of children’s athletics. The Atlantic provinces spend 65% of the national average.
  15. 15. What Sacrifices Have You Made to Fund Your Children’s Athletics? Families in the Prairie provinces are most likely to say they have sacrificed personal expenditures on shopping, entertainment or family vacations.