If the most important thing you offer is data, you’re in trouble.
Big Data is not where the value is.
Let me say that again.
Big data is not where the value is.
Data is necessary.
But it’s transient.
By itself, it will not be transformative.
Your organization may view you as the data keeper.
But anybody can gather data.
Anybody can store it.
Good analysis is worth a little more.
But anybody can hire someone to do data analysis.
No matter how big the data set.
Data is inherently dumb.
It doesn’t actually do anything unless you know how to use it.
... how to act with it.
Because algorithms
are where the real value lies.
Algorithms define action.