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    Business bavaria 01-2013_en Business bavaria 01-2013_en Document Transcript

    • BUSINESS BAVARIA The Business Promotion Agency of the State of BavariaISSUE 01/02 | 2013 WHAT‘S INSIDE 5 MINUTES WITH ... Felix Sprick, Regional Manager of the Mu- nich based Consultancy Netlight Germany Page 2 IN FOCUS: COMMUNITIES China, Japan and India in Bavaria Page 3 BAVARIA IN YOUR BRIEFCASE Dog Sled Races in the Bavarian Forest Page 4 Bavaria‘s flag flies world-wideMEETING OF REPRESENTATIVES, 26 FEBRUARY TO 1 MARCH 2013 IN BAVARIATHE HUB OF THE NETWORKIt is a network that connects the world to Bavaria: 23 representa- representatives are crucial for this success. With their detailed local andtives of Bavaria spread all over the world to help companies establish industry specific knowledge they not only provide foreign companies withthemselves and generate success in the Federal State. On 26 Feb- relevant information, but also help them successfully set up their busines-ruary the economic ambassadors will meet for several days for their ses. To ensure that this quality can be sustained, all the representativestraditional annual meeting. traditionally meet officials from the Bavarian Ministry of Economic Affairs once a year. This time Augsburg was chosen as the venue.The history of Bavarian representations abroad is a success story. Shortlyafter Bavaria set up its first foreign representative office in Tokyo in 1988, a From 26 February to 1 March 2013 the representatives will exchange ideaswhole network of representatives started to grow around the world. Today, and experiences. They will discuss their projects and share informationmore than 20 foreign representatives on four continents provide on-site about funding options for foreign companies and current developments insupport for companies planning to set up shop in Germany’s economically Bavarian economic policy. This year they will also meet the budget commit-strongest Federal State. tee of the Bavarian Federal State Parliament and the Secretary of State, Katja Hessel. They will also take part in a number of workshops includingTheir work bears fruit. Last year, many renowned companies once again es- recruiting specialists and location marketing. The topic of focus thistablished branches in Bavaria. The expertise and experience of the Bavarian year is the issue of environmental technology.THE PROBLEM SOLVERS FROM COBURGInnovations are as much a part of Bavaria as the famous Hofbräuhaus. director, anticipated as early as in 2006 that sensor systems would haveThe best example to underline this is the Institute for Sensor and Actu- increasingly important economic value. Since then, ISAT has become by farator Technology (ISAT) in Coburg. The institute’s new building, called the largest research area at Coburg University, employing 22 professionalsHofbräuhaus, was opened recently on campus, further enhancing the from different technical disciplines such as mechanical, electrical and elec-atmosphere of concentrated innovation. tronic engineering, applied physics, chemistry and biology.Rooms for electronics, sensors, meeting rooms, scientific and administra- Numerous projects and innovations ripe for production have alreadytive offices have been created on space exceeding 1,000 square metres. The emerged from ISAT’s close links with science and industry. The institute’snew building provides experts with a highly effective laboratory operation special competence lies in the development and application of new sensorscomprising high-tech devices for sensor systems. As Stephan Horn, Mana- and actuators, in particular with ultrasound technologies. Beyond that, theging Director of Coburg’s business development office, stresses: “With the institute co-operates with regional companies such as Brose, Kapp, Best-new building, we do not only strengthen science and the ISAT, but also Sens and Lasco. “The local economy likes to turn to the ISAT scientists todevelop the region as a business location.“ solve specific problems because of their track record in innovation“, com-Professor Dr. Gerhard Lindner, who founded the facility and is its current ments spokeswoman Uschi Diehl.W W W. I N V E S T- I N - B A V A R I A . C O M PA G E 1
    • 5 MINUTES WITH ...FELIX SPRICK,REGIONAL MANAGER OF NETLIGHT GERMANY, BASED IN MUNICHNetlight’s prime focus is on responsible and sustainable management. The Scandinavian management consultancy, which is both productand technology independent, operates within the IT sector on a European level. Since it started in 1999, Netlight has grown to become aninternational player with over 300 employees. For over a year now, Netlight has also been active in Munich. of employees and customers encourages us in our gested we would only be able to persuade people goal to develop the site further. Munich is the fu- to move to Munich from Oslo, Helsinki and Stock- ture for the entire group and we are looking ahead holm because of the Oktoberfest, FC Bayern and with confidence. Many Scandinavian companies the proximity to the Alps – we have proved them have not dared expand to the ‘mainland’ or es- all wrong. This new location is a ‘win-win’ for the tablish themselves, but our first year in Munich entire company. shows that it is indeed possible to leave a lasting footprint. WHAT ARE YOUR FUTURE GOALS AND EX- PECTATIONS OF BAVARIA? HOW IMPORTANT IS AND WAS THE CO- We look forward to our future in Munich and to all OPERATION WITH INVEST IN BAVARIA? the exciting challenges awaiting us. Our objective Invest in Bavaria helped us to take our first steps is concentrating on responsible and sustainable into a new market competently with clear goals business rather than on growth at any price. In the and is still an important partner for us. We are al- future, we want to be seen even more as a local ways happy to rely on the years of experience of service provider who contributes the knowledge their qualified employees. We highly recommend and competence accumulated over hundreds of co-operation with Invest in Bavaria to anyone who projects to the creation of value for our customers.YOUR COMPANY WORKS INTERNATIONAL- has identified Bavaria as a growth market for theirLY – IN LONDON, OSLO, AND STOCKHOLM business.AND SINCE LAST YEAR ALSO IN MUNICH.HOW WOULD YOU SUM UP THE PAST YEAR HOW WELL HAS THE MUNICH BRANCHIN BAVARIA? INTEGRATED ITSELF INTO YOUR INTER-Bavaria and in particular Munich is a perfect loca- NATIONAL GROUP?tion for Netlight Consulting and also for me per- As already mentioned, the Munich location hassonally in many ways. I was born and bred in Mu- a unique appeal within the company. Of coursenich, graduated in computer science at LMU and this is due to the high quality of life in Munich.spent a major part of my life here. The high density At the same time, however, our staff have a one-of motivated and highly qualified talent in Bavaria, time opportunity to be involved in the establish-the wide range of great customers and the open- ment of a new office from the ground up and workness towards technology-driven companies, like in a highly dynamic environment for demandingus, are simply fascinating. The positive responses clients. Colleagues at all the other locations sug- 2050NUMBEROF THEMONTHIn 2012, Invest in Bavaria, the business promotion agency of the Sta- half of the jobs (45%) were in rural areas. This shows that Invest inte of Bavaria, created over 2050 new jobs in the State by way of 83 Bavaria provides an indispensable contribution to strengthening thesuccessful investment projects. A very positive factor is that almost rural regions in Bavaria.W W W. I N V E S T- I N - B A V A R I A . C O M PA G E 2
    • IN FOCUS: COMMUNITIESCHINA, JAPAN AND INDIA IN BAVARIAIt almost feels like home: the Japanese hairdresser is around the cor- ties. The Bavarian-Chinese higher education centres based in Bayreuth andner, the Chinese supermarket only to a few streets away and the Indian Qingdao were recently established to promote international exchange.restaurant serves traditional culinary treats. This is no coincidence – But China and Bavaria are not just connected on an intellectual and economicBavaria has become a home to many cultures. level – there are also good, regular direct flight connections to Peking, Shang-Bavaria is an attractive business location for a number of international com- hai and Hong Kong. Those who do not wish to fly home can find Chinese super-panies. Many companies have set up businesses in the State – and with markets, restaurants, furniture shops and bookstores in all the larger Bavarianthem come representatives from a range of cultures. Whilst the enterprises cities. The Chinese community in Bavaria continues to grow also because ofare pleased with the outstanding research and business landscape, the new the cluster initiative of the Bavarian State Government. It creates networksBavarian citizens discover active and extensive communities with elements of and supports co-operation projects between companies, research institutions,their own culture. suppliers and investors. As a result, a number of Chinese-language service providers, such as tax advisers, lawyers and accountants can be found here. Japan in BavariaThe vitality of different cultural groups in Bavaria is well illustrated by the India’s Culture is en Vogue in BavariaJapanese community. About 250 Japanese companies have branches in Ba- China’s neighbour in South Asia is also happy to make the State their newvaria and approximately 6,450 Japanese people have found a new home here. home. The Indian community in Bavaria is considered one of the largest inThe local community is believed to be the second largest in Germany. Among Germany. Over 8,500 Indians live here, about 3,400 of whom are in Munich.the reasons for its popularity are the proximity to business customers and the Why do they feel at home here? A number of factors make the country’s cul-good direct flight connections to their homeland. But is Bavaria really the new ture come alive in Bavaria. In addition to Indian restaurants more and morefocus of their lives? People are allowed to live their way of life while get- Yoga, Ayurveda, Indian culture and music centres are opened, and even ba-ting acquainted with Bavarian culture. The Japanese International School, the zaars where Hindi is spoken. In additions, the Bavarian-Indian Zentrum fürJapanese Kindergarten and the Japanese Saturday Schools in Munich and Wirtschaft und Hochschulen (BayIND) promotes cooperation projects betweenNuremberg are frequented by many Japanese. In all the larger cities, but also Bavaria and India, particularly when it comes to universities.in some smaller towns such as Murnau at the Staffelsee, Ingolstadt, Fürthand Freising, intercultural training programs are offered with translators and Bavaria’s close and intensive links to Asian countries have a long tradition. Theinterpreters available on-site. fact that ever more companies find a new base and that people from Japan, China and India find a new home is an asset for the entire State, not just eco-The Japanese also feel particularly at home because they share a special pas- nomically but culturally as well.sion for art and classical music with their Bavarian neighbours. The state capi-tal is a particularly popular place for the recreational activities of all cultures, LINKS: JAPAN IN BAVARIAnot least with its cultural attractions, numerous concerts, Pinakotheken and www.japan-in-bayern.de www.muenchen.de.emb-japan.go.jp/de/index.htmmuseums. In addition, the German-Japanese society in Bavaria with headquar- www.djg-muenchen.de www.djg-nordbayern.de www.japanclub-munich.deters in Munich, puts on numerous events featuring Japan. www.jism.de www.hoshuko.de http://siebold-museum.byseum.de/de/home3,000 Chinese Students at Bavarian Universities LINKS: CHINA IN BAVARIAThe ‘Middle Kingdom’ too values Bavaria as more than just a business location. www.chinaforumbayern.de www.chinaforumbayern.de/cnMore than 150 Chinese companies are active in the State and 15 Bavarian cit- www.baychina.org www.bayern-shandong.com.cnies and towns are twinned with Chinese cities. The Community is correspond-ingly large and growing. About 13,000 Chinese currently live in Bavaria, a third LINKS: INDIA IN BAVARIAof them in the Munich region. www.munichmela.de www.indien-institut.de www.bayind.de/enter.htmlBavaria is also attractive for the friends from the Far East due to its excellentuniversities. About 3,000 Chinese students are enrolled at Bavarian universi-W W W. I N V E S T- I N - B A V A R I A . C O M PA G E 3
    • BAVARIA IN YOUR BRIEFCASEDOG SLED RACES IN THE BAVARIAN FOREST ter regions, it is certainly not flooded by other winter sport fans. A fantastic experience not just for the dogs and their mushers, but for the spectators as well.” When there is enough snow, the race course is available for training runs. The north loop is 6 km long and the south loop 10 km. The European Cham- pionships will feature distance (40 km) and sprint races (8 - 18 km) with four or six dogs per sled in the open class. “In the open class, sleds are some- times even designed for eight to twelve dogs”, explains Fröschl. “Alterna-Bavaria‘s Winter Wonderland tively, you can also have your dog tow you just standing on skis.”Seemingly endless forests, wide meadows and valleys, rushing torrents, Sleds reach speeds of up to 40 km/h when passing the small village ofdeep gorges and roaring waterfalls – the Bavarian Forest is a low moun- Haidmühle in the Bavarian Forest at the Czech border. While the commandstain range stretching over about 100 km along the border between Bavaria of the mushers can only be heard from time to time, the dogs bark uncea-and the Czech Republic and is among the most beautiful natural paradises singly, all literally pulling in the same direction. “Interaction between musherin Germany. Particularly in winter, when white powder snow transforms and dogs must be flawless and harmonious”, states Fröschl. “You cannotthe region into a charming fairy-tale landscape it is an attraction not just force the dogs, they only run if they want but once they get going, they arefor tourists from all over the world, but also for dogs. The European Dog unstoppable, will give their all and plough through ice and snow.”Sled Championships are held in the Bavarian Forest from 15 to 17 February. But dog sled races are not just popular in the Bavarian Forest. This sport isAround 600 dogs and 120 mushers (dog sled guides) from countries such as also practised in Unterjoch in the Allgäu, in Inzell and Wallgau in Upper Ba-Norway, Sweden, Austria, the Czech Republic, Austria, Holland, Slovakia, varia and Warmensteinach in the Upper Franconian Fichtelgebirge. However,Switzerland and France are expected. “This promises to be a wonderful and it is a sport that cannot be taken up as easily as football or skiing. But evenvery exciting event, organised by the world association in conjunction with if it takes time and money, passion triumphs in the end: “The unique fasci-SC Haidmühle”, comments Corinna Fröschl, President of the Hundeschlitten nation of dog sledding is the mix of nature, speed, harmony and wonderfulSportverband Bayern (SSVB). “The Bavarian Forest is ideally suited for our friendship between humans and dogs. This simply trumps everything.”sport, offering both sufficient space and unspoiled nature. Unlike other win- www.ssvb.deFAIRS & EVENTS… IN MUNICH … BY AND WITH INVEST IN BAVARIAISPO INVEST IN BAVARIA AT THE LOCATION MAR- INVEST IN BAVARIA AT AVIONICS EUROPE03 – 06 FEB. 2013 KETING EVENT ‘HIGH-TECH LOCATION BAVA- (JOINT EXHIBITION STAND BAVAIRIA)Leading International Sports Business RIA’ ON 14 MARCH 2013 IN IZMIR | TURKEY FROM 20 – 21 FEB. 2013 IN MUNICH | BAVARIAand Sports Fashion Fair Your Contact: Your Contact: www.ispo.com Meike Jäckel | Phone: +49 89 24210-7512 Herr Bernd Buchenberger | Phone: +49 89 2162-2582 meike.jaeckel@invest-in-bavaria.com bernd.buchenberger@invest-in-bavaria.com… IN NUREMBERG INVEST IN BAVARIA AT THE EVENT ‘ERFOLG- INVEST IN BAVARIA INVITES TO THE LOCA-BIOFACH REICH IN UNTERFRANKEN POTENZIALE NUT- TION SEMINAR ‘DIGITAL BAVARIA’13 – 16 FEB. 2013 ZEN – IDEEN VERWIRKLICHEN’ ON 07 MARCH 13 ON 20 FEB. 2013 IN MUMBAI | INDIAWorld Organic Trade Fair IN BAD KISSINGEN | BAVARIA www.biofach.de/en Your Contact: INVEST IN BAVARIA INVITES TO THE LOCA- Mr. Philipp Gleißner | Phone: +49 89 24210-7517 TION SEMINAR ‘DIGITAL BAVARIA’ vlr@invest-in-bavaria.com ON 05 MARCH 2013 IN LONDON | ENGLAND Your Contact for both meetings: Peter Englert | Phone: +49 89 24210-7520 peter.englert@invest-in-bavaria.comYOUR KEY TO OUR STATE PUBLISHER BUSINESS BAVARIAInvest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of DR. JOHANN NIGGL COORDINATION: ALEXANDRA SCHMIDHUBEREconomic Affairs, Infrastructure, Transport and Technology and Bayern International. PRINZREGENTENSTR. 28 EDITORIAL DEPARTMENT: WWW.TEXTBAU.COM 80538 MUNICH | GERMANY TRANSLATION: WWW.TRANSLATE-ME.INFOIMAGE SOURCES: P. 3: © thinkstockphotos.de | P. 4: © www.ssvb.de TEL.: +49 89 24210-7500 ART DIRECTION | INTERNET: ALEX PODOLAY FAX: +49 89 24210-7557 DESIGN: WWW.TREIB-STOFF.COM WELCOME@INVEST-IN-BAVARIA.COMW W W. I N V E S T- I N - B A V A R I A . C O M PA G E 4