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Tourism Tourism Presentation Transcript

  • TOURISM TOU RISMGeorgian National Investment Agency 2013
  • www.investingeorgia.org VESTORGIA
  • TOURISMFAST GROWING SECTOR• Tourism contributes 6.7 % of GDP IN• Number of visitors increased 38% in 2011 reaching 2.8 million and 56% in 2012 reaching 4.4 million• Majority of visitors come from : Turkey (34.9%), Azerbaijan (21.2%), Armenia (20.5%), Russia (11.6%) Europe (9.4 %)• Average duration of stay - 9 days, the median visitor stays - 2days / Average spend of USD 330• Overall capacity of < 15,110 rooms• Already operating international brand hotels - Sheraton, Radisson, Marriot, Holliday Inn, (under construction - Kempinski, Hillton) etc. IN GEOPOTENTIAL• Youth Olympics in 2015• Free tourism zones – summer resorts• Availability of gambling business – gaming is partially or completely banned in Russia, Ukraine, Azerbaijan, Kazakhstan,Turkey, Israel, Iran, Iraq• 8 national parks• 2400 springs of mineral waters www.investingeorgia.org 1
  • www.investingeorgia.org 2 GEORGIA IS EXPECTING SIGNIFICANT GROWTH TRAJECTORY IN TOURIST ARRIVALS VEST INTERNATIONAL ARRIVALS HAVE SEEN ~40% YEAR-ON-YEAR GROWTH TOTAL INTERNATIONAL TOURIST ARRIVALS NUMBER OF ARRIVALS INTO GEORGIAORGIA RGIA 5.5 4.4 2.8 2.0 1.3 1.5 1.0 1.1 0.6 Source: Georgian National Tourism Administration
  • INTERNATIONAL LUXURY HOTEL CHAINS DOING WELL:MORE ARE COMING TO THE MARKETVERBATIMS OF INTERNATIONAL HOTEL BRANDS IN GEORGIA IN UPCOMING INTERNATIONAL HOTEL HOTEL CHAIN HOTELIER’S ASSESSMENT OF PERFORMANCE BRANDS BEFORE 2015 “We have seen significant increases in occupancy rate and financials since 2010. This year [2012] high LOCATION season has seen a very promising start. We have advance reservations booked for almost the whole summer” – Omer Subasi BATUMI General Manager IN GEO “We are very optimistic as demand has been increasing rapidly. Hotel occupancy hovers around TBILISI 85%. Our guests come from all around the world representing various sectors including business, sportmen and tourists” – Oto Berishvili Sales & Marketing Manager BATUMI “We have seen 7-8% more guests in our hotels every year. Business and leisure travelers are our two biggest client group and they come from all over the world. Best occupancy period is summer TBILISI from May to September” BATUMI – Alexander Kvaratskhelia Marketing Manager TBILISIwww.investingeorgia.org 3
  • www.investingeorgia.org 4 INVESTMENT OPPORTUNITIES IN TOURISM SECTOR “SUN-BEACH” WINTER SKI SUMMER SPA RESORTS REGIONAL RESORTS RESORTS MOUNTAINS CASINO CITY VEST RESORTS DESCRIPTION Expansion of Master development Four season resort Development of Spa Development of summer ”sun and of winter resorts value preposition Resorts large-scale beach” franchise with unique profile integrated casino focusing on high- equivalent to the complex to Serve end segment Alps regional markets.ORGIA • All inclusive • Government is • Majestic • Include hotels, • Include hotels, summer resorts fully committed landscapes Different casino • New master resort to provision allowing types of Clinics, entertainment, POTENTIAL LOCATION development of basic for a wide range fitness,Outdoor family Services infrastructure of summer activities and shopping tourism activities • Fiscal incentives such as trekking, available horse riding, bird watching and river racing • Batumi • Mestia • Mestia • Tskaltubo • Batumi • Anaklia • Gudauri • Gudauri • Akhtala • Tbilisi • Kobuleti • Bakuriani • Bakuriani • Other locations • Other locations • Other Black Sea • Goderdzi • Goderdzi locations • Kazbegi • Other locations
  • INVESTMENT OPPORTUNITIES IN FREE TOURISMZONES - ANAKLIA EXAMPLE • Breathtaking landscape of Black Sea’s IN sandy beach UPCOMING • 3 already operating hotels, 2-under construction TOURIST • Biggest aqua park in the Caucasus DESTINATION • Wide range of tourist activities from sun & beach, cultural heritages to adventure activities • Favorable and warm climate EASY ACCESS AND MODERN • Easy access to Kutaisi and Batumi international airports IN GEO INFRASTRUCTURE • Easy access to highway connecting with Batumi and Poti • 4-km long seaside boulevard STATE-LED • Full engineering utility networks (water, electicity,gas) INFRASTRUCTURE • Pedestrian bridges DEVELOPMENT • Concert halls and theaters • Prepackaged hotel projects • Free casino license for hotel capacity over 80 rooms INCENTIVES • Free land for development may be applied • Tax exemption may be appliedwww.investingeorgia.org 5
  • www.investingeorgia.org 6 INVESTMENT OPPORTUNITIES IN FREE TOURISM ZONES - KOBULETI EXAMPLE • Georgia’s seaside health resort on VES VEST Black Sea coast UPCOMING • Unique Fine Forest “Pichvnari” as part of Kolkheti Valley TOURIST • 3 hotels are under construction DESTINATION • Biggest amusement park in the Caucasus • Favorable and warm climate EASY ACCESS AND MODERN • Easy access to Batumi international airport (30 minutes)ORGIA RGI G INFRASTRUCTURE • Easy access to highway connecting with Batumi • Pre-planned development area of 11.3 PREPACKAGED ha for 27 hotels • The lands available are located 140 PROJECTS meters from Black Sea in “Pichvnari” (Fine forest) area • Affordable investment range of USD 1-3 million • Free Hotel Master Plan • Fully provided utilities network and INCENTIVES outdoor infrastructure • Free Land and tax exemption may be applied
  • INVESTMENT OPPORTUNITIES IN GEORGIA’SUPCOMING SKI DESTINATION - MESTIA INFOUR SEASON MOUNTAIN RESORT• Mestia has a great potential to become a place for year–round fun and adventure.• Summer in Svaneti offers an array of stunning landscapes, lush and wild flora, rare wildlife, flowing rivers and lakes.MASSIVE INVESTMENT OPPORTUNITIES IN TETNULDI, MESTIA• 84 EUR milion for ski resort cluster with skier carrying capacity of 7,900• 15,500 beds of different types (resort village type, single-family units, multi-family units) and shopping centers to be developedIDEAL NATURAL ENDOWMENT CONDITIONS IN GEO• 5 months of permanent snow• Average temperature in winter of -6.40C• Elevation range of 1400 – 2300m• 12.6 hours of average daylight hours• Olympic downhill piste standard with 988m vertical drop• Majestic alpine plateau landscape next to UNESCO heritage siteSKI FACILITIES IN PLACE• New ski cable way of 1400m length with capacity of 1000 passengers per hour• 6 ski lifts in the pipelineMASTER INFRASTRUCTURE ESTABLISHED• Mestia international airport• Ready utilities infrastructure: water, sewage, energy• Mestia Development concept was prepared by famous international company Ecosign –Mountains Resort Planners www.investingeorgia.org 7
  • www.investingeorgia.org 8 INVESTMENT OPPORTUNITIES IN GEORGIA’S EXISTING SKI DESTINATION - GUDAURI VEST MASSIVE INVESTMENT OPPORTUNITIES IN GUDAURI • Additional hotel capacity of different types (resort village type, single-family units, multi-family units) ESTABLISHED BRAND NAME IN WINTER TOURISM IN GEORGIAORGIA • No.1 ski destination in Georgia • 1.5-hour drive from Tbilisi with improved road • 5 months of permanent snow • One of finest high-altitude powder snow in Europe • Elevation range of 2000 – 3300m • 20+ km of ski tracks with significant expansion opportunities • Heliski as a Gudauri’s winter sport trademark • Ready utilities infrastructure: water, sewage, energy FOUR SEASON RESORT VALUE PROPOSITION • Majestic landscapes allowing for a wide range of summer tourism activities such as trekking, horse riding, bird watching and river racing
  • INVESTMENT OPPORTUNITIES IN GEORGIA’SUPCOMING SKI DESTINATION - GODERDZIINVESTMENT OPPORTUNITIES ININ GODERZI, ADJARA• Four-season ski resort cluster with skier carrying capacity of 7,000• 633-ha area with tourism infrastructure developed by the government (investment worth EUR 11 million)• Accodomodation of different types (hotels, apartments, villas, multi- family townhouses, pensions) and shopping centers to be developed• Non-winter tourism facilities e.g. golf courseIDEAL NATURAL ENDOWMENT CONDITIONS• 5-6 months of permanent snow IN GEO• Elevation range of 1700-2400m• 150 hectares of skiable terrain• 35 km of pistesFOUR-SEASON RESORTVALUE PROPOSITION• Spring: golf-course, forest hiking, green lake park, Alpine Wildflower display, mineral spring• Summer: Scenic mountain-top lookout, bear sanctuary and nature center• Autumn: Artist’s studio village, cha-cha distillery, demonstration farms, traditional workshopsGOOD ACCESSIBILITY• 2-hour drive from Batumi International Airport• 3-hour drive from Tbilisi International Airport www.investingeorgia.org 9 12
  • www.investingeorgia.org 13 10 TSKHALTUBO - POTENTIAL FOR SPA & WELLNESS RESORT DEVELOPMENT RENOWNED DESTINATION IN CAUCASUS VEST • Located in West Georgia, Imereti region • Widely popular destination for health treatments from Soviet times • Tskaltubo-famous brand in CIS countries • Existing and operating set of sanatoriums and baths receiving visitors on a daily basis RICH NATURAL ENDOWMENTSORGIA • Vast reserve of thermal waters with unique therapeutic qualities • Subtropical climate, Rich Nature • 2000 hours of sunshine annually EASY ACCESS WITH MASTER INFRASTRUCTURE ESTABLISHED • 7 km away from Kutaisi – 2nd largest city of Georgia Investment opportunities – • 20 minutes from Kutaisi international airport Renovation and redevelopment of • New highway 15 existing sanatoriums into luxury spa resorts • Renovated city infrastructure State ownership 100%
  • INVESTMENT OPPORTUNITIES IN GAMBLING BUSINESS• Legislation in surrounding countries prevents people from enjoying gambling facilities, but Georgia will provide them with high quality gambling experience similar to world class gambling destination. IN• Countries where gambling is completely or partially prohibited: Russia, Ukraine, Turkey, Azerbaijan, Iran, Israel, Kazakhstan etc.• Easy access by Land, Sea and Air makes Georgia attractive gambling destination for all above countries and beyond.• Gambling business is fully decriminalized. Fiscal Fiscal incentives availableINTEGRATED REGIONAL CASINO CITY PROPOSITION IN GEO- 4-5 star hotels- Full-serviced casino facilities- Integrated sporting and recreational facilities: golf courses, water park, shopping complexes, spa facilities, entertainment center- Full range of services offered from conferences & meeting, events management, childcare services Russia Lithuania Germany Ukraine Kazakhstan Italy Romania Bulgaria Black sea Uzbekistan Caspian Kyrgyzstan Turkey sea Turkmenistan Tajikistan Syria Mediterranean sea nisia Afghanistan Israel Iraq Iran Pakistan Regional countries banning gambling activities either for a Libya Egypt Saudi Arabia India locals or everyone country-wide www.investingeorgia.org 11
  • INVESTIN GEORGIA GEORGIAN NATIONAL INVESTMENT AGENCY www.investingeorgia.org E-mail: enquiry@investingeorgia.org Portfolio Manager: Nino Tsetskhladze E-mail: ninot@investingeorgia.org