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  • 1. invento media group Excellence in Bluetooth marketing platforms PDF presentation v2/2009
  • 2. Meet us Invento Media Group is a market leading developer of Bluetooth® advertising platforms. Bosnian and Herzegovinian company that gather a team of young experts who possess knowledge, an entrepreneurial spirit and who recognize the potential of the communication market. In the Southeast Europe region, with an innovative business approach we set new standards and show readiness to ensure the accession of the highest qualities in global communication market. What we aspire to is setting new standards on the Bluetooth® marketing niche, offering modern, unique and innovative products and services but also placing end-users on the primary spot. With continuous business advancing and adjusting to the users' needs, we are fulfilling our goal- satisfied users, clients and staff. The results of our conducted research, as well as the support we have received from state institutions and other companies, show that the quality of our products and services has been recognized. This is the most important affirmation of our continuous efforts. This gives us motivation or further progress and investment in technological development and knowledge upgrade. Owing it to our users and clients- our strategic partners in everything we do- as well as to our continuous effort in deepening our mutual understanding, we are able to offer a more different, innovative and fun way of business. Our vision and purpose of existence is: «To create a world of free communications and progress, a world in which every user is awarded for the time he dedicates to our clients. » 1
  • 3. Our clients These are companies that believe in us! When some of the biggest companies rely on your products and services, it must mean that doing something really well ...
  • 4. What we do? Our primary function is the production of For more information on how we can help your hardware and software solutions for business contact us, and our consultants will You are not sure what Bluetooth® is? Bluetooth® marketing . Primarily, our respond in the shortest period of time possible. Bluetooth® is a wireless technology standard intended for fast and services are based upon renting and selling simple connections between various devices such as mobile phones those systems but also on technical support An average consumer on the BH market is and computers. A refined method of transferring data guarantees and maintenance, as well as the production exposed to a vast number of advertisements. protection during interaction, enhanced data security and a larger of multimedia mobile content for According to some research that number is wireless range. campaigns... coming close to 30-100 advertisements a day. Functions that enable this are: Regardless of the number, it is noticeable that Never before was it possible to reach more larger companies are putting much effort in - Create, send and receive short messages through a mobile phone than 2.000.000 users in such a personal and sending their messages to the market. Most that has Bluetooth®; interactive way only in BiH. For Bosnia and consumers do not pay enough attention to - Synchronize your mobile with computer, simply transfer photos and Herzegovina and other countries where the viewing these advertisements. Some, while files from your computer onto your mobile phone and vice versa, and market saturation by mobile devices is commercials are on on their favorite TV then above 85% it has never been a better time channel, have little time to watch what is being than now to add Bluetooth® marketing in broadcasted on other TV stations. Consumers - Print on the Bluetooth® printer, and complete the processing of other applications in the span of even 20m from your computer. your daily business set of tools, whatever are so overwhelmed by advertising messages they may be. that they just fail to perceive most ads. Mobile phones have YOUR become powerful MESSAGE HERE advertising tools ORB unit yes 2
  • 5. How we do it ? We have developed our own software and hardware that let us send mobile content directly to a users mobile phones without any extra cost in range up to 1000m from our device called An example of content transfer: Invento ORB unit. Invento™ ORB constantly sends selected content to your clients' mobile phones by using the Bluetooth® technology. Broadcasting and transferring of content is entirely free and does not require any technical expertise from you or your clients. 1 approve request Simply place Invento™ ORB onto the central location of your promotional campaign, plug it in and turn it on. The content which you wish to broadcast is already set and all settings are 2 receive message programmed and tested. 3 enjoy content The communication takes place in three easy steps: 1. Locating the device: Invento™ ORB constantly scans and searches for those mobile devices that have an active Bluetooth® in a variable range of 50 to 1000 meters. (depending on the programmed Invento™ ORB settings and the mobile device itself). 2. Sending the request for transfer: For every located device Invento™ ORB sends a request for the approval of data transfer. (e.g.: Do you wish to accept the content from Name-of-Your-Company-Here) . 3. Accepting the content: Once the user approves the request Invento™ ORB sends him a 1 2 3 predefined content. Since consumers are daily exposed to a larger and larger number of traditional advertisements, it Do you want downloading 15% off is becoming harder and harder for advertisers to provoke/prompt their reaction. to receive on all our message from services Invento Providing the consumers with relevant information at the right place and time through their catalogue prices mobile phones, we offer you an opportunity to leave an everlasting impression. order YES call us 00387 (0) 33 441 900 3
  • 6. Where we do it ? ? Points of sale: send bonuses, discount codes or simple ads to all guests and passer-bys. Where to use it? - anywhere - (The restaurant «Četiri sobe gospoñe Safije» is the first catering facility in Southeast Europe to be ? Hotels, bars, restaurants, clubs, fast foods. Send out info leaflets, covered by an Invento™ Net signal and it provides information services to visitors and guests special offers, menus, discounts, events announcements.. regarding the daily menu, event announcements, the latest news and information through . ? turističke agencije i atrakcije, muzeji, galerije. Šaljite korisne Bluetooth® technology.) turističke informacije, najave izložbi, dogañanja, interaktivne vodiče... ? In large shopping centers: Provide your users with information they could not get anywhere ? Tourist agencies and attractions, museums, galleries. Send useful tourist information, announcements of exhibitions, events, interactive else. Inform them non-stop on the currently best offers, discounts and sales or announce an guides... upcoming event, production or happy hour. ? Conferences, business presentations, fairs, assemblies. Send ? At various events: Use Invento™ Net to send v-cards, information about your company or company brochures, timelines of events, contact information, promotions.... products and services, or meeting/seminar schedules. ? Schools and colleges. Information on classes, timelines, exam (At the 14th Sarajevo Film Festival the Festival's administration decided to cover all important results, notices, club news... events with an Invento™ Net signal: Home of Armed Forces, the festival square, and the Festival ? Retail facilities. Wallpapers, ringtones, special discounts and offers, center in front of the National Theater, as well as the cinema Meeting Point. All who visited these coupons, gift certificates... locations during the Festival were provided with daily time lines of events and flash news. With this the SFF became the first festival in the world to offer such means of informing visitors). ? Stations of public and private transportation (welcome messages, most useful telephone numbers...), ? Real estate agents (information on real estate, timelines, auctions...), ? Car showrooms and other showrooms (information on the latest models, prices, characteristics, additional equipment) ? Stock exchanges (information on stocks with automated and personalized messages), ? Banks (information on the latest services, currency listings...), ? Public areas, parks, markets, parking lots and much more... call us 00387 (0) 33 441 900 4
  • 7. Our services ? ? Renting the Bluetooth® marketing systems. Typical mobile content: If you are working on a promotion for yourself or your client, and you have chosen the location, time and budget, call us and save up your money. By using our services you can scale down the ? JPEG, BMP, GIFF number of printed material and provide your users with useful multimedia content. ? AVI, 3GP, DivX ? Development, adaptation and selling of the systems for Bluetooth® marketing. ? Mp3, WAV, Audio If you wish for your network to be in a store, gallery, hotel or if you have an OOH agency and wish ? Text to enrich your billboards and city lights with our offer, contact us and find out how we can make your daily business easier. ? All the files that you can imagine ? Our offer includes production and design services for your mobile multimedia content that will help you affect your clients more effectively and efficiently. Generally, we offer mobile service in two categories: 1.Typical mobile content: ? Photos- discount coupons, wallpapers, promo photos, movies/trailers, presentation videos for products and services, TV commercials, presentation flash lists ? Tones/melodies and music - marketing jingles, free or copyright music, voice messages... ? Text – send SMS and text messages with the latest timelines and bonuses... ? Other – contact information directly in the mobile phone's phonebook, insert into calendar, documents.. call us 00387 (0) 33 441 900 5
  • 8. Our services ? 2. Interactive mobile content: Interactive mobile content: The use of this sort of content gives you a countless number of advantages, such as sending Java ? Your clients will most certainly use your products more since they business applications which your clients most certainly have not seen or used before. The always carry with themselves the latest information on them as well production of these applications requires more time and hence if you go for this form of content as all the information on where they could be ordered. inform us on time. ? Cut down on expenses: by using our services you can scale down the number of the printed material you use and a bigger effect is ? Product and service brochures/catalogues: guaranteed. Always at close hand and ready for use or further sending (to friends, family...): - HighEnd production, handling complex information is easy, enabling a ? Changing articles, offers or sales has never been easier. Just imagine printing again all the material that you are already using multilevel navigation through content with internal and external links, menus. - High functioning (product review and search), ? You know the exact number of the displayed contents, and by - UpToDate information (catalogues can be updated easily). testing other strategies you are currently receiving information on - Easy purchase (your contact information is contained within the application). your clients' wishes. ? Interactive maps: - Locations of your places of sale with contact information, - Interactive maps categorized by regions, cities, - List of stores and places of sale, - Automatic dialing of your sales centre, - Mobile questionnaires, surveys and purchase orders. 2 16:22h - Send a free application in which your clients can insert their private information or opinions 1 You got our BH MOBILE new catalogue skenderija and send them back to Invento™ BP that will save them onto the central Invento™ Net Server. 1 for 2008 welcome to invento free to communicate catalogue - Gather contacts, purchase orders, critics and compliments, 2 3 prices order meni - Organize contests, - Support loyalty programs, branded games interactive catalogues branded themes for mobile - Gather personal opinions from your users on products and services. 6
  • 9. Our products ? Invento™ ORB (hardware) Technical data: ? Range up to 1000m (1Km) ? The fastest device detection in its range, ? Variable range from 2, 500 to 1000* meters (*per order) ? Controlling through Wireless GPRS and internet technologies, ? Dimensions: 10x16x3cm ? Recognizes more than 1500+ mobile phones, ? Weight: 0.3Kg ? Very reliable and secure ? Electrical Energy consumption: 7 W ? Connection to El. Network: 220 V ? Operative temperature: -10C do +60C The best performances at reasonable prices ? Great operative reliability. Invento™ Net enables the best performances of Bluetooth® marketing functions for a very reasonable price. Contact us and we will send you our offer. You will be surprised at how comprehensive, simple and clean our offer is. An extremely simple usage- run your campaign in five minutes. Does not require any manual adjusting; just plug in the electric cord and turn the device on. You do not need PC or any additional software. Statistics and content management are available through web interface or through USB memory stick if it is offline. If the device is connected to the internet (by cable, WiFi or GPRS) it will automatically be synchronized with the information on the online application. System capacity: ? Fast and reliable displaying of Bluetooth® marketing content broadcast point ? Flexible ORB programming with all parameters (content sending, sending frequency, maximum number of requirements towards every device per campaign, the length of the campaign, hour, day, month and much more) Invento ORB ? Data synchronizing, content exchange, activity and statistics monitoring with online application Invento™ BR by using the already existing internet connection in three alternatives: 1. Local Area Network, 2. wireless WiFi network (common in large shopping centers), 3. wireless mobile network GPRS/EDGE 7
  • 10. Our products ? Invento™ Broadcast Room (web control software) Technical data: ? Saves up your time! Immediate and thorough inquiry into the successfulness of your campaign. ? Mobile content management ? You can optimize marketing techniques and methods which you use through quick change of ? Complex campaign management content on one or more ORBs and monitor changes in message displaying. ? Broadcast Point programming ? Invento™ BR platform gives you a thorough insight into statistics on the models of the located devices and the displaying of content grouped according to date, time, producer, phone ? Network programming model, phone capability etc. ? Save up your money! Forget about typical promo materials. With us you have everything in one place. ? Creating mobile content ? Your product brochures, catalogues ? Event announcements, maps, and repertories ? Java games with product placement, ? Java software for mobile phones and applications adjusted just for you. 8
  • 11. Why Invento Media Group ? Since 2004 when we came to the idea of new means of communication and up to this very day Invento™ has spread and acquired new technologies in order to start a revolution on marketing. And another thing... The development and growth of our campaign has been natural and progressive, responding to Through a research that our Department for research and analytics all market and client needs. The company has remained in private ownership in order to remain has conducted at the end of 2007 and during 2008 on the territory of completely independent and neutral so that your needs come in first. the city of Sarajevo, we have come up with the following facts: ? 2.000..000 users of mobile services in B&H ? We know the branch in and out, ? 203.000 users of mobile services from 14 to 65 years of age ? Between 60-70% of constant users in Sarajevo, ? First provider of Bluetooth® marketing in Southeast Europe. ? 150.000 devices have an integrated Bluetooth® function ? 250.000 tourists visited Sarajevo in 2007 80% of tourists have Bluetooth and another approximately ? The acquirements and experience we have gained throughout the years as well as friendships ? 200.000 potential users during the tourist season and partnerships give us a huge advantage. ? Penetration of devices with Bluetooth® wireless technology is around 35%-43%. ? Technical support 24x7x365 from the right people, team members who have come up with ? More than 85% of new personal mobile devices supports and implemented the entire idea. At our company you can seek for answers and any level communication with Invento™ Network. ? By the end of 2008 around 80% of all mobile devices in Bosnia and possible. Herzegovina will have an integrated Bluetooth® function with around 1.376.000,00 potential users. ? Sarajevo Film Festival, Sarajevo City Government, Energoinvest, ComTrade Group, Place2be ? Invento™ Network has 100% precise statistics on feedback are just some of our friends and clients who have given us their trust. information which enables a more accurate targeting. ? Our internal team for advancement and development has conducted dozens of projects in software engineering and our solutions have been accepted and favored in all parts of the world. ? We are prepared to assist you in every idea regardless of its complexity and high demands during implementation, for us nothing is impossible. ? We know our prices are the best. ? We know our services are the best. ? We know that you will be satisfied. call us 00387 (0) 33 441 900 9
  • 12. Why Bluetooth Marketing ? Because it is one of the best marketing ideas ever. Usage benefits: While the point of usage of every other media is the same, Bluetooth® marketing offers a new approach: now you can offer your clients a functional marketing content entirely free. ? Specific target groups, ? Relevant messages go directly into the hands of a potential clients, ? 100% appreciable results: Optimize your marketing campaigns by trying various approaches ? Huge source of data on the consumer usage and behavior, ? 100% larger reaction and response frequency, and strategies. Invento™ Marketing Solution Center allows you to control campaigns at realtime ? Flexible and cost effective commercial models, through wireless, GPRS and internet technologies. ? Potential in rewarding interactive and long term consumer relations through mobile devices, ? Based upon approval: Bluetooth marketing is not blatant and dull because its end-users ? Interactive and fun, 100% appreciable and precise, choose whether or not they wish to receive content. More than 85% of users enjoy these ? ? Secure and reliable, contents for they offer them new benefits and experience, and not just an advertisement. ? Easy to manage, Customized within just a few clicks. ? Attractive and fun: Bluetooth marketing is a new and refreshing way to communicate with consumers and clients. Messages that many ignore on leaflets, billboards, radio and television now have the chance to finally win the consumers' attention. ? Powerful and effective: now you can provide your consumers and clients with useful content which you cannot get through any other media. Product brochures, event timelines, maps, discount coupons, v cards, audio an video content and much more. ? Cost efficient: Choose how you wish to pay and everything else is entirely free. During the period of rent or system you can have as many campaigns as you wish. There are no hidden expenses and there are no expenses towards receivers of the content. ? Since we are the producers and direct vendors of Invento™ hardware and software you will get the best possible offer. call us 00387 (0) 33 441 900 10
  • 13. Creative process... ? If you already have a concept or idea we will use it for brainstorming the definite idea that ideally matches with your organization's initiatives. If such material does not exist, we can Contact informations: organize a joint brainstorming meeting in order to determine the best fit option for your current Invento Media Group d.o.o. needs. Vrbanjuša 134, 71000 Sarajevo, ? We will submit to you a brief creative questionnaire which contains all the details on your Bosnia & Hercegovina. company's structure. Web: www.inventomediagroup.ba ? Your answers to our questionnaire along with the gathered information from meetings and Email: info@inventomediagroup.ba other materials and data will be used in defining/designing and in the technical description of Tel/Fax: 00387 (0) 33 441 900 the project that will thoroughly process all the specific characteristics of your company as well as 24/7 support: 00387 (0) 62 177 771 the performance timeline and plan. VAT: 201325580003 ? After signing the contract and paying the agreed amount, your company's development ID: 4201325580003 begins. You will receive a timeline draft of the meetings in which we will comment on the Raiffeisen Bank: 161 000 00 724 700 69 progress of the performance and if needed change the course of your project. Nevertheless, you UniCredit Bank: 338 690 221 516 583 5 will be informed on the project's progress in electronic form and we will take in all your comments and suggestions in order to make sure that we are on the right track when it comes to the original assessment. ? With our post-development qualitative/testing, we can suggest that the whole process take place on our server in order for us to have better control and approach. When finished, you will receive all the material on a digital media (CD or DVD). If you are interested in the beginning of a new era, new campaigns, a new quarter in the future of your business, and you have a great idea or simply want to talk to somebody, contact us. We are at your service. Your message here yes call us 00387 (0) 33 441 900 11
  • 14. happy marketing Sarajevo, July 2009. All rights reserved Invento Media Group Invento™ sign and the logo are registered trademarks of Invento Media Group d.o.o. Sarajevo Invento™ Broadcast Point is a product of Invento™ Media Group d.o.o. Sarajevo -patented under BAP number 082624A .