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Every 60 seconds there are:
-700,000 Facebook status updates
-100,000 new tweets
-1,500 new blog posts
- Hundreds of thousands of comments being made about products, services, and brands
Are you taking advantage of all of this new information consumers are posting and sharing on the web and in social media? With the explosion of social media usage, social data is expanding at an incredible pace and companies are scrambling for new and innovative ways to harness and make sense of this information.
New consumer sentiment analysis features in Goldfire®, the Innovation Intelligence Platform, allow organizations to semantically recognize consumer opinions, perceptions, attitudes, habits, and expectations - relative to their own brands and to those of their partners’ and competitors’ - in order to drive innovation and product development.