Goldfire: An Effective Tool for Technology Scouting

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In today’s hyper-competitive market, companies looking to discover new technologies and new technology opportunities – or, find more efficient methods for sourcing materials – need to quickly understand the market, technology and competitive landscape.

During this session, Alain Jacques, Associate Director of External Innovation at Colgate-Palmolive, will share his experiences and best practices identifying, connecting, and nurturing novel solutions that have the potential to become new Colgate products and presents an exciting case study on the use of Goldfire to fight dental plague.

Published in: Technology, Business
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Goldfire: An Effective Tool for Technology Scouting

  1. 1. Page 1
  2. 2. An Effective Tool for Technology Scouting Alain Jacques Colgate-Palmolive Associate Director, External Innovation Europe alain_jacques@colpal.com2
  3. 3. Agenda  About Colgate  External Innovation and Technology Scouting  Oral Care case study  Conclusions  Presentation Wrap-Up  Q&A3
  4. 4. Agenda  About Colgate  External Innovation and Technology Scouting  Oral Care case study  Conclusions  Presentation Wrap-Up  Q&A4
  5. 5. Colgate in Short  Founded in 1806  $15.6 billion in sales (2010)  Power brands across the globe  Global • Operations in 86 countries • 72% sales outside North America • Sell products in over 200 countries  Leadership through innovation5
  6. 6. Oral Care In the Dental Office At Home6
  7. 7. Colgate 360° ActiFlex  Cleans in all directions in and around teeth more effectively  Design led by Colgate Technology team • In collaboration with leading design firm which specializes in car design (Porsche/BMW)7
  8. 8. Personal Care8
  9. 9. Home Care9
  10. 10. Pet Nutrition10
  11. 11. Colgate’s Values in Action in the Community South Africa Hill’s Shelter Hand Washing Health Train Program Initiative AIDS Initiative Estrellas Colgate Bright Smiles, Bright Futures11
  12. 12. Agenda  About Colgate  External Innovation and Technology Scouting  Oral Care case study  Conclusions  Presentation Wrap-Up  Q&A12
  13. 13. Growth Initiatives Management From Idea Generation to Post Launch CONCEPT/PRODUCT GO TO MARKET REVIEW DEVELOPMENT Idea Concept Product Final Go To Post Launch Generation Development Development Validation Market Team Analysis L A GATE 1 GATE 2 GATE 3 GATE 4 U N C EI links CP to the external environment H delivering innovations for growth13
  14. 14. A Scout is…  One sent out to obtain information (general)  Someone who can find paths through unexplored territory  A person dispatched to reconnoiter the position of the enemy (army)  A person employed by a club to seek new players (sport)14
  15. 15. A TECHNICAL Scout is…  Someone who: • Early identifies new technology, trends and discontinuity • Decodes and alerts about possible threats and opportunities • Communicates interest by combining technology, consumer needs in business potential • Facilitates the sourcing of external technologies15
  16. 16. Tech Scouting is a Process GET * WANT FIND MANAGE COMMUNICATE • Cat. Roadmap • RTO landscape • Written reports • Log book • Prioritized needs • Selected partners • Presentation • Metrics • TTO • Exploration meeting • Contact maintenance • Conferences • Out-In forums/ Status sheet • Facilitation • Academia • CDA • Industry • Exchange meeting • Trade shows, fairs • Project initiation • Adjacencies*Roche model • Goldfire16
  17. 17. “Find” Tasks Technology scouting related “desk” tasks:  Technology understanding  Tech. landscaping  Patent mapping  Technology network - Key providers  Competitive intelligence activity  Trend analysis: look for indicators*17
  18. 18. “*Indicators”  Technology  Sciences • Patents • Research publication • Trade shows and • Scientific conferences professional meetings, • Funded public sector conferences research • Gray literature • Business activities  Innovation dynamics • Investment in people, equipment and • Megatrends, new needs facilities • Blogs • Evolution in related industries18
  19. 19. Goldfire Enables Desk Scouting  Technology scouting related tasks:  Technology understanding  Tech. landscaping  Patent mapping  Technology network - Key providers  Competitive intelligence activity  Trend analysis: finding indicators19
  20. 20. Interested in learning more? Access the Take a quick complete 2-minute Tour Slide Deck & Webinar Replay of Goldfire

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